Embed Size (px)
DESCRIPTION
Infogroup is the leading provider of data and interactive resources that enable targeted sales, effective marketing and insightful research solutions. Our information powers innovative tools and insight for businesses to efficiently reach current and future customers through multiple channels, including the world’s dominant and powerful Internet search engines and GPS navigation systems.
Citation preview
2
• A “CCMP Capital Advisors, LLC” company• Revenue in excess of $550 million • 3,700 employees, worldwide• International locations:
Canada United Kingdom Malaysia India Hong Kong
China United States Singapore Australia
• Power the top 5 Internet search engines
• 90% of mapping and in-car navigation systems use our data
• Partner with CNN on the CNN/Opinion Research Poll
• Deploy 30 billion e-mails annually on behalf of clients
• We service 85% of the Fortune 100 companies
3
• Our priority is accurate informationOur priority is accurate information
• 132,000 sq. ft. data and technology center132,000 sq. ft. data and technology center
• Over 600 full time researchersOver 600 full time researchers
• DBQA – Database Quality Assurance GroupDBQA – Database Quality Assurance Group
• Consumer proprietary databasesConsumer proprietary databases
• Business proprietary databasesBusiness proprietary databases
4
5
DatabasesDatabases
Data ProcessingData Processing
Digital SolutionsDigital Solutions
Research & AnalyticsResearch & Analytics
Product SolutionsProduct Solutions
6
DatabasesDatabases
Data ProcessingData Processing
Digital SolutionsDigital Solutions
Research & AnalyticsResearch & Analytics
Product SolutionsProduct Solutions
• Market segmentation• Competitive intelligence• Customer insight• Market penetration
Research & AnalyticsResearch & Analytics
7
DatabasesDatabases
Data ProcessingData Processing
Digital SolutionsDigital Solutions
Product SolutionsProduct Solutions
Research & AnalyticsResearch & Analytics
• Business information• Consumer information• Historical data• Emails addresses• Demographics• Vertical markets
DatabasesDatabases
8
Data ProcessingData Processing
Digital SolutionsDigital Solutions
Product SolutionsProduct Solutions
Research & AnalyticsResearch & Analytics
DatabasesDatabases • Merge/Purge• NCOA• File suppression • List enhancement
Buying behaviour overlay Psychographics Firmographics
• Data append
Data ProcessingData Processing
9
Digital SolutionsDigital Solutions
Product SolutionsProduct SolutionsResearch & AnalyticsResearch & Analytics
DatabasesDatabases
Data ProcessingData Processing
•Skip Tracing•One Source •Reference Canada•MarketZone Gold•Real-Time data as a service•Business Directories•Select Phone
Product SolutionsProduct Solutions
10
Digital SolutionsDigital SolutionsResearch & AnalyticsResearch & Analytics
DatabasesDatabases
Data ProcessingData Processing
Product SolutionsProduct Solutions
•E-mail•SMS Text messaging•Social Media
Digital SolutionsDigital Solutions
11
• Analyze new and existing markets
• Understand key accounts and market segments
• Acquire competitive intelligence
• Improve campaign effectiveness
• Increase your response rate
• Reduce account acquisition costs
300-422RichardsStVancouverBC
V6B2Z4
104-1290CentralParkwayWMississaugaON
L5C4R3
150-2525Daniel-JohnsonLavalQCH7T1S9
866.605.7597www.infocanada.ca
CanadaUnitedKingdomMalaysiaIndiaHongKong-ChinaUnitedStatesSingaporeAustralia
