Graduate School ofInformation & Telecommunication

For Amuzement park

Customer Service with RFID Base

Customer Service with RFID Base

교수님 : 황 종성발표자 : 김 영진발표일 : 2007” 5/31

Contents

Business Scenario1

Customer’s needs2

Value Creation3

Risk4

Business Scenario

v RFID Entry Tag를 활용한 Customer Service

휴일이나공휴일이되면가족들과함께놀이공원및유원지등지에서여가시간을보낸다. 기존놀이공원은많은인파로인해놀이기구를타기위해서이용자들이줄을서서기다려야하는불편함이

있으며그로인한시간소비와추가적인지출을억제하고있다.

이것을보완하기위해서 RFID Entry Tag를활용하여실시간으로놀이기구이용현황및예약상황등의정보를제공하여대기시간단축을통해효과적인놀이공원운영및추가적이수익창출이가능하다.

또한 Tag를통한결제서비스를통한놀이공원시설및부대시설이용의편의성을제공한다.

그리고위치추적서비스를통한미아방지, 그룹간위치추적이가능하며 Event정보전달서비스를사용하여 놀이공원의 Event활성화를통한광고효과와축적된정보를놀이공원경영에반영하여효율적인경영및고객지향적인마케팅구현이가능하다.

Business Scenario

v RFID Entry Tag를 활용한 Customer Service

§ 방문자들에게 RFID Chip 이내장된팔찌 Type의수신기제공.

§ 위치추적서비스제공

§ 놀이기구탑승예약

§ Event 알림서비스제공

§ 놀이공원내지불수단및 Point 적립으로도사용

§ 축적된데이터를분석하여마케팅및경영에활용

Business Scenario

Object (Tag)

RouterONS

Server Farm

PML Server

WLAN

Terminal (Reader)

Air InterfaceEPC ONS Query

ONS Query

ONS Query

ONS Query

PML Server Address

PML ServerAddress

PML ServerAddress

PML ServerAddress

AP

Switch & Router

PML Data

PML Data

PML Server

Address + EPC

PML Server

Address + EPC

PML Data

Business Scenario

Object (Tag)

RouterONS

Server Farm

PML Server

WLAN

Terminal (Reader)

Air InterfaceEPC

PML Server Address + EPC

EPC Information

Query

EPC Information

PML Data

AP

Switch & Router

PML Server

Address + EPC

Business Scenario

Tag

Reader 1

Reader 2

Reader 3

Reader 4

Reader 5

Reader 6

Location DB

Location Processor

Air InterfaceEthernet

Amuzement park

X-Y Locates

of Reader 6

X-Y Locates

of Reader 5

X-Y Locates

of Reader 5 + 6

AP

X-Y Locates

of Reader 5

Location

Data

Location Information

Terminal (Reader)

Location Information

Business Scenario

Tag

Reader 1

Reader 2

Reader 3

Reader 4

Reader 5

Reader 6

Location DB

Location Processor

Air InterfaceEthernet

Amuzement park

APLocation Quary

Location Quary

Location Quary

Location Data-Quary

Location Data

Location Information

Location Information

Location Information Location

Information

Terminal (Reader)

Customer’s Needs

v Customer’s Needs

§ 놀이기구이용시편의성제공

(예약, 탑승, 예약현황, 대기시간알림등)

§ 부대시설이용시편의성제공

§ Event 알림서비스제공§ 위치추적서비스제공

§ 현금외결제서비스제공

Value Creation

Marketing

QoSManagement

Profit

Improvement

Customer Service

v RFID기반 Customer Service 도입효과

Value Creation

Profit

QoS

Marketing

Management

-고객의 Needs 빠르게반영-시장의변화에 더빠르게적용-회사의홍보효과증대-고객지향적인 Marketing- Event 기획

-축적된데이터를활용한효율적인놀이공원경영

-부가서비스창출

-충성고객관리및확보에따른수익증대-놀이공원이용률 증가에따른수익증대-인원집중현상을줄이고그여유시간에또다른지출유도-효율적인 Point제도를통한수익창출유도-현금외결제서비스를통한소비증가유도

Profit Improvement

-놀이기구예약서비스- Event 알림서비스-위치추적서비스(미아방지, 그룹간위치추적)-부대시설이용의편의성제공-현금외결제서비스제공

Risk

v Risk?

§ 초기구축비용

§ RFID Entry Tag의도난, 분실§ 개인정보수집의범위및보관기간

§ 개인 Privacy 침해가능성§ 개인정보유출가능성

§ RFID 기술및특허동향 -한국특허정보원

§ 전파식별(RFID)응용사례 -한국전산원

§ RFID 도입과프라이버시보호관련법제현안분석-한국전산원

§ RFID/USN 응용사례및시연 -한국전산원

§ 인터넷등장과 CRM -디지털타임스

Reference

Graduate School ofInformation & Telecommunication