Find Your BeatAlliance for Musical Arts Productions, Inc. PhilADthropy 2014

BRAND BREAKDOWN

What is AFMA?

• Expression• Hard work• Rewarding• Results• Honesty• Spirit• Teamwork• Identity• Belonging

• Energy• Achievement• Refreshing• Dedication• Fun

The AFMA…

Engaging the community with hands-on experiences through the arts

HOW DO WE BRAND THE ARTS AS A VALUABLE INVESTMENT?

FIND YOUR BEAT

FIND YOUR BEAT

• A universal tagline that is not age-restrictive, and is upbeat and intriguing

• The tagline “Find Your Beat” alone is vague enough that it entices curiosity, yet when further broken down and explained, it ties into the organization’s purpose of uniting a diverse community through artistic expression

DESIGN DEVELOPMENT

COLOR SCHEME

• We chose to use black and white and an accent color that changes according to the program involved, or the page in the website.

NEW LOGO

• A new and fresh logo is necessary for the updated brand and campaign

• The shape of a banner represents the banner that is usually in performances to say what’s going on

• Kept the design simple so it doesn’t clash with the organization name

• The color of the logo will change according to what the material is about

EXECUTION

EXECUTION

•Website Redesigned•Blog• Social Media• Print Media•Guerilla Marketing

WEBSITE

WEBSITE

WEBSITE

WEBSITE

WEBSITE - BLOG

BLOG

• The blog will be the place for updates about members, performances, quick news, etc.

• It will also be the place where you can upload and comment on newspaper articles and other media about the organization and performances

• Member Spotlight – members fill out a questionnaire and get to be featured on the blog

SOCIAL MEDIA - FACEBOOK

• Through Facebook, we want to keep the community updated on events and promotions, as well as engage the audience through buzz content and announcements.

• We have created a Facebook profile and page, and suggest content is posted three times a week

• Example posts are in your packet

SOCIAL MEDIA - TWITTER

• Through Twitter, we want to keep sponsors and fans updated with the latest info on what’s going on with the AFMA.

• A Twitter account has been created• Suggested posts are in your packet

SOCIAL MEDIA - INSTAGRAM

• Instagram is a visual social media, meant for beautiful pictures and cool videos. Whenever you see something pretty or cool, post it on Instagram. There is no minimum or maximum limit for Instagram posts.

• An Instagram post has been set up with post suggestions in your packet

POSTER 1

POSTER 2

POSTER 3

PALM CARDS

BANNER UnbeatableBanners.com3’ x 8’ - $55

GUERILLA MARKETING

• Play Your Beat• Improv Performances / Flashmobs• Pre-arranged Performances• Raffles• Flashbeat

Find Your BeatPhilADthropy 2014