Intangible Labs Presentation

8/8/2019 Intangible Labs Presentation

1/13

Curate. Discover. Deliver. drop in a link/embed here ADD Zvi Band

Station

Entrepreneurship

A Capella Shows

Trailers

Music Videos

Dave McClure

Sam Huleatt

Station Topics (4)

Pepsi

National Geographic

Alex Grossberg

Fred Wilson

entrepreneurship12

entrepreneur interviews72

questions 65

sam huleatt254

quora 345

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Donec

odio. Quisque volutpat mattis eros. Nullam malesuada erat ut turpis.

Suspendisse urna nibh, viverra non, semper suscipit, posuere a, pede.

16:9

Zvi Band TV

Summary:

f

First added by

Followers (6)

sam huleatt quora interviewTitle:

Follow

embed station


2/13


Add a Video

16:9

Add

Video Title

Pulled from YouTube.com

Add to Channel

Topics

Channel Name

entrepreneurship

12 foursquare 72

questions 65 sam huleatt 254

quora 345


3/13


16:9

agriculture 12 autos 72 business 345 companies 254


4/13

https://www.url.com/iphone

Page title

16:9

Options

questions 65

quora 345


5/13

Intangible Labs, Inc.Sam Huleatt / Zvi Band

Thursday, December 2, 2010


6/13

Opportunity

Youtube:

2nd largest search engine in the world

35 hours of video is uploaded per minute

Youtube is 60% of all online video content

90% is UGC

Mobile viewing up 160% in 2010 over 2009

Advertising interest up 10x over 2009

-



7/13

Problem(s)

Water, Water Everywhere...

Classifying video is a nightmare. Most uploaded video lacks description, tags and

proper titles. Compounded, this means search is broken.

Content and audience is fragmented. Session times need to be improved andaudience needs a compelling reason to stay.

A Premium content play is needed. Brands dont know what their ads are gettingpaired against. The only decent targeting is against demographics and geography.

Summary:To make Web TV a win (i.e., attract brand ad dollars and normals)

online video needs superior discovery + classification + delivery



8/13

SolutionCurated TV Stations:

People should discover video (push), not search for it (pull)

Classifying video isnt about facial recognition or transcription.

Algorithm + Crowd = Superior Discovery (Quora, Oyster, Groupon)

Youtube is missing the ability for *people* to edit, reclassify and aggregatecontent. Youtube is only one source (albeit a big one)

Creating a seamless experience around hyper-specific stations offers anexperience no cable network can match



9/13

Solution

Quora has developed an extremely powerful curation engine that combineshuman + algorithm. Intangible Labs is applying this type of approach to video

Your personalized TV programming evolves/improves based on the topics andpeople you engage with = curated content + intelligent discovery

The improved data our community builds around video assets can be leveragedby partners for superior ad targeting and repurposing

We aim to be the go-to mobile/web app for consuming online video. We helpBoxee, Google TV, Apple TV and Youtube.

Our classification/discovery engine transcends video: photos, documents, etc



10/13

Status

Alpha currently in development.

>>Technology Stack: Rails/Mongo + Mobile

Already expressed interest from CBS + Comcast>>Comcast wants to develop hyper-specific stations for content itreceives from independent carriers such as Black Planet (largest AfricanAmerica online community)

Youtube launched a very early version of personalized TV, but lacking a

human curation engine. We view this as a solid proof point:

http://techcrunch.com/2010/12/01/youtube-leanback-brings-personalized-channels-to-your-tv/

http://techcrunch.com/2010/12/01/youtube-leanback-brings-personalized-channels-to-your-tv/http://techcrunch.com/2010/12/01/youtube-leanback-brings-personalized-channels-to-your-tv/http://techcrunch.com/2010/12/01/youtube-leanback-brings-personalized-channels-to-your-tv/


11/13

Team

Zvi Band:University of Maryland, Engineering Lead

Sam Huleatt:Johns Hopkins, Product/Biz Dev Lead

Friends:Rocketfuel + Former Workstreamer Colleagues



12/13

Workstreamer



13/13

Win-WinWhat if...

Online video could be aggregated, tagged (with topics) and summarized bya community that cares about that subject matter?

>> superior search and advertising

Youtube had a team of editors curating the best content to developpersonalized programming just for you? (pandora for video)

>> extended session times, richer community

You could subscribe to new video content about any person, place or thingof interest to you? (video rss)

>> superior discovery and real-time consumption

Thursday December 2 2010

Documents

Intangible Labs Presentation