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Kewirausahaan Ciri-ciri,Aspek,Memulai

Kewirausahaan TKUNDIP 2012

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Page 1: Kewirausahaan TKUNDIP 2012

Kewirausahaan Ciri-ciri,Aspek,Memulai

Page 2: Kewirausahaan TKUNDIP 2012

Entrepreneur Indonesia

Indonesia : 0.18 %

Malaysia : 2,6 %

Thailand : 2,7 %

Singapura : 7,4 %

IDEALNYA : 2 %

Wikipedia.com

Page 3: Kewirausahaan TKUNDIP 2012

PURWANTO, PROF.DR. IR. Dipl.EP. DEA

LAHIR : DEMAK, 28 DESEMBER 1961

ALAMAT : JL. GANESHA TENGAH I/143 SEMARANG

E-mail : [email protected], [email protected]

HP : 081.5660.3569

PENDIDIKAN :

S1 TEKNIK KIMIA UNDIP, lulus th 1985

Sp1 TEKNOLOGI PROSES, INPL PRANCIS, lulus th 1990

S2, (DEA), TEKNIK KIMIA, INPT PRANCIS, lulus th 1991

S3, (DOKTOR), TEKNOLOGI PROSES, INPT PRANCIS, lulus th 1994

PEKERJAAN :

INSTRUKTUR - TRAINER HSE DAN TEKNOLOGI PROSES

KONSULTAN INDUSTRI

PENGAJAR TEKNIK KIMIA FT UNDIP, STEM-AKAMIGAS CEPU

PENGAJAR PROGRAM MAGISTER ILMU LINGKUNGAN, TEKNIK KIMIA, PERENCANAAN WILAYAH DAN KOTA, KESEHATAN DAN KESELAMATAN KERJA

PENGAJAR PROGRAM DOKTOR ILMU LINGKUNGAN

Page 4: Kewirausahaan TKUNDIP 2012

Entrepreneur

An entrepreneur is a person who has possession of

an enterprise, or venture, and assumes significant

accountability for the inherent risks and the

outcome. It is an ambitious leader who combines

land, labour, and capital to create and market new

goods or services

Entrepreneur is the type of personality who is willing

to take upon herself or himself a new venture or

enterprise and accepts full responsibility for the

outcome.

Wikipedia.com

Page 5: Kewirausahaan TKUNDIP 2012

Ciri Excellent Entrepreneur:

1. Berani mengambil resiko

2. Menyukai tantangan

3. Punya daya tahan yang tinggi

4. Punya visi jauh ke depan

5. Memberikan yang terbaik Inovator

Sumber : Tri Utomo, http://newmasgun.blogspot.com

Arifin Panigoro

Page 6: Kewirausahaan TKUNDIP 2012

Modal Dasar

Mimpi

Peluang

Reputasi

Kekuatan

Pikiran

Uang

Pelatihan

Kepemimpinan & Kerja tim

Jaringan Entrepreuner

Belajar

Teknologi

Siswono Yudhohusodo

Page 7: Kewirausahaan TKUNDIP 2012

Ciri-ciri Entrepreneur

Entrepreneurship

wirausahawan andal (administrative entrepreneur)‏

wirausahawan unggul (innovative entrepreneur).

Sumber : Itje Hermawan, http://newmasgun.blogspot.com Bill Gates

Page 8: Kewirausahaan TKUNDIP 2012

Wirausahawan andal

(administrative entrepreneur)‏

a. Memiliki rasa percaya diri dan sikap mandiri yang tinggi untuk berusaha mencari penghasilan dan keuntungan melalui perusahaan. b. Mau dan mampu mencari dan menangkap peluang usaha yang menguntungkan serta melakukan apa saja yang perlu untuk memanfaatkannya. c. Mau dan mampu bekerja keras dan tekun dalam menghasilkan barang dan jasa serta mencoba cara kerja yang lebih tepat dan efisien.

Page 9: Kewirausahaan TKUNDIP 2012

Wirausahawan andal (2)‏

d. Mau dan mampu berkomunikasi, tawar-menawar dan memusyawarahkan dengan berbagai pihak yang besar pengaruhnya pada kemajuan usaha terutama para pembeli/ langganan (memiliki salesmanship). e. Menghadapi hidup dan menangani usaha dengan terencana, jujur, hemat dan disiplin. f. Mencintai kegiatan usahanya dan perusahaannya serta lugas dan tangguh tapi cukup luwes dalam melindunginya.

Page 10: Kewirausahaan TKUNDIP 2012

Wirausahawan andal (3)‏

g. Mau dan mampu meningkatkan kapasitas diri sendiri dan kapasitas perusahaan dengan memanfaatkan dan memotivasi orang lain (leadership, managerialship) serta melakukan perluasan dan pengembangan usaha dengan risiko yang moderat. h. Berusaha mengenal dan mengendalikan lingkungan, serta menggalang kerjasama yang saling menguntungkan dengan berbagai pihak yang berkepentingan terhadap perusahaan.

Page 11: Kewirausahaan TKUNDIP 2012

Tukang Sepatu : Bpk Moch Sodikun (90 thn)‏

tekun, jujur, enjoy

Page 12: Kewirausahaan TKUNDIP 2012

Wirausahawan unggul

(innovative entrepreneur)‏

* Berpikir dan bertindak strategi, adaptif terhadap perubahan dalam berusaha mencari peluang keuntungan tenllasuk yang mengandung resiko agak besar dan dalam mengalami masalah. * Selalu berusaha untuk mendapatkan keuntungan melalui berbagai keunggulan dalam memuaskan langganan * Berusaha mengenal dan mengendalikan kekuatan dan kelemahan perusahaan (dan pengusahanya) Berta meningkatkan kemanpuan dengan sistem pengendalian intern. * Selalu berusaha meningkatkan kemampuan dan ketangguhan perusahaan terutama dengan pembinaan motivasi dan semangat kerja serta pemupukan permodalan.

Page 13: Kewirausahaan TKUNDIP 2012

Other characteristics

The entrepreneur has an enthusiastic vision, the

driving force of an enterprise.

The entrepreneur's vision is usually supported by an

interlocked collection of specific ideas not available

to the marketplace.

The overall blueprint to realize the vision is clear,

however details may be incomplete, flexible, and

evolving.

The entrepreneur promotes the vision with

enthusiastic passion.

Wikipedia.com

Page 14: Kewirausahaan TKUNDIP 2012

Other characteristics

With persistence and determination, the

entrepreneur develops strategies to change the

vision into reality.

The entrepreneur takes the initial responsibility to

cause a vision to become a success.

Entrepreneurs take prudent risks. They assess

costs, market/customer needs and persuade others

to join and help.

An entrepreneur is usually a positive thinker and a

decision maker.

Page 15: Kewirausahaan TKUNDIP 2012

Advantages of entrepreneurship Enormous personal financial gain

Self-employment, offering more job satisfaction and flexibility of the work force

Employment for others, often in better jobs

Development of more industries, especially in rural areas or regions disadvantaged by economic changes, for example due to globalisation effects

Encouragement of the processing of local materials into finished goods for domestic consumption as well as for export

Income generation and increased economic growth

Healthy competition thus encourages higher quality products

More goods and services available

Wikipedia.com

Page 16: Kewirausahaan TKUNDIP 2012

Advantages of entrepreneurship (2)‏

Development of new markets

Promotion of the use of modern technology in small-scale manufacturing to enhance higher productivity

Encouragement of more researches/ studies and development of modern machines and equipment for domestic consumption

Development of entrepreneurial qualities and attitudes among potential entrepreneurs to bring about significant changes in the rural areas

Freedom from the dependency on the jobs offered by others

Ability to have great accomplishments

Reduction of the informal economy

Emigration of talent may be stopped by a better domestic entrepreneurship climate

Serious tax advantages

Page 17: Kewirausahaan TKUNDIP 2012

Tujuan Anda Berwirausaha

Mengapa anda ingin memulai usaha sendiri? Uangkah? Ketenaran? Kebebasan pribadi? Kepuasan pribadi? Mengisi masa pensiun? Ketidakmampuan untuk direkrut orang lain? Tidak nyaman bekerja di lembaga atau perusahaan besar? Jika ada orang bertanya mengapa anda masuk pada wirausaha, apa yang ingin anda katakan?

Ritho Sukamto,2005

Page 18: Kewirausahaan TKUNDIP 2012

Aspek Penting Memulai usaha

Memahami konsep produk atau jasa

secara baik

Membuat visi dan misi bisnis

Perlunya winning, positive dan

learning attitude untuk menjadi

sukses

Membuat perencanaan dan strategi

bisnis yang efektif akan menghindari

usaha daripada risiko bisnis dan

keuangan

Page 19: Kewirausahaan TKUNDIP 2012

Aspek Penting Memulai usaha (2)‏

Pengetahuan dasar manajemen,

organisasi dan sistem

Optimalisasi sumber daya

manusia

Kreativitas, kepemimpinan dan

proses pembuatan keputusan

Pengetahuan dasar pengelolaan

keuangan dan pembiayaan

Pemasaran, pelayanan dan

product brand

Sumber : wirausaha.com berdasar seminar Gerald Abraham,

Page 20: Kewirausahaan TKUNDIP 2012

Memulai Bisnis yang Sukses

Kerjakan apa yang Anda sukai

Mulai bisnis Anda ketika Anda masih bekerja

Jangan kerjakan hal tersebut sendirian

Pertama dapatkan klien atau pelanggan

Tulis perencanaan bisnis

Lakukan riset

Dapatkan bantuan profesional

Dapatkan uang / modal

Jadilah profesional semenjak memulai

Jalankan hukum dan keluarkan pajak dengan benar pada kali pertama

Page 21: Kewirausahaan TKUNDIP 2012

MOTIVASI

MENJADI PENGUSAHA SUKSES

Page 22: Kewirausahaan TKUNDIP 2012

Pendidikan menjadi kunci sukses keluar dari kesulitan dan membantu meraih keberhasilan usaha

Jangan percaya pada mitos-miros terkait berwirausaha

Page 23: Kewirausahaan TKUNDIP 2012

MITOS 1

Wirausaha merupakan bakat dan keturunan

Kenyataannya : banyak pengusaha meraih sukses bukan hanya karena bakat dan keturunan

Page 24: Kewirausahaan TKUNDIP 2012

MITOS 2

Pengusaha adalah pelaku bukan pemikir

Kenyataannya : Banyak pengusaha yang bukan hanya sebagai pelaku di lapangan tetapi sebagai pemikir

Page 25: Kewirausahaan TKUNDIP 2012

MITOS 3

Wirausaha tidak bisa diajarkan dan dibentuk

Kenyataannya banyak karakteristik pengusaha bisa diciptakan

Page 26: Kewirausahaan TKUNDIP 2012

MITOS 4

Pengusaha adalah selalu sebagai investor

Kenyataannya banyak pengusaha meraih sukses bukan hanya sebagai investor tetapi sebagai inovator

Page 27: Kewirausahaan TKUNDIP 2012

MITOS 5

Pengusaha membutuhkan keberuntungan

Kenyataannya : sukses karena persiapan, belajar,‏inovasi,‏keuletan….

Page 28: Kewirausahaan TKUNDIP 2012

MITOS 6

Pengusaha harus selalu sukses dan tidak boleh gagal

Kenyataannya : banyak pengusaha meraih sukses karena belajar dari kegagalan

Page 29: Kewirausahaan TKUNDIP 2012

MITOS 7

Pengusaha adalah sama seperti penjudi

Pengusaha memperoleh hasil dengan memperhitungkan risiko

Page 30: Kewirausahaan TKUNDIP 2012

Membangun sifat pengusaha

Bersemangat dalam melihat dan mencari peluang-peluang baru

Mengejar peluang dengan disiplin yang ketat

Mengejar peluang yang sangat baik dan menghindari mengejar peluang yang belum jelas

Berfokus pada pelaksanaan

Mengikutsertakan energi setiap orang yang berada dalam jangkauan mereka

Page 31: Kewirausahaan TKUNDIP 2012

Motivasi Berprestasi

Buatlah‏SWOT‏Analysis…..

Internal

S

W

Eksternal

O

T

Page 32: Kewirausahaan TKUNDIP 2012

Strategic Planning : SWOT Analysis

Page 33: Kewirausahaan TKUNDIP 2012

Meaning

Strengths: attributes of the person or company that are helpful to achieving the objective.

Weaknesses: attributes of the person or company that are harmful to achieving the objective.

Opportunities: external conditions that are helpful to achieving the objective.

Threats: external conditions which could do damage to the objective.

Page 34: Kewirausahaan TKUNDIP 2012

Generating Strategies

How can we Use and Capitalize on each Strength?

How can we Improve each Weakness?

How can we Exploit and Benefit from each Opportunity?

How can we Mitigate each Threat?

Page 35: Kewirausahaan TKUNDIP 2012

Personal SWOT Analysis

Things You'll Need:

Imagination

Pen

Paper

Page 36: Kewirausahaan TKUNDIP 2012

How to Create a Personal SWOT Analysis http://www.ehow.com/how_4722139_personal-swot-analysis.html

Strengths - these are talents, education, skills,

and abilities that you possess that others may not.

Think of some things that you do better than anyone else. What are some personal resources that are available to

you that others do not have access to? Ask your friends and family members what they see as

your strengths. If you have difficulty developing this list, try writing down

your personality and character traits.

This list will most likely contain several of your strengths.

Page 37: Kewirausahaan TKUNDIP 2012

Weaknesses - this is perhaps one of the most difficult areas to evaluate because it requires being extremely honest with yourself.

What are some areas in your life in which you could improve?

What tasks should you steer clear of?

What will your friends and family likely see as areas of weakness?

It is best to be realistic now, and face any unpleasant truths sooner rather than later.

How to Create a Personal SWOT Analysis http://www.ehow.com/how_4722139_personal-swot-analysis.html

Page 38: Kewirausahaan TKUNDIP 2012

Opportunities - a helpful method in developing this list is to look at your strengths and ask yourself whether these open up any opportunities.

Next, look at your areas of weakness and ask yourself whether you could open up more

opportunities by eliminating some of them.

How to Create a Personal SWOT Analysis http://www.ehow.com/how_4722139_personal-swot-analysis.html

Page 39: Kewirausahaan TKUNDIP 2012

Threats - identifying possible threats is a very important part of the SWOT analysis because it often contains the most severe obstacles that stand in the way of achieving your goals.

Is your career (or the need for the things you do) changing?

Are technology improvements threatening your position and source of income?

Look again at your list of weaknesses and decide if any of these could actually be considered threats.

If so, you must figure out a way to eliminate those weaknesses.

How to Create a Personal SWOT Analysis http://www.ehow.com/how_4722139_personal-swot-analysis.html

Page 40: Kewirausahaan TKUNDIP 2012

Contoh Strengths

Work Experience Education, including value-added features Strong technical knowledge within your field

(e.g. hardware, software, programming languages)

Specific transferable skills, e.g., communication, teamwork, leadership skills

Communication: Research and Planning Human Relations Organization, Management and Leadership:

Initiating new ideas; Handling details

Page 41: Kewirausahaan TKUNDIP 2012

Weaknesses

Internal negative aspects that are under your control and that you may plan to improve

Lack of Work Experience

Low GPA, wrong major

Lack of goals, lack of self-knowledge, lack of specific job knowledge

Weak technical knowledge

Weak skills (leadership, interpersonal, communication, teamwork)

Weak job-hunting skills

Negative personal characteristics (e.g., poor work ethic, lack of discipline, lack of motivation, indecisiveness, shyness, too emotional

Page 42: Kewirausahaan TKUNDIP 2012

Corporate Planning Set objectives – defining what the organization is going to do

Environmental scanning Internal appraisals of the organization's SWOT, this needs to include an assessment of the present situation as well as a portfolio of products/services and an analysis of the product/service life cycle

Analysis of existing strategies, this should determine relevance from the results of an internal/external appraisal. This may include gap analysis which will look at environmental factors

Strategic Issues defined – key factors in the development of a corporate plan which needs to be addressed by the organization Develop new/revised strategies – revised analysis of strategic issues may mean the objectives need to change

Establish critical success factors– the achievement of objectives and strategy implementation

Preparation of operational, resource, projects plans for strategy implementation

Monitoring results – mapping against plans, taking corrective action which may mean amending objectives/strategies.