8/17/2019 Daftar Cara Meningkatkan Profit 60 Persen
1/1
Lead
Generation
Conversion
Rate
No. Of
Transactions
Average
$$$ Sale
Profit
Margins1.
Local Newspaper Advertising 1.
Written Guarantees 1.
Better Service, Make Your 1.
Increase Your Prices 1.
Increase Your Margins/Prices2. Daily Newspaper 2.
Define Your Uniqueness Customers Feel Special, Give 2. Up
Sell 2. Sell More Big Margin Goods Or3. Television
Advertising 3. Develop Your Own Product Line Them Magic
Moments 3. Cross Or Add On Sell Services4. Radio
Advertising 4. Sell An Exclusive Line 2. Under Promise
& Over Deliver 4. Down Sell 3. NO
Discounting5. Magazine Advertising 5. Increase Range Or
Variety 3. Streamline Your Service 5. Use A Checklist
4. Sell Only Quality6. Trade Journal Advertising
6. Provide Quality Products 4. Deliver Consistently
& Reliably 6. Use A Questionnaire 5. Sell Your Own
Label7. Industry NewsletterAds 7. Print A Benefits List
5. Keep In Regular Contact 7. Allow Payment Terms
6. Sell An Exclusive Label8. School Newsletter Ads
8. Use A Testimonial List 6. Inform Customers Of Entire
Range 8. Arrange Easy Finance 7. Sack C and D Grade
Clients9. Newspaper, Magazine & 9. Before
& After Photo’s/Demo’s 7. Increase Your Range
9. Carry Exclusive Lines 8. Keep An Accurate
Database10.
Newsletter Inserts 10.
Show Samples/Example Photo’s 8.
Increase Product Obsolescence 10.
Rearrange Store Layout 9.
Sell Via Direct Mail/Internet11.
Public Relations 11.
Quality Brochures 9.
Introduce Upgrades Regularly 11.
In Store Merchandising 10.
Sell Via Party Plan/Multi Level12. Press Releases
12. Information Sheets/Booklets 10. Always Have Stock
12. Point Of Sale Material 11. Commission Only Sales T
eam13. Letterbox Flyers 13. Added Value Offers
11. Offer Service Contracts 13. Impulse Buys 12.
Provide Team Training14. Sidewalk Handbills 14. Make An
Offer 12. You Keep Clients Vital 14. Product Packaging
13. Pay NO Overtime15. Catalogues 15. Start A
Trend/Fad Information For Them, Develop 15. Sell With An
Either/Or Question 14. Reduce Team Size16. Brochures
16. Product/Price Listings Your Own Language 16. Create
Package Deals 15. Reduce Unnecessary Management
17.
Yellow Pages 17.
Team Member Profiles 13.
Product Of The Week/Month 17.
Create Bulk Buy Deals 16.
Reduce Directors Fees18. White Pages 18. Write
Company’s Magic Story 14. Ask Them To Come Back
18. Gift With $XX Purchase 17. Efficiency, Productivity
& Time19. Directories 19. Packaging 15. Use
Call Cycling 19. Allow Eftpos, Cheques & Credit
Management20.
Barter/Trade Exchanges 20.
Display Awards/Certificates 16.
Send Out A Newsletter Cards 18.
Negotiate Employment Agreements21. Buy Database
Lists 21. On-Hold Messages 17. Run A Frequent Buyers
Program 20. Make Sure Clients Know Your 19. Team
Incentives Based22. Direct Mail 22. Account
Applications 18. Create A Membership/VIP Card Full Product
and Service List On Margins23. Piggy Back Invoice Mailings
23. Allow Mail Order, Home Delivery 19. Collect A
Database Of Past Clients 21. Charge Consulting Fees 20.
Reduce Duplication24.
Tender Lists 24.
Pre-send Appointment Cards 20.
Give Out Members Cards Or 22.
Sell Service Contracts 21.
Know Your Actual Costs25. Fax Outs 25. Point Of Sale
Displays Keyrings 23. Sell Extra Warranty/Insurance 22.
Work Costs As Percentage26. Billboards/Posters 26. Use
Payment Plans & Financing 21. Use A Multiple Purchase
Card 24. Train Your Team Of Sales27. Shop-A-Dockets
27. Take Credit Cards, Cheques & 22. Pre-sell Or
Take Pre-payments 25. Use Sales Scripts 23. Set Monthly
Expenditure Budgets28. Taxi Backs EFTPOS 23. Contracts
26. Train Your Customers 24. Only Allow Your Team To
Buy29.
Cinema Advertising 28.
Daily/Weekly Cost Breakdown 24.
Till Further Notice Deals 27.
Stock More High Priced Ranges With An Authorised
Purchase30. Sponsorships 29. Flowchart Your Sales
Process 25. Re-book Next Visit Now 28. Create A Quality
Image Order31. Post Card Mailings 30. Audio, Video
& CD Sales Demo’s 26. Plan Future Purchases With
Clients 29. Only Service ‘A’ Grade Customers 25.
Better Negotiation Skills32. Internet/Web Pages 31.
Reprint Press Articles 27. Offer On Next Purchase 30.
Sack ‘C’ & ‘D’ Grade Customers 26. Reduce ALL Costs
By 10%33.
Building Signage 32.
Re-write Quotes, Tenders & 28.
Reminder System 31.
Allow Trade-ins/Trade-ups 27.
Do It Right The First Time34. Car Signage Proposals Into
Action Plans 29. Accept Trade-Ins 32. Offer Home
Delivery 28. Recycle35. Instore & Sidewalk Signage
33. Print Company’s Vision/Mission 30. Increase
Credit Levels 33. Charge For Delivery/Post & 29.
Decrease Range36. Window Displays 34. Use Prospect
Questionaires 31. Offer Incentives/Rebates Package 30.
Take Stock On Consignment37. Passing Trade 35. High
Dress Standards/Uniforms 32. Target Likely Repeaters
34. Build Rapport/Treat As Special 31. Lower $$ Tied Up
In Inventory
38.
Point Of Sale Material/Displays 36.
Try Before You Buy 33.
Post Purchase Reassurance 35.
Set An Average $$$ Sale Goal 32.
Only Sell Fast Moving Stock39.
Product Packaging 37.
In Store Merchandising 34.
Educate On Full Value 36.
Measure The Average $$$ Sale 33.
Buy In Bulk, Pay & Receive40. Video/Instore Displays
38. Sales Scripts 35. Suggest Alternative Uses
37. Customer Incentives For Bigger Over Time41.
Shopping Centre Promotions 39. Greet Prospects & Use
Their Name 36. Special Occasion Cards/Gifts Purchases eg. Fly
Buy Points 34. Buy Direct42. Create An Industry
Newsletter 40. Introduce Yourself 37. Direct Mail
Regular Offers 38. Team Incentives For Bigger Sales 35.
Manufacture Yourself43. Stickers & Tags 41. Smile,
Build Trust & Rapport 38. Follow Up & Follow Up Again
39. Stop Discounting 36. Repackage Smaller/Own
Label44. Fridge Magnets 42. Ask Questions & Listen
39. Telemarket 40. Add Value 37. Promote Idle
Time45. Named Promotional Gifts 43. Provide Ideas
& Advice 40. Run Competitions 41. Give Away
Perceived Value 38. Rent Idle Space46. Blimps,
Balloons, Plane Banners 44. Educate On Value, Not Price
41. Past Customer Events/Promotions 42. In Store
Promotions 39. Work 2 Or Even 3 Shifts47.
& Skywriting 45.
Provide A Timely Response 42.
Closed Door Sales 43.
Red Light Specials 40.
Have Smaller Outlets48. Gov’t Programs/Contracts
46. Increase Product Knowledge 43. Fax Sales 44.
Educate On Value, Not Price 41. Work From Home49.
Uniforms/Name Tags 47. Up Sell, Cross Sell & Down Sell
44. Named Promotional Gifts 45. Ask People To Buy
Some More 42. Have A Mobile Business50. Business Cards
48. Educate How To Buy, What To Do 45. Information
Nights 46. 4 For The Price Of 3 Offers 43. Join/Start A
Buying Group51.
Networking Functions 49.
Use NLP Techniques 46.
Free Upgrades For More Loyalty 47.
Buy One Get One Free Offers 44.
Re-finance52. Salespeople 50. Sell On Emotion &
Dreams 47. Socialize With Clients 48. In Store Video
Promotions 45. Charge For A Finance Facility53.
Telemarketing 51. Follow Up & Follow Up Again 48.
Provide A Shopping List 49. Store, Team & Vehicle
Appearance 46. 30 Day Terms To 7 days54. Cold Calling
52. Ask For The Sale, Confirm The 49. Labels &
Stickers 50. Suggest Most Expensive First 47. Invest In
Technology55. Competitions/Surveys Sale 50. Direct Mail
Special Offers 51. Provide A Shopping List 48.
Systematise The Routine,56.
Host Beneficiary’s 53.
1800 No. & Reply Paid Address 51.
Catalogues So Visitors 52.
Have A Minimum $$ Humanise The Exceptions57. Strategic
Alliances 54. Provide Refreshments Can Re-order Order Amount
49. Automate As Much As possible58. Write A Book
55. Entertain, Wine & Dine 52. Co-operative
Promotions 53. Allow Lay-By 50. Sell Obsolete59.
Seminars & Events 56. Competitions, With Follow Up
53. Sell Other People’s Products
Equipment/Machinery
60.
Fetes & Shows 57.
Make It Easy To Buy & Services 51.
Sell Off Old Stock61.
Open Days & Sign On Days 58.
Measure Conversion Rates 54.
Rent/Sell Your Database 52.
Reduce/Eliminate Taxation62. Fundraising Campaigns
59. Train Entire Team In Sales/Service 55. Continually
Clean Up Expense63. Trade Shows 60. Provide Team
Incentives Your Database 53. Negotiate Fixed Not
Variable64. Party Plan 61. Survey Your Past Customers
56. Keep Good Data On Clients Expense65. Network
Marketing 62. Survey People Who Don’t Buy 57.
Tell Your Magic Story 54. Employ People In-House66.
Distributors/Agents 63.
Provide A 1st Buyers Incentive 58.
Build A Relationship 55.
Outsource67. Licensees/Franchisees 64.
Office,Vehicle & Team Appearance 59. Know Your Customers
Name 56. Move Premises68. Market Days 65.
Lighting, Clean Toilets, Air 60. Tell Them Your Full Name
57. Pay Cash Rather Than Loan69. Change/Open More
Locations 66. Conditioning, Kids Room, Snack 61. Become
Their Friend Interest70.
Trade Longer/Different Hours 67.
Bars & Background Music 62.
Offer Free Trials 58.
Only Buy What You NEED71. Open New Territories 68.
Accept Trade-Ins 63. New Product Launches 59. Use
A Company Credit Card For72. Test & Measure 69.
Bulk Buy Specials 64. Train Your Team Bonus Points & Up
To 55 Days73. Provide Team Selling Incentives 70.
Scarcity & Limits, Fear & Pain 65. Offer A
Shareholding In Company Interest Free74. Team Buying
Incentives 71. Hire More/Some Sales/Telesales 66. Sell
More Consumables 60. Rent For Maximum Tax Write Off75.
Referral System People 67. Rolling Timeline Of 61.
Change Accountants
72. Change Your Direct Mail Pieces Communication 62.
Beg, Borrow Or Steal73. Collect All Prospects Details
68. Calendar Timeline Of 63. Keep Overheads To A
Minimum74. Stay In Touch, Cards, Newsletters Communication
64. Stop Running Ads That Don’t Work 75.
Give Away To Get Back, 65.
Measure EverythingReciprocity 66. Regular/Timely
Accounts
76. Factory/Site Tours 67. Get Phone Bills Etc.
Checked77.
Target Better Prospects78.
Company Profile & Business Cards79.
Gimmicks With Direct Mail80. Charge For Normally Free
Advice81. A Gift Cheque Towards Purchase82. Always Have
Stock On Hand83. Offer Exclusivity84. Allow
Prepayment85. Set Sales Targets
© Copyright ActionCOACH Limited
Brad Sugar’s Marketing Leverage Chart
5 Ways To Increase
Your Business Profits…
ConversionRate
No. OfTransactions
Average $$$Sale
Turnover Margins ProfitsNo. Of Leads
/ProspectsNo. Of
CustomersX X XX ===
