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Lorri Lennon ABC, Director, Centre for Leadership Communication

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Practical resources and advice

Centre for Leadership Communication

Translating high-level concepts into practicaltools, methodologies and resources

Strategic IC advice and support

IC training, coaching and mentoring

Strategic CommunicationRoadmap

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What well cover today

Leader-led IC

Why strong leadership is important for engagement

How we can enable leaders to embrace their IC role

How we can promote leader-led IC initiatives

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Engagement drives performance

High performing workplaces

12 percent higher productivity

25 percent higher levels of innovation outputs

(services and products)

23 percent lower levels of employee turnover

$40,000 profit margin difference per full-timeemployee

Source: Leadership, Culture and Management Practicesof High Performing Workplaces in Australia, 2011

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Meaning drives engagement

Unifying

context

Shared

understanding

Shared

motivation

Employee

engagement

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Meaning emerges from context

Source: Tero Isokauppila

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Leaders give context

In context of individuals specific roles:

Knowledge

Where were going

Beliefs

How were going to get there

Actions

Why what you do matters(relevance and meaning)

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Kennedys clear,compelling, collectivefuture set context to:

Establish priorities

Galvanise efforts

Release resources

Build confidence

Leading with Vision

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Leading with Values

Gandhi defined thehow context:

Whats true for us

Led by example

No gap betweensay and do

Consistency

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Leading with Strategic Intent

Southwest Airlinesdifferentiated throughinternal fit context:

Focus

Alignment

Decision-making

Resoluteness

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Enabling leaders to embrace role

Foster their understanding of their significance

Source: Towers Perrin

InternalTactics

35%Structure,System,

Symbols

50%Leadership &Management

Style

15%

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Enabling leaders to give context

Help them identify the causal links the why of their communications

Context

Vision,Values,Strategy

Employeefeedback,

input,suggestions

IC causalrelationships

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Promoting leader-led comms

1. Talk the numbers

2. Influence the meaning of communication

3. Get off the tactical treadmill

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1. Talk the numbers

Business is a numbers game

Indisputable facts vs subjectiveview

Findings of international &Australian studies

Important internal numbers:

TheirKPIs, business

targets, survey findings

Theres strength in numbers

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2. Influence meaning of comms

Communication is the oxygen of leadership...

Articulate a

compelling

Vision

Fostereffective

interfaces

Share

information

effectively

...it metabolises employees discretionary energy

Consistent

behaviour

Source: Professor Clutterbuck

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3. Get off the tactical treadmill

Reactive, tactical mode

Day-to-day fire fighting

Running fast just to stay

in same place Consumes time, energy,

resources and mentalfocus away fromdelivering on strategicpriorities

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Ride the strategic super-highway

Melbourne 6th and 7th June 2012Ark Group

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