Kainotomia o Dromos Gia Tin Epitixia

8/10/2019 Kainotomia o Dromos Gia Tin Epitixia

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546 25 .: 2310-539817, Fax: 2310 541933url: www.sbbe.gr, email: [email protected]


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; fi (fi fi);

1. Balogun, Julia and Hailey, Veronica Hope and others,Exploring Strategic Change, Prentice Hall,Edinburgh, 1999

2. Malone, Thomas, Morton, Michael and others,Organizing for the 21st Century, Strategy andLeadership, Chicago, Jul/Aug 1996, Vol 24, Iss. 4.

3. Drucker F. Peter, Innovation and Enterpreneurship,Butterworth-Heinemann, 2002

4. fi 3399/20045. 6.1

6. Robinson, Alan G., and Stern, Sam, CorporateCreativity: How innovation and improvement happen,Berret Publ., San Francisco, 1998 fi .

7. Rhys, Eyton, Making Innovation Fly, BusinessQuarterly, London, Autumn 1996, Vol. 61, Iss.1. pg. 59

8. fi 2003.9. , , fi ,

,, 2003

10. Tidd, J., Bessant, J., and Pavitt, K., ManagingInnovation, 2nd ed., John Wiley and Sons, 2001,London.

11. Eppinger, S. D. , Innovation at the Speed ofInformation, in Harvard Business Review, Jan. 2001,fi , fi - fi.

12. Anthony, Scott D., Johnson, Mark W., snd Eyring Matt, How to Place your best Bets , Strategy andInnovation, March/April, 2004

13. , fi - , , 10-11. 2005

14. Drucker, Peter, The Science of Innovation, inHarvard Business Review, Nov.- Dec. 1998, reprint98604, fi .

15. 3.16. Turbin, Patrick J., Entrepreneurship and Creativity in

Business Growth and Value, Kingston University,

London, 2003, MBA handbook, section 2.17. Leifer,R., McDermott, M., and al. The radical

innovation Imperative, in Radical Innovation: How

Mature Companies an Outsmart Upstarts, HBS Press,2000, fi fi fi (radical) fi .

18. Kim, W. Chan and Mauborgne, Renee, ValuableInnovation, in Harvard Business Review, Jan. Feb.1997, reprint 97108

19. Gomolski, Barbara, Dont Forget Innovation,InfoWorld, San Mateo, May 21, 2001,Vol 23, Iss.21,pg.102

20. Czinkowski, Ramona, Mission Possible, CMAManagement, Hamilton, Feb. 2000, Vol. 74, Iss. 1, pg. 36.21. , ,

fi fi , QED , 21/3/06, - , 26/03/06, . 11.

22. Battey, Jim, Berger, Jenifer, Oowen, Ted Smalley,Dugan, Sean., and al., 10 innovators: They lead us toa brighter future, InfoWorld, San Mateo, Sep 13.1999, Vol 21, Iss. 37, pg.91.

23. Tucker, Robert B., Innovation: the new CoreCompetency, Strategy and Leadership, Chicago,Jan/Feb., 2001, fi 4 .

24. Face Value: The mass production of ideas and otherimpossibilities (anonymous), The Economist,London, Mar. 18, 1995, Vol 334, Iss. 7906, pg. 72.

25. Hyrstrom, Larry and Sakkab, Nabil, Connect andDevelop: inside Procter and Gambles new model forinnovation, Harvard Business Review, Vol. 84, No 3,March 2006.

26. arah, Kevin, Remake your Supply Chain toSupport Innovation, Supply Chain Strategy, Vol. 1,No. 9, November 2005.

27. Hyrstrom, Larry and Sakkab, Nabil, (. .)28. ,

, , 200529. Affuah, Allan.,Innovation management: Strategies,

implementation and profits, Oxford University PressInc., 2003


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30. Hippel, Eric von,Customers as Innovators: a new wayto create value, HBR, Vol. 80, No 4 April 2002

31. Silverthorne, Sean, (ed), New Cluster MappingProject Helps Companies Locate Facilities, in HBSWorking Knowledge, Jan. 27, 2003.

32. Gray, Loran, Understanding the Process ofInnovation , HBR Working Knowlidge, August 5, 2002

33. Schrage, Michael, Hot Washup Innovation and theReview Process, in HBS Working Knowledge, Oct. 12,1999.

34. Chesbrough, Henry, Managing your FalseNegatives , Harvard Management Update, Vol 8,Aug. 2003, fi 7 -

35. Austin Rob and Devin Lee, in Why ManagingInnovation is Like Theater , in HBSWK, Sept. 29, 2003

36. Barnholt, Edward W., Fostering Business Growth withBreakthrough Innovation, Research TechnologyManagement, Washington, Mar/Apr. 1997, Vol 40, Iss.2

37. Webber, Allan M. and LaBarre Polly, The InnovationConservation, Research Technology Management,Washington, Sep/Oct 2001, Vol. 44, Iss. 5

38. Hammer, Michael, Deep Change: How OperationalInnovation can Transform your Company, HBR,

Vol.82, April 2004.39. Tucker, Robert, Strategy Innovation takes

Imagination, The Journal of Business Strategy,Boston, May/June 2001, Vol 22, Iss 3

40. Colarelli O Connor, Gina and Rice, Mark P.,Opportunity Recognition and BreakthroughInnovation in Large Established Firms, California

Management Review, 2001, Vol 43, Iss. 241. Harvey, Schachter, Theories of evolution: what

separates the doers from the dinosaurs? The #1growth skill: seizing opportunity wherever it lies,Profit, Toronto, Jun. 01, 2000, Vol. 19, Iss.4, pg. 100.

42. Kinni, Theodore, The Four Secrets of Idea Practitioners,Harvard Management Updates, May 2003.

43. Cristinansen, Clayton M., Raynor, Michael E. andAnthony, Scott D., Six Keys to Building New Marketsby Unleashing Disruptive Innovation, HarvardManagement Updates, Jan. 2003, fi 6 .

44. Lagace, Marhta, interview with John Seely Brown,The Crafts of Super Innovation, HBS WorkingKnowledge, 30, April, 2001, fi fi fi , fi .

45. Anonymous, The Japanese Approach to Innovation,in Logistics Information Management, Bradford,1996, Vol 9, Iss. 5.

46. eer, Michael, Eisenstat, Russell and Schrader Derek,Why Innovations Dont Get to Market, Strategy andInnovation, Vol 2, No. 3, May-June 2004.

47. Sull, Donald ., Ruelas-Gossi, Alejandro, and Escobari,Martin, Managing Your False Negatives, HarvardManagement Update, Vol 8, August 2003

48. Perel, Mel, :Corporate Courage: Breaking the Barrierto Innovation, Research Technology Management,Washington, May/June 2002, Vol 45, Iss 3.


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49. Sutton I. Robert, Weird ideas that work: 111/2 Waysto promote, Manage and Sustain Innovation, AllenLane, The Penguin Press, 2001

50. , , , 2005

51. Drucker F. Peter, Innovation and Enterpreneurship,Butterworth-Heinemann,2002

52. Affuah, Allan., Innovation management: Strategies,implementation and profits, Oxford University PressInc., 2003

53. Affuah, Allan., Innovation management: Strategies,implementation and profits, Oxford University PressInc., 2003

54. Affuah, Allan.,Innovation management: Strategies,implementation and profits, Oxford University PressInc., 2003

55. Affuah, Allan.,Innovation management: Strategies,implementation and profits, Oxford University PressInc., 2003

56. . , . , fi fi ., 2003

57. Sutton I. Robert, Weird ideas that work: 11 Ways topromote, Manage and Sustain Innovation, AllenLane, The Penguin Press, 2001


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fi -fi .

fi fi , fi , fi -fi -59 fi - fi fi.

: 5.2.2 fi fi, fi

fi 5.2.3 ().

;

)

88.89

75.00

85.71

11.1112.50

14.29

0.00

12.50

0.00

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

90.00%

100.00%

0 - 50 51 - 200 > 200

5.13


42/121

5.2.2. fi

fi fi - , :

1. fi , (), (www.sbbe.gr/ekpe.asp)

2. , , , (www.sbbe.gr/m2/m2_1c2.asp)3. , (www.gsrt.gr)4. ,(www.mnec.gr)

5. fi(), (www.antagonistikotita.gr)

6. (), (www.pepkm.gr, www.peproe.gr, www.dym.gr, www.eydamth.gr)

7. (), (www.ktpae.gr)

8. (),9. fi -

fi fi.

5.3.3. fi -

60

fi (). fi - , fi:

fi fi fi ( 2006),

, fi fi fi fifi fi , fi fi , 2006, .

fi fi fi () fi fi .

fi :

fi

fi -

fi

: fi


43/121

415.

fi , & fi () fi () fi fi fi fi

fi & ,

fi , , -

fi

fi ()

fi fi fi () fi

fi fi fi -fi

fi &

fi & fi

: fi (e-business) (e-learning) fi /

-

: 3.3 4.1

(SPIN-OFF) 4.2 &

& 4.3

4.4 - &

fi & - & 4.5

fi 8.3 fi fi fi


44/121

fi fi fi :

] 4.3.1 2000, fi :fi fi . -fi fi . fi fi

, fi - . fi 2002-2006 29,3 . 50%. fi fi fi (fi ). -fi fi 190.000 .

] 4.3.2 - fi : - , fi - fi 5 , - fi fi . - , fi

fi. fi -fi fi . fi 2002-2006 22,4. fi 40% 55% fi- ( - ). fi fi fi (fi ). -fi fi 180.000 .

] 4.3.3 : 4.3.3 - fi . fi -fi fi fi fi fi fi . - fi fi fi , ' - . fi fi - fi , , fi fi fi , fi (, ), fi (). fi 2001-2006 54 . 50%. fi fi fi (fi ). fi 6 . 1,5 . .

] 4.3.6.1 : , () -

, fi fi fi - , () ,


45/121

435.

( -), . - , , fi . , - fi fi/fi fi, . , , , , - , , , . fi -fi 16,5 . 10%.

fi fi fi (fi fi). fi 11.750 60.000 .

] 4.3.6.2 & fi:fi fi fi -. fi : . fi (), fi , . fi --fi (), . 21,5 . fi 50% fi fi (fi fi ). fi -

350.000 , , , .

] 4.5 fi: fi fi fi fi fi fi . - fi , , , - fi fi- ( ) fi .

: , -

, , , fi- , , - fi - -, - fi .

, , , .

fi 75% fi fi () 25% fi fi fi:

fi - ,


46/121

. fi , fi

fi fi, fi , fi, fi .

( ), fi - , fi fi fi, fi , , - , fi - .

fi, :

4.5.1 fi 4.5.2 fi 4.5.3 fi - fi 4.5.4 fi 4.5.5 fi - - 4.5.6 4.5.7 - , 4.5.8 4.5.9 ,

] 8.3.5 : fifi fi , ,

fi fi , - . , , -fi fi. : , , , . , , fi

fi . fi &.

] 8.3.6 , / - : - / , fi - . & fi . fi fi 6 . . fi 180.000 , 120.000 . fi fi fi(fi fi ).

] 8.3.1 fi : ( fi -) , ,

. , , fi fi . fi , , -


47/121

455.

fi fi ( 10% ). fi -, fi , fi. fi fi - 59,8 . . fi fi 234.776 . fi 90% fi fi.

] 8.3.2 - fi fi : fi fi -fi 18

36 . fi ( ()) , fi fi . fi fi, fi fi , , fi ( fi fi fi - - ). fi fi 52 . . fi - 50%, - fi 45% fi

35%. fi 30% fi. - 25% fi fi 75% fi fifi (). fi fi 19.000 442.200 fi - fi.

] 8.3.3 fi fi : - fi fi, - fi fi . fi & - fi -, . , , fi fi . fi , - , fi fi ( 10% ). fi , - fi , - fi. fi fi 7,5 . fi 6.800.000 fi fi ( fi fi fi fi 75%). fi fi fi fi fi

( fi 3-24 ). - 2.350 fi fi ( - 2.935 ).


48/121

, fi , :

] fi (e-business): fi fi (e-business) fi fi fifi - fi . fi , , , fi fi fi , ( fi fi

fi 70/01.

] (e-learning): fi (e-learning) H - . fi -, , , fi fi ( ) fi .

] fi: fi fi .

] fi fi / -: fi - - fi, fi , - . fi - - fi fi fi , 18 36 .

fi . fi 50% fi ,fi 45% 35% fi . fi - fi 30% - 3 fi. fi fi - , .

58. , (2006), . .59. fi -

fi fi 3299/2004, - -.

60. -fi fi

() www.gsrt.gr


49/121

476.

fi fi ,fi fi . fi - fi , . , fi -.

-, , fi .

fi .

6.1 : 61

(1) ,

1974 .

fi ( ) fi-, .

, . , . denim fi 36 . -

. 2001 TEN CATE AE fi . fi 1956 . TENCATE AE fi 1966.

2004 , - 1999 2001. .

fi fi , .

() . . - 30.000 fi - fi fi fi -fi. fi . .

fi - , fi fi. - , fi fi indigo( fi fi, fi fi ).fi . .

fi , fi - LIVERPOOL .


50/121

fi fi fi denim, jeans. , . fi - (gray cloth), fi 1977 denim, - .

denim , . fi , filycra, polyester, fi .. fi , fi, , fi fi fi fi

fi .

fi fi , fi fi , fi , - .

fi . fifi fi jeans, fi DIESEL, G-STAR,REPLAY, LEVIS, ZARA, MARKS & SPENCER , fi MORITZ STAFF&CO.

fi.

fi fi , fi (SBU) - : Denim, .

Denim () (, -) Marketing, - . fi. fi - .. (, ) .

1994. 31/12/2004 13.692.227 1,47 . fi - 20.127.573 . . fi 5 .. fi . fi . fi - ( , , fi ).

2004 94.3 . ( denim 85 .), fi 5.093.000 . .

fi 551 ,


51/121

49

(2) TOTHTN - - -

fi:

denim fi fi (know-how) fi fi fi fi/

fi customer service leading brands (Levis Europe) fi

:

fi fi fi fi fi /

:

fi fi denim fi fi fi fi

fi fi fi fi fi -fi ( A - I) tailor-made niche

:

fi fi fi/ fi fi fi fi fi fi

(3) TOTHTN - - - , denim, - fi fi , fi . ,

denim fi , fi fi fi - , fi , -fi, fi, fi .

6.


52/121

, , 1999-2004 , 46 . . fi, fi . , (Premiere Vision , Munich Fabric Start, ..) - fi fi. - , fi fi, 1999 32% denim, 2004 92%.

- denim, . fi

fi fi - , , fi fi fi.

2005, fi fi , fi. - . fi - 7 . . fi, , , . fi fi- 15 . . ( 2000-2005) .

2006, fi. . . , fi ..:

fi , - .., 2008 fi, fi , fi - . fi - .

- - fi , -.

(4)

- . fi . - 1) fi 2) fi - 3) 4) 5) - fi , .

, fi fi denim, fi jean, fi .


53/121

51

fi fi denim fi fi fi fi jeans .

, denim fi :

fi

fi fi

(5)

fi fi fi fi, fi fi

fi - , . , fi fi fi , fi fi fi, fi fi .

: (niche markets)

fi fi fi- , fi .

- , fi, fi fi fi fi

, fi -, . , - , - , fi -, fi fi dumping fi, , , fi .

6.


54/121

(6)

(6.1)

. -

: -

(, , fi, ) -

/ fi fi / -

, / fi in-house,

.

: fi fi fi fi fi

.

- / fi fi fi -

fi fi / / ,

(6.2) . : denim NOKON

fi - -fi fi (blue jeans). - jean , fi fi fi fi . fi fi fi, fi - denim.

fi fi fi


55/121

53

fi fi . fi fi - denim , fi (indigo) fi fi . - fi fi () .

fi fi denim, fi fi . fi.

fi fi NOKON ( ). fi fi fi fi jeans fi fi - . ONE DENIM-ENDLESS USES.

fi fi - jeans - fi fi (niche).

(7) ,

fi fi NOKON denim fi 2006. fi fi NOKON 15 fi . fi fi fi - NOKON - , fi, .

, - - fi fi fi fi fi , fi fi fi 6 12 . fi fi , fi fi fi , fi, fi fi .

fi , fi - fi , - fi fi - , fi. , , ,

fi .

6.


56/121

6.1

(FLOW CHART)


57/121

556.


58/121

6.2 OLYMPIA ELECTRONICS AE: fi 62

(1) , .

lympia Electronics 1979 fi fi , fi fi . fi , -.

1980 Olympia Electronics - .

1985 1986 .

1989 fi. 1990 & 1999 fi , - . 1999 & 2004 fi fi.

2005 fi fi fi fi EFQM (European Foundation Quality for Management) - .

fi fi 125 .

lympia Electronics fi fi , fi , fi fi .

lympia Electronics fi fi: fi ( & )

Access Control (Card Switches)

SURFACE MOUNTED TECHNOLOGY (S.M.T. BY SONY) fi R&D fi

fi fi & fi fi Software & Hardware


59/121

57

fi fi : fi (win win)

fi Olympia Electronics ISO 9001 fi fi fi

TUV Nord. fi BSI & TUV fi

fi , Ghost, Checkish, (LV)Latvian, U.A.E etc. fi fi .. EN 60598-2-22, EN 54 ..

fi CE marking.

Olympia Electronics fi fi 72 , fi : & & fi ... ( )

fi lympia Electronics fi : 2004 fi fi fi Expo fi fi Schwerin Hilton & Sheraton Dubai Dubai fi fi ,

(2) TOTHTN - - -

fi.

& fi 1200 fi EFQM Easy To Do Business With Logistics

6.


60/121

.

fi fi

fi ( ). -

fi .

fi fi fi -fi fi fi Olympia Electronics .

1. SWOT.

1


61/121

59

(3) TOTHTN

Olympia Electronics fi . fi fi fi fi. Easy To Do Business With . fi fi fi fi fi , , , - . -

, fi -fi . , - . fi -fi fi , fi , fi .

fi - fi fi fi , fi fi , - ( fi ) fi fi, , . fi fi - fi fi fi 72 . , (R&D 12 ), , fi .

fi - . fi, , fi , fi, . fi fi , outsourcing. fi fi .

fi fi / (cost / benefit analysis) fi .

- fi , - . - (niche market).

, fi fifi fi , -

Olympia Electronics.

6.


62/121

(4)

Olympia Electronics

H Olympia Electronics fi fi fifi . fi -. fi fi 2002 fi O.E.B.S bus prottocol, fi fi - fi fi menu , -fi 240 loop fi fi

.

fi fi fi fi.

- fi , .

(5)

H Olympia Electronics . fi fi .

fi fi. fifi :

.

fi fi -

fi (b2c) business to consumer fi (b2b) business to business. fi -fi fi . fi fi fi fi / . Olympia Electronics firstmover fi fi fi .

.

Olympia Electronics 72 (

fi fi fi ) -


63/121

61

fi / . fi - fi - . fi .. 12 18 , .. . fi fi fi - fi - fi .

. fi

63 -fi fi , fi . fi fi Olympia Electronics . fi fi fi fi - fi -fi . , fi fi fi - . , - fi fi . fi EFQM.

. fi (Easy To Do Business With)

ETDBW fi Michael Hammer, Agenda. ETDBW - fi fi fi fi :

, , fi

fi fi fi fi -

HTDBW (Hard To Do Business With)

fi .

2. :

6.


64/121

. fi

fi fi fi -.

fi fifi fi :

fi

fi fi. fi , fi fi . - fi fi fi . .

fi fi fi fi- . , fi fi fi fi .

2


65/121

63

. & ( fi )

fi . OlympiaElectronics fi fi fi fi fi . fi fi - . , 5% fi fi - fi .

.

fi fi , fifi fi fi , fi . fi , (fi fi ). - fi fi fi fi fi -fi, fi .

.

Olympia Electronics fi . fi fi . fi fi Olympia Electronics fi () fi - .

(6)

(6.1)

H fi (Home Light), 3 1 ( fi -fi fi fi - fi fi), - . fi fi fi -fi, fi, fi fi, -fi (design). fi fi fi fi -fi , fi fi / ., fi , fi fi ( ) . , (Home Light) fi LEDs (fi) ( fi - fi fi ). 2017 LEDs

50% fi . fi - LEDs (11 fi)

6.


66/121


67/121

65

8 , fi, fi fi fi -fi fi fi , : 80%.

2o

, - .

fi 5, 6 7 fi fi. ,

fi fi fi ( 5) , fi fi fi.

fi , , fi - fi ( 7), fi - fi fi .

, 6, fi fi fi - design. .

, fi fi fi fi - fi fi fi fi fi .

3

fi.

fi fi: 24 fl : 4 : fi fi fi fi ABS polycarbonate : 0 500C fi : N-OFF fi : LEDs fi

: 130x70x65 mm : 110 . : 3

4

fi . (fi , fi )( fi )

5

fi , - fi 25 40 fi - fi.

6.


68/121

fi fi fi fi . fi fi fi fi fi fi ( ). fi - fi fi.fi .

(6.2)

fi -

fi ,( 2).

fi fi fi - fi , , fi fi fi fi fi. plug & play ( fi ).

fi Home Light fi fi (..).

(6.3) fi fi /

fi fi - fi . / .

(6.4) fi fi fi

fi fi .

fi target group fi , :

. .. / , fi .. fi .

(6.5) fi

Home Light :

3 fi , :


69/121

67

fi fi fi(innovators-- fi -). gadgets. fi fi (- GR 60/C). fi fi .

fi ( fi-) fi ().

fi GR-60, fi . fi merchandising .

- . fi fi ( -), -fi ( - fi GR 68 fi fi), fi fi .

3. fi Moore fi fi fi .

6.

3


70/121


71/121

696.

1: . fi

fi 2002 / 2003 2003 / 2004.

: ,: 2 , , 2 : fi : ,

fi fi . fi .

:

fi fi

. , . .

. . .

. fi . .

. . .

. . .

. . .

.

.

.


72/121

2:

OLYMPIA fi :


73/121

71

6.3 Logismos S.A : A 64

(1) , 35 fi , , fi fi fi fi . fi - fi 4 fi:

1 1970-1985.

1970 fi . . fi fi fi . fi , 1970 fi - ..., . - fi fi (IBM MainFrame) fi fi . fifi fi fi - . fi 24 fi , . - fi (, , ).

1981 fi : -fi On-Line fi . fi fi, , 30 . 24 , Intranet& ASPs. fi fi - . fi fi 200 .. fi 100 . .

2 1986-1991. , fi fi fi,fi fi ( ) - . fi fi 1262/82 , 1988 .

mini , - . - : () fi Hewlett Packard, () fi ( ... ).

. Value Added Reseller Hewlett Packard fi Hewlett Packard (mini computer HP3000) fi ,

6.


74/121

fi, 50 . fi fi fi fi .

. , (,, , ), , . fi fi ( ... ). fi , fi Hewlett Packard - fi , .

3 1991-1994. fi - fi 100 . . 200 . . .fi fi fi (businessintelligence) . fi fi fi fi & STRIDE. fi 400 . . , fi fi fi fi-, fi fi - .

fi fi .

4 1995 . fi 2004 fi , -fi . fi 1996 LogismosLogismos , fi fi (E.R.P.) Momentum ERP, fi . fi fi . LogismosLogismos, fi , - fi fi fi Momentum ERP, fi fi 200 , . (System Integration), , , fi, -. LogismosLogismos fi , fi fi fi (55 )fi fi fi, fi fi, . 85% , fi fi . fi fi ISO9001:2000 , , , .

fi 2003 .


75/121

73

(2)

fi fi ( 90), , fi - :

. fi: - fi fi .

. fi: , fi , fi-

, fi fi fi, - fi fi . - - .

. : - fi- - fi fi - , fi , fi fi .

, 1990 -:

fi -

-.

fi fi .

fi fi , fi /

.

fi . fi fi . .

fi . fi .

. fi fi fi .

6.


76/121

fi fi fi , :

. ,. fi .. fi ,

fi , fi fi .

. .

( fi fi).

fi fi .

(3) - -

fi

fi . LogismosLogismos, - fi fi fi fi - fi (

, - , fi , , ).

fi fi fi . -fi , fi fi, , fi fi .

fi fi fi - fi - .

fi - .

fi fi fi LogismosLogismos fi

fi fi fi .

fi fi , - fi fi fi ,fi fi .

, fi ,

fi. .


77/121

75

fi fi , - , fi fi fi , fi fi , . - fi , fi - fi .

fi fi , fi fi fi. ,

fi fi fi fi .

(4)

fi 1970, fi - fi , LogismosLogismos , , fi , fi fi fi fi .

fi .

fi - fi . , fi .

, - fi fi fi .

fi , fi - fi , : , fi ,

fi ERP, momentum : , , fi , (process oriented),

: fifi fi

:

6.


78/121

Logismos fi : fi, fi fi fi - fi fi .

fi, fi , fi -. fi -

. , fi fi , fi - fi .

(5) -

- fi:

, fi fi fi fi fi fi , fi fi,fi .

, fi , fi , fi . , fi .

fi .. , fi fi fi fi, .

fi 1990

fi fi - fi fi . fi fi fi fi , fi .


79/121

77

(6) -

Logismos fi fi Momentum ERP, .

fi fi fi fi fi - -. / - fi , .

fi, , -fi , fi .

fi (ERP Enterprise Resource Planning), (Operational Control), (Management Control) (Strategic Planning).

fi : client/server ORACLE fi POWERBUILDER CASE modeling, consistency checking, code generation group development

fi , fi fi - , - . fi fi fi , fi fi - , - fi fi.

Logismos - fi fi - , : fi fi fi fi( & ) fi fi fi (, )

Momentum ERP

fi , fi fi Logismos, - fi .

6.


80/121

fi

fi Momentum ERP, - fi fi fi - fi. fi fi.

Logismos fi fi fi fi fi-, fi fi fi . , ( ) fi . fi

fi, fi fi fifi fi .

, fi . - fi fi . Logismos fi. fi, .

, , fi , fi- . LogismosLogismos, - fi , fi fi.

fi fi LogismosLogismos.

(7) ,

fi Logismos fi fi . fi fi (, ).

fi fi, fi - . fi fi fi fi fi fi fi , - fi . fi , fi , fi .

fi fi, - fi ERP (Enterprise Resource Planning) . fi fi

, fi fi fi 1995.


81/121

79

fi fi , fi - fi 35 1995 64 2001. fi , fi 60% 1995 2001.

fi fi, - . 1999 fi fi ISO 2001 fi fifi ABS (American Bureau of Shipping), Houston Texas, USA.

fi fi , fi - fi fi , fi fi

1997-2004

fi fi , fi , fi fi fi fi .

fi , Logismos, 2004, fi .

6.


82/121

fi fi - fi fi .


83/121

81

, fi 1999, fi, 200% fi

, 2003.

fi fi fi , .

(8)

(8.1) fi

, fi Logismos - 35 . fi fi fi -, . fi fi fi . Logismos, fi fi - , fi , , - . fi fi -

, fi fi 2003-2004.

6.


84/121

(8.2) ...

fi 4.000.000 2006-2008, NEMOSCM (SupplyChain Management SCM) .

NEMOSCM fi fi -fi fi , fi , (business processes) - (workflow) fi .

fi Logismos fi (Supply Chain Management), - fi, ( fi - fi ) fi ( - ).

, (Internet, VPN, XML) fi - -, , , . , fi (business intelligence),

fi - , - fi (key performance indicators).

(8.3) , - Logismos, fi - . fi , fi , fi fi , fi

.fi fi fi MomentumERP NEMOSCM fi : (integration) fi

(, fi , , , , ). . -

fi .

. . .

Logismos fi - . fi ERP - fi .


85/121

83

6.4 PELOPAC AE : 65

(1)

Pelopac ABEE, , -fi . , , , , , spreads sweet toppers. fi , . fi , 75% . fi fi (60-70%) . Pelopac fi, fi , , .fi Pelopac fi

Peloponnese leader fi .

1983, , fi fi , - fi fi specialty food, , fi SanFrancisco. brand Peloponnese. trend fi fi fi fi, ethnic food , . Peloponnese , . 1990 Outstanding Product Line fi NASFT (National Association ofSpecialty Food Trade). 1995 fi Peloponnese fi Hormel Foods Corp, , 5 $, fi - .

Pelopac: I o 1993 , fi fi

Peloponnese . fi fi fifi . fi vacuum - fi fi , .

1995 , -.

1996 , . fi .

fi fi . 1999 fi ISO 9001:1994. 2000 ERP Momentum.

2001 ., own label J.Sainsbury plc EFSIS.

2003 MAP (modifiedatmosphere pack)

2004 fi Pelagos ISO 9001:2000. fi Odysea Kalamata Olive Meze Odysea Pepper & Feta Spread Golden Awards Great Taste Awards ..

2005 Pelopac .

6.


86/121

fi fi fi Peloponnese, fi, Pelopac - , . , (,, ) ..

fi fi ISO 9001:2000. fi fi EFSIS Standardfor Companies Supplying Food Products, including BRC Food at Higher Level.

2005 3,8 . fi 40 . , fi 95% , .

(2)

fi

fi

fi fi fi fi

fi ( , modified atmosphere ..) fi fi fi fi

fi , ISO 9001:2000 BRC - Food

fi fi fi fi, ,

fi , fi marketing

fi ethnic foods (, , ) fi fi , -

fi super markets (deli

section) fi (grocery section) fi fi fi (, ),

(, ., , )


87/121

85

fi , fi (, vacuum)

fi fi fi , fifi

, $/ ,

(3)

fi, fi 1983 brand Peloponnese . fi, fi , , , , -fi fi. fi, fi . - fi , fi fi fi , fi, fi , spreads ..

, : , ,

retailers , fi fi fi Pelopac

fi fi, ,

fi, , fi ( , fi , , )

fi, - fi

-

fi

fi fi -fi , fi, - fi .

fi Pelopac fi 25% fi fi-, 3 fi fi .

6.


88/121

(4)

Pelopac. - :

(market monitoring) fi fi fi fi

Brainstorming fi fi

fi fi fi

fi Feasibility study fi , fi fi feedback fi

fi

-fi . fi fi fi , .

.

:

fi fi fi marketing ( ) - feedback.

fi Focus groups

fi

fi fi fi :

fi fi fi

fi , fi fi


89/121

87

fi ,

(5)

fi fi . - (9-10%), . , fi. Peloponnese

fi : vacuum. -fi , fi fi fi (5-6%), .

90, fi - super-markets (deli section), fi , fi , fi- (grocery section). fi . , impulsive buying, fi .

fi fi

. fi : o deli, fi fi fi

1995 brand Peloponnese fi Hormel Foods Corp. Hormel - fi fi super-markets, fi fi fi . fi Pelopac fi (consumer pack) deli.

fi , fi - . deli section, fi . fi fifi.

:) fi ) fi fi

.

fi fi , fi. fi fi.

Pelopac o 1995 . -

6.


90/121

fi fi fi fi, (PP) fi, fi fi, fi fi.

fi fi fi, -, : fi - fi , fi .

R&D Hormel, . fi fi fi , fi EVOH, fi-

fi Rexam . fi , fi 18 . - fi fi fi .

, . film fi fi EVOH. - fi fi film. , fi brand, , fi fi impulsive buyers deli section.

fi , fi -

Peloponnese: , , , Country Olive Mix ( ), Pepper Strips ( ).

fi fi fi fi , 1996.

fi . fi super market . 2 fi fi 40% fi fi . , fi brandPeloponnese leading brand fi .

(6)

fi fi, fi fi , , Pelopac:

2001 2003, 100%

150% fi fi fi ,


91/121

89

fi (branded) fi (, , MAP) fi , ( vacuum) .

, . fi , Pelagos, Coles . fi fi fi: Olive Antipasto, Greek Bruschetta, Babaganoush, KalamataOlive Spread, Pepper & Almond Spread, Hummus.

fi Pelopac

Mt.Vikos, Inc. Mt.Vikos . trend fi . fi - , . fi fi Wholefoods deli section, , - .

Peloponnese fi fi . fi fi 2005, fi :

fi , , fi fi (PE) -

film ( fi ) fi , , :

fi, fi fi , , , , fi ( produce section

)

fi, fi - fi spreads, fi -. NASFT Fancy Food Show San Francisco . Holidays 2006 (

Thanksgiving ) fi - .

(7)

fi fi , fi , fi. fi fi .

6.


92/121

6.5 KLEEMANN AEBE : -66

(1) ,

KLEEMANN 1983 , -fi . - KLEEMANN HUBTECHNIK GmbH .

fi 67% , fi 33% fi fi.

1985 1986 fi . fi fi ( ) fi . - , fi (, ), .

fi, , fi (fi - , , fi , fi , fi ) . fi - - KLEEMANN.

1999 fi . fi , fi fi - . fi fi, , , - KLEFER 1999. fi fi -

fi . fi , fi - custom made, fi fi.

, , , , , fi .

, , fi,fi KLEEMANN ASANSOR ( 2000) KLEEMANNLIFTOVI . ( 2005). 2004

fi , fi, - fi .


93/121

91

fi (73% 44% ), fi , 4% fi .

fi 55 ,, , , , .

(2)

fi

fi fi fi fi (64.000) fi fi ( , fi -

)

after sales service (24 fi service) fi ( 4

25 fi) ( fi fi ) (3 )

fi fi () (MRP, ERP) fi fi fi fi

fi (fi ,

) fi fi fi fi

fi

.. = 42

39% fi 3 .. = 5,3

6.


94/121

( 2.000.000

1980 ) ( )

-

fi fi fi fi -

(3) , , ,

KLEEMANN fi fi fi , fi fi .

fi, fi fi custommade , fi , -

fi . fi, fi fi fi fi, fi .

, fi fi -, fi fi after sales service .

, fi fi fi fi fi .

, fi fi -

fi fi marketing

fi fi fi - .


95/121


96/121

, fi , - .

R&D, , fi - , - fi fi (fi fi 30 - 60 90 ), fi100% .

(5)

fi, fi fi , fi, , fifi .

:

fi fi (laser punching cnc )

ERP fi (12 ) fi (fi 64.000 .. ) fi

105 fi fi fi fi 120 fi fi fi fi

.

35 fi fi fi ( ), , fi

.


97/121

95

(6)

fi . fi , fi fi , .

fi , - -. fi 1995 , - fi fi .

. , fi fi .

, fi KLEEMANN, , fi fi, fi fi - , .

fi fi fi . fi fi , , fi fi.

KLEEMANN fi - fi fi, , fi.

fi fi , - , , fi fi fi fi - , fi - , fi .

fi ,

, fi fi - , fi fi fi, - .

fi fi fi (PCT) KLEEMANN.

(7)

-

, fi , fi -fi fi fi.

6.


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fi . fi fi , , , - fi fi. , fi , fi fi - , fi , ( fi ) .

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fi. , -, fi , fi fi -, , fi fi .

. fi fi fi fi .

fi fi fi.

marketing R&D, , fi , - fi fi - fi fi fi fi fi.

fi -, fi - fi fi , fi - fi fi fi.

fi fi , fi , fi . fi fi fi .

fi - , , -, .

fi fi .

fi fi fi -, .


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12 8 fi fi, 5 13 fi fi

fi fi fi 25% -

, fi fi

, fi , - fi fi .

fi fi , fi fi . -fi fi, fi fi fi, .

(8)

fi fi - . fi fi - .

fi, fi, , fi (-, ). fi fi fi, fi , .

fi, . fi , fi - fi , - . , fi , - fi fi.

fi fi fi fi , fi fi , - .

, fi , fi fi , .

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6.6 ..... 67 fi fi

(1)

, fi - fi , , , fi , , fi fi, fi, - .

:

) fi fi fi -, fi -.

) . fi fi.

fi - .

(2)

1979 fi.

, . fi fi 10.600.000 .

1980 1982 1.600 2 , 7.500 2.

fi 1979 fi , fi fi fi fi - fi

.

fi , fi fi , - . , fi , , fi , fi . fi fi fi fi fi fi , fi (fi).

fi

, fi, fi fi , - fi, fi , fi fi fi -, .

6.


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1982 fi ( -) , fi fi, fi FAN .

fi -, fi . , , fi , fi , . fi, fi fi.

1985 (400 500 fi ). fi .

fi, fi fi, fi -fi fi fi .

1985 1987 , fi fi.

fi 1979 1987 , fi fi -

fi fi .

(3)

fi :

fi fi - fi 40% 50%

fi - fi fi, fi

, , fi -

fi , , fi -.


103/121

101

(4) (SWOT)

fi, 1987 , fi - fi, :

: 8 fi,

. -

(1985 1987). fi (

fi ). fi (fi fi ) , -

fi ( ).

: ( .) fi , LEADER

, fi , fi , fi - fi .

55.000 2 fi fi :

150 .

.

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15% 20% fi.

6.


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103

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, , , .

, fi - fi fi, fi - .

fi fi fi , - , fi fi -

fi .

fi, fi fi , .

6.


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105

, fi fi , fi fi fi- .

(2) 1980 - 2006

fi , fi .

1980: - . - . .., fi

fi , fi ISOMAT.

1981: - SCHOMBURGGmbH & Co KG fi .

- fi fi fi .

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1983: - 6,5 , . , fi .

1984: - fi , 700m2.- fi ,

. .

1985: - ISOMAT ... ISOMAT A.B.E.E., fi fi 20.000.000 .

1986-1993: - fi fi -.

1994-1995: - . - 100% , .

- & .

1998-1999: - , fi fi fi.

- fi fi ISO 9001 fi V , fi fi, , fi .

2000: - 90% ISOMAT ROMANIA S.R.L. , fi

ISOMAT A.B.E.E. ISOMAT ROMANIA S.R.L. .

6.


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2001: - fi fi, fi fi, -fi fi .

- ERP, , .

2003: - fi , - ( ), fi fi -.

- , ISOMAT

INTERNATIONAL E.O.O.D., fi.- ISOMAT fi , -

, - 1,9 . . , , , fi , ISOMAT A.B.E.E., .. . fi fi fi fifi fi. ISOMAT A.B.E.E. .. - fi fi fi fi.

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- fi - fi ( 900m2, 2.000m2).

- fi CE fi , 12004:2001+1:2002.

- fi CE fi . ISOMAT fi, fi CE - 12004:2001+1:2002.

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- , ISOMAT D.O.O., .

- . .

- , -

. .- & .


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107

2006: - , 2.000m2.- WMS,

& , fi fi .- , 3.000m2 .

.

fi fi 6.500m2 . , 1981, ISOMAT , . , 29.000m2, -fi 12.000m2.

, ISOMAT A.B.E.E. 1995-2005 13 . .

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fi fi &

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).

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). .

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(4) ISOMAT

fi: fi, , .

(4.1) fi

ISOMAT fi . fi, (1980) . fi fi fi fi . fi

.

, fi, fi , fi fi.

.

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ASOLIT fi fi fi ASOLIT, fi fi , fi fi , fi, fi - , . , - fi . fi fi, 99% ASOLIT . , fi 25 fi. - fi generic fi 2,5% fi

, fi fi, fi fi ISOMAT -fi fi 120 fi.

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fi ISOMAT . ISOMAT fi , fi fi


111/121

109

fi (, , ) fi.

(4.3)

fi fi, fi -fi fi, fi fi -, fi fi. fi :

-CALL CENTER

ISOMAT fi , . fi fi fi fi after sales service, fi fi . , - ., fi Call Center fi 801 11 150 150, fi fi , .

ISOMAT, fi fi , fi , , fi

, fi , , .. fi fi fi fifi.

fi , ISOMAT fi fi fi fi -/ . fi - .

(4.4) E O

, .

ISO 9001 fi ISO 9001, fi , -fi .

ERPfi, fi fi (ERP).

CE fi ISOMAT CE fifi fi . fi fi .

6.


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CE fi fi fi,, , fi ..

& & fi fi fi fi, & . ISOMAT - fi , , & , 6-8 fi fi . , fi fi fi fi .

& , fifi fi. , fi fi fi - fi fi fi fi .

(4.5) Marketing

fi Marketing, ISOMAT

, .fi , fi fi fi , fi , , , - .

1999, fi fi , - fi , fi 7 . , .

, - fi , fi 90% .

, ISOMAT , fi fi fi fi, fi fi Merchandising.

fi fi fi - 1.500, fi fi- .


113/121

111

. 2000 ISOMAT , , 2004 ISOMAT , fi 2005 ISOMAT . fi ISOMAT fi fi, , 5 .

(5)

fi fi ISOMAT fi fi , fi . - fi fi, & . fi , fi - fi . , -fi fi .

, marketing . fi fi, fi fi manager information system(M.I.S.) , fi fi .

ISOMAT fi - fi .

fi , - ( ):

6.

2000 2001 2002 2003 2004 2005

() 8.526 10.572 13.731 17.326 20.628 22.857

895 1.524 2.480 3.945 4.417 5.034()

61. fi .. . . ..

62. fi .

63. , ,. , 1992

64. , fi -fi fi

, 1990. fi fi, fi

fi

65. fi .

66. fi fi - fi .

67. fi o . -

68. fi .


114/121

BIB


115/121

113

: fi .

7.1

, fi , fi .

.

A.

Geus, Arie De , fi: , , 2002

Syrett, M. and Laminan, Z. , (The Econmist), , 2004Syrett, Michael ,

, . , 2004Thomas, M. fi, , 2001, fi ,

, , 2003, , , 1990

, , 1995., , Gutenberg, 1998

, fi , , ,fi , , 2006

, , 2001

, ., , , . , . , , , 2003

. fi

HBR Editors , , , 2003

.

A.

Ander, John 100 fi ,, 2004

Fish, D. fi, , 2006

Hindle, Tim fi , , 2004Koch, Richard , , 2005Langdon, Ken, 100 fi ,

, 2004Langdon, Ken, 100 fi ,, 2004


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Mitrof, Ian . , , 2002

Ross, Jey , , 2006

olmes, Andrew , , 2005olmes, Andrew , , 2006, fi fi , Interbooks, 1990, , , 2004, , , 2003

fi , , 2006

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Goldstein, Jeffrey : ,, 2003

Heller, Robert , , 2001Kotter, John and , Interbooks, 2002Cohen, Dan S.

fi, , , 2005, Change Management: fi ! ;

fi , , 2005

. fi

HBR Editors , , , 2002

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Kay, John . fi , , 2003

Mintzberg, Hary, : Ahlstrand, Bruce and , , 2004Lampel, JosephNadler, David , fi an Tushman fi fi, , 2005O Cnnell, Fergus :

fi , , 2003

, ., , Interbooks, 2003. .

, , 2002


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1157. BIB

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fi , , 2005 fi : fi , , 2005

fi , () Interbooks, 1999

fi , , 2001()

fi e- fi: fi , ,() 2006

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, , 2001

Stutely, Richard fi fi : fi ,, 2003

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Lockwood Brown, Paul Organization, John Wiley and Sons, 2003Cristensen, Clayton M. Innovators Dilemma: When New Technologies Cause Great Firms to Fall,HBS Press, 1997

Davilia, Tony, Epstein, Making Innovation Work: how to manage it, measure it and profit from it,Marc J. and Shelton, Robert Wharton, 2005Dundon, Elaine Seeds of Innovation, Cultivating the Synergy that Fosters New Ideas,

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George, Michael L., Works, Fast Innovation: Achieving Superior Differentiation, Speed to Market andJames and Watson-Hemhill, Increased Profitability, McGraw Hill, 2005Kimberly

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Winsor, John Spark: Be More Innovative Through Co-Creation, Dearborn, 2005

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