EMBRACING SOCIAL MEDIA FOR SUCCESS

Jarrod GoddardNet Shift Media Inc.

BC Association of Farmer’s Markets 2013 AGM

WHO AM I?

President, Net Shift Media Inc.

Award-winning Internet marketing, website design agency in Kamloops since 2002

EDDY Award for Innovation & Technology 2004

Young Entrepreneur of the Year 2010

Technology Innovator of the Year 2012

AGENDA

INTERACTIVE! Ask questions!

Define social media - Not just Facebook & Twitter... not just posting pictures of your dinner, or talking about what you’re doing RIGHT NOW!

What is your plan? - What is your goal or objective? What are you going to use social media for?

Social media channels - What are your options, which channels will you use and how?

Tracking - Briefly review what to track and how to measure your success and grow!

WHAT IS SOCIAL MEDIA?

Anyway you interact with your community - customers/suppliers/associates/friends/family etc...

Evolution of Public Relations (people talk online, less in newspapers)

Your Website

Forums / Message Boards

Blogs

Now there are even more options!!

SOCIAL MEDIA TODAY!Facebook

Google Plus

Twitter

Tumblr

YouTube

Vimeo

LinkedIn

Delicious

Quora

Pinterest

FourSquare

Flickr

Podcasts

Instagram

Reddit

Yelp

MySpace

StumbleUpon

YOUR OBJECTIVE

What is your social media objective? Build your audience, raise awareness, grow community, educate, share resources, generate revenue?

Social Media Development Process

1. Build an audience - quickly

2. Communicate with your audience - effectively

3. Measure your success.... GROW!

BUILD YOUR AUDIENCE

You need to build an audience so you aren’t yelling in a room by yourself (biggest mistake we see)

Email Marketing / Signatures

Facebook Ads / Pay Per Click Ads

Word of Mouth / Business Collateral

Website / Search Engine Optimization

Participate in other communities, get people to talk about you

COMMUNICATE

What does your community want to hear?

Original content

News around the web in your industry

Photos (events, community...)

Videos (presentations, testimonials...)

Encourage and reward participation!

FACEBOOK

The ‘KING’ of social media

1 billion monthly users

680 mobile users

618 million daily users

Your strategy starts here!

People ‘like’, ‘share’, and ‘comment’ on your posts

FACEBOOK

Leverage all of Facebook’s tools!

Build a Facebook Page

Run Facebook Ads

Promote Facebook Offers

Organize Facebook Events

Post Photos and Checkin!

TWITTER

Microblogging service140 character messages

Use hashtags to start trends and follow topics: #bcafmagm

Like Facebook status updates... but public anyone can ‘follow’ you and read your ‘tweets’ - can include photos

Follow trending topics, find out what the world is thinking!

Start conversations!

YOUTUBE

Second most popular search engine in the world

Videos sharing

Customize your channel

‘Subscribe’ to other channels

Content strategy

Tours, presentations, walk throughs, demos...

INSTAGRAM

Smartphone app, take photos and share online

‘Follow’ others like Twitter

Has cool filters to apply to photos, which is why photographers hate it

Bought by Facebook in 2012

PINTEREST

Share content ‘pin it’ (has to have an image associated with it)

People create ‘boards’ with imagesof links across the web

Follow other users and ‘re-pin’ items

Popular for recipes, fashion, travel, products - heavily used by female demographic

FOUR SQUARE

‘Check-in’ to geographic locationsrestaurants, concerts, the mall, farmer’s market?

Losing popularity because Facebook has ‘check-in’ feature

Has great tools for running promotions

First 5 people to check-in win a prize

If we get 30 check-ins you all get a discount

YELP

Online reviews

Review your products, service, event, business or organization

Great for testimonials! Get others to talk about you and direct your users to your Yelp profile

SIMILARITIES

Google Plus... LinkedIn... MySpace... Facebook

Tumblr... Twitter

Vimeo... YouTube

Flickr... Instagram

OTHERS

Redditt

Stumble Upon

Podcasts

Delicious

Quora

Podcasts

WEB OF SOCIAL MEDIA

WEBSITE

TRACKING

If you can’t measure it, you can’t manage it

Keep track of numbers of followers, fans, likes over time

Monitor what kinds of content you post and what results those posts earn

Photos, time of day, shares, likes, links to resources?

Create controversy? discussion? inspire? educate?

Monitor response from paid ads in Facebook

Work with your web designer to integrate web stats

QUESTIONS?

Jarrod Goddard

President, Net Shift Media

jgoddard@netshiftmedia.com

www.netshiftmedia.com

Ph: 250.314.0898