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This guide walks NGO communications teams through nine major steps in developing a strategy for Facebook Pages, including selecting administrators, setting goals, and using insights to monitor progress. The guide also includes examples of successful Arab-world pages and is illustrated with screenshots to help navigate the numerous Facebook features, including the most recent changes.
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http://www.facebook.com/help
https://www.facebook.com/security
http://www.learnpageinsights.com
http://ads.ak.facebook.com/ads/.../Page-Publishing-Best-Prac- tices-FS-2.pdf
http://ads.ak.facebook.com/ads/creative/insights/page-in-
sights-guide.pdf
http://facebook.com/FacebookPages
http://www.facebook.com/nonprofits
www.learnfacebookpages.com
https://developers.facebook.com )(
https://www.facebook.com/platform
:
http://unpan1.un.org/intradoc/groups/public/documents/dsg/ unpan044212.pdf
http://www.movements.org/page/-/OrgzngFacebook- :
Securely.pdfhttp://www.movements.org/page/-/Facebook%20:
Safely%20and%20Securely.pdf
All Facebook
http://www.Allfacebook.com Non-Profit Facebook Guy
http://www.nonprofitfacebookguy.com Which Facebook Insights Metrics Matter to Your Nonprofit
http://www.johnhaydon.com/2011/12/which-metrics-should- /your-nonprofit-pay-attention-on-facebook
essential Facebook applications for nonprofits 5http://www.socialbrite.org/2011/11/02/5-essential-facebook-
/applications-for-nonprofitsGorgeous (and Strategic!) Facebook Landing Pages from Non- 1111
profit Marketing Starshttp://www.nonprofitmediaworks.com/2011/01/20/11-gorgeous- and-strategic-facebook-landing-pages-from-nonprofit-market-
/ing-starsSurefire Ways to Engage Facebook Users 114
http://www.johnhaydon.com/2011/12/14-surefire-ways-engage- /facebook-users
Facebook Best Practices http://www.diosacommunications.com/facebookbestpractices.
htm Facebook Tests Negative Feedback Feature for Pages
http://www.clickz.com/clickz/news/2129876/facebook-tests- negative-sentiment-feature-pages
http://www.allfacebook.com/facebook-insights-now-feature- negative-feedback-2011-12
http://wisemetrics.com/blog/2011/12/facebook-introduces-/sentiment-analysis-kind-of
How to Find and Add Facebook Apps to Your Facebook Page http://www.socialmediaexaminer.com/how-to-find-and-add-
/facebook-apps-to-your-facebook-pageWhat the Research Says About Increasing Facebook Engagement
/http://www.bethkanter.org/research-fb-engagement Slideshare
Social Media Tactics for Nonprofitshttp://www.slideshare.net/chadnorman/50-social-media-tac-
tics-to-help-nonprofits-meet-their-mission Developing and Growing Facebook Pages
http://www.slideshare.net/jduklas/developing-amp-growing-facebook-pages