Entrepreneur Case Study

Interview with Mr Bernie Utchenlik

So Jami Florence, Ho Lee Wen, Verena Lee, Alexander, Zhang Liming

Who is that Man?

Born in Detroit About 60 years old Came to Singapore in 1990 Set Up his first company in 1996 Married in November 1998 Became a Singapore Citizen in 2010 Self-taught Chef

Botak Jones

His Company

Botak Jones is under the “GREAT BIG FOOD”

51% owned my him and his wife First Botak Jones started in Tuas in

2003, with initial investment of $10,000

Office is in Defu Lane, 5,000 sq ft central kitchen

Company Mission

To provide well-made restaurant quality food and service in industrial and heartland residential areas where it hasn’t been available before.

Running the Business…

You have to be passionate about what you do!

You have to transparent, honest. It’s more than just making money, it’s

about doing it right. Treat everyone as a human being until

they give you reason not to. Service is beyond attitude, its

understanding and putting others above self.

Future of Botak Jones

He says he is still passionate about Botak Jones.

Always looking for new ideas to expand.

They have plans to franchise their business in Malaysia, Indonesia, Korea and China.

On Entrepreneurship Entrepreneurs are very impatient people. They can’t wait to take action! The difference between Entrepreneurs is that they have an idea, they

take action. They are not afraid to take up the challenge. They feel will not be able to live a full life, unless they try. He claims decisions are based on his gut feel. “You need to have very good intuition” Entrepreneurs might not be able to run a business, but definitely

MAKE a business. They are strategists. They create ideas. It is about giving people alternatives. Entrepreneurship cannot be taught, You got to do it, take action Entrepreneurs got to stand on a sound business operation with a

bottom line, with mini requirements. Networking… you got to know the right people who will then connect

you.

She Says…..

He is just such an honest and nurturing person He is a man who means what he

says. I feel very safe with him He jokes with a straight face. It's his

American sense of humour.

He Says…..

My partner, in business and in life She is very understanding and allows me to be myself. I am the entrepreneur, she is the

business person who runs the day-to-day operations

Our Learning Points (example..) Do what you are passionate about! Have pride in your work! Treat everyone equally Life is not all about work

(just my thoughts…. Please add, take out or rephrase)

The Interview

Can use either pic………………

The makan after that…

Choose either pix…