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    HR INTERVENTIONS AT ROURKELA

    STEEL PLANT

    PRESENTED TO

    ASST. PROF. SUKHADA TAMBE

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    PRESENTED BY

    * CHETAN RANEC-07

    * HARDIK MEHTA...C-10

    * MANALI PATILC - 38

    * SWAPNIL MULEY.C - 42

    * TEJASWINI DHARANKARC - 44

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    BACKGROUND

    Started in the year 1959

    A unit of Steel Authority of India Limited

    Located in Orissa

    Employee strength 24,000

    Turnover of Rs. 19 billion per annum

    Country wide marketing network

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    .Background

    Major producer of a diversified steel products

    A positive work culture

    Heavy losses during 1990s

    * Market slump,

    * Stiff Competition

    * High Input cost

    * Interest burden

    Post 2001, CEO launched a series of initiatives

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    NEW INTERVENTIONS

    A major initiative Quality improvement process

    Plant adopted Quality Assurance System

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    Three-tier monitoring set up

    Quality improvement teams in differentwork areas.

    Committee at the level of the work head

    Apex steering committee at the CEOslevel

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    Impact

    Group awards Motivating platform to make presentations

    Trigger off a series of more initiatives in new areas

    Training efforts involved more people in the improvement culture

    Quality culture gained momentum

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    Contd

    Customer orientation was inbuilt into the systems

    Priority of achieving zero defect

    Project teams developed self-reliance

    Experience taken up as a part of the core change interventions

    to achieve turnaround of the company

    Integration of the quality culture with the organizational

    performance was the decisive factor

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    Question

    Illustrate with suitable example how HR strategy of the judiciousinvolvement of workers in the turnaround of Rourkela Steel Plantworked wonders.

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    Problem in Captive power plant

    - high diversion of high pressure steam generated

    - resulted in loss of Rs 11.6 MN per year.

    Impact of HR strategy

    -identified root causes (coal jamming, leakage of boilers etc.)-implemented corrective action- modification in equipment

    concerned.

    -improvement brought down the steam diversion to almost nil.

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    Illustration 2

    Problem at steel producing shop-frequent tripping of industrial fans

    - caused considerable production delay

    Impact of HR strategy

    Diagnosed rootcause

    Dust deposit onfan

    Poor quality fluxmaterial

    Erosion and

    corrosion of fan

    Corrective actionstaken

    Regular cleaning

    Using improvedquality flux

    Reducing its retentionin bunkers to avoid

    dust accumulation

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    Question

    Do you think this kind of strategy can be replicated in the casesof other loss making public sector enterprises?

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    Answer

    Yes

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