HENRY SINGER

Creating Your Personal Brand

TOPICS OF DISCUSSION

1. Creating your own personal brand

2. Wardrobe assessment

3. Building a wardrobea. Business basicsb. Business casual

4. Seasonal trends

CREATING YOUR PERSONAL BRAND

Who has a strong personal brand?

Questions you need to ask:

Is there a company dress policy? Is there an industry standard or dress code? Personal networking… when are you not at work? What do you want your personal style stay about

you? Take cues from the client

WARDROBE ASSESSMENT and PLANNING

• What do I need?• What do I own?• Should I still wear it?• Does it still fit?• Wardrobe versus

impulse purchase• Where do you get

advice?• How much should I pay?• Budget for your

wardrobe• Sale versus regular price• Interest free plans

BUILDING A WARDROBE- BUSINESS BASICSStandard Suits (2 to 3) Black/Navy/Charcoal To start choose year round high

performance fabrics

Separate Jackets (1 or 2) Neutral shades in classic patterns (e.g.

small neat patterns)

Dress Trousers (2 or 3) Navy, black, or charcoal in pure wool or

wool stretch fabrics

BUILDING A WADROBE – BUSINESS BASICS

Dress Shirts (7 – 10) White, blue and tan solids

including one French cuff Patterns (stripes or checks)

Neckwear (5 – 10) Solids, neat patterns, and

stripes

BUILDING A WARDROBE- BUSINESS BASICS

Shoes (2- 3 pairs) Black, chocolate and

mahogany Shoe trees Shoe care kit

Belts 2-3 coordinating colors for

shoes

BUILDING A WARDROBE- BUSINESS BASICS

Outerwear (1-2 ) Three quarter or full length styles

to fit over a suit jacket

BUILDING A WARDROBE- BUSINESS CASUAL

Suit without a tieSeparate jacketsLayered knitsCollared shirtsDress polo t-shirtsSubtle patterned dress

pantsSeasonal casual pantsDress denimDress/ casual shoesCasual belts

BUILDING A WARDROBE- BUSINESS CASUAL

No t-shirtsNo sweat shirtsNo fleeceNo athletic sneakersNo casual denim

INDUSTRY TRENDS- CLOTHING

Suits Shorter & slimmer 2 or 3 button single breasted Dark tonal patterns Subtle pin stripes & checks

Jackets Slim styles paired with

denim New takes on vintage fabrics

Trousers Flat front or single pleat Seasonal fabrics

INDUSTRY TRENDS- ACCESSORIES

Dress shirts Semi spread collars Higher collar styles Slimmer body lines to match

clothing Antiqued striped fabrics/

wallpaper prints/ checks Accents and solids in lilac, blue,

pink and earth tones for spring

Ties Three widths (7cm/ 8cm/ 9.5

cm) Neat patterns, semi solids, tone

on tone patterns

REMEMBER…YOU CREATE AND CONTROL

YOUR OWN PERSONAL BRAND

THANK YOU