RELIANCE JIO PORTFOLIO

Sherry Italia

The following slides contain some of my best works as an in-house

copywriter at Reliance Jio.

Since Jio has not yet been launched and the logo and identity are

not yet defined, you may spot different visual identities and logos

across projects.

I am not authorized to publish this work online. You can see some

more Jio projects (which I could publish) and my other brand work

on www.coroflot.com/sherry2401

Jio is the 4G digital services offering from the Reliance family, slated to launch

in 2015.

“Jio is not just a brand. It’ a movement. A movement that will

empower 1.2 billion Indians.”

Mukesh D. Ambani

Jio offers every Indian the power to create their future. Jio aspires to create

one amazing experience for every context. One place, for everything we need

and everyone we love. Giving every Indian a new way of life.

What is Reliance Jio all about?

JIO LAUNCH CAMPAIGN

The task: To bring Jio to the masses, to India

The idea: JIO HIND

Celebrate your special moments with your loved ones. Bring your conversations to life.

With Jio Social HD voice and video quality and rich messaging, chatting gets as good as meeting.

See your friends and family in one screen. Follow locations, get directions, use geo fences. Drop an

SOS alert in case of emergencies. With Jio Friends, you are never too far from your loved ones.

Imagine connecting to high-speed internet on the move. Surf on 4G with speeds up to 10 Mbps on

Jionet and 100 Mbps on Jio Fiber. Share the experience with many others. Jio brings you mobile

hotspots and at-home connectivity – take your pick!

Now, anytime is prime time. Enjoy live TV anytime, anywhere. Never miss your favorite shows with

one week back up TV. Hundreds of HD channels right on your phone. With Jio Play, your TV shows

will wait for you.

FTTH LAUNCH

The task: To announce the pilot launch of fiber-to-home

in two residential societies

The USP: Internet that is 100 times faster @100 Mbps

ROUTE 1:

SIGNBOARDS

POSTERS

INSTALLATION

STANDEES

EMAILER

ROUTE 2:

NAMEPLATES

POSTERS

LEAFLET

ROUTE 3:

SPEED FOR EVERY NEED

POSTERS

STANDEE

OUTSIDE

BUILDING

DOOR

HANGER

JIO MYWIFI LAUNCH

The task: Employee launch of Jio MyWiFi, a portable hotspot

The USP: High speed internet on the go

REIMAGINATION CAMPAIGN POSTERS

The task: To drive the term ‘Reimagination’ and imbibe it

into Jio Culture

PRINT ADVERTSEMENTS

PRIDE AD

PRIDE is an initiative

by Jio that would

bridge the digital

divide in rural India,

facilitating connected

classrooms, e-

governance, e-

medicine.

ANTI-RADIATION AD

The purpose of this

communication was

to promote Jio as a

Green organization

with future proof

telecom towers

(Greenfield

technology towers)

that do not pose

health risks.

4G EXPERIENCE ZONE

The task: To create a mock up experience zone for 4G

and related services. A first-hand experience of Jio 4G

OUTSIDE – PANEL 1

OUTSIDE

PANEL 2

INSIDE PANELS

PANELS 1,2,3

PANEL 4

TENTCARD

PANEL 5

TENTCARD

PANEL 6

JIO CONTACT CENTRE

The task: To brand the office space for Jio’s

customer care executives

ENTRANCE WALL

MAIN OFFICE AREA

WALL QUOTES

SCREENSAVERS

NAMEPLATES

TRAINING ROOM

DEVICE EXPERIENCE LAB

JIO HUB

The task: To create a mini Jio store or a shop in shop that

would not just be a POS, but also impart the Jio experience

OUTER

VIEW

TENTCARDS FOR EVERY EXPERIENCE PORTAL

TENTCARD

FOR JIO SOCIAL TENTCARD

FOR JIO SMARTWATCH

JIO STORE

The task: To create a consumer-facing space that would

not just be a store, but also an experience area

OUTER VIEW

INSIDE THE STORE

RECEPTION AREA

AND DEVICE DISPLAY

EMPLOYEE COMMUNICATION

VISITING CARDS AND WORKSPACE LABELS

STATIONERY

VEHICLE

BRANDING

BUS

BRANDING