From Asia / For Asia 扬名亚洲 联系全球

DotAsia Organisation

• Membership-based, Not-for-profit Organisation incorporated in Hong Kong SAR, China

• First gTLD (Generic Top-Level Domain) based in Asia• Milestones:

– First discussions: 2000– Submission of proposal (to ICANN): March 2004– Approval of ICANN: Dec 2005– Signing of Contract with ICANN: Dec 6, 2006– Sunrise (i.e. launch) of .Asia: 2007

DotAsia Organisation

2007: The Sunrises in .Asia

• Pre-Sunrise: March 21~August 30, 2007– Deadline of Reserved Names List Submission: July 12, 2007

• Pioneer Domain Program: July 11~September 10, 2007• Sunrise 1 (Government): Oct 9th, 2007• Sunrise 2 (Trademarks) & 3 (Entity Names)

– SR2a (Early Bird Sunrise): Oct 9th~30st, 2007– SR2b, 2c and SR3: Nov 13th ~ Jan 15th, 2007

• Landrush: Feb 2008• GoLive: Mar 2008

.Asia Pre-Sunrise

Pre-Sunrise

• Reserved Names Policy – Tier 1: Country names and variants– Tier 2: Major city / place names– Tier 3: Other important city / place names, trademark / service

marks in use

• Identify GACKREF(Government ACKnowledgment REFerence)

– ICANN GAC representatives as default – Coordination w/ ccTLD managers– Best commercially reasonable effort to outreach

• Reserved Names List– Suggested list prepared– 6 email or fax reminders to each GACKREF

Pre-Sunrise Status

• Total AP countries / economies defined by ICANN: 73 coutries / economies

• Regular Contact Established: 32 countries / economies– with Gov / GAC Rep: au, hk, in, ir, jp, my, ph, qa, sg, tw (10)– with ccTLD (including ccTLD managed by Gov): ae, af, cn, id, il, kr, kw, mn, mo,

nu, nz, sa, sy, th, uz, vn, cx, jo, la, lk, pg, pw (22)

• Not in above 32 but a – DotAsia member: bt, kz, tj (3)– GAC members: am, az, bd, kh, ck, cy, ge, pk, to, tr, ye (11)– APTLD members: fj, nf, ps, sb, tk (5)– Commercially branded ccTLD: cc, tv, ws, fm (4) Total: 23 countries / economies

• Current Reachable: 55 countries / economies

• Pending: 19 countries / economies– aq, bh, bn, hm, iq, kg, ki, kp, lb, mh, mm, mv, np, nr, om, tl, tm, vu

.Asia Sunrise

.Asia Sunrise

• October 9, 2007:– Sunrise 1: Governmental Reserved Names

• www.xian.asia will be reserved for China• FCFS, must go through ICANN Registrar

• Registration Fee will depend on Registrar’s offer

– Sunrise 2: Registered Marks• Sunrise 2a (Oct 9-30): Early Bird Sunrise

• November 13, 2007 – January 15, 2008:– Sunrise 2: Registered Marks

• Sunrise 2b: General Registered Marks• Sunrise 2c: Extended Protection

– Sunrise 3: Registered Entity Names

• All applications during each period considered received at the same time– If domain has only one successful application, it is allocated

accordingly– If domain has more than one successful application, auction

held between the successful applicants

• Concept– Stable and orderly launch– Fair allocation (instead of lottery-like situation at initial rushes)– Work with one trusted Registrar (instead of having to go to

multiple registrars to try to get to the head of the queue)– More economical for most companies– Encourage usage (highest bidder more likely to use domain)

Multiple Applications to a Domain

Key Partners and Provider

• Worldwide Registrars• Verification Agent

– Verifying claims for applications– Outreach to brand and mark owners– Manage high capacity process– Deloitte

• Principal Worldwide Verification Agent– AGIP (Abu-Ghazaleh Intellectual

Property)• Regions in Middle East and South Asia

• Auction Partner– Online auction platform– High volume high contention transactions– Secure, stable and proven infrastructure– Pool.com (http://dotasia.pool.com)

Commitment to develop .Asia

• Sunrise: introduce the .ASIA registry in an orderly, stable and logical manner that takes into consideration the established prior rights of others

• Real value of a Domain:– Usage with real and relevant content– Investment into the marketing of the

domains– Which in turn drives Traffic, Awareness and

value for .Asia domains– One of the greatest challenge for new

gTLDs is to encourage positive usage and active content

Pioneer Domain Program

Pioneer Domain Program

• The Program:– Brief Proposal for how you will be using the .Asia

domain (Application Form)– Commitment of marketing dollars to advertise the

website featuring the .Asia domain– Should not infringe the prior rights of others

• Best proposals wins right to operate the best .Asia domains

• Business plan contest with many winners!

Pioneer Domain Program

• Objectives:– Encourage positive & active usage of .Asia– Drive awareness, adoption and traffic of

the .Asia

• 3 Categories of Pioneers:– Global Brand Pioneers

• International trademarks

– Community Pioneers• Commonly used words/phrases (i.e. “generic” words)

– Partner Pioneers• .ASIA Accredited Registrars• Service and Technology Providers

Key Benefits

• Allow for inclusion of “typos” in a application package.• Allow brand owners to apply for short-hands, acronyms or variations.• Newer Trademarks that were registered after the Sunrise cut-off dates

(and therefore not eligible for Sunrise) may be applied for through the Pioneer Domains Program.

• During Pioneer Program, DotAsia will be managing the TM verification process with no extra cost. There is of course the marketing commitment deposit of $10,000 is required, however, it will be fully refunded to the successful applicant.

• ALL Pioneer Applications that are declined will be automatically considered for appropriate subsequent phases. No extra fee will be required.

• Provide opportunity for registrant to show commitment to the Asia community and DotAsia is prepared to highlight their site in our outreach and promotion efforts.

Membership

• Sponsor Members– AP ccTLD managers (20)– 8 seats in the Board

• Co-Sponsor Members– Regional Internet organisations in AP (3)– 2 seats in the Board– Advisory Board / Proceeds Steering Committee

• Membership Briefing and New Sign-up Form Available at www.registry.asia– 6 entities are in negotiation

Member Benefit

DotAsia Members are expected to benefit from:– Participation in the governance of the first global TLD from Asia,

for Asia– Bringing views and perspectives from local or constituent

communities to the policy development and activities of the .ASIA registry

– Participation in the development of the directives of DotAsia, as a not-for-profit organisation, to reinvest its proceeds back into the Asia community

– Involvement in the promotion of the adoption and usage of the Internet in Asia at large

– Collaborative of efforts and sharing of ideas for the development of the community between counterparts and like-minded organisations around Asia

Member Contribution

DotAsia Members are expected to contribute to:– The promotion of the .ASIA domain:

• Assist in raising public awareness of the .ASIA domain in general• Work closely with the .ASIA Registry on activities in the local or constituent

communities• Jointly promote positive usage of domain names including .ASIA and the

ccTLDs in the local or constituent communities

– Participate in meetings and discussions for development of DotAsia

– The nomination of board and advisory council members– Vote during elections and constitutional matters– Help identify or develope community programs suitable for

DotAsia to participate in

Support to Community Events• ICANN

– Lisbon, Puerto Rico, and LA– Regional Industry Gathering in HK (July)

• APRICOT– Bali 2007: Bronze– Taipei 2008: in Discussion

• APNG Xi’an– Blog project with APNG camp participants

• APTLD, AP*,etc.• Others:

– Taiwan Blogger BoF– Interop Japan– Domain Forum HK– Wikimania 2007

Pioneer Domains Program: Think Big! Think.Asia!

www.think.asia

Ching CHIAO 喬敬 chiao@registry.asia