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(a)
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EXEMPLARS AND COMMENTS
The exemplars below are taken from Questions 4 and 6 of Sample Paper 1B, Questions 5 and 9 of
Paper 2A, and Questions 7 and 10 of Paper 2B. Page references for the respective questions andmarking guidelines of the exemplars in the Information Booklet are provided. Exemplars are
presented by question, from Level 5 (if available) to Level 1. Where certain questions or levels fall
short of samples, readers are encouraged to refer to the Chinese version for additional information.
PAPER 1Section B Question 4 (refer to p. 93 of the Booklet for the marking guidelines)
This question tests candidates knowledge of the investment products available in Hong Kong and
their understanding of the factors affecting personal investment decisions.
Sample 1: Level 4
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Comments
Demonstrates good knowledge of the types of financial products available in the Hong Kong
securities market. Shows clear understanding of the factors affecting personal investment decisions,
particularly in comparison with the decision to keep money in a fixed deposit account. Explanation
is well articulated with appropriate use of business terminology.
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Sample 2: Level 3
Comments
Demonstrates knowledge of the financial products available in Hong Kong and a general
understanding of the factors affecting personal investment decisions. Fixed deposits are
mistakenly thought to be immune from a declining economy. Communication skill is satisfactory
and arguments are in general clearly presented.
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Sample 3: Level 2
Comments
Demonstrates basic knowledge of the financial products available in Hong Kong but fails to identify
them by category as required. Understanding of the factors affecting personal investment
decisions is limited and confusion is revealed in relating policy, stability and war with the social
environment. Arguments are not clear with occasional imprecise use of business terminology.
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Sample 4: Level 1
Comments
Demonstrates elementary knowledge of the financial products available in Hong Kong and the factors
to be considered in personal investment decisions. Generic answers are put forward with no
attempts to illustrate arguments with elaboration.
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PAPER 1Section B Question 6 (refer to p. 94 of the Booklet for the marking guidelines)
This question tests candidates knowledge and understanding of accounting ratios as well as human
resource management. In the first two parts, candidates are expected to synthesise and evaluate the
given information for assessing the profitability and liquidity of a business. The last part is an
open-ended question in which candidates are expected to propose two relevant measures.
Sample 5: Level 5
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Comments
Demonstrates a good analysis of ratios for explaining differences in profitability and commenting on
liquidity. The suggested human resource measures are clearly explained and well suited to the case.
Able to communicate arguments clearly with good elaboration and appropriate use of business
terminology.
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Sample 6: Level 4
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Comments
Knowledge and understanding of accounting ratios is satisfactorily demonstrated by making both
internal and external comparisons, although misconception is revealed in the interpretation of the
companys low net profit ratio. The suggested human resource measures are relevant to the case.
Generally able to elaborate on arguments with appropriate use of business terminology.
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Sample 7: Level 3
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Comments
Demonstrates adequate knowledge of accounting ratios and has applied it to the given information
for profitability and liquidity analysis. The suggested human resource measure reflects a
superficial understanding about compensation. Communication ability is fair and answers are
mostly explained with some use of business terminology.
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Sample 8: Level 2
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Comments
Demonstrates basic knowledge of ratio analysis but comparisons are mostly made with industryaverages, rather than between ratios of the same company. The suggested human resource
measures do not adequately take into account the context of worker layoff resulting from factory
closure. Attempts are made to communicate arguments with use of business terminology.
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Sample 9: Level 1
Comments
Demonstrates elementary business knowledge and application questions are responded to with generic
answers which are out of context. Answers are simplistic with little use of business terminology.
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PAPER 2A Question 5 (refer to pp. 58-59 of the Booklet for the question and p. 97 for the
marking guidelines)
This is an application question on financial accounting principles and processes. Candidates have to
evaluate the suggested accounting treatment with reference to an accounting concept and to tackle theaccounting problem of a partnership by making appropriate entries in the final accounts as well as the
partners capital accounts.
Sample 10: Level 4
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Comments
The conceptual question is well analysed, demonstrating the candidates ability to evaluate
information in the context of accounting concepts. Demonstrates good application of the
knowledge in accounting for partnerships. Answer is well presented in the proper format with
good use of accounting terminology.
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Sample 11: Level 3
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Comments
Able to evaluate accounting treatment with reference to a relevant accounting concept, although the
objectivity concept has also been inappropriately cited. Knowledge in accounting for partnerships
is well applied except for the appropriations of profit. Answer is presented in the proper format
with appropriate use of terminology.
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Sample 12: Level 2
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Comments
The prudence concept has been cited instead of the more relevant money measurement concept.Demonstrates basic knowledge of accounting for partnerships with respect to the routine items only.
Goodwill adjustment is incorrectly calculated. Arguments are put forward with some use of
accounting terminology and presentation of accounting entries is acceptable.
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Sample 13: Level 1
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Comments
An irrelevant concept has been cited and no reference is made to the given scenario. Demonstrates
elementary knowledge of accounting entries but profit appropriations have been presented above the
net profit line. Improper account titles and terminology are given in the answer.
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PAPER 2AQuestion 9 (refer to pp. 65-66 of the Booklet for the question and pp. 104-105 for the
marking guidelines)
This question is an integrated case testing candidates knowledge and understanding of a range of
costing concepts and systems, as well as their application to cost accounting processes. Their abilityto integrate the concept of entrepreneurship in the accounting module is also assessed.
Sample 14: Level 5
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Comments
Demonstrates comprehensive knowledge and understanding of costing concepts in handling the
integrated case. Application of knowledge is well illustrated in the identification of relevant cost
items and in the preparation of income statement. Evaluation of the two costing methods is well
explained. Able to discuss Marys enthusiasm from diverse perspectives, reflecting ability to
integrate business knowledge from the compulsory part. Arguments are mostly well elaborated
with an extensive use of appropriate accounting terminology.
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Sample 15: Level 4
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Comments
Demonstrates good knowledge and understanding of costing concepts in handling the integrated
case. Generally able to identify the relevant direct and indirect cost items, and prepares the income
statement as required. The breakeven ratio is correctly stated but application to the given data has
not been successful. The two costing methods are compared in a routine manner. The
open-ended part on entrepreneurship is less satisfactorily handled. Arguments are fairly well
explained using generally appropriate terminology.
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Sample 16: Level 3
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Comments
Demonstrates adequate knowledge and understanding of costing concepts in handling the integrated
case. Able to identify the relevant direct and indirect cost items. Processing of accounting
information is less satisfactorily handled for preparing the income statement and ascertaining the
breakeven sales amount. Some misconception is found in the comparison of the two costing
methods. Communication skill is fair.
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Sample 17: Level 2
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Comments
Demonstrates basic knowledge and understanding of costing concepts in handling the integrated
case. Able to identify the relevant direct and indirect cost items, but can only process minimal
accounting information for preparing the income statement. The two costing methods are
explained in a generic manner. Attempts to explain concepts and show understanding with basic
accounting terminology.
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Sample 18: Level 1
Comments
The integrated case is minimally attempted. Concepts are explained superficially with minimal use
of accounting terminology.
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PAPER 2BQuestion 7 (refer to p. 69 of the Booklet for the question and p. 108 for the marking
guidelines)
This question is a business case which aims to test candidates ability to apply their knowledge and
understanding of a range of business management concepts spanning motivation theories, training anddevelopment, and capital investment appraisal.
Sample 19: Level 5
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Comments
Demonstrates quite comprehensive knowledge and understanding of motivation theories, the
training process and capital investment appraisal. Such knowledge is particularly well applied to
the problem of low morale and in advising the approach of offering the training program, although
the requirement of part (d) has been misunderstood. Arguments are generally well explained and
illustrated with an appropriate use of business terminology.
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Sample 20: Level 4
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Comments
Demonstrates good knowledge and understanding of motivation theories, as well as the ability to
explain the benefits and process of training. Relatively weak at identifying the financial and
non-financial factors affecting the approach of offering the training program. Generally able to
communicate clearly with the use of business terminology, except in the case of the obvious
confusion between PV and cash flows.
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Sample 21: Level 3
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Comments
Demonstrates moderate knowledge of motivation theories in explaining the problem of low morale,
and in applying the present value concept to the given cash flow pattern. Analysis of the benefits
of training and development as well as the non-financial factors affecting the choice of approach
tend to be generic. Arguments are in general briefly explained.
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Sample 22: Level 2
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Comments
Two of the benefits of training, as well as the steps of the training process are correctly identified,
but they tend to be minimally illustrated. The present value concept is only correctly applied to the
decision logic, but not the computations.
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Sample 23: Level 1
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Comments
Demonstrates elementary knowledge and understanding of the business concepts involved.
Application to unfamiliar situations such as part (a) is not attempted at all. Viewpoints are
generally put forward as statements with little explanation.
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PAPER 2BQuestion 10 (refer to p. 71 of the Booklet for the question and p. 111 for the marking
guidelines)
This is an essay question which aims to test candidates ability to conduct an in-depth analysis of
marketing issues, particularly the buying decision-making process of business buyers, and thecomparison of the marketing mix strategies between business and consumer buyers. Candidates are
expected to elaborate their arguments with reference to the contexts of bathroom and kitchen
products.
Sample 24: Level 5
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Comments
Demonstrates quite comprehensive understanding of the marketing concepts involved. Most of the
steps in the buying decision-making process are identified and clearly explained. The differences
in marketing mix strategies between business and consumer buyers are well illustrated with
supporting reasons. Arguments are clearly communicated with a consistent use of appropriate
marketing terminology.
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Sample 25: Level 4
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Comments
Demonstrates a good understanding of the marketing concepts involved. The steps of the buying
decision-making process are satisfactorily identified but only briefly described. Generally able to
analyse the differences in the marketing mix between business and consumer buyers, although some
misconceptions are present. Appropriate marketing terminology has been used in the elaboration.
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Sample 26: Level 3
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Comments
Demonstrates adequate knowledge in explaining the buying decision-making process, particularly in
its application to the unfamiliar situation of purchases of bathroom and kitchen products by property
development companies. The differences in promotion and pricing are well illustrated, but not the
other two Ps in the marketing mix. Communication ability is fair and answers are explained with
some marketing terminology.
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Sample 27: Level 2
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Comments
The buying decision-making process is briefly described but is not well applied to the unfamiliar
context of bathroom and kitchen products. The four Ps are explained in a generic way and no
attempts are made to compare and contrast the marketing mix between business and consumer
buyers. Makes little use of marketing terminology.
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Sample 28: Level 1
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The decision-making process is mistaken as the buying decision-making process of a businessbuyer. Common sense speculations are adopted in the comparison of marketing mix strategies and
a number of misconceptions are revealed.