ENTERING THE WORLD OFSAMSUNG ECO-SYSTEM

Chandragouda PatilSamsung Electronics

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Developer Customer

SamsungEcosystem

Application / Contents

Benefit for Developers

DeveloperProgram&

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Developer CustomerDevelop Test Distribute

Application / Contents

Benefit for Developers

Monetize

Develop

• What Platform & SDKs are offered?• Where to get Technical Support for Samsung Platforms• Better Monetization

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Develop

• Android• bada• Smart TV SDK

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developer.samsung.com

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AndroidAndroid

S Pen SDK

Galaxy Note sales

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AndroidAndroid

S Pen SDKChatON API

Source: eMarketer Source: Screen Digest

Global SNS users(Million users)

Global SNG Revenue (Million $)

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AndroidAndroid

S Pen SDKChatON APIAllShare Framework

Indoor SharingOutdoor Sharing

Internet Contents

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API Reference

Technical guideline

Tutorial

Sample Application

Discussion board

AndroidAndroid

badabada

Smart TV SDKSmart TV SDK

S Pen SDKChatON APIAllShare Framework

Testing

Because of device fragmentation, app testing is redundant,time consuming, and expensive!

Is there a way to alleviate this pain?

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Remote Test Lab

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Test your applications on real devices through the internet• Install your Apps Remotely• Control the device, real time

Web

Remote Test Lab

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Test your applications on real devices through the internet• Install your Apps Remotely• Control the device, real time• Test repetitive events for several devices

Events

Remote Test Lab

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Test your applications on real devices through the internet• Install your Apps Remotely & real time control the device• Test repetitive events for several devices• Share test session with your colleagues

Remote Test Lab

• Supporting Devices– Android : Galaxy S III, Galaxy S II, Galaxy Note, Galaxy Tab(7/10.1)– bada: Wave III, Wave M, Wave II, Wave(1.0/2.0)

• Free Service, 24H 365 days

• Just reserve the time slot for use of service

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Distribute

• Security – DRM/App Certification

• Cross Platform Store– Smart Phone– Smart TV– Smart Camera

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Distribute your apps to all Samsung Smart Devices

Distribute

• Multiple Payment Options– Credit Card– Phone Billing– Voucher

• Available in 125+ Countries

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Mobile Apps

Global Coverage

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Top 5Revenue Countries

1. Korea2. France3. Germany4. Turkey5. Russia

Top 5App D/L Countries

1. China2. Korea3. India4. France5. Germany

MENA 37 Countries37 Countries

AMERICA22 Countries22 Countries

ASIA PACIFIC 22Countries22Countries

EUROPE & CIS 44 Countries44 Countries

(Available in 125 countries)

Monetization

• Empowers advertising across platforms to reach audiences • Supports mobile, tablet, TV or beyond• Provide big advertiser pool

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Samsung AdHub

Monetization

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Samsung AdHub – Rich media ADs

Expandable Ad Interstitial CarouselExpandable Ad Interstitial Carousel

Localization

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Translation service for app description & contents

Localized Promotions

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Special Promotion for Translated apps

Ad Ad Ad

Retail Marketing

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Special Promotions at Samsung Retail Stores – Coming soon

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Developer Customer

SamsungEcosystem

Application / Contents

Benefit for Developers

Thank You

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