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Contents
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Issue
Telco : -> : Simple, FMC, High Speed & Bandwidth : , , ,
, En/Decoding Needs : , , , Business : RTE, Bundling,
Convergence
E2E Seamless MonitoringService
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IP-TV , (VOD), , , , , IP , , , , IP , , / TV , TV TV TV, ,
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IP-TV
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IP-TV , Push , Click / Time-To-Maket SDP(Service Delivery
Platform) : (2008) IP-TV , 25 8
() T-CommunicationSMS, , E-Mail, T-Commerce , Shopping, Banking,
T-Interactive (, , , , ) T-Entertainment, , , , , , , , e-Learning
TV Potal, Push , MBC & SBS IP-TV Potal
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IP-TV , , 2.0 : Consumer -> Prosumer, , RIA(Rich Inernet
Application) : Open API Mashup , SOA Takeout TV ) FollowMe-TVFixed
Mobile Convergence Budling -> / Convergence IMS(IP Multimedia
Subsystem) ) LBS, /, , : (2008) IP-TV , 25 8
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IP-TV (HFC, FTTH, VDSL)MulticastingNetwork SecuritySTB STB H/W
IGMP PVRMobile HSDPA/WibroCore (MPLS,
Routing)MulticastingQoSNetwork Security / EPG (CAS/DRM)/ &
/PP/DP/CP
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IP-TV
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IP-TV : 2008.8 IPTV ,
KTMegaTV2008.92008.8 76 Pre-IPTV VoD 1117 IP-TV 420 50M 2010 95%
FTTH / 2 28% (~2012)Open IP-TV Broadband2008.92008.8 76 Pre-IPTV
VoD SK IP-TV 6 & VoD 5,026 (~2012)LGmyLGTV2008.92008.8 4 IP
VoD& 1,100 OPEN IPTVOpen IPTV2008.9 (90%) (10%)
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IP-TV : 2008.8 IPTV , : :
BTBT VisionVideo NetworkHone ChoiseDSLKingstone
InteractiveKITDSL2006 4 France TelecomOrange TVADSL2006 57 Free
TelecomFree TVADSL2003 12 TPS 2006 3 HD IPTV2006 230 Canal
PlusCanal Sat DSL / Plus DSLDSLFastwebFastwebDSLTelecom
ItalianaAlice Home TVADSLDeusche TelecomVDSLBelgacomBelgacom
TVDSLTelefonicaImagenioDSLTelecom AustriaCAN Digital TVDSLIceland
TelecomSiminnADSLBB CableBBTVADSL/FTTHKD TVFTTH TV TVFTTHiCast4th
MediaFTTHPCCWNow Broadband TVADSL
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IP-TV : 2008.8 IPTV , : iSuppli(2006 8) : 2010 6,300 (
92.1%)Multimedia Research Group(2006 10) : 2009 3,680, 2010
5,050Gartner(2006 4) : 2010 1,670
, , VoIP
China TelecomADSL2004 China NetwomDSL2006 4 ADSL2005 6
VerizonFios TVFTTHAT&TU-verse TVVDSL/FTTHUtopiaMstar
metroFTTHOptical EntertainmentFTTH400 (HD 50)Bell CanadaBell
Express VuVDSLReliance InfocommAtlas InteractiveStarthub
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IP-TV IP-TV
:
IP-TV Sales Point 1Broadband N/W SD or VoDCATV IP
Multicasting2Broadband N/W FTTH HD & VoDMultiChannelIP
Multicasting & QoS/QoE3TPO Shift (Quadruple Service) &
VoDTime Shift CAS, DRM
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IP-TV IP-TV :
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IP-TV Tiering SP - ) , , PCCW Now TV - 30 - 1 20~70$ : - & -
, ,
1IP-TV CATV Verizon - 150 ~ 500 - HBO . HD, Signature, Family,
Family West PCCW : , : Toppan TV 2 ) - Orange : , - Festweb : Serie
A - PCCW : Euro2008, EPL, NFL..
3 - - - - 4 : , LG Business Insight , Weekly Focus 2008.11
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IP-TV PCCW Now TV - IPTV - MVP NTT TV : - Neuf Cegetel :
Exalight 3D -
1 IP-TV , PC PC AT&T 3-Screen - 3-Screen : TV, PC, - 3 -
Nefu/ Festweb - PC MP3, 2IP-TV : or RG Orange : Live Box - TV,
VoIP, - AT&T - IP-TV CCTV 3 PCCW / AT&T - Yellow Page IPTV
- Mashup Tiscali : - + () + 4 : , LG Business Insight , Weekly
Focus 2008.11
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IP-TV 2006 1121~12 31 (IPTV)46.5% 35.1% 18.5% 72.5% CATV
87.5%
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MaximizeField ProductivityMinimizeRisk Factors
UnmannedOperationEnforcing network management infrastructure
according to the ever-changing business trends and operation
environmentsNetworkOptimizationConvergedNetworkInfrastructureAging
and Decreasing of Operation StaffReal-timeQoSGuaranteeOver 45
(51%)Integrated OfficeAll-IP, IMS, SDPVoIP, IP-TVService-aware Next
Generation Network Management
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Telco 2.0To-be PartnersTelco1.0Telco2.0Customer :
InnovationBusiness : Value MigrationTechnology: Open
InnovationManagement Infrastructure : Collaborative and Creative
ManagementTelco2.0 is defined as a telcos new role and business
model in the IP world to create customer value. Customer value
creation means that a company should meet customers future
lifestyle needs and provide added value, not just the medium of
communication. Only service based on this role can guarantee new
revenue generationNetworkServiceProviderCommunication/Broadband
BizCultural complex bizContents bizComputing Power bizSolution
bizKnowledge consulting
bizMultimediaServiceAggregatorTotalSolutionProviderNew Growth
EngineAs isMid-term
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NOM2.0
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Service-aware network management is vital factorService
DeliveryPlatform (SDP)Shared Data, Application
PlatformControlPlatformSession and Access
ControlService&ApplicationLayerHome(Terminal)Premium
NetworkRASACRSERNtopia-S/WRNOLTWiredMobileBroadcastingIMSHSSNRSCustomer
Mgmt QM
BillingWebIP-mediaVoIPVideoConferencingINCoreAccessControllayerTraditionalNetworkManagementDomainSessionMonitoring(Rule
& Policy)Service InfraMonitoring& Control AGW
Mgmt.&ProvisioningTraditionalNetworkManagementDomainEnd-to-end
Service Care (Service Session Based)Transport Layer
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E2E Service CareE2E : Service LifeCycleE2E : Service Session
FlowResource / / Profile / E2E : Network InfraE2E (TMF eTOM Level3
)
(Strategy)(Create)(Deploy)(Fulfillment)(Assurance)(Support)(Billing)ServiceApplicationControlTransportTerminal
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Service SessionSilo Seamless E2E - Seamless Seamless / / - .
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IP-TV
Delay, Loss, Jitter NGN
Delay, Loss, Jitter
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IP-TV Service Layer : QoE LayerApplication Layer : Application
LayerTransport Layer : loss, delay, jitter Error Correction Layer :
DSL Forum TR126
Control PlaneData PlaneDependability PlaneService Layer V-MOS
MOSApplication LayerVoD STB Bit rate/Transport Layer MPEG I , (I,
P, B frame)
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IP-TV DSL forum TR126 IP-TV Layer .
Layer ServiceUser Interface Actions(delay)EPG scrolling, VoD
remote control button push 200msSystem Start up time-10
secondsApplicationSD TV Minimum Bit Rate(video only)MPEG-2(Main
Profile)3.18 Mbps CBRHD TV Minimum Bit Rate (video only)MPEG-4
AVC(Main profile)10 Mbps CBRTransportSD TV MPEG-2 3.75Mbps 1 error
event per hourVideo Stream Packet Loss Rate5.46 * 10-6HD TV MPEG-4
AVC 10Mbps 1 error event per hourVideo Stream Packet Loss Rate1.24
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IP-TV Top-down view of QoE-QoS relationship - useful for root
cause analysis when a QoE problem is reportedBottom-up view of
QoE-QoS relationship - enable a service provider to engineer its
network such that QoE objectives are met : ATIS IIF
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PositioningHead-End CenterRPPEPEPEPESWL3 SwitchL2 SwitchSER
SWPEPEPEPP,CP,DPRPHome NetworkAuthentication Mgmt.Device
ManagementNetwork ManagementDHCPIP-TV Service Care2Quality
ManagementSecurity ManagementH/E PlatformH/E
ManagementAuthorization Mgmt.Control13
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Further StudyIPTVVoIP..
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, Needs, Telco : -> : Simple, FMC, High Speed & Bandwidth
: , , , , En/Decoding Needs : , , , Business : RTE, Bundling,
ConvergenceIPTV / / Seamless Silo E2E Management Care
