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CV - Gian Carlo Mata 2015

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  • DECEMBER

    2014PRESENT

    2015TRADE MARKETING COORDINATOR

    PUMA MIDDLE EAST & EAST AFRICA

    Responsible for all PUMA Branding requirements for monthly campaign launches.

    Analyzes product buy-in for all wholesale customers & propose branding for each of their stores according to their current products & products to be received.

    Conceptualize & create mock ups to visualize the outcome of projects for both parties to approve.

    CoordinateCoordinate with advertising agencies, contractors & suppliers in the region for all branding, POPs & furniture production plus delivery, shipping & installation.

    Artwork print ads for Magazines/News Paper Ads, Billboards, Events & Out-of-the-box Campaigns.

    Prepare & send wrap up reports to PUMA International for all implemented campaigns.

    Adapts global campaign brand guidelines to fit all customer requirements & the customs of the Middle East.

    PUMA Shop-in-shops Furniture coordination shipping, delivery & installation.PUMA Shop-in-shops Furniture coordination shipping, delivery & installation.

    Puma Regional Showroom Preparation for Sell-Ins.

    SKILLS

    BRANDS

    TIMELINE

    +97155-2280888+97150-5514619

    [email protected]@puma.com

    Gian Carlo D. MataTRADE MARKETING COORDINATOR BTL & E-COM

    CURRICULUM

    VITAE

    PAGE 1 0F 3

  • SEPTEMBER

    2005OCTOBER

    2011SENIOR VISUAL MERCHANDISERAL MADANI GROUP OF COMPANIES

    In-charge of merchandising over 35 Stores of 6 INTERNATIONAL BRANDS all over UAE, Oman, Bahrain & Kuwait (Levis, Dockers, HangTen, Naf Naf, Gas, Chevignon & Blush)

    In-charge of all posters, flyers, advertising graphics & all POS materials for all stores.

    Coordinate with advertising companies from production to implementation.

    Handle 16 in-store VMs including overseas stores in Oman & Bahrain.

    Coordinate with franchisees to update them with the new window concepts.

    Conduct training sessions & hands-on training for all the in-store VMs.

    Design & implementation of window & in-store concepts for every seasonal campaign.Design & implementation of window & in-store concepts for every seasonal campaign.

    Plan yearly VM Calendar.

    Conceptualize windows for all Hang Ten stores every season & on special occasions.

    DECEMBER

    2011DECEMBER

    2014VISUAL MERCHANDISER (REGIONAL)

    PUMA MIDDLE EAST & EAST AFRICA

    Maintain VM & campaign consistency across the region according to the brands International Standards through Mock ups, Planograms & VM Guides.

    Coordinates with advertising agencies, contractors & suppliers for POP production & installation.

    Visual merchandising during Campaign Launches for Puma Stores, Shop-in-Shops & other Retail Outlets. (ie. Sun & Sand, Level Shoe District, Go Sports, etc)

    ProvidesProvides Marketing & VM Support to over 400 Stores all over the region. (Stand-alone Stores, Shop-in-Shops & Retail Outlets in the region.)

    Artworks for Magazine/News Paper Ads, Billboards, Events, Out-of-the-box Campaigns.

    Conducts hands-on VM Training.

    PUMA Shop-in-shops Furniture coordination shipping, delivery & installation.

    Puma Regional Showroom Preparation for Sell-Ins.

    PAGE 2 0F 3

  • INFO

    EDUCATIONAL BACKGROUND

    AUTOCAD DRAUGHTSMAN - CADGROUP DUBAI U.A.E.Certified Draughtsman by Emirates Education Center

    BACHELORS OF SCIENCE IN NURSING - PHILIPPINESDe Los Santos STI - Manila (Undergratuate)

    GRAPHIC & WEB DESIGN - PHILIPPINESInformatics Computer Institute - Manila

    SECONDARY EDUCATION - PHILIPPINESSan Sebastian College Recoletos - Manila

    PRIMARY EDUCATION - K.S.A.International Philippine School - Al Khobar

    NATIONALITY: Filipino

    CIVIL STATUS: Married

    DATE OF BIRTH: 20th September 1986

    LANGUAGE: English, Tagalog & Arabic (Lived in KSA from 1991-2000)

    HOBBIES: Photography, Videography & Travel

    SPORTS: Basketball, Boxing, Table Tennis, Bowling, Football & Swimming Swimming

    OTHERS: UAE Drivers License

    PERSONAL DATA

    PAGE 3 0F 3

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