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1
CORPORATE SOCIAL RESPONSIBILITY
National association of Blind(NAB)
TITLE
Submitted in partial fulfillment of the requirements of
Masters of management studies
MMS 1
SUBMITTED BY
Name: AbhijithBalan K.
(MMS) Roll No.:20
Div - A
Batch: Year 2010- 2011
H K Institute of Management Studies and Research, Jogeshwari,
Mumbai 400102
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H K Institute of Management Studies and Research, Jogeshwari,
Mumbai 400102
Students Declaration
I hereby declare that this report submitted in partial fulfillment of therequirement of the award for the Master of Management Studies to H K
Institute of Management Studies and Research is my original work and not
submitted for award of any degree or diploma fellowship or for similar titles or
prizes.
I further certify that I have no objection and grant the rights to H K Institute of
Management Studies and Research to publish any chapter/ project if they deem
fit in Journals/Magazines and newspapers etc. without my permission.
Place : Mumbai
Date :
Name : AbhijithBalan K
Class : MMS-01.SEM-01
Roll No. : 20Div: A
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Certificate
This is to certify that the dissertation submitted in partial fulfillment for the
award of Master in Management Studies of H K Institute of Management
Studies and Research is a result of the bonafide research work carried out by
Mr.AbhijithBalan K. under my supervision and guidance, no part of this report
has been submitted for award of any other degree, diploma, fellowship or other
similar titles or prizes. The work has also not been published in any
Journals/Magazines.
Date: Industry/NGO guide:Mrs.Asha BhatiaCompany: NAB
Place: Mumbai Designation :DeputyDirector
Project guide: Prof.Meghasarkar
Core Faculty
HKIMSR
Prof. K. C Pandey
DirectorHKIMSR
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Acknowledgement
It had been a great pleasure to be a part of this project. It has given me an
opportunity to understand how a NGO works and also give the understanding
towards social responsibilities.
The project has also given an actual picture of the real scenario.
I would like to give a vote of thanks first and foremost to our directorMr.K.C.
Pandey andProfessor MeghaSarkarwho gave me the opportunity and
inspiration to work on this project.
Last but not the least i would like to thank the Head of National Association for
BlindMr.C.A Gomes and the Rehabilitation department head Mrs.
AshaBhatia(deputy director)without whom this project was impossible.
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Table of Contents
Contents Page no.
Executive summary 6-7 Introduction to corporate social responsibility 8-10 Introduction to non government organization 11-13 Introduction to national association of blind 14-23 Introduction to project 24 Objective 24 Methodology 25 Sample size and design. 26 Limitations of project 27 Analysis and findings 27 Conclusions 28 Bibliography 29
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Executive Summary
Report on Corporate SocialResponsibility
The report outlines important concerns about Corporate SocialResponsibility
related to Non Governmental organization . It is an elective of Master of
Management Studies syllabus of Mumbai Unive rsity. For this subject my
project was undertaken with National Association for the Blind (NAB) which is
a pioneer in social work.
Corporate Social Responsibility is a well-established tradition in a number of
organizations, including families, businesses with a strong ethic of community.
NGOs are typically independent of governments. Although the definition can
technically include for-profit corporations, the term is generally restricted to
social, cultural, legal, and environmental advocacy groups having goals that are
primarily noncommercial.The most impor tant learning from this project is the
importance of observation in life of the Blind people. We were allot ted differentdepartment in NAB. With two of my colleagues we had to coordinate at NAB
MahalaxmiRehabilitation Center. At the center they help the Blind people to
work on and improve their day to day activities. This includes improving them
in their mobility, household works and minor activities which would boost their
spirits in facing the world as what they are. The center also provides various
other courses;
y Medical rehabilitation,y physiotherapy,y Electrotherapy,y Acupressure therapy,y Orthopedic appliances,
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y Vocational training and guidance to the Blind.
We were coordinating with Mrs.Asha Bhatia (Deputy Director ) - Department
of Rehabilitation. Here we had to complete the Register with the details of the
Blind people joining in for the courses,preparing the Semester Question paper,
Paper bag making and helping in organizing the Extempore Elocution
Competition which in itself was a great experience.
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Introduction to the Corporate Social Responsibility
Corporate social responsibility (CSR) is:
y An obligation, beyond that required by the law and economics, for a firmto pursue long term goals that are good for society
y The continuing commitment by business to behave ethically andcontribute to economic development while improving the quality of lifeof the workforce and their families as well as that of the local community
and society at large
y About how a company manages its business process to produce an overallpositive impact on society
Corporate social responsibility means:
y Conducting business in an ethical way and in the interests of the widercommunity
y Responding positively to emerging societal priorities and expectationsy A willingness to act ahead of regulatory confrontationy Balancing shareholder interests against the interests of the wider
community
y Being a good citizen in the community
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Corporate Social Responsibility (CSR) agenda of a corporation is reflective of
its social conscience and commitments to the community and society at large
within which it operates. It is no more viewed as a liability on corporate
resources. More and more Companies have increasingly realized that it is an
investment with multiple benefits for the corporate sector. Various empirical
research findings clearly pointing to a strong positive correlation between CSR
and corporate profitability have further provided the impetus.
However, Corporate Institutions in India, though more sensitive towards CSR as
compared to elsewhere, with all the resources at their command, remain
constrained in terms of their reach; both geographically and demographically.
Their efforts appear insignificant in light of the size of our country and diverse,
multiple problems therein.
Regarding changes in the economy of India since liberalization and the
acceleration of growth in certain sectors and regions, the perception of CSR is
an important part of the research. In this document, the definitions of corporate
social responsibility, taking into account some mood swings over the past ten
years. This study provides a perspective on CSR perception of the city,
municipal youth leaders of India. Results from other recent surveys are then
analyzed to determine how CSR is a part of Indian society, and to determine
whether the alternative perspectives on CSR may emerging countries.
The document examines how some developments in CSR, India can have
an impact on strategic planning for both local and international groups.
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The outlined of the case based on the results of research, two new
companies CSR initiatives, and ends with the proposal of India can be a unique
place, where it is a driving force of change.
As in India, CSR is understood?
The concept of corporate social responsibility is not a new phenomenon in
India. It has a well-established tradition in a number of organizations, includingfamilies, businesses with a strong ethic of community. Historically, it is a major
influence, the effects on the economy, the state and society relations. It was in anumber of possibilities for a large part, the discussions about what were
confused by the variety of perspectives. Instead of an attempt to define fully in
the document is approved by a number of themes, both in India and in other
countries.
Corporate social responsibility (CSR), also known as corporate responsibility,corporate citizenship, responsible business, sustainable responsible business
(SRB), or corporate social performance, is a form of corporate self -regulation
integrated into a business model .Ideally, CSR policy would function as a built -in, self-regulating mechanism whereby business would monitor and ensure its
adherence to law, ethical standards, and international norms. Business would
embrace responsibility for the impact of their activities on the environment,consumers, employees, communities, stakeholders and all other members of thepublic sphere. Furthermore, business would proactively promote the publicinterest by encouraging community growth and development, and voluntarilyeliminating practices that harm the public sphere, regardless of legality.Essentially, CSR is the deliberate inclusion of public interest into corporate
decision-making, and the honoring of a triple bottom line: People, Planet andProfit.
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Introduction to the Non Government Organization
One friendly remark that has made a deep impact in our day -to-day life is The
world is getting shrunk every day. It is evident from the global products on the
supermarket shelves in the neighborhoods, to the real time
telecommunications that occur every second.
Apart from the technological boom, the globalization process has pushed human
services and social work on to the international agenda.
Earlier social work was done voluntarily. With the changing social system and
the population explosion, humanitys problems have not only doubled but
become more complex. Today there is a need for people with specialized skills,
coupled with a genuine concern for society, to solve them. And that is whe re the
non-governmental organizations (NGOs) and non -profit organizations come in.
A non-governmental organization (NGO) is an organization that is not part of a
government and was not founded by states. NGOs are therefore typicallyindependent of governments. Although the definition can technically include
for-profit corporations, the term is generally restricted to social, cultural, legal,
and environmental advocacy groups having goals that are primarily
noncommercial. NGOs are usually non-profit organizations that gain at least a
portion of their funding from private sources. Current usage of the term is
generally associated with the United Nations and authentic NGOs are those that
are so designated by the UN.
Because the label "NGO" is considered too broad by some, as it might
cover anything that is non-governmental, many NGOs now prefer the term
Private Voluntary Organization (PVO).
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A 1995 UN report on global governance estimated that there are nearly
29,000 international NGOs. National numbers are even higher: India is
estimated to have between 1 million and 2 million NGOs.The United States has
an estimated 2 million NGOs, most of them formed in the past 30 years. Russia
has 65,000 NGOs. Dozens are created daily. In Kenya alo ne, some 240 NGOs
come into existence every year.
What NGOs do is to bring funding organizations, donors and governments right
into the centre of the community. On their own, how much ever muscle and
money they may have, they can never get the kind of acc ess and trust of the
people who live on the periphery, who are marginalized and who are often bitter
with the system.
NGO (usually multiple of them) who work in the area facilitate the process of
interaction and understanding before real issues can be tak en up and solutions to
their problems found.
For every NGO that is a fraud or a racketeer there are at least a dozen
that are doing good work especially at the grassroots level. When a funding
organization like Unicef, WHO, UNFPA or USAID takes up a project they
identify mahilamandals, youth networks and other small civil society
organizations that have been working with the locals of the area. Often enough
what is lacking is awareness both at the community and at the official levels.
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Present scenario of NGOs in India
The International community especially several Governments recognize the
valuable role of non-government organizations (NGOs) and works with them to
deliver welfare services for social development and it is not a new phen omena.
Voluntary organizations have grown tremendously in numbers as well as in
activities during the last 2-3 decades all over the World. There are
approximately 4 million voluntary organizations in the world. In India,
including the Self Help Groups federations etc., there are about a million.
UN bodies such as viz. International Labor Organization (ILO). United NationsInternational Childrens Emergency Fund (UNICEF), The United Development
Program (UNDP), THE United Nations Educational Scientific and Cultural
Organization (UNESCO), The World Health Organization (WHO) and United
Nations Development Fund for Women (UNIOFEM) are actively contributing
to the growth of social development. Whether it is USA, Canada, India, South
Africa, Mexico, Zambia or Indonesia thousands of not to profit organizations
are involved in a variety of activities of social development.
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Introduction to the National Association of the Blind
National Association for blind was established in 1952 by MangulalJethalal
Shah with a determination to establish NAB as the icon of unlimited service tothe Blind. It was registered under the Bombay Public Trusts Act, 1950.It is
determined to establish NAB and it is one of the largest non governments
voluntary organizations in India.The National Association for the Blind is the
largest voluntary organisation in India working in the field of blind welfare. It is
involved in prevention, education, rehabilitation, training, employment and
research. The Association carries out its activities through a network of 19 state
branches, 65 district level branches across India and voluntary agencies engaged
in rural development.
Vision
Empowered and well-informed blind population of India working forpersonal growth and development, thereby leading life to its optimumpotential.
Mission
To prevent blindness as far as is possible To empower the blind with education and training, to attain self -
sufficiency through employment/self -employment, thus
integrating them with dignity in mainstream society.
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THREE BRANCHES OF NAB IN MUMBAI:
NAB WORLI-
Head Office
Reay Road -
Employment
Department
Mahalaxmi -
Rehabilitation
Center
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Worli head offi e
The worli head offi e i home to allthe various activities that NABis associated
with. it has departments li e employment Louis Braille press, tal ing book
library, cyber caf.
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Mahalakshmi rehabili ation centre
Activities done atMahalakshmi branch:
Daily living skills such as cooking, ironing, sewing etc. Orientation and Mobility which includes Cane travel, rules of mobility
both indoor and outdoor for safe movement etc.
Physical Training including Yoga etc. Personal Grooming and Graces, Braille Reading, Communication skills.
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Reay road employment department.
NABDepartment of Employment carries out various activities for furthering the
employment prospects ofthe blind individuals, they categori e the employment
options in terms of open employment, self-employment and shelteredemployment.
They also offer pre and post-employment counseling services to the
prospective blind employees. They prepare them to face interviews and
competitive examinations required for various class 1 and 2 services.Currently
nab provides various services that enable the visually handicapped to integrate
with dignity in the mainstream for blind Empowerment.
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Various NAB acti ities/department are as follows:
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I. Client service department
Itis a gateway of blind welfare activities to the newly Blind persons or a Blind
person who is not aware ofthe consessions and facilities available forthe Blind
and NAB Activities, The department also engages in identifying new Blind
clients from tribal rural and urban areas. The department provides services such
as individual/ family counseling, home teaching, teaching Braille, Mobility
Training, follow up visits, referral services for education. The department also
solves the day to day problems faced by the Blind persons by providing
financial assisstant for education, training, health ailments, atthe time of natural
calamities and disaster.
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II. Department of rehabilitation
This departmentis engaged in providing training rehabilitation training,
acupressure and massage training, facilities physiotherapy training and
vocationaltraining with residential facilities forthe adultBlind person from theage group of 18 to 45yrs.The department also conductthe need based training
programs forthe Blind persons of different needs.
III. Department of EducationThe departmentis engaged in providing pre-intervention training program to
the Blind and M B, Children, integrated education program on All India Leveleducation and home bound services to the M B children from age group of 3-6
years. The department also provides Sponsorships and Scholarships to the Blind
children studying up to HSClevel. The department plays a important role in
providing Braille kits to the blind persons in India and provide Aids and
appliances.
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IV. Talki g B k library
It is the project where books are recorded in different languages. The books are
the text books from 5th
std to post graduation level along with the literature,
personality development and religion at present there are 5064 no of titles. The
books are provided to the Blind in India and abroad as a library.
V. Depar
ent of Employment
The department provides employability training, preparing for competitive
exams and employing them in central or state government offices in the
corporate world. The department also provides self employment to the Blind
persons through the H.P.C.O. This department preparing blind persons for
having jobs in private industries with heavy machineries
VI. NAB Cyber Caf forBlindIt is setup for the use of Blind and loaded with screen reading software, Jaws.
The Blind student practice computer programming , access internet , surf news
paper, transcribe the needed material into Braille and produce study material
with enlarged print for children with problem of low vision.
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VII. NAB Braille PressThe Braille press is printing bookin Braille scrapped by using conventional and
modern technology and providing itto the Blind in the form oftext books
literature, religious book, book on personality development and magazines as
far as possible. The press is providing to the blind at concessional rate. The
press has printing book for 4 languages and has 403 numbers oftitles. The press
is also running a Braille booklibrary
VIII. Committee on Advancement of status of Blind Women
The committee looks after empowering Blind women by providing aid for
meeting their basic need and household amenities, medical assistance,
educational assistant for house repairing and also provides support atthe time of
natural calamities and disaster. The committee is involved in CBRproject for
the Blind women in MurudAlibaag area, developingjob development centerin
Mumbai and Ambarnath, providing scholarships to Blind women for higher
education, organizing competition and seminar for protecting rights ofBlind
women. The Committee also provides also provides hostel activities forBlind
working women with TruptiPoliBhaji Kendra
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Introduction to the Project
Economic independence is the basic need of any individual, it is only
through this that he/she can attain fulfillment. This is so for all individuals
including the blind. Keeping this in view, the National Association for the
Blind, India, established the first employment bureau for the blind in 1954.
ACTIVITIES
NAB Department of Employment carries out various activities for furthering the
employment prospects of the blind individuals; they categorize the employment
options in terms of open employment, self -employment and sheltered
employment.
OPEN EMPLOYMENT
Through open employment the department tries to place blind persons in both
public and private sectors. It is only through the efforts of the department that
there are bankers lawyers masseurs etc. who are working successfully. The
department tries to utilize to the optimal level the three percent reservation
provided to the disabled under The Persons with Disabilities, (Equal
Opportunities, Protection of Rights and Full Participation) Act 1995 to secure
jobs for the blind in the government and public sectors. It also attempts to
convince private employers to employee the bli nd.
The department has actively participated in the process of identification of jobs
that can be carried out by the blind.
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SELF-EMPLOYMENT
The department offers financial assistance to the blind people who wish to carry
out small entrepreneurial activities. It has supported setting up of several
Handicapped Public Call Offices, and Vending Stalls at various places.
It has also provided Flour Mills, leather cutting machines, sewing machines,
popcorn machines etc. to needy blind individuals who along with their family
members carry out self-employment activities to earn a reasonable living. The
department also acts as an advisor and facilitator for securing self -employment
loans offered by Maharashtra Handicapped Finance Development Corporation
and National Handicapped Finance Development Corporation.
SHELTERED EMPLOYMENT
Recently NAB has set up a Job Development Centre wherein 10 blind people
are given training cum employment. They manufacture paper bags, candles
etc. These items are manufactured with good quality control and are sold to
corporate
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Objectives
To help NAB in their rehabilitation Program. To tabulate the details in a systematic manner, specifically the way it
is done in a NGO.
To help the visually challenged people in their mobility and with theirdaily activities.
To develop Leadership quality and personality of the visuallychallenged people.
To promote Public Awareness and Advocacy. To provide better academic and technical education to the Blind
people to make them able to access into employement market as well
as self-employment.
To enhancing opportunities for the blind people. Assist in variety of tasks aimed at educating the Blind.
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Methodology
yAtthe Rehabilitation center I was allotted to complete the register ofthevisually challenged people who were attending the ocational batch and
also the next batch which were ofBlind women.
y During the period when we were at NABthey also had their Semesterexams ofPhysiotherapy and here I was allotted thejob of preparing the
Examination paper coordinating with a staff.
y Atthe Elocution Competiton I was allotted the technical department.Here I helped them with setting up the Micsystem and the Speakers for
the event.
y Also atthe event I had to put up the Posters and help with putting up theRegistration Desk.
One of the judges for the Elocution completion.The Registration desk
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Sample Size and Sample Design
Various Ngos Working forVisually Challenged People:
Helen Keller Institute For Deaf & BlindIts vision is to create, build and develop services for the Deaf / Deaf
Multiply Handicapped / Deaf blind children and young adults through Day -
Care/Residential Facilities and other ancillary services.
Smt. Kamla Mehta Dadar School for the BlindSmt. Kamla Mehta Dadar School for the blind is a very popular Ngo in
India, which is working for Disability.
All India Confederation of the Blind New DelhiAll India Confederation of the Blind is a very popular Ngo. In India, this is
working for Aged, Blindness.
Society for the Care of the Blind - ChandigarhSociety for the Care of the Blind is a very popular Ngo. In India, this is working
for Disability, Education.
Lighthouse for the Blind - West BengalLighthouse for the Blind is a very popular Ngo. In India, this is working for
Disability, Education and employment.
Blind Peoples Association - AhmedabadBlind Peoples Association is a very popular Ngo. In India, which is working
for Aged, Disability, Education, Employment, Training.
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Limitations of the project
y For the registration they we could have used Computer as it is morereliable and easy to add details in a Software.
y Incomplete data as the required documents were not submitted on time.
y As the data is being manually typed it was time consuming.y
Communication barrier between we and the multi handicapped during theevent.
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Analysis and findings
y The work is done in a systematic manner.y Technical department was very good. .y Ample amount of equipments were available for the visually challenged.y Always a detail meeting is held before any event.
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Conclusion
The whole process of the rehabilitation is very processed andsystematic.
Due to the meetings held before the event the program was help in asmooth manner.
The data entry process is a bit time consuming as it manually filled in. The event management is excellent as they have a proper plan for it.
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Recommendations
y Use of Software for the registration purpose.y Proper sanitation facility and regular cleaning of the same.y More awareness about the events and should have been conducted
at a larger scale with more sponsorships and prize money.
y More skilled employees in the department.
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Bibliography
www.nabindia.org