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PAOLA SARMIENTO[e] [email protected][m] 0490 552 593[w] www.cargocollective.com/paolasarmiento
PROFILE
EMPL0YMENT HISTORY
A forward thinking designer with over 12 years of experience in the creative business. I have worked in various stages of production: Digital Strategy, Creative Direction, Art Direction, Branding, Direction, Editing, motion graphics and post production. I co-founded Santa Chava, a graphic design studio which created effective and award winning projects, earning a solid reputation that led to work with many big agency partners. Our clients were some of the largest companies in South America, including Unilever, Rexona, Axe, Renault, Ford and the Coca-Cola Company, including their brands Fanta, Sprite and Quatro.
Freelancer- Creative Director 2014 _ 2015Sydney
+ Contributed to projects of branding, editorial design, art direction, and typography.+ Designed layout of The Plus Ones´s magazine summer edition.+ Redesigned brands and corporative images.
CoFounder Owner - Creative Director 2007 _ 2014SantaChava Studio
Duties:+ Focused on corporate image, branding, editorial design, packaging, art direction, and typography.+ Directed animation projects, website development, interior design from initial concept through to production and execution.+ Created and customized typography for specific projects.+ Developed websites and social media interfaces for multiple projects.+ Managed all aspects of Coca Cola’s social media campaigns including Facebook, Twitter and Youtube for all Latin America between 2011 and 2012 and was hands on in respect to graphic design and creative direction.
APPLICATIONS & SKILLSExcellent knowledge+ Adobe Suite CS6+ Photoshop, Illustrator and FontLab + Graphic design for web and print.+ Publication design.+ Branding and identity. + Typography.
Skills+ Communication+ Teamwork+ Problem solving+ Self-management+ Technology
Experienced and confident using Mac
Art Director 2001-2007LOWE-SSP3
Duties:+ Designed the layout of magazine pages, advertising brochures, flyers and marketing for multiple clients.+ Finished art and pre-press of files.+ Assisted creative director with creative/conceptual ideas.+ Produced advertising campaign strategies for a variety of products and services. + Designed logos and the brand identity for new clients.
AWARDS
ADDITIONAL INFORMATION
REFEREES
I am an Australian resident with full working rights and have a TFN and ABN.I speak English and Spanish, enjoy traveling, sailing, photography, hand lettering, calligraphy, painting, craft design and have been working as a volunteer at the Colombia in Australia cultural association.I am available for immediate start.
Available on request.
+ 2003 Winner of Agfa Young Creatives Contest, Antwerp, Belgium.+ 2008 New York Festival, Bronze Axe user's manual / Agency: LOWE SSP3 Printed Postcards.+ 2011 Lurzers Archive Hunter, WWF. Print Ad. Featured+ 2013 PremiosTW, Colombia Coca-Cola / Best Brand / Twitter+ 2013 Lápiz De Acero / Font Design Bogotá, Colombia+ 2015 Communication Arts / Illustration and Design Award, USA Nike - Risk Everything Campaign
EDUCATIONBachelor of Graphic Design 1996 - 2001University Jorge Tadeo LozanoBogota, Colombia
PAOLA SARMIENTO[e] [email protected][m] 0490 552 593[w] www.cargocollective.com/paolasarmiento
