Embed Size (px)
Citation preview
B2B Marketing
Kelley Lynn KassaDirector, Marketing CommunicationsDatawatch
Inbound, Social, Viral?
@KelleyLynnK2
What’s Hot…
Inbound
Marketing strategy to attract prospects by offering meaningful content
Social
Use web and mobile technologies to turn communication into interactive dialog
@KelleyLynnK3
Goal: Lead Generation
= Finding Sales Prospects
@KelleyLynnK4
Outbound
Emails
Webinars
Newsletter sponsorship
Virtual events
Live events
Telemarketing
PR
Advertising/branding
Tradeshows
Paid search/PPC
@KelleyLynnK5
State of Outbound
CMO Expectations for ROI of Email Marketing 2011
@KelleyLynnK6
Inbound
Content
SEO
Blogging
Social medial
Viral Videos
“Freemium”
Trials
@KelleyLynnK7
State of Inbound
Budgets Rising
@KelleyLynnK8
Social
93% of B2B Marketers Use Social Media*
Source: B2B Magazine
@KelleyLynnK9
Search Engine Optimization
Keywords
Page descriptions
Meta tags
Optimized content
HubSpot Inbound Marketing Software
www.hubspot.com/
HubSpot's Inbound Marketing Software
gives you all the tools you need to make
marketing people love.
@KelleyLynnK10
Content
Content is King?
@KelleyLynnK11
Content
Optimized Content
Keywords
- Ownable
- Longtail
Density
- 2 – 6%
Headline
Body
SEO tags
@KelleyLynnK12
Blogging
Companies with blogs have 55% more visitors; 67% more leads
@KelleyLynnK13
Social Media: B2B Channels
Primary Secondary
@KelleyLynnK14
Freemium/Free Trials
FreemiumFree Trials
@KelleyLynnK15
Resources
B2B Magazine
- http://www.btobonline.com/ Marketing Sherpa
- http://www.marketingsherpa.com/ Marketing Profs
- http://www.marketingprofs.com/ SocialMediaExplorer
http://www.socialmediaexplorer.com/
KD Paine
- http://kdpaine.blogs.com/ CC Chapman
- http://www.cc-chapman.com/
HubSpot Blog
- http://blog.hubspot.com/ Eloqua Blog
- http://blog.eloqua.com/ Marketo Blog
- http://blog.marketo.com/
Christopher Penn
- http://www.christopherspenn.com Steve Garfield
- http://www.stevegarfield.com/Site/Welcome.html
@KelleyLynnK16
Questions?
Director, Marketing Communications
Datawatch
Datawatch blog
LinkedIn Kelley Lynn Kassa
Twitter: @KelleyLynnK
Email: [email protected]
Kelley Lynn Kassa Just for Fun
Customer Service Through Twitter
http://bit.ly/A7yD6F
![INBOUND MARKETING WORKSHOPS [INBOUND 2014]](https://img.pdfslide.tips/doc/110x75/557c24b5d8b42a65268b516b/inbound-marketing-workshops-inbound-2014.jpg)
