Great Web 2.0 software

D95922007 張經略D95922015 曾思遠

Outline

• What is Web 2.0– Characteristics of Web 2.0

• Some great Web 2.0 softwares– Google Adwords– Snap Preview– SOHO Office Suite– Google Analytics

What is Web 2.0?

• Changes in the ways the Web is used

• Emphasizes online collaboration and sharing among users

Characteristics of Web 2.0 (1/3)

• Network as a platform

• Services, not packaged software

• Web applications are like desktop ones– Ajax v.s. static HTML content: page-reloading

problem

Characteristics of Web 2.0 (2/3)

• Harnessing collective intelligence– Wikipedia, Amazon.com, collaborative spam fi

ltering, SourceForge.net, blogging, RSS, permalink

• Web sites are no more isolated information silos

Characteristics of Web 2.0 (3/3)

• Continuous and seamless update of software and data– The perpetual beta, users as real-time testers

or co-developers

Great Web 2.0 Softwares

• Advertisement– Google Adwords

• Webpage Preview– Snap

• Online Office– ZOHO Office Suite

• Web Site/Blog Analytics– Google Analytics

Google Adwords

• Offers pay-per-click advertising

• Competitors:

Snap Preview

• A Web 2.0 service

• Succinct and elegant function on your web

• A different marketing perspective

• Quite easy to use

Snap Preview: Business Strategy

Snap Web Provider

User

Provide the preview service

Use the preview service

Advertisement effect

ZOHO Office Suite

• Easy to sign up interface

• Easy to share the document in the internet

• Lots of different functions

Google Analytics

• To analyze your customer about:– How they find your website– How they interact with your website

• Provide the information for you to improve the website then you’ll have more customers