2012 HBA Leadership Conference November 7-9, 2012

Orlando, Florida

Workshop Descriptions

 

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The  2012  HBA  Leadership  Conference  team  is  thrilled  to  offer  a  stellar  workshop  series  to  enlighten,  empower  and  evolve  your  leadership  acumen  when  our  leadership  paths  converge  in  Orlando  this  November.  Please  use  this  guide  to  assist  you  in  selecting  your  preferred  workshops  for  the  three  time  slots.  You  may  wish  to  select  your  workshops  by  noting  them  here:    

Thursday Morning Workshops (11:00 AM – 12:30 PM) Harnessing the Increasing Influence of Patient and Professional Advocacy Groups Courageous Coaching: It’s Not Easy, It’s Your Job Extraordinary Female Leadership: Vision is the Differentiator The Improvisation Edge: Women and Executive Presence Personalized Medicine – Implications for the Healthcare Ecosystem The Power of a Story: How to Use Storytelling to Captivate, Persuade and Enroll Getting a Seat at the Table: How Women in Healthcare Can Land the Leadership Role They Want Coaches, Mentors & Sponsors: Why You Need This Trio on Your Professional Journey to the Summit Pitfalls and Possibilities in Today’s Health Policy Environment Leading Global Matrix Teams: Fostering Open Dialogue and Success Calm Your Inner Critic and Strengthen Your Inner Coach  

Thursday Afternoon Workshops (3:00 – 4:30 PM) Harnessing the Increasing Influence of Patient and Professional Advocacy Groups Courageous Coaching: It’s Not Easy, It’s Your Job Extraordinary Female Leadership: Vision is the Differentiator The Improvisation Edge: Women and Executive Presence Personalized Medicine – Implications for the Healthcare Ecosystem The Power of a Story: How to Use Storytelling to Captivate, Persuade and Enroll Getting a Seat at the Table: How Women in Healthcare Can Land the Leadership Role They Want Coaches, Mentors & Sponsors: Why You Need This Trio on Your Professional Journey to the Summit   Pitfalls and Possibilities in Today’s Health Policy Environment    Leading Global Matrix Teams: Fostering Open Dialogue and Success  Calm Your Inner Critic and Strengthen Your Inner Coach

Workshops (9:00 – 10:30 AM)   Harnessing the Increasing Influence of Patient and Professional Advocacy Groups   The Charisma Edge: Nine Levers for Turning On Your Leadership Power   Extraordinary Female Leadership: Vision is the Differentiator   Personalized Medicine – Implications for the Healthcare Ecosystem   The Power of a Story: How to Use Storytelling to Captivate, Persuade and Enroll   Getting a Seat at the Table: How Women in Healthcare Can Land the Leadership Role They Want   Coaches, Mentors & Sponsors: Why You Need This Trio on Your Professional Journey to the Summit Finding Your Leadership Voice: The Role of Influence            Becoming a Change Leader (Yes, You!): What You Need to Lead Your Organization to Achieve Its Change Goals          Leading Global Matrix Teams: Fostering Open Dialogue and Success          Calm Your Inner Critic and Strengthen Your Inner Coach  Then  go  to  http://bit.ly/HBALC2012  to  register  for  the  conference  with  your  selections  at  hand.        

 

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 Harnessing  the  Increasing  Influence  of  Patient  and  Professional  Advocacy  Groups  Primary  Presenter:  Christie  Anbar,  head  of  Chandler  Chicco  Agency,  New  York    Co-­‐presenter:  Marissa  Magnetti,  Chandler  Chicco  Agency        Sessions:  Thursday  AM  ●  Thursday  PM  ●  Friday  AM    Workshop  objectives  –  following  this  workshop  you  will  be  able  to:  

-­‐ understand  how  the  current  health  landscape  has  affected  the  role  of  advocacy  groups  and  healthcare  professionals  

-­‐ learn  how  to  listen  and  interact  with  key  stakeholders  who  have  an  impact  on  your  company  -­‐ receive  relevant,  current  work  examples  and  lessons  learned  with  immediate  application  

 Explore  how  the  current  health  landscape  has  affected  the  role  of  advocacy  groups  and  healthcare  professionals,  increasing  their  selectivity  in  working  with  industry.  This  workshop  will  focus  on  how  to  engage  with  these  key  stakeholders  and  communicate  about  their  influence  with  your  clients  and  organization.  Through  relevant,  real-­‐world  examples  and  lessons  learned  with  immediate  application,  participants  will  work  in  breakout  sessions  to  discuss  factors  that  influence  and  affect  advocacy  interactions  and  identify  best  practices  for  engagement  in  an  ever-­‐shifting  healthcare  environment.    Courageous  Coaching:  It's  Not  Easy,  It's  Your  Job  Presenter:  Marjorie  Brody,  CSP,  PCC,  CPAE  Speaker  Hall  of  Fame,  president  and  CEO,  BRODY  Professional  Development    

Sessions:  Thursday  AM  ●  Thursday  PM    Workshop  objectives  –  following  this  workshop  you  will  be  able  to:  

-­‐ tackle  the  fear  factor    -­‐ eliminate  time-­‐related  issues  and  assumptions    -­‐ ask  questions  that  get  people  thinking  differently  and  to  give  feedback  that  is  really  specific  and  honest  so  

people  can  make  changes  –  eliminating  the  “I  don’t  know  how”  excuse    Tackle  the  fear  factor,  learn  to  ask  questions  that  get  people  thinking  differently  and  overcome  the  “I  don’t  know  how”  excuse  by  learning  how  to  give  specific  and  honest  feedback.  Coaching  direct  reports  isn’t  always  easy,  but  as  the  manager,  it  is  your  job.  This  interactive  session  will  focus  on  coaching  models  that  can  be  applied  in  any  business  environment  and  that  create  a  culture  of  courageous  coaching  and  enhanced  relationships.      The  Charisma  Edge:  Nine  Levers  for  Turning  On  Your  Leadership  Power  Presenter:  Cynthia  Burnham,  speaker,  charisma  coach,  and  author,  The  Charisma  Edge    Sessions:  Friday  AM  only    Workshop  objectives  –  following  this  workshop  you  will  be  able  to:  

-­‐ carry  yourself  with  greater  authority  to  command  greater  respect  and  attention    -­‐ speak  with  deeper  gravitas  so  your  message  is  heard  and  followed  -­‐ connect  more  quickly  with  the  important  people  around  you  

 

 

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Learn  to  carry  yourself  with  greater  authority  to  command  greater  respect  and  attention,  speak  with  deeper  gravitas  so  your  message  is  heard  and  followed,  connect  more  quickly  with  important  people  and  feel  more  authentically  confident  and  powerful.  This  story-­‐and-­‐exercise-­‐based  program  uses  current  research  about  the  brain/body  connection  and  natural  human  wiring  to  understand  how  charisma  can  be  a  learnable  skill  and  is  a  key  differentiator  for  personal,  business  and  leadership  success.  Participants  will  discover  the  “nine  levers  of  charisma”  that  can  be  used  to  develop  a  powerful  executive  presence  and  gain  immediate  practical  tips  for  becoming  more  confident,  influential  and  inspiring.        Extraordinary  Female  Leadership:  Vision  is  the  Differentiator    Primary  Presenter:    Becky  Dannenfelser,  partner,  Clearwater  Consulting  Group  Co-­‐presenter:    Shirley  Wulf,  senior  leadership  consultant  and  executive  coach,  Clearwater  Consulting  Group      Sessions:  Thursday  AM  ●  Thursday  PM  ●  Friday  AM    Workshop  objectives  –  following  this  workshop  you  will  be  able  to:  

-­‐ increase  your  awareness  of  obstacles  women  face  in  getting  ahead  -­‐ develop  greater  understanding  of  leading  versus  managing    -­‐ explore  strategies  to  enhance  your  visioning  skills  

 This  interactive  workshop  will  help  you  learn  how  to  build  self-­‐awareness,  assess  your  leadership  toolkit  and  gain  substantive  strategies  for  getting  ahead.  The  presenters  will  facilitate  group  exploration  of  key  strategies  that  enhance  visioning  skills  and  increase  awareness  of  the  obstacles  women  face  getting  ahead.    Participants  also  will  improve  their  understanding  of  leading  vs.  managing,  while  positioning  for  the  corner  office.  In  fact,  many  research  efforts  have  found  that  vision  is  the  one  element  of  leadership  that  proves  to  be  the  differentiator  between  leading  and  managing  and  it  is  precisely  the  one  leadership  competency  where  women  fall  short  when  compared  to  men.  Even  though  women  outshine  men  in  many  –  if  not  most  –  leadership  dimensions,  research  tells  us  that  women  find  it  harder  to  claim  their  accomplishments,  let  go  of  their  old  roles  and  build  allies  for  success.  So  come  prepared  to  explore  why  women  need  to  understand  the  “vision  thing”  to  get  ahead.    The  Improvisation  Edge:  Women  and  Executive  Presence  Presenter:  Karen  Hough,  founder  and  CEO,  ImprovEdge,  LLC    Sessions:  Thursday  AM  ●  Thursday  PM      Workshop  objectives  –  following  this  workshop  you  will  be  able  to:  

-­‐ use  three  techniques  to  manage  difficult  conversations  in  a  positive  way  -­‐ use  key  tips  to  connect  with  people  both  up  and  down  your  reporting  chain  -­‐ listen  and  communicate  with  impact  in  new  ways    

 This  high-­‐energy,  interactive  workshop  will  impart  four  improvisation  secrets  that  can  radically  improve  how  you  are  perceived  as  a  leader,  because  in  the  business  world,  perception  strongly  influences  reality.    Learn  how  to  effectively  use  your  communications  skills  and  how  to  successfully  build  vital  relationships.    Successful  improvisers  think  on  their  feet  and,  using  humor,  exercises  and  case  studies,  participants  will  learn  to  apply  improvisation  techniques  to  build  trust,  manage  difficult  conversations  in  a  positive  way  and  effectively  connect  with  people  up  and  down  the  ranks.          

 

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Personalized  Medicine  -­‐  Implications  for  the  Healthcare  Ecosystem  Presenter:  Walter  Kalmans,  president,  Lontra  Ventures  Co-­‐Presenter:    Roslyn  F.  Schneider,  MD,  senior  director  of  medical  affairs,  Pfizer  Inc.  Co-­‐Presenter:    Sharon  Henry,  MD,  vice  president  of  global  medical  affairs,  Bristol-­‐Myers  Squibb    Sessions:  Thursday  AM  ●  Thursday  PM  ●  Friday  AM    Workshop  objectives  –  following  this  workshop  you  will  be  able  to:  

-­‐ understand  and  competently  discuss  how  personalized  medicine  is  transforming  the  pharmaceutical  industry  -­‐ identify  specific  changes  that  should  be  made  in  their  particularly  business  function  or  work  process  to  adapt  to  

these  changes.  For  example,  given  these  changes,  what  does  my  company  or  my  role  need  to  do  differently?  As  a  leader,  how  should  I  collaborate  with  others  inside  my  company  or  with  other  companies  such  as  companion  diagnostic  manufacturers?    

-­‐ discuss  specific  best  practices  or  case  studies  associated  with  recently  launched  personalized  medicines  for  cancer  

Gain  deeper  understanding  of  the  various  ways  in  which  personalized  medicine  is  changing  healthcare  by  actively  participating  in  a  moderated  case  workshop.  Walk  out  with  some  ideas  for  helping  your  company  and  managing  your  career.    When  one  thinks  through  the  implications  of  personalized  medicine,  it  becomes  quite  clear  that  current  discovery,  development,  regulatory,  sales  and  marketing,  and  reimbursement  frameworks  need  to  be  better  prepared  for  the  changes  that  are  coming.  It  is  imperative  that  companies  develop  a  common  understanding  of  the  changes  ahead,  so  a  cohesive  strategy  and  set  of  actions  can  be  implemented  across  the  entire  corporation.    

The  Power  of  a  Story:  How  to  Use  Storytelling  to  Captivate,  Persuade  and  Enroll    Presenter:  Judi  Ketteler,  writer  and  copy  strategist,  JudiKetteler.com    Sessions:  Thursday  AM  ●  Thursday  PM  ●  Friday  AM    Workshop  objectives  –  following  this  workshop  you  will  be  able  to:  

-­‐ hone  your  storytelling  skills    -­‐ effectively  lead  with  a  story  (and  know  how  to  pick  the  right  one)  -­‐ reframe  a  presentation,  speech,  proposal,  resume,  etc.,  into  a  compelling  story  

 Learn  how  to  fine  tune  your  storytelling  skills,  pick  the  right  story  and  reframe  an  existing  presentation,  speech,  proposal  or  resume  into  a  compelling  story  in  this  interactive  workshop.    Because  we  live  in  a  world  of  fast  forwarding  and  instant  everything,  the  average  attention  span  has  dropped  to  seconds.  Participants  in  this  interactive  storytelling  clinic  will  learn  a  powerful  tool  for  building  a  narrative  arc  that  gives  people  a  concrete  process  to  craft  their  own  stories  for  their  specific  goals  and  connect  in  a  meaningful  way  to  command  attention  and  move  others  to  action.          

 

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Getting  a  Seat  at  the  Table:    How  Women  in  Healthcare  Can  Land  the  Leadership  Roles  They  Want  Presenter:  Lynda  McDermott,  president,  EquiPro  International  Ltd.      Sessions:  Thursday  AM  ●  Thursday  PM  ●  Friday  AM    Workshop  objectives  –  following  this  workshop  you  will  be  able  to:  

-­‐ identify  the  leadership  table  where  you  aspire  to  sit  over  the  next  one  to  three  years  -­‐ understand  how  to  map  out  a  game  plan  with  strategies  for  attaining  your  seat  at  that  leadership  table,  

including  strategies  for  increasing  her  credibility  and  visibility  with  key  stakeholders  -­‐ build  an  all-­‐star  team  that  will  coach,  mentor  and  sponsor  you  on  your  career  journey  

 Are  you  sitting  at  the  leadership  table  of  your  career  right  now  or  where  you  want  to  be  two  to  three  years  from  now?  Do  you  have  a  game  plan  for  getting  there?  Are  you  building  an  all-­‐star  team  who  will  coach,  mentor  and  sponsor  your  career  journey?  Many  women  who  aspire  to  higher  leadership  positions  remain  caught  in  the  middle.  Research  indicates  that  there  are  three  must-­‐have  leadership  skills  that  women  leaders  need  to  master  for  roles  and  positions  best  suited  to  their  skills,  interests,  abilities  and  dreams.  Participants  in  this  workshop  will  be  challenged  to  analyze  how  their  past  leadership  experiences  have  shaped  the  leaders  they  are  today  by  engaging  in  self-­‐reflection  and  sharing  insights  with  fellow  participants.  At  the  end  of  the  program,  participants  will  have  an  action  plan  to  start  today  becoming  the  leaders  they  want  to  be  tomorrow.    Coaches,  Mentors  and  Sponsors:    Why  You  Need  This  Trio  on  Your  Professional  Journey  to  the  Summit    Presenter:  Hayley  Norman,  regional  sales  manager,  GlaxoSmithKline  Co-­‐presenter:    Stephanie  Melnick,  CEO,  The  Melnick  Group  Co-­‐presenter:    Sandra  Rice,  area  vice  president  of  US  oncology,  GlaxoSmithKline  Co-­‐presenter:    William  Sheldon,  past  president  and  COO  Eisai  Inc  and  2001  HBA  Honorable  Mentor      Sessions:  Thursday  AM  ●  Thursday  PM  ●  Friday  AM    Workshop  objectives  –  following  this  workshop  you  will  be  able  to:  

-­‐ understand  the  differences  between  coaches,  mentors  and  sponsors  and  why  you  need  a  balance  of  all  three  -­‐ apply  the  Summit  Model  to  identifying  the  competencies,  acquiring  the  right  coach/mentor/  sponsor  and  

cultivating  each  proactive  partnership  -­‐ understand  the  gender  differences  component  of  all  three  roles  and  the  implications  these  differences  have  on  

career  advancement    In  this  workshop,  participants  will  examine  the  differences  between  coaches,  mentors  and  sponsors,  and  the  implications  each  has  on  professional  development.  The  participant  will  leave  the  workshop  with  a  clear  understanding  of  each  role  and  the  disciplined  approach  needed  to  identify  and  secure  the  right  coach,  mentor  and  sponsor.  In  addition,  the  participant  will  understand  the  gender  differences  between  the  three  relationships  through  a  panel  discussion  featuring  Bill  Sheldon,  past  president  and  COO  of  Eisai  Inc,  and  HBA’s  first  Honorable  Mentor  in  2001,  and  Sandy  Rice,  area  vice  president  of  US  oncology  at  GlaxoSmithKline.  This  workshop  will  provide  ground-­‐breaking  insights  and  the  real-­‐world  tools  needed  for  women  to  advance  and  embark  on  their  professional  journey  to  the  summit.  Each  participant  will  receive  a  signed  copy  of  Hayley’s  book,  The  Career  Compass,  Mentoring  to  Point  You  Toward  Maximum  Professional  and  Personal  Growth.    

 

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Pitfalls  and  Possibilities  in  Today's  Health  Policy  Environment  Primary  Presenter:  Allison  May  Rosen,  Chandler  Chicco  Companies  Co-­‐presenter:  Kelly  Bingel,  partner,  Mehlman  Vogel  Castagnetti  Inc.  Co-­‐presenter:  Al  Jackson,  Chandler  Chicco  Companies  Co-­‐presenter:  Colette  Desmarais,  Mehlman  Vogel  Castagnetti  Inc.    Sessions:  Thursday  AM  ●  Thursday  PM      Workshop  objectives  –  following  this  workshop  you  will  be  able  to:  

-­‐ learn  about  the  relevant  policy  and  political  changes  affecting  the  healthcare  landscape    -­‐ better  understand  the  implications  of  those  changes  in  day  to  day  health  care  business  decision-­‐making    -­‐ receive  lessons  learned  with  immediate  application  as  well  as  practical  tools  to  become  better  informed  and  a  

strategic  resource    

Learn  how  to  better  understand  the  implications  of  policy  and  political  changes  affecting  the  healthcare  landscape  in  day-­‐to-­‐day  healthcare  business  decision-­‐making  with  this  team  of  inside-­‐the-­‐beltway  policy  and  communications  experts.  The  duo  will  outline  the  pitfalls  awaiting  those  who  ignore  the  challenges  and  the  possibilities  from  smart  engagement.  This  workshop,  just  days  after  the  2012  election  and  following  the  Supreme  Court  decision  on  the  new  healthcare  law,  will  help  put  both  in  perspective  and  provide  a  framework  for  how  to  thrive  in  this  complex  environment  in  the  future.  Workshop  participants  will  walk  away  with  a  better  understanding  of  the  issues,  strategies  for  being  recognized  internally  as  problem  solvers  and  practical  tools  to  become  a  valuable  strategic  resource.      Finding  Your  Leadership  Voice:    The  Role  of  Influence  Presenter:    Marian  N.  Ruderman,  PhD,  senior  fellow  and  director  of  Americas  and  Europe-­‐Middle  East-­‐Africa  research,  Center  for  Creative  Leadership    Session:  Friday  AM  only    Workshop  objectives  –  following  this  workshop  you  will  be  able  to:  

-­‐ articulate  the  importance  of  different  styles  of  influencing  -­‐ understand  your  own  style  of  influencing  others,  when  it  is  effective  and  when  it  is  not  -­‐ appreciate  others’  styles  of  influencing.  

 The  heart  of  leadership  is  effectively  influencing  others.  Learn  about  five  critical  influence  strategies—rationalizing,  asserting,  negotiating,  inspiring  and  bridging—and  the  situations  where  each  style  is  most  effective.  Each  participant  will  gain  insight  as  to  her  favored  style  and  to  the  effectiveness  of  this  style  in  different  leadership  situations.  In  this  interactive  workshop,  all  attendees  will  complete  an  Influence  Style  Indicator  and  leave  with  a  workbook  that  will  help  them  apply  what  they’ve  learned  to  strengthen  and  demonstrate  their  leadership  voice.          

 

8  

Leading  Global  Matrix  Teams:  Fostering  Open  Dialogue  and  Success    Presenter:  Barbara  Schwartz,  PhD,  SVP,  executive  coaching  and  consultation,  Morgan  Wallace  Associates,  LLC  Co-­‐presenter:  Meg  Helms,  president  and  CEO,  Morgan  Wallace  Associates,  LLCA      Sessions:  Thursday  AM  ●  Thursday  PM  ●  Friday  AM    Workshop  objectives  –  following  this  workshop  you  will  be  able  to:  

-­‐ begin  actively  seeking  ways  to  better  understand  your  global  team  partners    -­‐ recognize  effective  methods  for  global  communication,  and  the  successful  use  of  technology  -­‐ practice  effective  techniques  to  improve  communications  among  team  members  and  minimize  team  conflicts  

 This  is  a  must-­‐attend  workshop  if  you  are  leading  a  global  team  because  technology  has  eased  the  challenge  of  communicating  globally,  but  specific  words  and  tone  –  and  even  types  of  humor  –  are  critical  to  successful  team  dynamics.    Participants  will  learn  how  to:  (1)  approach  the  challenge  of  working  with  different  cultures  and  across  different  time  zones;  (2)  keep  the  lines  of  communication  open  among  team  members  and  minimize  team  conflicts;  (3)  listen  with  a  global  ear  to  what  is  really  being  said;  (4)  develop  formal  and  informal  lines  of  communication  with  their  teams;  and  (5)  use  technology  as  a  means  to  improve  teamwork.        Becoming  a  Change  Leader  (Yes,  You!):    What  You  Need  to  Lead  Your  Organization  to  Achieve  Its  Change  Goals  Presenter:  Maya  Townsend,  founder  and  principal  consultant,  Partnering  Resources    Session:  Friday  AM  only    Workshop  objectives  –  following  this  workshop  you  will  be  able  to:  

-­‐ identify  one  method  that  makes  a  change  initiative  10  times  more  likely  to  succeed    -­‐ understand  how  to  use  the  six  methods  to  improve  the  likelihood  of  success    -­‐ better  perform  your  role  as  a  change  leader  

 Identify  one  method  that  makes  a  change  initiative  10  times  more  likely  to  succeed  and  learn  six  practical  ways  to  encourage  successful  change  in  your  organization.  In  this  hands-­‐on  session,  participants  will  learn  what  it  takes  to  become  successful  change  leaders  and  will  leave  with  tips,  techniques  and  an  action  plan  for  change  success.  Come  prepared  to  have  fun.    Calm  Your  Inner  Critic  and  Strengthen  Your  Inner  Coach  Presenter:  Beth  Weinstock,  psychologist  and  leadership  coach,  Resilient  Leadership      Sessions:  Thursday  AM  ●  Thursday  PM  ●  Friday  AM    Workshop  objectives  –  following  this  workshop  you  will  be  able  to:  

-­‐ understand  the  development  and  tenacity  of  the  inner  critic,  why  it  is  not  the  best  guide  for  professional  advancement  and  the  importance  of  developing  the  voice  of  the  inner  coach  that  has  a  counteracting  message  

-­‐ utilize  strategies  for  creating  a  strong  Inner  coach    -­‐ counteract  cognitive  and  emotional  challenges  to  strengthening  your  inner  coach    

 

 

9  

When  core  leadership  competencies  –  making  decisions,  taking  risks,  accessing  creativity  and  maintaining  resilience  –  are  challenged  or  inhibited  by  self-­‐doubt,  leadership  power  is  significantly  diminished.  This  workshop  presents  a  model  for  creating  an  inner  coach  that  counteracts  the  inner  critic.  Even  highly-­‐successful  women  will  benefit  by  exploring  the  origin  and  tenacity  of  the  inner  critic,  learning  specific  guidelines  for  redirecting  self-­‐talk  from  negativity  to  positivity  and  understanding  the  brain’s  capacity  to  generate  new  neural  pathways  that  promote  greater  self-­‐confidence.  Become  your  own  empowered  inner  coach  with  increased  skills  to  influence  change,  inspire  work  teams  and  build  environments  of  mutual  support.          

 

10  

 This  year’s  conference  opens  with  a  special  session  led  by  the  HBA’s  2012  Woman  of  the  Year  Carolyn  Buck  Luce.  Carolyn  will  lead  a  session  titled,  “The  new  healthcare  ecosystem:  From  developing  new  medicines  to  delivering  healthy  outcomes.”  Trends  such  as  the  patent  cliff,  decreasing  R&D  productivity,  pricing  pressures,  globalization  and  shifting  demographics  have  transformed  the  industry’s  long-­‐standing  vertically  integrated  blockbuster  model  (Pharma  1.0)  into  today’s  Pharma  2.0  business  model.  Carolyn  will  discuss  how  the  industry  is  now  on  the  cusp  of  its  biggest  transformation  yet,  as  it  begins  to  morph  into  a  new  healthcare  “ecosystem,”  which  has  been  defined  as  Pharma  3.0.  

 

Please  also  note  our  three  keynote  speakers:  

Noreen  Fraser,  award-­‐winning  television  producer,  responded  to  her  diagnosis  of  stage  IV  metastatic  breast  cancer  by  a  co-­‐creating  and  co-­‐producing  the  2008  Stand  Up  2  Cancer  network  television  special  that  raised  over  $100  million  for  cancer  research.  She  then  founded  of  the  Noreen  Fraser  Foundation  (NFF).  NFF  supports  translational  cancer  research  aimed  at  developing  new  prevention  methods,  diagnostic  tools  and  non-­‐toxic  therapies  to  treat  women’s  cancers.  One  NFF  Program,  Men,  is  dedicated  to  supporting  women's  cancer  research  through  education,  mobilization  and  fundraising  initiatives.  

 

Pat  Mitchell,  president  and  CEO  of  The  Paley  Center  for  Media  was  the  first  woman  and  the  first  journalist  to  be  named  president  and  CEO  of  the  Public  Broadcasting  Service  (PBS).  Pat  is  a  director  on  the  corporate  boards  of  Bank  of  America  and  Sun  Microsystems.  She  also  serves  on  many  nonprofit  boards,  including  a  founding  president  of  former  Russian  president  Mikhail  Gorbachev’s  global  environmental  organization,  Green  Cross  International;  VDay,  a  global  movement  to  end  violence  against  women;  an  advisor  to  the  Center  for  Public  Leadership  at  the  Kennedy  School  of  Harvard  University;  and  a  trustee  of  the  Mayo  Clinic.  She  is  also  a  member  of  the  Council  on  Foreign  Relations.  Pat  was  named  as  one  of  the  League  of  Extraordinary  Women  by  Fast  Company  magazine.  

 

Bonnie  St.  John  is  a  highly  successful  author,  Rhodes  Scholar,  White  House  official,  Olympic  athlete,  and  an  entrepreneurial  businesswoman.  To  research  her  latest  book,  How  Great  Women  Lead,  she  and  her  teen-­‐aged  daughter  traveled  all  over  the  world  interviewing  fascinating  women  leaders,  including  Hillary  Clinton,  Condoleezza  Rice,  the  President  of  Liberia,  movie  stars,  fashion  designers,  CEOs  and  many  more.  Bonnie  is  perhaps  best  known  for  being  the  first  African-­‐American  ever  to  win  Olympic  medals  in  ski  racing.