iReduce Campaign Presentation 2

7/29/2019 iReduce Campaign Presentation 2

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Office ofSustainability

iReduce

Campaign


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Opportunity Statement The Office of Sustainability is working towards

making Virginia Commonwealth University

carbon-neutral by 2050. Virginia CommonwealthUniversitys Office of Sustainability, needs studentsto contribute by cutting the amount of electricaluse within the University.


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Goal To motivate Virginia Commonwealth University

students to reduce the Universitys carbon footprint

by reducing electricity usage, helping VCUachieve American College and UniversityPresidents Climate Commitment.


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Key Publics Students living

on-campus

Their individualbehaviors have agreater directconsumptioneffect on campus

as a whole

Students livingoff-campus

Their individualbehaviors arent adirect effect but itwill help them intheir personal lives.


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SWOT AnalysisStrengths

Good for the environment

Feel good

People becoming more andmore open to the greenidea

Web & campus presence

Dashboard on website

Successful events/programs

Trying to engage studentsand faculty

Weaknesses Anonymous with efforts

Lack of focus on energy

Association with ZipCars Getting interest/participation

Accuracy of student feedback

Understanding of message isnot in sync with how itsprojected

Lack of promotion onstudent/faculty maintenancesolutions


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SWOT AnalysisOpportunities

Become carbon-neutral by2050

Save VCU money on electricity

Encourage other universities towork towards going green also

Energy saving behaviors canbecome a natural part ofstudents' daily lives

Friends & family can learn fromstudents participating inenergy conservation

Threats Recession

Expensive process withintangible return

Lack of student interest

Price of eco-friendly products


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Objective Increase the percentage of students who:

Turn off unused lights on campus by 20%

Unplug personal electronics by 10% Choose energy efficient lighting by 15%


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Strategies and Tactics


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Social MediaOutlets

GraphicalRepresentation

TacticalLiterature

Provide studentswith informationthrough:

Strategy 1:


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Social Media Outlets

Facebook and TumblrAmazing execution by the Office of

Sustainability!


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TwitterTweet:

Facts about savingenergy

Tips on how to savemoney and energy

Photographs

Upcoming events

Contests News


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TweetsKeeping items plugged in

doesnt seem so bad, but youreactually wasting electricity,money, and hurting theenvironment. Please unplug!

Happy Earth Day! Happy Earth

Day to the best planet in theworld! Thanks for being ourhome!

Microwaves use less energy thanstovetop cooking. VCU students,

keep doing your part bymicrowaving those taquitos!#vcugoesgreen

Why is saving electricityimportant to you? Besttweets/pictures win a prize!

#vcugoesgreen

How do you saveelectricity? Besttweets/pictures win a prize!

Did you know that mostelectricity comes from energyproduced by fossil fuels such

A plastic bag that is notbiodegradable can take up to400 years to be broken down.


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Logo


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Background Graphic


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Freshman Orientation

Tactical Literature

Informative literature for incoming students

Where to buy energy efficient products

How to conserve in residence halls

Energy efficient initiatives are already in placeon campus


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Light Switch Decals

Graphical Representation


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Glow in the dark paint



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Special Messaging



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Stall Seat Journal

Tactical Literature

February Dorm

CompetitionAwareness

Submit byJanuary 1, 2013

April How to keep

electricitydown duringthe summer

Submit byMarch 1, 2013

September Freshmen:

where to get

energy efficientproducts

Submit byAugust 1, 2013

November Energy saving

tips for students Submit by

October 1, 2013


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SustainabilityTable

Lights OutEvents

conseRVAtioncup

Participation andAwareness Events

Strategy 2:


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Sustainability Table

Tabling


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Lights Out Events

Promote awareness with events Siegel Center

BLACKGREENGOLDAre You Afraid of

the Dark?


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conseRVAtion cup


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BudgetSocial Media $0

Freshman Orientation $0Light Decals $300 est.

Glow in the Dark paint (1 gal.) $150

Stall Seat Journal $0

Special Messaging $0

Lights Out Event

Siegel Center $0Are You Afraid of the Dark? $50 est.

Sustainability Table

Stickers/decals $520

Light bulbs $309

Printing $110

Belkin Conserve Socket $35conseRVAtion cup t-shirts $630

Total: $2,069 est.


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2013 Energy Reduction Survey

Participation from students, will help inmeasuring energy reduction behaviors as

apart of VCUs Climate Commitment toneutralized greenhouse gases on campus


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Comments | Questions

It was a pleasure to have worked with the Office of Sustainability

Documents

iReduce Campaign Presentation 2