les enphants co., ltd麗嬰房股份有限公司

2009.2.26

Group highlight

Our advantages

Financial review

Agenda

11

22

33

44

2009 outlook55

Business model

Established in 1971 in Taipei, with retailing operation in Taiwan,China, Indonesia, Singapore and Thailand.

Group turnover is around US$180 millions in 2008.

With around 4,500 employees and 1,600 sales outlets in thisregion.

A public listed company in Taiwan since 1997.

Specialized at designing,sourcing, retailing and wholesaling of babyapparel and articles.

Group Highlight

Areas Where We Operate and year of establishment

Country No. of Outlets No. of Employees Year of Establishment

Taiwan 274 955 1971

Tailand 46 106 1989

Indonesia 90 201 1991

China 1,196 3,249 1993

Singapore 35 77 1999

Total 1,641 4,588

Updated to Dec. 2008

Business model22

Business model - 1

We run multiple brands of baby apparel and accessories shops at high street and shopping mall.

We also run independent brand counters in departmentstore .

Type of business

‧les enphants

Target age group

‧ 0~ 6

Territory

Taiwan, China , Asean

Taiwan

Taiwan

Business model - 2

N0 of stores

11

61

1,205

multi brand store

‧ 0~ 6

‧ 6~12

‧plus

‧open for kids

Multi-brand management

Let’s Play!

Type of business Territory

Taiwan

independent brand counter in department store

Taiwan

Taiwan

Taiwan

China

China

China

China

Business model - 3

N0 of stores

27

13

22

6

129

11

83

80

nike kids Counter

Single brand management

adidas kids Counter

Single brand management

Catimini Counter in Taipei 101

Barbie Counter

Shanghai

Financial review33

Sales split by country 2008draft

Year

Area Sales %

Taiwan 2,333,863 38.5%

China 3,460,715 57.1%

Thai-LE+M 127,045 2.1%

Ind-LE 34,850 0.6%

Ind-M 37,581 0.6%

Singapore 64,148 1.1%

TOTAL 6,058,202 100.0%

2008

Sales % by BU-2008

57.1%

38.5%

2.1%

0.6%0.6%1.1%

Taiwan

China

Thai-LE+M

Ind-LE

Ind-M

Singapore

Currency : NTD'000

Sales growth rate by country 2008draft

Our advantages44

Advantage of les enphants

Clearly No.1 position in the baby apparel /articles retailing market,both in China and Taiwan

• Strong growth momentum in the China market.

• Many opportunities to leverage our strength tothe other babies children related business.

Advantage of les enphants

• In depth knowledge of baby/kids’ apparelretailing business in this region.

• Efficient logistic, IT ,finance,sourcing anddesign support.

2009 outlook55

Taiwan

• Sales turnover remains flat

• Controlling of expense and reduce of cost

• Protecting bottom line

• Stabilizing and upgrade design/sourcing operation.

• Inventory control

09 outlook

China

• Estimate still having 30% + turnover growth

• Expansion of franchise operation

• Strengthen wholesale network

• Upgrade logistic capability

• Seeking for M&A , joint venture opportunity

• Preparation of private placement in 2010

09 outlook

Asean

•Start to make marginal profit

•Improving current store performance.

09 outlook

To be the largest and most famous

baby specialty chain store

in Great China and ASEAN

vision

Thank you !