Curtis Leach - MRKTG & MCR SAT Rubric Completed

7/28/2019 Curtis Leach - MRKTG & MCR SAT Rubric Completed

1/12

PROGRAMME: ABE - BM - Level 5 Diploma

DURATION: 1:00 pm - 3:30 pm

SaturdayMODE: Saturday

Marketing

LECTURER: Curtis Leach

CAMPUS: Trincity Campus

Lecture

Number

Time Hrs Cum

Hrs

Lecture Topic (s)

1 SAT 29-Jun-2013 1:00 pm - 3:30 pm 2.5 2.50 Development of Marketing/Developing a Mkg. Orientation

2 SAT 6-Jul-2013 1:00 pm - 3:30 pm 2.5 5.00 Synergy with other Organization Functions/Org. for Mkg.

3 SAT 13-Jul-2013 1:00 pm - 3:30 pm 2.5 7.50 External Fators affecting Mkg.

4 SAT 20-Jul-2013 1:00 pm - 3:30 pm 2.5 10.00 SWOT/The Marketing Mix

5 SAT 27-Jul-2013 1:00 pm - 3:30 pm 2.5 12.50 Integration of Markting Strategies

6 SAT 3-Aug-2013 1:00 pm - 3:30 pm 2.5 15.00 Tools for Formulating Marketing Strategies

7 SAT 10-Aug-2013 1:00 pm - 3:30 pm 2.5 17.50 Developing Marketing Programmes

8 SAT 17-Aug-2013 1:00 pm - 3:30 pm 2.5 20.00 Implementing and Controlling the Marketing Plan

9 SAT 24-Aug-2013 1:00 pm - 3:30 pm 2.5 22.50 The Research Process

SAT 31-Aug-2013 INDEPENDENCE DAY

10 SAT 14-Sep-2013 2.5 25.00Research Methods/Marketing Information Systems

11 SAT 21-Sep-2013 1:00 pm - 3:30 pm 2.5 27.50 Consumer Buying Process and its Influences

COMPONENT:

Lecture Day &

Date

CENTRE FOR CERTIFIED PROFESSIONAL PROGRAM

COURSE OUTLINE

DAY(S):


2/12



Saturday

MODE: Saturday

Marketing



Lecture

Number

Time Hrs Cum

Hrs

Lecture Topic (s)

COMPONENT:

Lecture Day &

Date

CENTRE FOR CERTIFIED PROFESSIONAL PROGRA

COURSE OUTLINE

DAY(S):

12 SAT 28-Sep-2013 1:00 pm - 3:30 pm 2.5 30.00 Psychology of Consumer Behaviour

13 SAT 5-Oct-2013 1:00 pm - 3:30 pm 2.5 32.50 Product Matters

14 SAT 12-Oct-2013 1:00 pm - 3:30 pm 2.5 35.00 The PLC/New Product Development

15 SAT 19-Oct-2013 1:00 pm - 3:30 pm 2.5 37.50 Pricing Strategies

16 SAT 26-Oct-2013 1:00 pm - 3:30 pm 2.5 40.00 Distribution Strategies

17 SAT 2-Nov-2013 1:00 pm - 3:30 pm 2.5 42.50 Marketing Communication Strategies

18 SAT 9-Nov-2013 1:00 pm - 3:30 pm 2.5 45.00 Services Marketing

19 SAT 16-Nov-2013 1:00 pm - 3:30 pm 2.5 47.50 Marketing and New Technologies

20 SAT 23-Nov-2013 1:00 pm - 3:30 pm 2.5 50.00 Review

________________________________

Lecturer Signature

Key / LegendLt = Lecture T=Tutorial Lb = Lab EP = Exam Prep


3/12




Marketing



Lecture

Number

Time Hrs Cum

Hrs

Lecture Topic (s) No./ T

of

Sess

COMPONENT:

Lecture Day &

Date

CENTRE FOR CERTIFIED PROFESSIONAL PROGRAMM

COURSE OUTLINE

DAY(S):

________________________________

Date Submitted

Last Notes: SBCS reserves the right to make changes to the information contained herein. Any changes effected to the information

contained herein will be made known to all students concerned via class announcement. It is thus the responsibility of the student

to attend all classes and to keep abreast of matters should they be absent from any class session. Students are advised and encouragedto contact their fellow classmates for updates where class sessions have been missed.

Date syllabus last modified: Jan 3, 2012

________________________________ ______

Unit Manager Signature Quality

________________________________ ______

Date received Date re


4/12

Items Due For

Next Class

Read Chapter 2

Revise Chapter

1

Read Chapter 3

Revise Chapters1 & 2

Read Chapter 4

Revise Chapters

1 - 3

Read Chapter 5

Revise Chapters

1-4

Read Chapter 6

Revise Chapterr

1-5

Learn.


5/12

Items Due For

Next Class

Learn.

Read Chapter 7

Revise Chapters

1-6

Read Chapter 8

Revise Chapters

1-7 Read

Chapter 9

Revise Chapters

1-8 Read

Chapter 10

Revise Chapters

1-9 Read

Chapter 11

Revise Chapters

1-10 Read

Chapter 12

Revise Chapters

1 -12

______


6/12

Items Due For

Next Class

Learn.

_______

_______

_______


7/12




Managing the Customer Relationship



Lecture

Number

Time Hrs Cum

Hrs

Lecture Topic (s)

1 SAT 6-Jul-2013 3:30 pm - 6:00 pm 2.5 2.50 Introduction/Difference between the Customer nad Consume

2 SAT 13-Jul-2013 3:30 pm - 6:00 pm 2.5 5.00 Customer Satisfaction/Evaluating Service Quality

3 SAT 20-Jul-2013 3:30 pm - 6:00 pm 2.5 7.50 Customer Loyalty/Competitive Advantage/Profitability

4 SAT 27-Jul-2013 3:30 pm - 6:00 pm 2.5 10.00 Effects of the Macro environmental Factors on Customers

5 SAT 3-Aug-2013 3:30 pm - 6:00 pm 2.5 12.50 Impact of Org. Structures on Customer Satisfacction

6 SAT 10-Aug-2013 3:30 pm - 6:00 pm 2.5 15.00 Organization Growth and Changes in the Org Structure

7 SAT 17-Aug-2013 3:30 pm - 6:00 pm 2.5 17.50 How Organizational Culture and its influence on Staff

8 SAT 24-Aug-2013 3:30 pm - 6:00 pm 2.5 20.00 Pros and Cons of Inhouse vs Outsourcing of Customer Servic

9 SAT 24-Aug-2013 3:30 pm - 6:00 pm 2.5 22.50 elationship between Technology and Customer Service/ & Mg

SAT 31-Aug-2013 INDEPENDENCE DAY

10 SAT 7-Aug-2013 3:30 pm - 6:00 pm 2.5 25.00 Mid Term Assessment

COMPONENT:

Lecture Day &

Date

CENTRE FOR CERTIFIED PROFESSIONAL PROG

COURSE OUTLINE

DAY(S):


8/12







Lecture

Number

Time Hrs Cum

Hrs

Lecture Topic (s)

COMPONENT:

Lecture Day &

Date

CENTRE FOR CERTIFIED PROFESSIONAL PROG

COURSE OUTLINE

DAY(S):

11 SAT 14-Sep-2013 3:30 pm - 6:00 pm 2.5 27.50 Commnication process/methods

12 SAT 21-Sep-2013 3:30 pm - 6:00 pm 2.5 30.00 Communicating with customers and feedback

13 SAT 28-Sep-2013 3:30 pm - 6:00 pm 2.5 32.50 Recruitment and Selection Processes

14 SAT 5-Oct-2013 3:30 pm - 6:00 pm 2.5 35.00 Induction processes/Development programmes

15 SAT 12-Oct-2013 3:30 pm - 6:00 pm 2.5 37.50 Managing Performance/Motivation/Turnover

16 SAT 19-Oct-2013 3:30 pm - 6:00 pm 2.5 40.00 Internal Marketing and Customer Satisfaction

17 SAT 26-Oct-2013 3:30 pm - 6:00 pm 2.5 42.50 Employee satisfaction/Team building

18 SAT 2-Nov-2013 3:30 pm - 6:00 pm 2.5 45.00 End of Term Assessment



________________________________

Lecturer Signature

________________________________

Date Submitted

Key / LegendLt = Lecture T=Tutorial Lb = Lab EP = Exam Prep


9/12



Saturday

MODE: Saturday




Lecture

Number

Time Hrs Cum

Hrs

Lecture Topic (s) N

COMPONENT:

Lecture Day &

Date

CENTRE FOR CERTIFIED PROFESSIONAL PROGRAM

COURSE OUTLINE

DAY(S):

Last Notes: SBCS reserves the right to make changes to the information contained herein. Any changes effected to the information

contained herein will be made known to all students concerned via class announcement. It is thus the responsibility of the student

to attend all classes and to keep abreast of matters should they be absent from any class session. Students are advised and encourag

to contact their fellow classmates for updates where class sessions have been missed.

Date syllabus last modified: Jan 3, 2012

________________________________ _

Unit Manager Signature Q

________________________________ _

Date received D


10/12

Items Due

For Next

Class

Read

Chapter 2

Revise

Chapter 1

Read

Chapter 3

Revise

Chapters 1 &

2

Read

Chapter 4

Revise

Chapters 1 -

3

Revise

Chapters 1-4

Read

Chapter 5

to Learn.


11/12

Items Due

For Next

Class

to Learn.

Read

Chapter 6

Revise

Chapters 1-5

Read

Chapter 7

Revise

Chapetrs 1-6

Revise

Chapters 1-7

________

e

_________


12/12

Items Due

For Next

Class

to Learn.

_________

_________

Documents

Curtis Leach - MRKTG & MCR SAT Rubric Completed