English For Communication At The Workplace

By

Miss Nittaya Prempralinya

English Teacher

Let’s go

I. COMMUNICATION FOCUS (1)

Accounting Terms

AssetsThings of value (cash, accounts receivable,furniture, fixtures, etc.) held by the business.

Unit 1 Accounting

Liabilities

What your business owes creditors. e.g. accounts payable, payroll taxes payable, and loans payable.

Equity (owner’s equity or capital)

The net worth of a company. Equity comes from investment in the business by the owners.

Balance Sheet

Also called a statement of financial position. It lists a company’s assets, liabilities, and the difference between the two, which is your equity.

DebitAn entry in an account recording a sum owned. Debits increase assets and decrease liabilities and equity.Credit

The acknowledgement of being paid by an entry on the credit side of an account. Credits increase liabilities and equity and decrease assets.

Example:Example:

ABC COMPUTER

Balance Sheet

12 - 31 - 2005

Current Assets:

Cash $ 3,400.00

Accounts Receivable$12,000.00

Notes Receivable $2,500.00

Total Current Assets$17,900.00

Fixed Assets:

Vehicles$150,000.00

Furniture and Fixtures $15,000.00

Buildings$500,000.00

Land$100,000.00

Total Fixed Assets$265,000

Total Assets$282,900

Liabilities and Capital

Currents Liabilities:

Accounts Payable $6,000.00

Sales Taxes Payable $150.00

Payroll Payable$10,400.00

Total Current Liabilities$16,550.00

Long – Term Liabilities:

Long – Term Notes Payable$1,000.00

Total Long – Term Liabilities$1,000.00

 

Total Liabilities$17,550.00

Total Capital$265,350.00

Total Liabilities and Capital$282,900.00

DEBIT = CREDIT

Every accounting entry in the general ledger contains both a debit

and a credit. Further, all debits must equal all credits. If they

don’t, the entry is out of balance.

Unit 2 Debit And Credit

Account Type

 

Assets

Liabilities

Income

Expenses

Debit

Increases

Decreases

Decreases

Increases

Credit

Decreases

Increases

Increases

DecreasesNotice that debits always go on

the left and credits on the right.

I. COMMUNICATION FOCUS (1)

Accounting Terms

AssetsThings of value (cash, accounts receivable,furniture, fixtures, etc.) held by the business.

Liabilities

What your business owes creditors. e.g. accounts payable, payroll taxes payable, and loans payable.

Equity (owner’s equity or capital)

The net worth of a company. Equity comes from investment in the business by the owners.

Balance Sheet

Also called a statement of financial position. It lists a company’s assets, liabilities, and the difference between the two, which is your equity.

DebitAn entry in an account recording a sum owned. Debits increase assets and decrease liabilities and equity.Credit

The acknowledgement of being paid by an entry on the credit side of an account. Credits increase liabilities and equity and decrease assets.

DEBIT = CREDIT

Every accounting entry in the general ledger contains both a debit

and a credit. Further, all debits must equal all credits. If they

don’t, the entry is out of balance.

Account Type

 

Assets

Liabilities

Income

Expenses

Debit

Increases

Decreases

Decreases

Increases

Credit

Decreases

Increases

Increases

DecreasesNotice that debits always go on

the left and credits on the right.

I. WRITING EFFECTIVE SALES LETTERSSales or promotional letters are a

form of advertising through the mail.

They are sometimes called “direct – mail advertising.” In most cases

they are in addition to advertising.Good sales letters have to be three things:

1) Brief.

Make your letter brief – just long enough to tell about the products

(goods or services) to stimulate the action by the reader.

Sales Letter

2) Simple.

Make your letter simple and easy to read. It should be clear and

direct and conversational.

3) Sincere.

Make your presentation direct and straight forward. There

should not be any hidden method to attract the attention of the

reader.

II. STRATEGIES IMPORTANT FOR SALES LETTERSThese sections are

common in good sales letters : Gaining attention

Building interest

Reducing resistance

Motivating action

Gaining Attention

Example Offer something

valuable, a

promise a significant result or

describe a product feature. Present a recommendation by

previous or famous customers,

make a starting point or show the

reader in an action setting.

Over 10,000 businesses in Thailand

have become I.T. MARKETING

members, Why? Great benefits! As a

member of I.T. MARKETING _ an

internet marketing program, you

receive a FREE customized Website.

Example

Building Interest Describe the

product or service in

terms of what it does for the

reader. Show how the product or service

saves or makes money, reduces

effort, improves health, produces

pleasure, or raises status.

It’s fun and easy! Many of our

members do nothing more than

print their I.T. MARKETING Web

addresses on their business cards,

brochures, etc. We take it from

there.

Example

Reducing Resistance Reduce

resistance with something special – money back guarantees, attractive warrantees, trial offers, free samples, etc. Build credibility with results of performance tests, polls or awards.

This important investment in e – business marketing comes with a money – back guarantee. If you are not satisfied, your entire expenses are returned.

Example

Motivating Action Close (your

letter) with repetition of the main selling point (USP) and clear instructions ( enclosed order form, bonus coupon, postcard, etc.) for an easy action of the customer. Invite the reader to act immediately with a gift, incentive, special bonus, limited offer. Put the strongest motivator in a postscript (P.S.)

SIGN UP NOW and we’ll include you in our exclusive “Online Advertising” at NO COST. Call, fax or e – mail ustoday and we’re committed to helping you build a profitable online enterprise.

Sample Sales Letter: Health Center Services

Ideal Health Land.

Dear Customer Who cares For Health

Ideal Health Land invites you to a free visit at our health center in order that you may observe our beautiful facility for you physical fitness.

You may relax in our herbal body wrap, take a sauna, join our aerobic classes, sample our swimming pool, bathe in our mineral baths and work out in our spacious gym. Since that alone would require a whole day.

 

We are very proud of our facilities and cleanliness which are approved by Foods and Drugs Department and would love to show them to you. Please take advantage of our OFFER by stopping in and bringing this letter with you. We’ll give you 30% off regular price in any service of your choice.

We do hope you will come.

Sincerely,

(Signed)

Printed name

 

P.S. For senior customers 50 and over we give 50% off for herbal body wrap.

* Is there anything you’re looking for?

* Are you being served?

* Would you like me to help you with that

package?

* If you need any help, just let me know.

Yes, please I’m looking

for the menswear / sport

shirts / …………

Unit 4 Shopping

Getting Information

* Where are those jeans that were on sale?

* Excuse me, Where can I find the cake

mixes?

* Your ad showed some dresses on sale.

Could you tell me where they are?

* Can you tell me where the Automotive

Department is?

They’re on the right at the far end of aisle five.

It’s / They’re upstairs near the escalator.

They’re down this aisle on your left.

* Do you have this …………. in size 10?

* Do you carry these in green / pink / red and

white?

* Do these come in red?

* What colors does it come in?

* Does this come in size 8?

Yes, we do. Yes, do.

I’m sorry. They only

come in black and blue. It comes in red, pink

and blue. Yes, it does.

* Do these come in medium?

* Do these Phoes come in a smaller / larger

size?

* What sizes do you carry?

Yes, they do.

I’m afraid we don’t have

that style in your size.

I’m sorry, but we are out

of those.

We carry small, medium

and large.

Asking about Prices

* How much does this cost?

* How much is this ………..?

* How much are these …………..?

* Could you tell me the price of this

……….?

It’s 50 bath.

It’s 20 dollars.

They’re

…………a pair.

Asking about Payment

* Will that be cash or charge?

* Do you have any coupons?

* Do you have any member cards?

* Do you have one of our check (or cheque)

cashing cards?

Cash please. Charge please. Here’s

my card. Yes, I do. No, I don’t.

I’m looking for some men’s shirts.

Yes, sir. Do you know what size or color you’d like?

What sizes do you carry?

We carry small medium large and extra large.

I usually wear medium. What color do they come in?

They come in light gray, blue and light brown.

Shopping

May, I help you ma’am?

Yes, I’m looking for a girl’s shoes. I like this style. Do you have them in larger size?

Let me see…Size 6, 8, 10 ……Here’s size 12.

Oh, my daugther doesn’t like green. What other colors do they come in?

They come in red, blue and black. Wait a moment, please. I’ll get them for you.

III. GRAMMAR SUMMARYConnecting

Sentences with

Coordinating Conjunctions and Transitions

There are several ways to connect sentences together. Here are some of them:

A. Coordinating Conjunctions

You can indicate how two independent clauses are related in meaning

with in a sentence if you coordinate the two clauses by using a comma

followed by one of the following connecting words or “coordinating

conjunctions” :

independent clause,

 

Subject + Verb,

and

but

so

or

nor

for

yet

independent clause

 

Subject + Verb

Example:

* Ron bought a new car, but his wife didn’t know about.

* Ron bought the car, and his son paid for the repairs.

B. Transitions There are also many linking expressions, called “Transitions”. Transitions help point out how sentences are joined according to meaning. Even if you use one of these expressions, you still need to separate the sentences with a period or a semicolon at the end of the first independent clause.

Subject + Verb; (transition), Subject +

VerbExample:

Many people do not like to carry cash; therefore, they must use a credit card to pay for their purchase.

Next

TRANSITIONS

Writer’s purposeTo add an idea

To show time or sequenceTo show result

Transitional words or prasesin addition, furthermore, more over, alsomeanwhile, first, second, then, next later, finally.therefore, thus, consequently, as a result

in fact, of course, indeed, certainlyfor example, for instancein general, overall, in shorthowever, nevertheless, though, in contrast, on

the other hand

To emphasiz

eTo provide an example

To generalize or summarize

To contrast

TRANSITIONS

Are you understand?

• If ypu are not understand you should to learn more by yourself

• I hoe you are the winner in the future