THEINTERNET,mapped on the opposite page, is a scale-free network in that

some siteS (starbursts and detail above) have a seemingly unlimitednumber of connections to other sites. This map, made on February 6, 2003,

traces the shortest routes from atest WebsinHo about 100,000 others,

using like colors for similar Webaddresses.

a -

Scientistshaverecentlydiscoveredthat variouscomplexsystemshave

antlnderlyihg~..'~tJ;i~e~tu"eg~Ye'l"rne(;lb9.$haredorganili ngprincipies.

Thisinsighthas important impli~ationsfor a hostof

applications,fromdrugdevelopmentto Internetsecurity

BYALBERT-U\SZLOBARABASIANDERICBONABEAU

50 SCIENTIFIC AMERICAN MAY 2003

Felhasználói élmény kialakítása

A webfejlesztési folyamat(Jesse James Garrett: The elements of user experience)

THEINTERNET,mapped on the opposite page, is a scale-free network in that

some siteS (starbursts and detail above) have a seemingly unlimitednumber of connections to other sites. This map, made on February 6, 2003,

traces the shortest routes from atest WebsinHo about 100,000 others,

using like colors for similar Webaddresses.

a -

Scientistshaverecentlydiscoveredthat variouscomplexsystemshave

antlnderlyihg~..'~tJ;i~e~tu"eg~Ye'l"rne(;lb9.$haredorganili ngprincipies.

Thisinsighthas important impli~ationsfor a hostof

applications,fromdrugdevelopmentto Internetsecurity

BYALBERT-U\SZLOBARABASIANDERICBONABEAU

50 SCIENTIFIC AMERICAN MAY 2003

Webtechnológia 1

Webfejlesztési folyamat

•Követelmények speciális szerepe

•felhasználói élmény ~ használhatóság

•kognitív követelmények

•cognitive informatics

•kogníció-intenzív alkalmazási területek

•“fogyasztói” alkalmazások

2

THEINTERNET,mapped on the opposite page, is a scale-free network in that

some siteS (starbursts and detail above) have a seemingly unlimitednumber of connections to other sites. This map, made on February 6, 2003,

traces the shortest routes from atest WebsinHo about 100,000 others,

using like colors for similar Webaddresses.

a -

Scientistshaverecentlydiscoveredthat variouscomplexsystemshave

antlnderlyihg~..'~tJ;i~e~tu"eg~Ye'l"rne(;lb9.$haredorganili ngprincipies.

Thisinsighthas important impli~ationsfor a hostof

applications,fromdrugdevelopmentto Internetsecurity

BYALBERT-U\SZLOBARABASIANDERICBONABEAU

50 SCIENTIFIC AMERICAN MAY 2003

Webtechnológia 1

Követelmény meghatározás

•Rendszerek elemzési szempontjai

•különböz! perspektívák

3

System

Observer

Function (focus)

Collaborating objects (background)

System

Observer

Function (background)

Collaborating objects

System

Observer

User

HCI néz!pont

THEINTERNET,mapped on the opposite page, is a scale-free network in that

some siteS (starbursts and detail above) have a seemingly unlimitednumber of connections to other sites. This map, made on February 6, 2003,

traces the shortest routes from atest WebsinHo about 100,000 others,

using like colors for similar Webaddresses.

a -

Scientistshaverecentlydiscoveredthat variouscomplexsystemshave

antlnderlyihg~..'~tJ;i~e~tu"eg~Ye'l"rne(;lb9.$haredorganili ngprincipies.

Thisinsighthas important impli~ationsfor a hostof

applications,fromdrugdevelopmentto Internetsecurity

BYALBERT-U\SZLOBARABASIANDERICBONABEAU

50 SCIENTIFIC AMERICAN MAY 2003

Webtechnológia 1

Kognitív követelmények

•Taszkok HCI szemlélete

•“Munka” teljesítmény

•alkalmazás-domén

•munka rendszer

•emberek (felhasználók), ágensek

•technológia

•Taszk vs. cél orientált megközelítés

4

THEINTERNET,mapped on the opposite page, is a scale-free network in that

some siteS (starbursts and detail above) have a seemingly unlimitednumber of connections to other sites. This map, made on February 6, 2003,

traces the shortest routes from atest WebsinHo about 100,000 others,

using like colors for similar Webaddresses.

a -

Scientistshaverecentlydiscoveredthat variouscomplexsystemshave

antlnderlyihg~..'~tJ;i~e~tu"eg~Ye'l"rne(;lb9.$haredorganili ngprincipies.

Thisinsighthas important impli~ationsfor a hostof

applications,fromdrugdevelopmentto Internetsecurity

BYALBERT-U\SZLOBARABASIANDERICBONABEAU

50 SCIENTIFIC AMERICAN MAY 2003

Webtechnológia 1

Versenyel!ny

•Szolgáltatás

•Információ, funkcionalitás, élmény

•“Ügyfelek” megnyerése és megtartása

•Üzleti szempont

•megtérülés (ROI)

•mérés?

•conversion rate

5

THEINTERNET,mapped on the opposite page, is a scale-free network in that

some siteS (starbursts and detail above) have a seemingly unlimitednumber of connections to other sites. This map, made on February 6, 2003,

traces the shortest routes from atest WebsinHo about 100,000 others,

using like colors for similar Webaddresses.

a -

Scientistshaverecentlydiscoveredthat variouscomplexsystemshave

antlnderlyihg~..'~tJ;i~e~tu"eg~Ye'l"rne(;lb9.$haredorganili ngprincipies.

Thisinsighthas important impli~ationsfor a hostof

applications,fromdrugdevelopmentto Internetsecurity

BYALBERT-U\SZLOBARABASIANDERICBONABEAU

50 SCIENTIFIC AMERICAN MAY 2003

Webtechnológia 1

Felhasználói élmény kialakítása

•5 absztrakciós szint, “elemek” (Garrett elements)

•koncepcionális keret

•rétegzett rendszer

•de “tovább-gy"r"zési” e#ektus

•tervezési szintek id!beli átlapolódása

6

THEINTERNET,mapped on the opposite page, is a scale-free network in that

some siteS (starbursts and detail above) have a seemingly unlimitednumber of connections to other sites. This map, made on February 6, 2003,

traces the shortest routes from atest WebsinHo about 100,000 others,

using like colors for similar Webaddresses.

a -

Scientistshaverecentlydiscoveredthat variouscomplexsystemshave

antlnderlyihg~..'~tJ;i~e~tu"eg~Ye'l"rne(;lb9.$haredorganili ngprincipies.

Thisinsighthas important impli~ationsfor a hostof

applications,fromdrugdevelopmentto Internetsecurity

BYALBERT-U\SZLOBARABASIANDERICBONABEAU

50 SCIENTIFIC AMERICAN MAY 2003

Webtechnológia 1

Az elemek

•Felhasználói élményt meghatározó tervezési döntési szintek

•Stratégia szint

•M"ködési kör szint

•Struktúra szint

•Váz szint

•Felszín szint

7

THEINTERNET,mapped on the opposite page, is a scale-free network in that

some siteS (starbursts and detail above) have a seemingly unlimitednumber of connections to other sites. This map, made on February 6, 2003,

traces the shortest routes from atest WebsinHo about 100,000 others,

using like colors for similar Webaddresses.

a -

Scientistshaverecentlydiscoveredthat variouscomplexsystemshave

antlnderlyihg~..'~tJ;i~e~tu"eg~Ye'l"rne(;lb9.$haredorganili ngprincipies.

Thisinsighthas important impli~ationsfor a hostof

applications,fromdrugdevelopmentto Internetsecurity

BYALBERT-U\SZLOBARABASIANDERICBONABEAU

50 SCIENTIFIC AMERICAN MAY 2003

Webtechnológia 1

Tovaterjed! hatás8

THEINTERNET,mapped on the opposite page, is a scale-free network in that

some siteS (starbursts and detail above) have a seemingly unlimitednumber of connections to other sites. This map, made on February 6, 2003,

traces the shortest routes from atest WebsinHo about 100,000 others,

using like colors for similar Webaddresses.

a -

Scientistshaverecentlydiscoveredthat variouscomplexsystemshave

antlnderlyihg~..'~tJ;i~e~tu"eg~Ye'l"rne(;lb9.$haredorganili ngprincipies.

Thisinsighthas important impli~ationsfor a hostof

applications,fromdrugdevelopmentto Internetsecurity

BYALBERT-U\SZLOBARABASIANDERICBONABEAU

50 SCIENTIFIC AMERICAN MAY 2003

Webtechnológia 1

Projekt lefutás9

Id!

terv

ezési te

vékenység

THEINTERNET,mapped on the opposite page, is a scale-free network in that

some siteS (starbursts and detail above) have a seemingly unlimitednumber of connections to other sites. This map, made on February 6, 2003,

traces the shortest routes from atest WebsinHo about 100,000 others,

using like colors for similar Webaddresses.

a -

Scientistshaverecentlydiscoveredthat variouscomplexsystemshave

antlnderlyihg~..'~tJ;i~e~tu"eg~Ye'l"rne(;lb9.$haredorganili ngprincipies.

Thisinsighthas important impli~ationsfor a hostof

applications,fromdrugdevelopmentto Internetsecurity

BYALBERT-U\SZLOBARABASIANDERICBONABEAU

50 SCIENTIFIC AMERICAN MAY 2003

Webtechnológia 1

Web felhasználás

•Felhasználás (alkalmazási kör) megváltozása

•igények és technológiák változása

•statikus hipertext -> dinamikus, adatbázis hajtott

•alapvet! kett!sség

•hipertext vs. szoftver interfész (információ vs. taszk)

•hibrid rendszerek

10

THEINTERNET,mapped on the opposite page, is a scale-free network in that

some siteS (starbursts and detail above) have a seemingly unlimitednumber of connections to other sites. This map, made on February 6, 2003,

traces the shortest routes from atest WebsinHo about 100,000 others,

using like colors for similar Webaddresses.

a -

Scientistshaverecentlydiscoveredthat variouscomplexsystemshave

antlnderlyihg~..'~tJ;i~e~tu"eg~Ye'l"rne(;lb9.$haredorganili ngprincipies.

Thisinsighthas important impli~ationsfor a hostof

applications,fromdrugdevelopmentto Internetsecurity

BYALBERT-U\SZLOBARABASIANDERICBONABEAU

50 SCIENTIFIC AMERICAN MAY 2003

Webtechnológia 1

Kett!sség és elemek11

The Elements of User ExperienceA basic duality: The Web was originally conceived as a hypertextual information space;but the development of increasingly sophisticated front- and back-end technologies hasfostered its use as a remote software interface. This dual nature has led to much confusion,as user experience practitioners have attempted to adapt their terminology to cases beyondthe scope of its original application. The goal of this document is to define some of theseterms within their appropriate contexts, and to clarify the underlying relationships amongthese various elements.

Jesse James Garrettjjg@jjg.net

Visual Design: graphic treatment of interfaceelements (the "look" in "look-and-feel")

Information Architecture: structural designof the information space to facilitateintuitive access to content

Interaction Design: development ofapplication flows to facilitate user tasks,defining how the user interacts withsite functionality

Navigation Design: design of interfaceelements to facilitate the user's movementthrough the information architectureInformation Design: in the Tuftean sense:designing the presentation of informationto facilitate understanding

Functional Specifications: "feature set":detailed descriptions of functionality the sitemust include in order to meet user needs

User Needs: externally derived goalsfor the site; identified through user research,ethno/techno/psychographics, etc.Site Objectives: business, creative, or otherinternally derived goals for the site

Content Requirements: definition ofcontent elements required in the sitein order to meet user needs

Interface Design: as in traditional HCI:design of interface elements to facilitateuser interaction with functionalityInformation Design: in the Tuftean sense:designing the presentation of informationto facilitate understanding

Web as software interface Web as hypertext system

Visual Design: visual treatment of text,graphic page elements and navigationalcomponents

Concrete

Abstracttim

eConception

Completion

FunctionalSpecifications

ContentRequirements

InteractionDesign

InformationArchitecture

Visual Design

Information DesignInterface Design Navigation Design

Site ObjectivesUser Needs

User Needs: externally derived goalsfor the site; identified through user research,ethno/techno/psychographics, etc.Site Objectives: business, creative, or otherinternally derived goals for the site

This picture is incomplete: The model outlined here does not account for secondary considerations (such as those arising during technical or content development)that may influence decisions during user experience development. Also, this model does not describe a development process, nor does it define roles within auser experience development team. Rather, it seeks to define the key considerations that go into the development of user experience on the Web today.

task-oriented information-oriented

30 March 2000

© 2000 Jesse James Garrett http://www.jjg.net/ia/

THEINTERNET,mapped on the opposite page, is a scale-free network in that

some siteS (starbursts and detail above) have a seemingly unlimitednumber of connections to other sites. This map, made on February 6, 2003,

traces the shortest routes from atest WebsinHo about 100,000 others,

using like colors for similar Webaddresses.

a -

Scientistshaverecentlydiscoveredthat variouscomplexsystemshave

antlnderlyihg~..'~tJ;i~e~tu"eg~Ye'l"rne(;lb9.$haredorganili ngprincipies.

Thisinsighthas important impli~ationsfor a hostof

applications,fromdrugdevelopmentto Internetsecurity

BYALBERT-U\SZLOBARABASIANDERICBONABEAU

50 SCIENTIFIC AMERICAN MAY 2003

Webtechnológia 1

Az elemek használata

•élmény ill. használhatósági problémák nem köthet!k egy szinthez

•meghatározó tényez!k

•tartalom (content is the king)

•technológiák

12

THEINTERNET,mapped on the opposite page, is a scale-free network in that

some siteS (starbursts and detail above) have a seemingly unlimitednumber of connections to other sites. This map, made on February 6, 2003,

traces the shortest routes from atest WebsinHo about 100,000 others,

using like colors for similar Webaddresses.

a -

Scientistshaverecentlydiscoveredthat variouscomplexsystemshave

antlnderlyihg~..'~tJ;i~e~tu"eg~Ye'l"rne(;lb9.$haredorganili ngprincipies.

Thisinsighthas important impli~ationsfor a hostof

applications,fromdrugdevelopmentto Internetsecurity

BYALBERT-U\SZLOBARABASIANDERICBONABEAU

50 SCIENTIFIC AMERICAN MAY 2003

Webtechnológia 1

Szájt szofisztikáltsága13

Információ

Egyirányú interakció

Kétirányú interakció

Tranzakciók

Perszonalizáció

Id!

Szofisztikáltság foka

THEINTERNET,mapped on the opposite page, is a scale-free network in that

some siteS (starbursts and detail above) have a seemingly unlimitednumber of connections to other sites. This map, made on February 6, 2003,

traces the shortest routes from atest WebsinHo about 100,000 others,

using like colors for similar Webaddresses.

a -

Scientistshaverecentlydiscoveredthat variouscomplexsystemshave

antlnderlyihg~..'~tJ;i~e~tu"eg~Ye'l"rne(;lb9.$haredorganili ngprincipies.

Thisinsighthas important impli~ationsfor a hostof

applications,fromdrugdevelopmentto Internetsecurity

BYALBERT-U\SZLOBARABASIANDERICBONABEAU

50 SCIENTIFIC AMERICAN MAY 2003

Webtechnológia 1

Stratégia szint

•Szájt célja

•Üzleti célok

•pénz szerzés, megtakarítás

•Branding

•Metrikák

•pagehit

•regisztrált felhasználók száma

•Felhasználók szegmentálása

14

THEINTERNET,mapped on the opposite page, is a scale-free network in that

some siteS (starbursts and detail above) have a seemingly unlimitednumber of connections to other sites. This map, made on February 6, 2003,

traces the shortest routes from atest WebsinHo about 100,000 others,

using like colors for similar Webaddresses.

a -

Scientistshaverecentlydiscoveredthat variouscomplexsystemshave

antlnderlyihg~..'~tJ;i~e~tu"eg~Ye'l"rne(;lb9.$haredorganili ngprincipies.

Thisinsighthas important impli~ationsfor a hostof

applications,fromdrugdevelopmentto Internetsecurity

BYALBERT-U\SZLOBARABASIANDERICBONABEAU

50 SCIENTIFIC AMERICAN MAY 2003

Webtechnológia 1

M"ködési kör szint

•Követelmények dokumentálása (konkretizálás)

•mérföldkövek definiálása

•funkciók kapcsolata

•prioritálás

•Funkciók és tartalom

•tartalom -> funkcionális követelmények (CMS)

•content repository

15

THEINTERNET,mapped on the opposite page, is a scale-free network in that

some siteS (starbursts and detail above) have a seemingly unlimitednumber of connections to other sites. This map, made on February 6, 2003,

traces the shortest routes from atest WebsinHo about 100,000 others,

using like colors for similar Webaddresses.

a -

Scientistshaverecentlydiscoveredthat variouscomplexsystemshave

antlnderlyihg~..'~tJ;i~e~tu"eg~Ye'l"rne(;lb9.$haredorganili ngprincipies.

Thisinsighthas important impli~ationsfor a hostof

applications,fromdrugdevelopmentto Internetsecurity

BYALBERT-U\SZLOBARABASIANDERICBONABEAU

50 SCIENTIFIC AMERICAN MAY 2003

Webtechnológia 1

Statégiai célok és követelmények16

THEINTERNET,mapped on the opposite page, is a scale-free network in that

some siteS (starbursts and detail above) have a seemingly unlimitednumber of connections to other sites. This map, made on February 6, 2003,

traces the shortest routes from atest WebsinHo about 100,000 others,

using like colors for similar Webaddresses.

a -

Scientistshaverecentlydiscoveredthat variouscomplexsystemshave

antlnderlyihg~..'~tJ;i~e~tu"eg~Ye'l"rne(;lb9.$haredorganili ngprincipies.

Thisinsighthas important impli~ationsfor a hostof

applications,fromdrugdevelopmentto Internetsecurity

BYALBERT-U\SZLOBARABASIANDERICBONABEAU

50 SCIENTIFIC AMERICAN MAY 2003

Webtechnológia 1

Mérföldkövek17

Version

1.0

Version

1.1

Now Milestone 1 Milestone 2

THEINTERNET,mapped on the opposite page, is a scale-free network in that

some siteS (starbursts and detail above) have a seemingly unlimitednumber of connections to other sites. This map, made on February 6, 2003,

traces the shortest routes from atest WebsinHo about 100,000 others,

using like colors for similar Webaddresses.

a -

Scientistshaverecentlydiscoveredthat variouscomplexsystemshave

antlnderlyihg~..'~tJ;i~e~tu"eg~Ye'l"rne(;lb9.$haredorganili ngprincipies.

Thisinsighthas important impli~ationsfor a hostof

applications,fromdrugdevelopmentto Internetsecurity

BYALBERT-U\SZLOBARABASIANDERICBONABEAU

50 SCIENTIFIC AMERICAN MAY 2003

Webtechnológia 1

Követelmények specifikálása

•Pozitív megközelítés

•Mit tud csinálni a felhasználó?

•Specifikusság

•Pontosan hogyan tudja ezt csinálni?

•Objektív fogalmazás

•Hogyan ellen!rizhet! a követelmény teljesítése?

18

THEINTERNET,mapped on the opposite page, is a scale-free network in that

some siteS (starbursts and detail above) have a seemingly unlimitednumber of connections to other sites. This map, made on February 6, 2003,

traces the shortest routes from atest WebsinHo about 100,000 others,

using like colors for similar Webaddresses.

a -

Scientistshaverecentlydiscoveredthat variouscomplexsystemshave

antlnderlyihg~..'~tJ;i~e~tu"eg~Ye'l"rne(;lb9.$haredorganili ngprincipies.

Thisinsighthas important impli~ationsfor a hostof

applications,fromdrugdevelopmentto Internetsecurity

BYALBERT-U\SZLOBARABASIANDERICBONABEAU

50 SCIENTIFIC AMERICAN MAY 2003

Webtechnológia 1

Struktúra szint

•Interakció tervezés

•taszk

•koncepcionális model, metaforák, konvenciók

•felhasználói “hibák” kezelése

•megel!zés

•javítás

•visszaállítás

19

THEINTERNET,mapped on the opposite page, is a scale-free network in that

some siteS (starbursts and detail above) have a seemingly unlimitednumber of connections to other sites. This map, made on February 6, 2003,

traces the shortest routes from atest WebsinHo about 100,000 others,

using like colors for similar Webaddresses.

a -

Scientistshaverecentlydiscoveredthat variouscomplexsystemshave

antlnderlyihg~..'~tJ;i~e~tu"eg~Ye'l"rne(;lb9.$haredorganili ngprincipies.

Thisinsighthas important impli~ationsfor a hostof

applications,fromdrugdevelopmentto Internetsecurity

BYALBERT-U\SZLOBARABASIANDERICBONABEAU

50 SCIENTIFIC AMERICAN MAY 2003

Webtechnológia 1

Struktúra szint (folyt.)

•Információ építészet

•top-down megközelítés

•bottom-up megközelítés

•adaptáció biztosítása

•tartalom elrendezési (hipertext) struktúrák

•nomenklatúra rögzítése - szótár

•meta adatok meghatározása

•architektúra diagramok

20

THEINTERNET,mapped on the opposite page, is a scale-free network in that

some siteS (starbursts and detail above) have a seemingly unlimitednumber of connections to other sites. This map, made on February 6, 2003,

traces the shortest routes from atest WebsinHo about 100,000 others,

using like colors for similar Webaddresses.

a -

Scientistshaverecentlydiscoveredthat variouscomplexsystemshave

antlnderlyihg~..'~tJ;i~e~tu"eg~Ye'l"rne(;lb9.$haredorganili ngprincipies.

Thisinsighthas important impli~ationsfor a hostof

applications,fromdrugdevelopmentto Internetsecurity

BYALBERT-U\SZLOBARABASIANDERICBONABEAU

50 SCIENTIFIC AMERICAN MAY 2003

Webtechnológia 1

Váz szint

• Interfész tervezés

• konvenciók betartása

• standard interfész elemek

• interfész technológiák

• html, JavaScript, Flash,...

• Navigáció tervezés

• globális navigáció

• lokális navigáció

• kiegészít!

• kontextuális navigáció

• kényelmi navigáció

21

THEINTERNET,mapped on the opposite page, is a scale-free network in that

some siteS (starbursts and detail above) have a seemingly unlimitednumber of connections to other sites. This map, made on February 6, 2003,

traces the shortest routes from atest WebsinHo about 100,000 others,

using like colors for similar Webaddresses.

a -

Scientistshaverecentlydiscoveredthat variouscomplexsystemshave

antlnderlyihg~..'~tJ;i~e~tu"eg~Ye'l"rne(;lb9.$haredorganili ngprincipies.

Thisinsighthas important impli~ationsfor a hostof

applications,fromdrugdevelopmentto Internetsecurity

BYALBERT-U\SZLOBARABASIANDERICBONABEAU

50 SCIENTIFIC AMERICAN MAY 2003

Webtechnológia 1

Felszín szint

•Vizuális tervezés

•esztétika

•arculat megjelenítés

•oldal elrendezés

•kontraszt

•egységesség

•konzisztencia

•színsémák, tipográfia (style guide)

22

THEINTERNET,mapped on the opposite page, is a scale-free network in that

some siteS (starbursts and detail above) have a seemingly unlimitednumber of connections to other sites. This map, made on February 6, 2003,

traces the shortest routes from atest WebsinHo about 100,000 others,

using like colors for similar Webaddresses.

a -

Scientistshaverecentlydiscoveredthat variouscomplexsystemshave

antlnderlyihg~..'~tJ;i~e~tu"eg~Ye'l"rne(;lb9.$haredorganili ngprincipies.

Thisinsighthas important impli~ationsfor a hostof

applications,fromdrugdevelopmentto Internetsecurity

BYALBERT-U\SZLOBARABASIANDERICBONABEAU

50 SCIENTIFIC AMERICAN MAY 2003

Webtechnológia 1

Gyakorlati kérdések

•Tudatos tervezés

•problémák megértése

•a megoldás következményeinek megértése

•Tervezési gyakorlat (hibás)

•design by default

•design by mimicry

•design by fiat

23