HSG_Englisch2_Karteikarten_Issuu

UNISEMINAR

Englisch 2

St.Gallen, Oktober 2012

Inhaltsverzeichnis (1/2)

Englisch 2

I / XIV

uniseminar.ch

Englisch 2

Einleitung……………………………………………………………........................................................ III – XIV Chapter 1: Industries and companies…………….…………………........................................ 001 – 022

Chapter 2: Globalization and economic policy……..……………........................................ 023 – 044

Chapter 3: Corporate strategy and structure……………………………………………….... 045 – 066

Chapter 4: Managing people………………………………………………………………………… 067 – 088

Chapter 5: Operations management……………………………………………………………... 089 – 110 Chapter 6: Production………………………………………………………………………………….. 111 – 132

Chapter 7: Marketing strategy and product development…………………………...…. 133 – 154



Englisch 2

II / XIV

uniseminar.ch

Englisch 2

Chapter 8: Branding……………………………………………………………………………………... 155 – 176 Chapter 9: Accounting and �inancial statements…………………………………………….. 177 – 198

Chapter 10: Financial markets………………………………………………………………………. 199 – 220

Chapter 11: Human resources……………………………………………………………………..... 221 – 242

Chapter 12: Social English and cultural awareness…........................................................ 243 – 264

Chapter 13: CV (resume) / Job interview………………………..……………………………… 265 – 286 Chapter 14: Information and communication technology……………………………….. 287 – 308


Karteikartentypen

-‐ Teil 1 -‐

Englisch 2

IX / XIV

uniseminar.ch

Englisch 2

Damit Du die Klausur erfolgreich meisterst, haben wir eine Vielfalt von Fragetypen entwickelt, um Dein Verständnis umfassend zu unterstützen und zu verbessern.

Die Karten sind grob in folgende “Typen“ von Fragen zu kategorisieren:

  Vokabeln

  De�initionen

  Zuordnung von Begriffen

  Vervollständigung von Sätzen

  Inhaltsfragen, Aufzählung von Fakten

Karteikartentypen

Englisch 2

X / XIV

Karteikartentypen

-‐ Teil 2 -‐

uniseminar.ch

Englisch 2

Um die verschiedenen Konzepte für Dich so übersichtlich wie möglich zu gestalten, haben wir folgende optische Erkennungsmuster verwendet:

Beispiele sind kursiv gedruckt. AAuuffzzäähhlluunnggeenn sind durch Nummerierung (1., 2., 3., etc.) dargestellt. Bei der AAuuffzzäähhlluunngg vvoonn FFaacchhbbeeggrriiffffeenn ist in der Lösung immer auch eine Erläuterung in kursiver Schrift enthalten.

Karteikartentypen

DDee��iinniittiioonneenn sind umrahmt und grau hinterlegt.

Englisch 2

3 / 308

Chapter 1: Industries and companies

producing no result or effect

-‐ word + 1 related word -‐

uniseminar.ch

ffuuttiilliittyy ((nn..)): the quality of having no useful result

Chapter 1: Industries and companies Words

futile = nnuuttzzllooss,, vveerrggeebblliicchh

It was futile to argue.

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4 / 308


-‐ matching pairs -‐

primary industries secondary industries service industries

construction

manufacturing

forestry agriculture

tourism

banking

uniseminar.ch

Chapter 1: Industries and companies Matching pairs

primary industries: agriculture, forestry secondary industries: construction, manufacturing service industries: banking, tourism

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12 / 308


-‐ matching pairs -‐

food accommodation employment agriculture export

maintain farm incomes promote exports of goods guarantee low prices

provide affordable housing create and maintain jobs

ttyyppee ooff ssuubbssiiddyy ppuurrppoossee

uniseminar.ch

Chapter 1: Industries and companies Matching pairs

food = guarantee low prices

accommodation = provide affordable housing

employment = create and maintain jobs

agriculture = maintain farm incomes

export = promote exports of goods

ttyyppee ooff ssuubbssiiddyy ppuurrppoossee

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13 / 308


downturn

-‐ de�inition + 1 related term -‐

uniseminar.ch

Chapter 1: Industries and companies De�inition “downturn”

The food and drink market has been insulated from the economic downturn better than many sectors.

cyclical downturn = KKoonnjjuunnkkttuurraabbsscchhwwuunngg The world's largest maker of computer memory chips is trying to reduce its exposure to the cyclical downturn of the memory chip industry.

a drop or reduction in the success of a business or economy = GGeesscchhääffttssrrüücckkggaanngg,, AAbbsscchhwwuunngg

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14 / 308


utilities ·· appliances ·· facilities

Pieces of electrical equipment used in people’s homes are __________.

Rooms, equipment or services that are provided for a particular purpose are __________.

Public services used by everyone are __________.

-‐ complete sentences -‐

uniseminar.ch

Chapter 1: Industries and companies Sentences

Pieces of electrical equipment used in people’s homes are aapppplliiaanncceess.

Rooms, equipment or services that are provided for a particular purpose are ffaacciilliittiieess.

Public services used by everyone are uuttiilliittiieess.

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34 / 308

Chapter 2: Globalization and economic policy

the business cycle: boom · recovery · slump · recession

-‐ de�inition + correct order -‐

uniseminar.ch

Chapter 2: Globalization and economic policy De�inition “business cycle”

bbuussiinneessss ccyyccllee ((nn..)):: a sequence of economic activity typically characterized by recession, �iscal recovery, growth, and �iscal decline

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35 / 308

Chapter 2: Globalization and economic policy

incapable of being repudiated or transferred to another

-‐ word -‐

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Chapter 2: Globalization and economic policy Words

inalienable = uunnvveerrzziicchhttbbaarr, uunnvveerrääuußßeerrlliicchh

Manufacturing is an inalienable part of the country's security.

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Chapter 3: Corporate strategy and structure

the procedure of looking at the internal strengths and weaknesses as well as the

external opportunities and threats of a company

-‐ word -‐

uniseminar.ch

Chapter 3: Corporate strategy and structure Words

SWOT analysis = SSWWOOTT-‐-‐AAnnaallyyssee

Seeking a SWOT analysis, the Elite National Investigation Agency is scouting for �irms to monitor media reports of interest to the agency and give a feedback that could help improve its strategies.

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59 / 308


Name the three levels of strategy in their hierarchical order.

-‐ 3 words + order -‐

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Chapter 3: Corporate strategy and structure Words

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60 / 308


strategic business unit (SBU)

-‐ de�inition -‐

uniseminar.ch

Chapter 3: Corporate strategy and structure De�inition “strategic business unit”

part of an organization for which there is a distinct external market for goods or services that is different from another SBU = ssttrraatteeggiisscchhee GGeesscchhääffttsseeiinnhheeiitt ((SSGGEE))

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61 / 308


action ·· position ·· choice

Strategic management includes understanding the strategic __________ of an organization,

strategic _________s for the future and turning strategy into __________.


uniseminar.ch

Chapter 3: Corporate strategy and structure Sentences

Strategic management includes understanding the strategic ppoossiittiioonn of an organization, strategic cchhooiiccees for the future and turning strategy into aaccttiioonn.

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73 / 308

Chapter 4: Managing people

aa ddeecciissiioonn vs. aa ssuuggggeessttiioonn

turn down put off rule out arrive at reach offer come to come up with

-‐ matching items -‐

uniseminar.ch

Chapter 4: Managing people Matching items

put off / arrive at / reach / come to aa ddeecciissiioonn turn down / rule out / offer / come up with aa ssuuggggeessttiioonn

Englisch 2

98 / 308

Chapter 5: Operations management

Name the �ive basic performance objectives of the operations function.

-‐ 5 words -‐

uniseminar.ch

Chapter 5: Operations management Words

11..   QQuuaalliittyy

22..   CCoosstt

33..   DDeeppeennddaabbiilliittyy

44..   FFlleexxiibbiilliittyy

55..   SSppeeeedd

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Chapter 8: Branding

Name the �ive main aspects of a promotional mix and explain them shortly.

-‐ 5 words + explanation -‐

uniseminar.ch

Chapter 8: Branding Words

11..   aaddvveerrttiissiinngg: presentation and promotion of ideas, goods, or services by an identi�ied sponsor

22..   ppeerrssoonnaall sseelllliinngg:: process of helping and persuading one or more prospects to purchase a good or service

33..   ssaalleess pprroommoottiioonn: media/non-‐media marketing communication for a limited time to increase consumer demand

44..   ppuubblliicc rreellaattiioonnss: paid intimate stimulation of supply for a product by planting signi�icant news about it or a favorable presentation of it in the media

55..   ddiirreecctt mmaarrkkeettiinngg: channel-‐agnostic form of advertising that allows businesses and non-‐pro�its to communicate straight to the customer

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Chapter 11: Human resources

picketing

-‐ de�inition -‐

uniseminar.ch

Chapter 11: Human resources De�inition “picketing”

Nurses ended their two-‐day strike at Memorial Hospital at 5 a.m. today but vowed to continue picketing outside the Santa Rosa hospital until they are allowed to return to their jobs over the weekend.

a person or group of persons stationed outside a place of employment, usually during a strike, to express grievance or protest and discourage entry by non-‐striking employees or customers = SSttrreeiikkppoosstteenn

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Chapter 14: Information and communication technology

Name three key issues for customers in e-‐commerce.

-‐ 3 phrases -‐

uniseminar.ch

Phrases

1)  fraud (the ssaaffeettyy of online ppaayymmeenntt systems)

2) merchandise ddeelliivveerryy and rreettuurrnnss

3)  the dif�iculty of speaking directly to a ccuussttoommeerr sseerrvviicceess representative rather than getting an automated response


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305 / 308


any of a number of security schemes that prevent unauthorized users from gaining access

to a computer network

-‐ word -‐

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Words

�irewall = FFiirreewwaallll

Firewalls have helped protect computers in large companies for years.


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packages · accounts · companies

Small __________ tend to use separate off-‐the-‐shelf software __________ to do speci�ic tasks, such as

preparing __________.


uniseminar.ch

Sentences

Small ccoommppaanniieess tend to use separate off-‐the-‐shelf software ppaacckkaaggeess to do speci�ic tasks, such as preparing aaccccoouunnttss.


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HSG_Englisch2_Karteikarten_Issuu