아마존혁신및아마존웹서비스소개 · 글로벌리전(Region) 가용영역(AZ) 콘텐츠배포지점(Edges) ... “Active customer” is defined as a non-Amazon customer

아마존 혁신 및아마존 웹서비스소개

노경훈 , Business Developing Manager, AWS Korea

Feb. 2017

Most people know Amazon for…

https://vimeo.com/113374910https://vimeo.com/113374910

amazon is innovating across many domains

Drone Development Fire OS Kindle In-house Entertainment

Grocery Delivery Video Streaming Cross Site ShoppingCloud Computing

Customers can learn from amazon’s innovation approach

Technological innovation drives

growth

AWS Platform for Innovation

Innovation requires culturethat fosters invention

Amazon.com – Since 1995

In the beginning….

• One single executable ran everything

• Lots of people working to maintain the entire single code

base

• Challenging to coordinate join team efforts

50 page business plan

Capital Budgeting

3-month Requirements Analysis

Functional Documentation

9-month Development Project

Amazon.com’s Journey

• Organization

• Architecture

• Mechanisms

• Culture

How Amazon thinks about Innovation

f(innovation) = (org * arch)(mechanisms * culture)

Resource focus

Fixed and rigidLong change cyclesTop down control

Business focus

Evolving & adaptingRapid change cycles

De-centralized & emergent

Organization

Code

Wall

Developer IT Operations

Requirements

Business

Organization - Resource Focus

Wall

B2CConsumers

Code

Wall


Requirements

Business


B2CConsumers

Agile Development

Code


Requirements

Business


B2CConsumers

Agile Development

DevOps

Provision Configure Orchestrate Deploy Report Monitor

DevOps• Continuous Integration• Continuous Deployment• IT Automation• Application Management

Organization – Business Focus

Business Case Requirements Use Case Features Plan Go to market

Business

Design Code Refactor Unit Test Bug Fix Deploy

Developers(application)

IT Operations(infrastructure)

Agile Development

• Iterative development• Scrum, sprints, stories• Velocity

Service Team

Organization for Service Oriented Architecture (SOA)

Plan Build Operate

Code

Wall


Wall

Requirements

Business

DeveloperIT Operations

Business


Business


Business

After

SLA

Before

• Decentralized

• Two-pizza teams

• Agility, autonomy,

accountability, and

ownership

• “DevOps”

• There is no ESB, no Service Orchestration

• All services must communicate with each other through APIs

• Lots of Service APIs

• The service team is responsible for maintaining and providing an SDK

• The service team is responsible for dealing with degraded or impaired service calls

• SDK implements everything you should need

• Reduce or eliminate dependencies on traditional SQL databases

• Do your own caching, make yourself resilient and performant despite other dependencies

Each page on Amazon.comIs an aggregation of

200 to 300 Business Services

Timing is everything!

Scale to Meet Business Rules

var Event = New Date(“Daily @9 am”);

var ASG = New AutoSaclingGrp();

ASG.ScheduledCapacity(Event,10);

…

Infrastructure as Code

var Server = New Ec2Instance();

Server.Start();

…

Server.Terminate();

Compute

Storage

Security Scaling

Database

NetworkingMonitoring

Messaging

Workflow

DNS

Load Balancing

BackupCDN

Access everything in AWS via CLI, API or

Console

Automate Infrastructure based on business rules,

system rules or environmental conditions

Agility: The Programmable Infrastructure

Amazon Website – 1000’s of A/B Tests…

How do we decide

what to build?

Customer

Narrative process

Release

BuildMeasure

Improve and Iterate

“When a feature or enhancement is ready, we push it out and make it instantly available to all.” – Jeff Bezos

1. Customer

• Start with the customer and work backwards

• Enable new things that customers couldn’t do before…

• Make things customers could already do much cheaper, simpler and better

2. Narrative process

Frequently Asked Questions (FAQs)

• What is this service?

• Who should use it?

• How do I start using it?

• How much does it cost?

3. Build

Service Teams

4. Release

Letter To Shareholders, 2014

“AWS is eight years old, and the team’s pace of innovation is actually accelerating.

…

The development teams work directly with customers and are empowered to design, build, and launch based on what they learn. We iterate continuously, and when a feature or enhancement is ready, we push it out and make it instantly available to all. This approach is fast, customer-centric, and efficient – it’s allowed us to reduce prices more than 40 times in the past 8 years – and the teams have no plans to slow down.”

–Jeff Bezos

5. Measure

Cognito AdoptionId

en

titi

es

Time t1

6. Improve and Iterate

> 50 releases since Feb 2013

Regional expansion to US West (Oregon)Support for temporary credentials when loading data from Amazon S3Regional expansion to EU West (Dublin)SOC1/2/3 Compliance certificationAbility to UNLOAD encrypted files in parallel to Amazon S3Regional expansion to Asia Pacific (Tokyo)Support for JDBC fetch size to enable extraction of large data sets over JDBC/ODBCEnable logging of UNLOAD statementsNew built-in function to compute the SHA1 hash of a valueAdded support for UTF-8 characters up to 4 bytes in sizeAbility to share snapshots between accounts to simplify manageability.Support for statement timeouts to automatically terminate queries that exceeded allotted execution timeAdded support for timezone conversion in SQLAdded support for datetime values expressed in milliseconds since EPOCH to simplify ingestionSimplified ingestion by automatically detecting date and time formats.Added support for automatic query timeouts to workload management queues.Enabled the use of wildcards when assigning queries to workload management queues.New built-in function to enable customers to calculate the CRC32 checksum of a valueConsole improvements to show progress bars for backup and restore operations.Added the ability to support IAM at the resource level allowing tight control of who can take what actions on which resources.Obtained PCI complianceAdded the ability to substitute a customer chosen character for invalid UTF-8 characters to simplify ingestionAllowed customers to store JSON data in VARCHAR columns and added built-in functions to enable data extractionAdded support for POSIX regex expressions when using SIMILAR to in SQL queriesAdded Cursor support to enable extraction of large data sets over ODBC connectionsBuilt-in function to enable splitting a string using a supplied delimiter to make parsing values easierAdded system tables to enable logging of database activity for auditingRegional expansion to Asia Pacific (Singapore, Sydney)Enable customers to control cluster encryption keys by using an on premises hardware security module (HSM) or Amazon CloudHSMEnable customers to receive alerts via SNS for informational or error-related events for cluster monitoring, management, configuration and security.Integration with Canal to enable streaming data ingestionCopy from an arbitrary SSH connection enabling direct copy from Amazon EMR, HDFS, or any other database that supports SSH access and script executionEnable distributing tables to all compute nodes to speed up queries, especially those involving star or snowflake schemasLogging of database logins, failed logins, SQL execution and data loads to S3 and integration with CloudTrails for control plane eventsEnabled caching of database blocks to speed up access to frequently queried dataIncrease cluster concurrency limits from 15 to 50 to enable higher concurrent query executionOptimizations to resize code that lead to 2-4x improvement in resize performanceApproximate COUNT DISTINCT using HyperLogLog giving 10-20x performance improvements with less than 1% errorEnable customers to continuously, automatically and incrementally back up data to a second AWS region for DROn track to obtain Fedramp certificationDeliver Redshift on SSD instances enabling a lower-cost, high performance entry point

Amazon Redshift

Product Innovationconstant iteration

Customer

Narrative process• Press Release• FAQ

Release• Speed matters

Primitives• Build upon existing services

Measure• Data driven decisions• A/B test for optimization

Improve and Iterate

“When a feature or enhancement is ready, we push it out and make it instantly available to all.” – Jeff Bezos

11.6s

Average time

between

deployments

(weekday)

1,079

Max number of

deployments in a

single hour

(or approx every

3 seconds)

30,000

Max number of

instances

simultaneously

receiving a

deployment

Feature Innovation

Speed of deployments at amazon.com

With Automated Rollbacks

“Culture eats strategy for breakfast”

Peter Drucker

Amazon’s 14 Leadership Principles

• Customer Obsession

• Ownership

• Invent and Simplify

• Are Right, A Lot

• Hire and Develop The Best

• Insist on the Highest

Standards

• Think Big

• Bias for Action

• Frugality

• Learn and Be Curious

• Earn Trust of Others

• Dive Deep

• Have Backbone; Disagree and

Commit

• Deliver Results

Finally, keep your vision

« We've had three big ideas

at Amazon that we've stuck

with for 18 years, and they're

the reason we're successful:

put the customer first,

invent, and be patient »-Jeff Bezos

CEO, Amazon.com

You begin your startup in a garage…

…and build a fantastic app

people love it!

and everyone wants to use it…

Now what?!

Utility

On demand Pay as you go

Uniform Available

90+ SERVICESCOMPUTE, STORAGE, DATABASE,

APPLICATION MANAGEMENT…

고객 기술지원

영업 지원

고객지원

프로페셔널 컨설팅

교육 및인증

보안 및 빌링시스템

파트너생태계

솔루션아키텍트

엔터프라이즈

가상 테스크톱

기업용 공유도구

기업용 이메일

백업 및 복구

글로벌 리전 (Region) 가용 영역 (AZ) 콘텐츠 배포 지점(Edges)

인프라

기본 서비스

컴퓨팅VMs, Auto-scaling, Load Balancing, Containers, Cloud functions

스토리지Object, Blocks, File, Archival, Import/Export

데이터베이스Relational, NoSQL, Caching, Migration

네트워킹VPC, DX, DNS

콘텐츠 배포 (CDN)

하이브리드환경

데이터백업

통합 앱 개발 환경

전용 회선연결

통합 인증

통합 리소스관리

네트워크통합

서비스접근 제어

사용자인증 관리

암호 키 관리 및 저장

모니터링로그

기업 자원설정 및 보고

리소스 사용량 및 감사

보안 및 규정 준수

기업 내규정 준수

웹 방화벽

비지니스애플리케이션

비지니스인텔리전스

데이터베이스DevOps 도구

네트워킹보안 스토리지

IoT

규칙 엔진

디바이스쉐도우

디바이스SDK

디바이스레지스트리

디바이스게이트웨이

개발 및 운영 도구모바일 서비스앱 서비스데이터 분석

데이터웨어하우스

Hadoop/Spark

실시간 데이터저장

머신 러닝

Elastic Search 서비스

알람 및 큐서비스

워크 플로우

풀텍스트검색

Email 전송

동영상 변환

원 클릭 앱 개발

모바일 인증

기기 동기화

모바일 앱테스트

푸시 알림

DevOps 리소스관리

앱 라이프사이클관리 도구

콘테이너 서비스

클라우드 함수

리소스 템플릿

API Gateway

실시간 데이터분석

비지니스 인텔리전스

모바일 분석

모바일 허브

마켓 플레이스

고객 요구에 따른 폭넓은 클라우드 서비스 제공고객 요구에 따른 폭넓은 클라우드 서비스

2008 2009 2010 2011 2012 2013 20152014

“Active customer” is defined as a non-Amazon customer with AWS account usage activity in the past month, including the free tier

OVER 1 MILLION

ACTIVE CUSTOMERS, ACROSS 190 COUNTRIES.

Trusted by Enterprises Around the World

General Electric Capital One BMW Coca-ColaJohnson &Johnson Merck

Nordstrom

Global Enterprise Customers

Used by Government Agencies & Educational Institutions Worldwide

AWS 국내 고객 현황

엔터프라이즈

게임 개발사

스타트업

Thank You

Documents

아마존혁신및아마존웹서비스소개 · 글로벌리전(Region) 가용영역(AZ) 콘텐츠배포지점(Edges) ... “Active customer” is defined as a non-Amazon customer