INFORMATION KIT FOREXHIBITOR & SPONSOR

MEXPO 2011October 26 – Nov. 1, 2011Shanghai, China

MARKETING & MEDIAA MUST-SEE FAIR

About MEXPO 2011关于梅花网和中国传播业大展2011.10.26-10.28 4th Floor, Shanghai Mart

2011.10.27 Shanghai HongQiao Sheraton

2011 Shanghai Creative Industry Expo 2011.10.26-11.1

指导单位：中共上海市委宣传部 上海市经济和信息化委员会 上海市教育委员会 共青团上海市委 主办单位：上海现代服务业联合会 长宁区人民政府 Organizer: IDG World Expo

MEXPO will be held on the same time of CIE 2011,as a core unit of the super weekly event

2011 MCONFERENCE

2011.10.30-11.1 4th Floor, Shanghai Mart2011 MSHOW

2011.10.27

2011 MPARTY

Targeted Exhibitors面向展商Media• New media sector, including internet, mobile internet,

digital outdoor media outlets. • Innovated traditional media

Technology• Communication technology supporting media

operation• New equipment and new materials for advertising

Professional Service• Interactive marketing, creative and design, and other

marketing professional service vendors

Exhibitor category will be labeled in the exhibition directory and on site.

Please consult us for the best fit categorization

Visitors & Audience面向受众

Press

Broker Ad agencyPR agency

Direct Marketing

Sales Promotion

Market research

Interactive agency

Marketing Consulting

Marketing technologyPlace-in

TV & Radio

Out of home

Internet

B2B

FMCG

Non-profit

Online service

Durables

RetailMeiHua’s industrial audience base ensures the completed industry chain coverage

We estimate over 15,000 professional visitors will participate in the event. All visitors will be registered online or onsite.

Agency

Media

Marketer

MEXPO Floor Plan展览会平面图

Media

Service

Tech

Event Promotion会展推广• MeiHua Flagship website promotion

and inserted advertising

• Daily newsletter sent to 160K

subscribers

• Direct email to all opt-in meihua

members.

• Targeted promotion towards our

800+ paid accounts.

• 150+ affiliated media outlets

covering business & finance,

marketing and advertising sector.

• Promotion on other industrial events.

• MeiHua and other affiliated official

weibo promotion

• Visitor sharing across CIE events.

Estimated targeted visitor: 15,000+

Affiliated Media – General合作媒体 – 综合

Affiliated Media – Trade合作媒体 – 传播行业

Buy Booth Now

Standard (54)Section A ： RMB 32,000Section B ： RMB 27,000Section C ： RMB 22,000

• Booth size ： 3 x 3 meter (9 M2) each ； • Exhibitor name and logo on header banner;• 3 side wall, 2 spotlights, 2 chairs, 1 recycle bin, 1 desk, 1

power slot (200V/5A)

RMB 3000 / M2

• Sizes: 36, 54 or 81 M2

• Carpet and special utility service not included.• Decorated by authorized constructors only

Early Bird Deadline: July 30, 201115% discount (subject to contracting date)

Please contact organizers to get the latest availability,Book your booth as early as possible.

Open Field (24)

Demo Show• Setup in the lobby of the 4th floor, a passway of all visitors• Advanced A/V setup (please inquiry for details)• Best used for products and services demonstration• Save your booth space usage• RMB 1,000 / session (15 mins)

MCONFERENCE梅花网中国传播业高峰论坛AM: Main Venue 600 delegates / Hong Qiao Sheraton Grand Ball Room

PM: 3 Forums, over 20 sessions.Media Innovation Forum

•Cross platform strategy of vertical media•Integrated marketing in digital times•Online media evolution under multiple “screen” environment• Self-made video content by online video media•Innovation of traditional outdoor media•“Internet of Things” and outdoor ad• Development of digital outdoor media

Mobile Marketing Forum

•Mobile internet market recap•Portal of mobile internet•Advertiser’s confidence on mobile internet media•Advertiser’s best practice on mobile internet.•Measurement and effectiveness study of mobile advertising.• Business opportunities for traditional press media

TMT Investment Forum

A special event designed to bridge TMT investors and projects.

Investing firms’ keynote and project showcase will be arranged.

2 keynotes and 3 round-tables will be presented:The 12th five year plan vs. media industry.New economics, New communicationFrom “Made-in-China” to “Created in China”: New opportunities from local arising brands.Going international or local? – Revolution of agency operationGetting blended or not? – Traditional media in the new environment

MSHOW环球广告创意作品展Global Advertising Creative ShowcaseBrought you by the leading ad agenciesOct 30 – Nov. 1 Exhibition Area: 3,000 M2

Targeted Visitors: Marketing professionals and agency staff

Agencies with business longer than 3 years will be entitled for 6 meter free exhibition wallBook Additional Walls ： RMB 3000/ 3 metersEquipped by single wall, company name sign, 2 spotlights, 220V5A power slotAV equipment not included.

Open Field: RMB 800/ M2 Sizes: 54 M2 , 81 M2 or larger• Carpet and special utility service not included.• Decorated by authorized constructors only

Early Bird Deadline: Aug 15, 2010 15% discount (subject to contracting date)

Please contact organizers to get the latest availability,Book your booth as early as possible.All exhibiting agencies will get free recruiting booth.

More Exposure Opportunities

2011.10.26-10.28 Shanghai Mart, 4th Floor

2011.10.27 Hong Qiao SheratonMCONFERENCE 2011

2011.10.30-11.1 Shanghai Mart, 4th FloorMSHOW 2011

2011.10.27

MPARTY

Admit Ad Pass Ad Handbag Ad

Rate Card

Admit Ticket Ad RMB 3,000 / 10K tickets

Delegate Pass Ad

Handbag Ad Ad printed on one side of the official event handbag.

Ad printed on the back of all visitor, exhibitor, delegate, crew and VIP passes)

100,000 copies of admit tickets will be printed and distributed, including the handouts in other industrial events.

RMB 50,000 (for 25,000+ copy)

RMB 50,000 (for 20,000+ pcs)

Please consult for the detailed printing specification

Rate Card

Platinum Sponsor

Sponsor logo shown on all event onsite setup and materials.

Sponsor logo shown on all marketing materials of the event. 54 sqm open field

Sponsor info kit insertion in handbag

Ad insertion on MEXPO official brochure

Sponsor logo placement on official site Exhibition standing banner on site

Pass advertising

Admit ticket ad

Sponsors Qty

Price

2011.10.30-11.1 Shanghai Mart, 4th FloorMSHOW 2011 (Global Advertising Creative Showcase) Estimated Visitor: 10,000

Gold Sponsor

Double Page Spread (4C) Full Page (4C)

4 standing banners 2 standing banners

1 3

RMB 150,000 RMB 80,000

Rate Card广告与赞助价格2011.10.27 HONGQIAO SHERATION SHANGHAIMCONFERENCE 2001

Estimated Delegates: 700

Platinum Sponsor

Sponsor logo shown on all event onsite setup and materials.

Sponsor logo shown on all marketing materials of the event. Video showcase on stage

Sponsor info kit insertion in handbag

Ad insertion on MEXPO official brochure

Sponsor logo placement on official site Exhibition standing banner on site

VIP seats

VIP seats for MPARTY

Sponsor Qty

Price

Gold Sponsor

2 standing banners

1 3

500,000 200,000

1 standing banner

8 rotations minimal 4 rotations minimal

10 for AM session, 3 for PM sessions each 4 for AM session, 2 for PM sessions each

3 1

Double Page Spread (4C) Full Page (4C)

Rate Card广告与赞助价格2011.10.27 Venue TBD

MPARTYAward Giving Party for MeiHua Communication Award and AdKungfu Creative Award

Estimated Delegate: 150

Exclusive Sponsor

Sponsor logo shown on all event onsite setup and materials.

Sponsor logo shown on all marketing materials of the event. Video showcase

Sponsor info kit insertion in handbag

Ad insertion on MEXPO official brochure

Sponsor logo placement on official site Exhibition standing banner on site

MPARTY seats

Sponsor Qty

Price

Full page (4C)

4 standing banners

1

100,000

3 rotations each

10

About the Organizer

MeiHua, founded in 2002, is the leading advertising and

marketing trade website in China. The flagship site

receives more than 300,000 unique visitors every month

and provides rich information and knowledge source for

marketing professionals in China

IDG is recognized worldwide as a leader in exhibition

management, producing more than 750 globally branded

conferences and events in 55 countries.

IDG world expo is also the main organizer of CIE 2011

Contact Event Sales

Event Supervisor: Mr. Jaimie Sun

TEL ： 021-62283509-859

Mobile ： 15000586680Email ： jaimie.sun@meihua.info