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PROFILE 2. Phone number: 0909 784 053 Email: [email protected] Address: 83/903B Le Duc Tho St, Ward 6, Go Vap District, HCMC 1. Name: Nguyen Tran Dang Khoa. Gender: Male Birthdate: October 20 th A mature, responsible person with can – do attitude, looking a challenge working environment where he can live with his creative passion.

Khoa Nguyen CV

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Page 1: Khoa Nguyen CV

PROFILE

2.

Phone number: 0909 784 053

Email: [email protected]

Address: 83/903B Le Duc Tho St, Ward 6, Go Vap District, HCMC

1.

Name: Nguyen Tran Dang Khoa.

Gender: Male

Birthdate: October 20th

A mature, responsible person with can – do attitude, looking a challenge working environment where he can live with his creative passion.

Page 2: Khoa Nguyen CV

Key skills & Attitudes

Identifying the cause of problem, how many choices to solve problem and how to handle this problem. That ‘s my skill

Living and working in Melbourne where has diversities from a lot of countries, and region, help me understand and fall in line with them

I’m always ready before something happen by taking actions include predict, prevent, plan, participate and perform

I communicated with diverse range of people. So, I believe I can translate “key message” exactly.

Strategic thinking

Adapt multi – culture

Proactive

Communication

Page 3: Khoa Nguyen CV

QUALIFICATION

2011 – 2013 Central Queensland University (CQU), Melbourne, Australia. Bachelor degree – Marketing.

2009 – 2011 Melior International College (MIC), Ho Chi Minh city, Vietnam. Advance Diploma – Business Administration.

IELTS certificate Overall band score of 6.5 (Got the certificate in 2010 in order to apply university in Australia).

Page 4: Khoa Nguyen CV

June 2015 – Now Batdongsan.com.vn: The leading position in real estate portal of Vietnam context. It offers the information related to real estate including project, home/apartment searching, market analysis and decoration guide.

Job position: Digital Supervisor Job Summary 1. Manage the digital project but not limited, also including

field activation to make sure smoothly and meet the board requirement in site traffics & engagement.

2. Balance the arguments between North and South employees division.

3. Hand on other projects such as Dothi.net & Banxehoi.com Deal and work with multinational partners including UOB Bank, Insight Asia and McKinsey Singapore

PROFESSIONAL OVERVIEW

Achievement: 1. Vietnam Property Awards 2016: Attend to

raise the brand awareness of Batdongsan.com.vn.

2. McKinsey & UOB cooperative project: Market research and build the information transfer system to increase the number of users to sign up for loan in UBO bank.

3. Site traffic: Quarterly reaching over 1,000,000 visits to the site while meeting the time-on-site requirement.

4. Vietnam Property Conference 2015: Internal seminar to engage and share about Vietnam real estate context.

Page 5: Khoa Nguyen CV

October 2011 – Now

Freelance Assignment/MBA Writer: The scope of work is to write and analyze the assignment, essay, journal articles, thesis and MBA dissertation with the specialized modules around economic, marketing, human resource and psychology

Job Summary: 1. Write and define the research model, papers for customers. 2. Use the real case study for dissertation writing. 3. Proactively write assignment/essay with tiny timing

PROFESSIONAL OVERVIEW

Achievement: 1. Help customers get the result above

credit point standard 2. Assist customers qualify to get the

scholarship and successfully acceptance from universities applied

Page 6: Khoa Nguyen CV

February 2014 – June 2015

Mirum - JWT : A Digital Creative Agency focused on providing smart, innovative, fresh solutions to premium brands for the purpose of achieving long lasting impressions.

Job Position: Senior Account Executive Job Summary: 1. Manage project and work with creative/ production team

to make sure smoothly and achieve KPIs 2. Deal with clients and internal team to have satisfaction

from both sides. 3. Involve every detail execution includes banner/ website

design, Facebook Ads sponsor, social content.

Project: 1. TEA+ Plus (Thematic campaign): Digital activation “Experience of Lightness”,

Website Engagement Game, Viral clip, Social Content & Wall Activity 2. Aquafina: Build brand awareness and brand engagement through social content and

Facebook App 3. Pepsi Pulse “Khoác màu áo mới”: Digital activation, social viral content &

community management

PROFESSIONAL OVERVIEW

Achievement: 1. TEA+ Plus: Achieved all committed KPI

includes good comment for activation, time on site, bounce rate & total visit

2. Aquafina: Attract a lot of viewers to reach content and interact with app though did not have media support

3. Pepsi Pulse: Attract people to join in this event

Page 7: Khoa Nguyen CV

April 2013 – January 2014

Sense City: That is department store project of SCID (Saigon Co.op Investment and Development). Sense City is located on 01 Hoa Binh Boulevard, Ninh Kieu District, Can Tho city.

Job Position: Marketing Executive

Job Summary: 1. Monitoring events and discount programs by Sense City. 2. Deal with clients to attend promotional program with Sense City together. (for instance, Sense City Grand Opening Day, Woman Day, 1/4). 3. Tele –sale with FMCG brands (Inbisco, Pediasure, etc.) for event/activations casual lease in Sense City. 4. Creating content strategy and monitoring Sense City Facebook to make sure achieve the target on every post.

PROFESSIONAL OVERVIEW

Achievement: 1. Almost clients (80%) agrees to attend promotional program. 2. Leasing space for event/activation is almost fill up. 3. Always achieved the target of comments, likes & shares.

Page 8: Khoa Nguyen CV

PROJECT EXPERIENCE

Vietnam Property Awards 2016

Page 9: Khoa Nguyen CV

PROJECT EXPERIENCE

Page 10: Khoa Nguyen CV

PROJECT EXPERIENCE

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PROJECT EXPERIENCE

Page 12: Khoa Nguyen CV

PROJECT EXPERIENCE

On - Ground Activation: Coordinate with activation agency to set up event, includes brief the idea execution, support to control the game activities.

Traffic analysis: Analyze the Google Analytic & CMS data every day to find out hack/ cheat from users and achieve committed KPI.

Youtube Viral clip: Clarify & control client's request & work with production house for viral clip

• KPI: 175,100 views include 170,000 paid view & 5,100 earned view • The viral clip is achieving over KPI till now. • Link:http://bit.ly/WLnQBE

Website design: Brief & follow up with production team for website, banner production. Link: http://bit.ly/1uwUd3s

Page 13: Khoa Nguyen CV

PROJECT EXPERIENCE

Traffic analysis: Analyse the Google Analytic & CMS data every day to find out hack/ cheat from users and achieve committed KPI.

Metric KPI (Overall)

Actual Performance (23/06 – 30/07)

Total KPI/ Current Achievement (%)

Campaign Duration

Comment

# of Unique Visitor 243,114 252,842 104%

100%

- Unique visitor is performing better than expectation around 4%

# of Visit 303,892 316,052 104% - The total visit until now is achieved committed KPI and performing better than expectation around 4%.

# of Registration 8508.97 8,516 100% - The factor is on track and achieved KPI

Time on site 2:30 2:30 Achieved - Time on site is achieved committed KPI

Pages/ Visits ~2-3 3.1

Achieved - Key performance on engagement from user is quite good since it's all achieved committed KPIs

Bounce Rate 35% 14%

Achieved

Page 14: Khoa Nguyen CV

PROJECT EXPERIENCE

Fan Page Control: Help social team about content direction, crisis management for influencers (An Nguy & Toàn Shinoda & Jvevermind)

Page 15: Khoa Nguyen CV

PROJECT EXPERIENCE

Application design: Mange the project includes clarify client's request, involve content direction & influencer viral clip, brief production team for banner & app execution.

Traffic Overview: Jump in when the back & forth from client happens usually with social team => Stopped client through kick of meeting to clarify the reason why client change direction

Page 16: Khoa Nguyen CV

PROJECT EXPERIENCE

On - Ground Activation: Coordinate with activation agency to set up event, includes brief the idea execution, support to control the game activities.

Check with printing supplier to make the idea out to real life

Youtube Viral clip: Clarify & control client's request & work with production house for viral clip • KPI: 250,000 views include 170,000 paid

view & 80,000 earned view • The viral clip is achieving over KPI till now. • Link: http://goo.gl/qI1zZT

Page 17: Khoa Nguyen CV

PROJECT EXPERIENCE

Page 18: Khoa Nguyen CV

PROJECT EXPERIENCE

Sense City Roadshow: • Set up the road show around Can Tho City to build brand awareness • Recruit personnel for this roadshow • Achieved over committed KPI (over 32%)

Page 19: Khoa Nguyen CV

PROJECT EXPERIENCE

Sense City Brand Identity: • Working closely with Brand2Asia Agency to

develop brand identity • Manage and brief them correctly

Page 20: Khoa Nguyen CV

PROJECT EXPERIENCE

Nico Nico Yasai Packaging Development • Help a startup company to develop

their package. • The main idea is preventing

vegetable waste by estimate the color based on every vegetable that customers can easily know when need to cook

Page 21: Khoa Nguyen CV

REFERENCES

1. Sense City

Name: Mr. Dũng

Position: Sense City Department Leasing & Marketing Manager

Phone number: 0913 500 510

Email: [email protected]

Page 22: Khoa Nguyen CV

WORK TO LEARN, NOT TO

ONLY EARN