LTC 60-2002

8/15/2019 LTC 60-2002

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8/15/2019 LTC 60-2002


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8/15/2019 LTC 60-2002


CITY OF MIAMI

BEACH

CITY HALL 1700

O N V E N T I O N CENTER

DRIVE

MIAMI

BEACH,

FLORIDA

3 3 1 3 9

www.

c.

i a m i - b e a c h .

f1

u$

arch

4

2 0 0 2

Myo

D a v i d

D e r m e r &

Cty

o m m i s s i o n e r s

Ctyo

ami

Beach 1700

C o n v e n t i o n

Center

Drive

Miam

Beach

F L 3 3 1 3 9 Dear M a y o r

D e r m e r &

o m m i s s i o n e r s : It

is

ith

a

great

dea

of

p r i d e ,

tha

I,

on

ehal f

omy5 colleagues,

who

c o l l e c t i v e l y

s p e n t

over

500

hoursas

members

ofthe

Ma y o r '

s

Blue

Ribbon T a s k f o r c e

on

o u r i s m ,

p r e s e n t

o u r

f i n d i n g s .

Our

mission, as

p r e s e n t e d

to

us

by

the

ayo r was

to

hep

a c i l i t a t e

C o m m u n i c a t i o n

between

r e p r e s e n t a t i v e s

from

the

otel ,

restaurant

and

n i g h t l i f e

i n d u s t r i e s .

T h ro ug h

greater

communication

a n d

c r e a t i v i t y

the

a n e l wll

develop

local

i n i t i a t i v e s

toelp

i n v i g o r a t e the

taurist industry.

h o u g h

the

m i s s i o n w a s

c l e a r ,

the Ma yo r

c h a l l e n g e d us

to

a k e

it

o

the

nex

eve.

it h

this

in

mnd

I

formed

n d i v i d u a l

c o m m i t t e e s

to

eal

w i t h

challenges and

o p p o r t u n i t i e s

that

f a c e d

e v e r y

facet ofourismand

its

m p a c t , not

only

on

u r

n u m b e r

o n e

i n d u s t r y

busotheuality

o

life

o

ur

residents.

These

c o m m i t t e e s

were:

Parking

Cultural

Special

Events

Residential

A d m i n i s t r a t i o n

Gay&

esbian

Market ing

Service &

A t t i t u d e

Saes &

M a r k e t i n g

B o u t i q u e /

S m a l l

Hotels

Branding &

isibility

Film &

a s h i o n

Arport

M a n y

o

hese

c o m m i t t e e s

broke

into

sub

o m m i t t e e s or

process teams.

hey

began

an e x h a u s t i v e series

of

weekly

m e e t in g s

the

u r p o s e

o

whch

was

to

achieve

the

g o a l s tha

wee

e s t a b l i s h e d

under

the e x p a n s i o n

o

he

i s s i o n

s t a t e m e n t . T h e cha r ge

toa c h

c o m m i t t e e

wasto

o a k

a

hort

tem

and

ongterm

i n i t i a t i v e s .

In

establishing

these

programs

a d d i t i o n a l

criteia

uchas

o a b l e

p r o g r a m m i n g ,

b u d g e t i n g ,

f u n d i n g

8/15/2019 LTC 60-2002


8/15/2019 LTC 60-2002


Mayor

and

City

Commission

Mayor'

s

Blue

Ribbon Tourism

TaskForce

March

4

0 0 2

Page

304t t i t u d e c a m m i t t e e

and

the

v o l v i n g

p a r t n e r s h i p s that

have

been

c r e a t e d

through

our process

wth

ther

community

b a s e d

o r g a n i z a t i o n s

to s s i s t

us

n

chieving

the

m b i t i o u s

goals

we

h a v e

e s t a b l i s h e d .

In

reading

this

r e p a r t youwll

note

an

aver

i d i n g

heme

f

o v e r r e g u l a t i o n

ina n y

areas.

In

his

regard

we

urge

theity officials anda r i o u s

b o a r d s

wha

e

contemplating

further

r e s t r i c t i v e

rules

that

could

impact

o u r

ability

to

create

ariendy

and

s u c c e s s f u l e n v i r o n m e n tLe

he

current i s s u e

before

the

Planning

Board

regardng

o u t d o o r

e n t e r t a i n m e n t

by

aate

on

Ocean

Drive i n c u r r i n g

f ines).

We

eel

s t r o n g l y t h a t

it

is

inhe

e s t

i n t e r e s t

of

the City

and

he i n d u s t r y

thatthis

issue

and

o t h e r s

like

itedeferred

u n t i l

action

is

aken

r e g a r d i n g

our

reportwhch

n c l u d e s

r e c o m m e n d a t i o n s

on

s s u e s e x a c t l y

like

t h i s

one

n

regad

tom p l e m e n t a t i o n

w h i c h

isjust

as

critical

asu n d i n g , w e don

t

want

t h i s

r e p o r t to

si t on

a

h e l f

as

in

he

case

o

ther

r e p o r t s ,

n o t

justbyi a m i

Beach

bu

i s t o r i c a l l y

t h r o u g h o u t

our

county and

State.

Those

entities,

both

public

and

p r i v a t e ,

who'

vee e n

i d e n t i f i e d

in

his

report

as

e s p o n s i b l e

pates

for

m p l e m e n t a t i o n

have

all

agreed

tos s u m e

t h e i r

r o l e .

I

order

toupport

their

effort,thee

ws

n a n i m o u s

c o n s e n s u s

that

the

Cty

s h o u l d

name

a

e r m a n e n t

a d v i s o r y

panelto

a s s i s t

the

Ctyand

e s p o n s i b l e

o r g a n i z a t i o n s ,

e n s u r i n g

thatal

fthe i n i t i a t i v e s

tha

r e

a p p r a v e d

by

theCty

e t i m p l e m e n t e d .

In

o r d e rto

beo n s i s t e n t

wth

efforts,

I

e l i e v e

tha

heommittee Chairs ( a b e r t

T o d a k -

Ada

L1erandi:

Parking;Esie

Howard-

Roman

Jones:

Saes &

a r k e t i n g ;

Peter

R i c k m a n -

Jorge

Garcia:

R e s i d e n t i a l ;Jef

b b a t i c c h i o :

Gay &esbian;Steven Haas-

Orlando

V e l a z q u e z ,J:

ervice &

Attitude;

Cathy

Leff-

Roger Abramsan:

Culture/

Special

E v e n t s

and

Stuart

Bumberg:

A d m i n i s t r a t i o n )

s h o u l dbe

l l o w e d

to

be

the

nes

who

n s u r e

t h a t

al

the

fforts

ofthera m m i t t e e

w o r k

be

f o l l o w e d .

In

d d i t i o n ,

the

askforce

r e q u e s t s t h a t

ae a s t two

t i m e s

a

yea

ommssion/

o m m u n i t y l l n d u s t r y

public

o r k s h o p s

be

eld so

h a t althe

t a k e h o l d e r s

ae

p d a t e d

as

to

ther o g r e s s

being m a d e

on

hese

i n i t i a t i v e s .

We

e l i e v e that

we

ver e a t e d

a

l u e p r i n t for

the

C i t y

to

o l l o w

in

e s p e c t

toits

uture.

The

b i l i t y

of

al

the

t a k e h o l d e r s ,

n d u s t r y

and

e s i d e n t i a l ,

to

o l u n t e e r

their

time

and

n e r g y

is

n p r e c e d e n t e d in

ou

o m m u n i t y . T h i s

iso ta

sick

ackaged

c o n s u l t a n t

sudy

o m m i s s i o n e d

by

iam B e a c h .

It is

a

ivng

o c u m e n t

a n d

a

e s t i m o n yto

hose


who

d a y in

nd

dayout

are

r y i n gtoa ke t h i sa

etter

c a m m u n i t y

t h r o u g h thef f a r t s

o

t o u r i s m .The

a s k f o r c e has

h o s e n

to

r i t e a

over

l e t t e r

ta

our

i n d i n g s

as

p p o s e d

toan

Executive

S u m m a r y .

We feel

that

e a c h ofthe

t tached

repots

e c o m m e n d a t i o n s , m i n u t e s

and

p p e n d i x e s

ae

i g n i f i c a n t

e n o u g h

in

ature

that

they

h o u l d be

ead

from

e g i n n i n g

to

8/15/2019 LTC 60-2002


Mayor

and

City

Commission

Mayor'

s

Blue RIbbon

Tourism

TaskForce

March

4

2 0 0 2

Page4

04

is h

to

a ke

ths

p p o r t u n i t y

to

h a n k

the

a y o r a n d C o m m i s s i o n e r s

fo r

giving

us

a

orum

inh i c h

to

x p r e s s

our ideas

in

regards

tohe

future

u r

c o m m u n i t y .

J u s t

asm p o r t a n t ,

is h

to

thankhe m e m b e r s

o

the

a s k f o r c e

fo

their

t ime,

patience

and

p r o f e s s i o n a l i s m ;

the

Cty

d m i n i s t r a t i o n

and

saf,

he

r e s i d e n t s ,

the

o m m u n i t y

resources

a n d

al

those

who

p a r t i c i p a t e d

in

t h i s

public

effort.

When

allis

adand d o n eal

ou

oices

wll

be

heard.

Respectfully

submitted,

Stuar t

L

lumberg

C h a i r m a n

Mayors

8/15/2019 LTC 60-2002


8/15/2019 LTC 60-2002


LIST

OF ITEMS

MAYOR'

S

BLUE

RIBBON

TASK

r=RCE

SUB-

COMMITTEE

ON

PARKING

1

SSION

S T A T E M E N T ( ONE

PAGE)

2

A C T I O N

ITEMS (

1WO

PAGES)

3

UL T I -

S P A C E

PARKING

OR

NYC

S C H L U M B E R G E R (

1WO

A G E S )4

ATES

O U R S

OF

O P E R A T I O N

C O M P A R I S O N (

ONE

PAGE

5

OTEL

H A N G -

TAG

ROGRAM (

SX

A G E S )

6

N-

T R E E T PARKING -

M A X I M U M

TME

LIMTS

IST (

ONE

PAGE)

7

MA

EMPLOYER P R O G R A M S (

ONE

PAGE)

8

AY

FINDING

AND

I D E N T I T Y

S Y S T E M (

NINEPAGES)

9

AX

8/15/2019 LTC 60-2002


CITY OF MIAMI

BEACH

MAYOR'

S BLUE RIBBON TASK FORCE

PARKING

COMMITTEE

Mission

Statement

To

provide

Miami Beach

visitors and

Hospital i ty Employees

a

level

of

parking

related

services

and

access ib i l i ty

that

assures

an

equitable

price/

value

relationship,

the

standards of

which are

indicative

ofa

wond

class

resort

community.

Goal

One

To

afford

visitors

park ing

options

that enhance overall satisfaction

through

improved

technology,

eased restrictions,

multiple

payment

acceptance,

enhanced

signage.

and customer

service

training.

Goal

Two

To

identify

altemative

parking

and

transportation

options

that

wll

benefit

hospitality industry

employees

in

form

of

cost

reduction and

ease

of

access.

These

options

would

reduce demand on

city

facilities

by

said

employees

and offer

more

availability

tovisitors.

Goal

Three

To

increase

available

parking

areas,

through

moreefficient

uses

of

on-

street ( curbside

parking),

including angle parking

where

appropriate, ~

nd the

development

of

new

parking

facilities.

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8/15/2019 LTC 60-2002


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J

As

one

o f the

world'

s

largest

municipalities,

the

City

of

New

York

faces

constant

challenges

in

managing

its auto

traffic.

In the

early '

9 Os ,

seeking

to

improve

traffic

flow

by

making

parking

spaces

more

readily

avaDable ,

the

City

began

to

implement

a controlled

parking

systems

for

its

86,(

X1

on

a n d off-

treet

parking

s p a c e s .

A s

a

a rt

of

ths

process,

8 0

S c h l u m b e r g e r

DG4multi-

spaceparking

terminals

were

n s t a l l e d

t h r o u g h o u t the

metro area.

More

a v a i l a b l e

space

for

p a r k i n g

han

ith

c o n v e n t i o n a l

s i n g l e meters No

r e f u n d sfo

e a r l y

departure

T h e

elimination

o "

i g g y b a c k i n g " ,

motor ists

t a k i n g a d v a n l B g e

of

n u s e d 1 i m e

on

a

single

meter

M a x i m i z e d u p t i m e

du e

to

ig h

resistanceto

andal ism

a n d

i n c r e a s e d

r e 6 a b i l t y .

Also,

b a c k u p

multi-

space

unitscan

aintain

c o v e r a g e

if

n o t h e r unit

falsReduced

m a i n t e n a n c e

c o s t s

d ueto

fewer n u m b e rof

multi-

space u n i t s

a nd

hgh

r e l i a b i l i t y

o

c h l u m b e r g e r

t e r m i n a l s

Three

years

l a t e r

in

1997,

a

study

to

analyze

th e s u c c e s so

ts

o n t r o l l e d

parking

o p t i o n s

r e v e a l e d

t h a t

multi-

space

parking

e t e r s

c o n t r i b u t e d

to

12%

n c r e a s e

of

e v e n u e

over

that

o

s i n g l e - space

meters.

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factors

d r i v i n g

ths

revenu

g a i n

i n c l u d e d :


On

oard

wireless

c o m m u n i c a t i o n

t e c h n o l o g y

C e n t r

system

for

remote

control

and

m o n i t o r i n g

Solar

p a n e l s

for

cost-

free

sef-

p o w e r i n g

Placement

a d a p t a b i l i t y

The

h a l l e n g e :

To

r e a t e

a

le

and

cost-

e f f e c t i v e

multi-

p a c

s o l u t i o n

for

a

city

wth

h e

largest number

o f

p a r k i n g

s p a c e s

in

the

U

S

The

olution:

The

S c h l u m b e r g e r OGUne

Mti-

S p a c e

Parking

Terminal.The

esult

C e n t r a l i z e d

wireless

c o n n e c t i v i t y , remo

m o n i t o r i n g ,

cost-

ffective

solar-

p

o p e r a t i o n ,

and

8/15/2019 LTC 60-2002


A

Greater

Presence

in

the

B ig

Apple

In

1 9 9 9 ,

th e City

s i g n e d o m p e t i t i v e

bd

con

tractto

purchase

150

S c h l u m b e r g e r t e r m i n a l s

for on

and

off-

t r e e t

parking.

This

p u r c h a s e

b r i n g s theo t a l

number

oc h l u m b e r g e r

T e r m i n a l s

in

e w

Y o r k

City

to

45un its,

m a n a g i n g

more

t h a n

20,000

p a r k i n g

s p a c e s .

Forhi s new

bd

V C w a n t e d

a

ew

e n e r a t i o n

o

mult i -

s p a c e

t e r m i n a l s

to

m a na g e

both

on

and

off-

street

parking

wth

ertain

critical

r e q u i r e m e n t s ,

including:C e n t r a l i z e d c o m p u t e r monitoring for

individual controlo

Terminal

units

M i n i m a l

i n s t a l l a t i o n

efforts

Optional

solar

panelsaspower

s o u r c e

Highly

resistant

to

a n d a l i s m Long-

t e r m

r e l i a b i l i t y

E a s e

o

useo

u b l i c

Ine s p o n s e , S c h l u m b e r g e r

d e v e l o p e d

the

GUne

which

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even

b e y o n dtheCty

s

equirements.

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i r e l e s s

S o l u t i o n

The


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has

a

nique

o n b o a r d

2

ay

w i r e l e s s

c o m m u n i c a t i o n

t e c h n o l o g y . Ths

eature

allows

ea ch D G U n eto

maintain

remote

c o n n e c t i v i t y

with

a

entral

c o m p u t e r

s t a t i o n , sending

r e a l -

time

aarms

in

he e v e n t of t a m p e r i n g ,

maintenance

n e e d s , or

a

ull

cono m p a r t m e n t In

ddi-

tion,

the

cent ra l

station

can

a i s e

o

lowerparking

r a t e s

a u t o m a t i c a l l y

at

i n d i v i d u a l

DGUne t e r m i n a l sin

response

to

p e c i a l

events.

The

o f t w a r e

p a ck a g e

on

he

central

c o m p u t e r

gives

o m p l e t e

statistics

about

r e v e n u e

ande c h n i c a l

r e p o r t s .

R e x i b l e

Options

The

G U n e

is

he

only

p a r k i n g terminal

that

c o m b i n e s

a

olar

pan e l

powe

u p p l y

a n d two

wa y

rado

ommunication

to

a

central

Fo

d d i t i o n a l

in format ion.

please

contact

1

88-343-

5773

w w w .

s c h l u m b e r g e r .

com/

m a r t c a r

m O D O

S c h l u m b e r a e r

s e r v e r .

E a c h

u n i t c a n

bel a c e d

v i r t u a l l y

any-

w h e r e

in

theity.

As

a

c a s ein

o i n t ,

N e w

Y o r k '

s

e r m i n a l s

w e r e

s p e c i f i c a l l y

designed

to

meet

h e

Cty

se q u i r e m e n t s

for

a

s p e c i a l

mounting

that

a t t a c h e d

to

xisting

city

light

poles,

hus s a v i n g i n s t a l l a t i o n

time a n d e x p a n d i n g a v a i l a b l

p a r k i n g

spaces.

Userswll

aso

benefit

from

a

l e x i b l e c h o i c e of p a y m e n t W h i le

T e n n i

presently

accept

p a y m e n t

inhe

form

of

c o i n

and

p r e -

paymentcads,

a

mart

cad

p g r a d e

for

al

n i t s

is

approaching

i m p l e m e n t a t i o n . D e p e n d a b l e

S e c u r i t y

Construc ted

to

asily wthstand

the

t a x i n g

c o n d i t i o n s

o

an

r b a n

e n v i r o n m e n t ,


D G U n e

t e r m i n a l s

are

the

most

v a n d a l

resistan

in

he

industry

wth

h i g h -

s e c u r i t y

locks,

hielding,

and

e p a r a t e d

m o n e y and

a i n t e n a n c e c o m p a r t m e n t s .

O n -

b o a r d

w i r e l e s s

a l a r m s i n s t a n t l y notify

the

central

m o n i t o r i n g

s y s t e m of

any

break-

inor

a n d a l i s m . Cost

E f f e c t i v e

OperatioD

No

ther

p a r k i n g

s y s t e m

c a n

offe

the

axi-

mized

r e v e n u e s

realized t h r o u g h

th e

use

fS c h l u m b e r g e r

DGUne

Mlti-

p a c e

Parkng

e r m i n a l s .

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ea l -

time

wireles

m o n i t o r i n g

of


n e e d s ,

DGUne

has


th

h i g h e s t s t a n d a r d sin

he

n d u s t r y

fo r

r e f i a b i f l l y

and

uptime,

along

wth

the

lowest

operational

c o s t of any

multi-p a c e

parking

terminal.

About


S c h l u m b e r g e r is

aorld

leader

in

a r k i n g

t e c h n o l o g y .

With

more

han

85

00

nstalled

Pay &

i s p l a y

terminals

c o n t r o l f i n g

n e a r l y

2

illion

p a r k i n g

s p a c e s

w o r l d w i d e S c h l u m b e

p a r k i n g

s o l u t i o n s

have been

i m p l e m e n t e d in

a

ide

r a n g e

of

US

i t i e

f r o m A s p e n and Denver,

o l o r a d o

to

Hol lywood

8/15/2019 LTC 60-2002


CITY

OF

MIAMI

BEACH

PARKING

DEPARTMENT

MAYOR'S

BLUE

RIBBONTASK

FORCE ON

TOURISM

PARKING

SUB-COMMlII-

IEE

RA

TESIHOURS

OFOPERATIONIFINE

FORTWENTYMAJOR

U.

S .

CITIES

CMB

VS.

FLORIDA

CITmS

CMBVS.

U.S

CITIES

CMB

VS.

FLORIDA

CITIES

CITY

RATE (

URL

Y)

HOURS

OF

OPe FINE

MIAMI

BEACH $

1

00

9AM-

12

MID.

518MAM $

15

8AM-

2A M

518

CORAL.

GABLES$

1

00

9AM-

6PMI24HRS

518

FT.

LAUDERDALE $

1

50

24

HO U RS 518

H O L L Y W O O D , F L . $

10

8AM

12

MD

515

TAMPA $1

5

8AM-A M 511 C L E A R W A T E R ,

FL $

00

8AM -

lAM

15

CMB

VSU

C I T I E S (

PO

PULA

IO N

U N D E R

5001{ )

CTYA T E (

HRL

Y

HOURS

F O p ,

FINE

M O N T E R E Y ,

CA $

.

0

8 A M - 9PM

520

A U S I L I T O ,

CA $

2

0

4

HOURS

515

W E S T

H O L L Y W O O D ,

CA$

1

0

8 A M - 2AM 5 2 9 C O L U M B U S ,

OH $

.0 8AM - 9P M

515

A S A D E N A ,

CA $

1

0

H A M - 12

MID.

525

H I T E P L A I N S ,

N

Y $

1

0

6AM -

1 2

MID. 5 1 0

CMB

VS

S

I T I E S (

P O P U L A T I O N

OVER

0 0 1 { )CITY

RATE (

H R L

Y

O U R S

OF

OP

F I N E

N E W

YORK,

N

8/15/2019 LTC 60-2002


CTY

OF

MAM

BEACH

CITY OF

MIAMI

BEACH PARKINGDEPARTMENT

HOTEL

GUESTHANG

TAG

PROGRAMART

DECO DSTRICT -

ZONE

ONE

Dear Guest:

Welcome

to

Miam

Beach

It

is our

g o a l

to make

your

visitan

enjoyable

one. In

an

effort

to achieve

this

goa l .

the

City

ofMiami Beach

Pa rk ing

Deparunent

in

conjunct ion

wth

your

hotelier

ha s established

a

Hotel

Guest

Hang -T a g

P r o g r a m

for

your

parking

convenience.

The

Hotel

Guest

Hang-

tag

Prog ram

was

created

to enhance

your

parking options

throughout

your

stay.

We

hope

this

program

accommodates

your

parking

needs.

We

request

that

you

adhere

to

the rules

of the

program

in order

to

ensure

system-

wide

parking

a~

ilability

and

public

safety.

Hotel

Guest "

an,"

a, Rules:

o

Cost:

S 6 .

00

per

day (

plus

sales

t a X ) .

o

ours:

24

ou r

p e r d a y ( fi'

o m

12:1 P.M.

N o o n

to

1:

59

A

M)

o

lace

your

hang-

tag

on

y o u r

rear

view

m i l T o r

f a c i n g

out.

o

our

h a n g -

tag

is

alid

only

onthe

d a y ,

date,month,

and

y e a r

p u n c h e d .

oou

m u s t

place

a

n e w l y

p u n c h e d

hang-

ta g

daly

by

12:

1

P

M

oon

o

lease

park legally

in

hee s i g n a t e d f a c i l i t i e s

to

a v o i d having

your v e h i c l e c i t e d

and

om p o u n d e d .

o

R e m o v e

your

H a n g - T a g

w h e n

operating

y o u r

v e h i c l e .

oou r

H a n g -

tagis

honored

ahe

o l l o w i n g City

o

M i a m i

B e a c h

P a r k i n g

Faci l i t ies

within

Zone One.

Pease

refer

to

h e

locator

m a p on

the

e v e r s e

side.a r k i n 2 isl l o w e da

he

followintl

Ofl'-

t r e e t F.~

Uties

in

Zone

One

u n i c i p a l

L o t

No.

7C

o c a t e d

on

C o l l i n s Avenue and

6h

treet M u n i c i p a l L o t No.

2B

o c a t e d

on M e r i d i a n Avenue and

6h

treet

M u n i c i p a l LotNo.

12X

o c a t e d

on W a s h i n g t o n Avenue and

9h

treet M u n i c i p a l

LotNo.

13X

o c a t e d

on

W a s h i n g t o n

Avenue and

10hStreet M u n i c i p a l

L o t No.

17X

o c a t e d

on

o l l i n s A v e n u e and

13h

t r e e t

Parkin~is

llowed

a

he

f o l 1 o w i n t l

On-

S t r e e t

Farilities (

meters

onv)

inone

One

6th

S t r e e t between

Collins

Avenueanda s h i n g t o n

Avenue

9h

S t r e e t

between

Collins

Avenue

anda s h i n g t o n

Avenue

11h

S t r e e t between

CollinsAvenue

anda s h i n g t o n

Avenue

13h

Street

between

C o l l i n s

Avenue

and

a s h i n g t o n Avenue

Make \'

ur ,'

i s i t more

niovable

wth

h e s e

friendly

tps

o

e s i d e n t i a l

Pennit

P a r k i n g

is

s t r i c t l y

e n f o r c e d .

L o o k

fo

i g n s

o

o not

park

a

r o s s w a l k s .

fire

y d r a n t s ,

fire

lanes,bus

stops,

or

where

signs

a re

p o s t e d prohibit ing

parking.

o

l w a y s

park

in

he

i r e c t i o n o f t r a f t i c flow

on-

street

and

he ad

in

of-

s t r e e t .

o

ark

and

ride

the

E l e e t r o w a v e

olways

wear

y o u r

seat

b e l t

when

o p e r a t i n g

your v e h i c l e .

o

Don'

t

rink

and

Drive.

nd

if

ou

d o

drink.,

p l e a s e

h a v e a

d e s i g n a t e d

driver.

o

N e v e r

park

a

agged

p a r k i n g

meter.

If

you

e x p e r i e n c e

any

problems.

we

w a n t

to

ea r

from

you.

lease

cal

the

C i t y

ofM i ami Beach

P a r k i n g D e p a m n e n t

at ( 305)

673-

7S05

or

after

h o u r sa (

05)

673-

7000

ex.

844

o

6845

o

lease

write

to:

ity

of

i a m i B e a c h

Parking

D e p a r t m e n t W a s h i n g to n

A v e n u e ,

Suite

100

Miam

B e a c h .

F l o r i d a

3 3 1 3 9

We

hope

y o u r

stay

is

l e a s a n t

one.

Please

visit

us a g a i n

soon

The

it\.

o ~

iamB e a c h

is not

r e s p o n s i b l e

fo

os s

ord a m a g e

due

to

fre

h e f t .

bre a ka g e ,

or c o l l i s i o n . Art i c les

let

in"

h i c l e s at

owne~'

srisk

our

Hang-

Tag m u s t

be

d i s p l a y e d

a

al

imes

while

p a r k e d

in

a

ityof

M i a m i

B e a c h

P a r k i n g

Facili~..

rr,.

ou

an

been

c h a r g e d

more tban

56

3 9

pe

day (

n c l u d i n g

sales

ax

or

each

Hang

ag,

pease

8/15/2019 LTC 60-2002


CTY

OF

M

AM

BEACH

fQ

CITY OF

MIAMI

BEACH

PARKING

DEPARTMENT

HOTEL GUEST

HANG-TAG

PROGRAM

CONVENTION CENTER

DSTRICT -

ZONE

TWO

Dear

Guest:

Welcome

toMiam

Beach

It is

our

g o a l

to make

your

visit an

enjoyable

one. In

an effon to

achieve

this

goal.

he

City

ofMiami

Beach

Pa rk ing

Department

in

c o n j \ l c t i o n

with

your

hotelier

has established

a

Hotel Guest

Hang-

Tag

Prog ram

for

your

parking

convenience.

The

Hotel

Guest

Hang -tag

Pr o g r a m

was created

to enhance

your

park ing

options

throughout your

stay.

We

hope

this

progrmn

accommodates

your

parking

needs.

We

request

that

you

adhere

to

the roles

of

the

program

in order

to

ensure

system-

wide

parking

availability

and

public safety.

Hotel Guest

Hanl-

T.,

Rules:

o

Cost:

56.

00per

day (lus

s a l e s

tax.

o

o u r s : 24

hour

p e r d a y ( from

12:

0 1 P

M.

Noon

to159

A

M)

o

l a c e

your

hang-

tag

on

your

rear

v i e w

m i r r o r

fac ing

out.

oo u r

h a n g -

tagisalid

only

on

th e

day.

date.

m o n t h .

n d

year

punched.

o

o u

m u s t p l a c e

a

n e w l y

p u n c h e d

h a n g -

tag

daily

by

2:

01

P

Mo o no

Please

park

legally

inhe

e s i g n a t e d

facilities

to avod

having your v e h i c l e

cited

and

or

m p o u n d e d .

o

R e m o v e

your

H a n g -

T a g when

p e r a t i n g

your

vehicle.

o

o u r

Hang-

tag

is

onored

aheo l l o w i n g Cty

of

i a m i B e a c h

Parking

F a c i l i t i e s

w i t h i n Z o n e

Two.l e a s e

refer

to

the

o c a t o r

map

on

he reverse

sde . .

a r k i n l

is

llowed

a

he

o l l o w i n e

O f f - Street

F a c i l i t i e s

in

one

Two: M u n i c i p a l

Parking.

ot

6B

o c a t e d

on

Collins

A v e n u e and

21reet

P a r k i n e

is

a l l o w e da

he

f o l l o w i n e Ontreet

F a c i l it i e s (

meterson

Iv

n

one

T w o :

21s

Street east

o

ollins A v e n u e nnd

t r e e t

e a s to

Collins

Avenue

M i a m i

Beach

D r i v e

between

21st Street

and2 n d

S t r e e t .

Make

you

i s i t

more

en

yable

with

these

f r i e n d l y

tips:o

R e s i d e n t i a l

P e n n i t P a r k i n g

is

t r i c t l y

enforced.

L o o k

for

S i g n s

o

o

not

park

a

c r o s s w a l k s .

fre

hydrants,

f i re

lanes,bus

s t o p s ,

or

where

i g n s

areosted

p r o h i b i t i n g parking. .

o

l w a y s p a r k in

the

d i r e c t i o n

of

r a f f i c

flow

on-stree

an d

head

in

off-

treet.o

ark

and

ide

the

E l e c t r o w a v e

o

l w a y s

wear

your

seat belt w h e n

o p e r a t i n g

y o u r

vehicle.

o

on'

t

Drink

and

D r i v e .

And

if

o u

d o

drink,

lease

have

a

d e s i g n a t e d driver.

o

ever

park

t aa g g e d

p a r k i n g

meter.

If

you

e x p e r i e n c e

any

p a r k i n g

p r o b l e m (

s).

we

ant

to

hea

ro m

you .

Please

calthe

City

of

M i a m i

B e a c h

Parking

D e p a r t m e n t

a (

05)

67~

505

oate

hours

a (

05)

673-

7000,

ex. ~

844

or

6845

or

l e a s e w r i t e

to

ty

o

i am i

B e a c h

P a r k i n g

D e p a r t m e n t

1130

W a s h i o p o n

A v e n u ~ Suite

100

i a m i

B e a c h ,

Forida

3 1 3 9 We

h o p e

your

stay

is

a

l e a s a n t

one

l e a s e

vst

us

g a i n

s o o n

The

C i t y

o

i a m i

B e a c his

not

r e s p o n s i b l e

foro s s

o

a m a g e

due

to

re

theft,

r e a k a g e .

or

c o l l i s i o n .

A r t i c l e slet

in

ehicles

a

wner '

s

isk.

Your

Hang-

Tag

must

be

displayed

aal

t i m e s

while

p a r k e d

ina

ty

of

M i a m i

B e a c h

Parking

Fadlit)'.

lfyou

have

been

c h a r g e d

m o r e than

56.

9 per

day

n c l u d i n g

s a l e s

ax

oreach

Hang

T a g , p l e a s e

c o n t a c t

the

City

ofMam

8/15/2019 LTC 60-2002


CTY

OF

M

AM

1

E A C H

fa

IT Y

OFIAMI

BEACH

PARKNG

D E P A R T M E N T

HOTEL

GUEST

A N G ' :

TAG

PROGRAM CONVENTION CENTER DISTRICT -ZONE

TWO

Dear

Guest:e l c o m e

to

ami

B e a c h It

is

our

g o a l

to

a ke

your

visit

an

n j o y a b l e

o n e .

In

an

f f o n

to

c h i e v e

this

goal .

the

C i t y

o

iami

Beach

Parking

e p a r t m e n t

in

o n j u n c t i o n

with

your

o t e l i e r

has

s t a b l i s h e daotel

Guest H a n g -

Tag

P r o g r a m

for

your

parkng

c o n v e n i e n c e .

TheHotel

Guest

H a n g -tag

r o g r a m was

r e a t e d

to

n h a n c e

yourparking

options

t h r o u g h o u t your

stay .

We

hope

ths

pogram

c c o m m o d a t e s

your

parking

n e e d s .

We

e q u e s t

that

you

d h e r e

tothe

r o l e s of

the

r o g r a m

in

r d e r

to

ensure

system-

wide

parking

v a i l a b i l i t y

and

public

safety.

Hotel

Gues t

Hanl-

Tal

R u l e s :

o

Cost: $

6.

00

per

day (

p l u s

sales

tax).

o

o u r s :

24 h o u r

p e r

day(

ro m

12 :

01

P.

M

oonto1 :

59

A

M)o

ace

your

hang-

ta g

on

your

rear

v i e w

mirror

f a c i n g

out.

o

Y o u r

h a n g -

tag

is

valid

ony

on

the

day.

date.

o n t h ,

and

year

p u n c h e d .o

You

m u s t

p l a c e a

newly

p u n c h e d

hang-

tag

daily

by

12:

01

P

.

Noon

olease

park

egal lyin

the

d e s i g n a t e d

facilities

tovoid h a v i n g

your

vehicle cited

andlor

i m p o u n d e d .

o

e m o v e

y o u r

H a n g -

Tag

h e n

o p e r a t i n g

your

e h i c l e .

oour Hang-

tag

is

onoreda

he

following

City

of M i a m i Beach

P a r k i n g

F a c i l i t i e s w i t h i n

Zone

Two.

Please

r e f e r

to

he

l o c a t o r

mapontheeverse s i d e . .Parkin~

is

allowed

a

he f o l l o w i n ,

Of-

t r e e t

Faci l i t ies

in

on e

Two:

Munic ipa l P a r k i n g

Lot

B.

l o c a t e d

on

o l l i n s

Avenue

and

21

treet

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l l o w e d

attheo l l o w i n e

O n-

Street

Facilities (

m e t e r s

onv)

in

o n e

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21

street

east

o

o l l i n s Avenue

22nd

S t r e e t east

oollins

A v e n u e Miam

B e a c h

D r i v e

b e t w e e n 21st

Street

a nd

2 2 n d

Street.

Make

vour

i s i t

more

eno

able

with

these

f r i e n d l y

tips:o


P e n n i t Parkng

is

strictly

e n f o r c e d .

Look

for

Signs

oDo

not

park

arosswalks .

fire

h y d r a n t s .

fire

a n e s .

u s s t o p s ,o

h e r e

signs

are

p o s t e d

p r o h i b i t i n g

p a r k i n g . .

o

l w a y s park

in

th e

d i r e c t i o n

of

raffic

flow

on

s t r e e t

and

head

in

off-treet.

o

Park

and

ride

th e E l e c t r o w a v e

o

A lw a ys

wear your seat

b e l t

when

o p e r a t i n g

your

v e h i c l e .

oo n '

t

rink

a n d

Drive.

And

if

o u

dorink,

lease

h a v ea

esignated

d r i v e r .

oever

p a r k

a

a

a g g e d

p a r k i n g

meter.

If

you

x p e r i e n c e any

p a r k i n g

p r o b l e m (

s

e

want

to

e a r

from

you. lease call

the City

of

M i a m i

B e a c h P a r k i n g

D e p a r t m e n t

at (

305)

67~

505o

ate

hours

a (

305)

673-7000

ext. ~

844

o

8 45

o r p l e a s e

wite

to

Cty

o

i a m i

Be a c h

Parking

D e p a r t m e n t

1130

W a s h i n g t o n

Avenue,Suite

10 0 Miami

Beach

l o r i d a

3 3 1 3 9

We

hope

your

s t a y

isa

leasant

one.

Pease vst

us

g a i n

soon

T he

Cty

f

Miami

B e a c h

isot

r e s p o n s i b l e for

loss

r d a m a c e

due

to

tire

h e f t ,

b r e a k a g e ,

or

o l l i s i o n .

Articles

let

in

ehicles

at

o w n e r '

s

isk.

Your

Hang-

Tag

must

be

displayed

a

al

t i m e s

while

parked ina

ty

of

M i a m i

B e a c h

Parking

Fadlity.

If~

ou

a v e been

c h a r g e d

m o r e

than

56.

9

per

day

n c l u d i n g s a l e s

ax

or

each

H a n g -

Tag.

le ase

contad

th e C i t y

o

8/15/2019 LTC 60-2002


CTY

OF

MAM

BEACH

lQ

CITY

OF

MIAMI

BEACH

PARKING

DEPARTMENT

HOTEL

GUEST

HANG-TAG

PROGRAM

OCEAN

TERRACElNORTH BEACH

DISTRICT -

ZONEFOUR

Dear Guest:

Welcome

to

Miam Beach

It

is our

g o a l

to

make

your

visit'

an

enjoyable

one.

In an effonto

achieve

this

goal ,

the

City

of

Miami Beach

Park ing

Deparunent

in

conjunct ion

wth

your

hotelier

has

established

a

Hotel Guest

Hang-

T a g P r og ra m

for

your parking

convenience. The

Hotel

Guest

H a n g -tag

Program

was

created

to

enhance

your

parking options

throughout

your stay.

We

hope

this

program

accommodates.

your

parking

needs.

We

request

that

you

adhere

to

the

rules

of

the

program

in

order

to ensure

system-

wide

park ing ava i lab i li ty

and

public

safety.

Hotel

Guest

Hane-

T a 2

Rules:

o

Cost:

56.

00

per

day (lus

s a l e s tax.

o

H o u r s :24

hour

p e r d a y (

from12:

0 1

P

M. Noon

to1

59

A

M)

o

l a c e

your

hang-

tag

on

your

rear

view

m i r r o r

f ac ing

out.

o

o u r

h a n g -

tag

is

alid

only

on

th e

day,date,

month,

n d

yearpunched.

o

o u

m u s t

p l a c e

a

n e w l y punched

h a n g - tag

dailyby

2:

01

P

M

o o n .o

lease

park

legallyin

he

designated

f a c i l i t i e s

to

avoid

h a v i n g your

vehicle

citedndlor

i m p o u n d e d .

o

R e m o v e

your

H a n g -

T a g

whenp e r a t i n g

your

vehicle.

o

o u r Hang-

tag

is

onored

a

he

o l l o w i n g

Cty

o

i a m i B e a c h

Parking

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w i t h i n

Z o n e

Four.l e a s e

refer

tothe

o c a t o r m a p

on

he

reverse

sde

a r k i n 2

is

l lowed

a

he

o l l o w i n 2

O f f -

Street F a c i l i t i e sinone

our :

M u n i c i p a l

Park ing

Lo9B

o c a t e d

o n Collins

A v e n u e

a nd

72nd

S t r e e t Municipal

Parking

Lo

9F

o c a t e d

on

75tht r e e t

and

ollins

A v e n u e

M u n i c i p a l Park ing

Lo

26D

o c a t e d

on

Collins

A v e n u e

and

83rd

S t r e e t

M u n i c i p a l

Park ing

Lo

S X ,

located

on B o n i t a

Drive

nd 71stStreet

Parkin,

is

l l o w e d

a

he

followine

O

treet F a c i l i t i e s ( m e t e r s o n l v \

in

on e

F o u r :

O c e a n

T e r r a c e

b e t w e e n

73rdand75th

Street;

and

73d74h.,

and

75th

Street

between

Colins

v e n u e and

Ocean T e r r a c e .

M a k e

you

vsit

more

e n i o v a b l e

with

thesefriendly

tips:

o


P e n n i t

P a r k i n g

is

t r i c t l y

enforced.

Look

fo

i g n s ,o

o

not

park

a

c r o s s w a l k s ,

fire

h y d r a n t s ,

fre

lanes,

b u s

stops,

or

h e r e s i g n s

ae

o s t e d p r o h i b i t i n g p a r k i n g .

o

A l w a y s

parkin

h e

d i r e c t i o n

of

t r a f f i c

flow

on-~

t

ndhead

in

off-

treet.

o

ark

and ride

thel e c t r o w a v e

o

A l w a y s

wear

y o u r

seat

belt

when o p e r a t i n g

y o u r

v e h i c l e .

o

Don'

t

rink

an d

Drive.

And

if

you

do

r i n k ,

p l e a s e

havea

e s i g n a t e d

d r i v e r .

o

ever

parka

a

a g g e d

p a r k i n g

meter.

If

you

e x p e r i e n c e

any

parking

p r o b l e m (

s),

e

w a n ttoear

from

you

l e a s e

call

the

Ctyof

M i a m i

B e a c h

P a r k i n g

D e p a n m e n t

a (

05)

673-

5 0 5o

ter

hoursa (

305

73

000,

ext.

844

o

6845

or

lease

write

to:C i t y

o

i am i

Beach

P a r k i n g

D e p a r t m e n t

1130

W a s h i n g t o n

A v e n u e ,

Suite

1 0 0

Mami Beach,

l o r i d a 3 3 1 3 9

W

o p e your

stay

is

l e a s a n t one.

P lease

vst

s

agan

soonThe

C A t y

o\

Uam

B e a c his

not

r a p o n s i b l e

or

lossor

damage

due

to

tire.

heR.

r e a k a g e ,

or

c o l l i s i o n .

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left

iD

bicles

a

WIer'

s

isle.

ourHanl :-

Tag

must

b

d i s p l a y t d

at

all

times

while

p a r l r r d

inI

Cityof ~

iam

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P a r k i n g

Facli~.

Ir

ou

han

un

c h a l l e d

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t h a n

56.

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n C l U d i n g

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aX S for

cach

a n g -

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l c a s e contact

thc

l t y o f M i a m i

Btach

Parking

8/15/2019 LTC 60-2002


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8/15/2019 LTC 60-2002


Miam

Beach

Coordinated

Wayfinding

and

Identity

System

The

City

of

Miam Beach,

the

Miami

Beach

Visitor

and

Convention Burea~

and

stakeholders

representing

major

attractions

and

facilities

th roughout

MiamBeach have

partnered

to

create

a

wayfinding

and

identity

system

for

the

city.

This

wayfinding

system

will be

designed

to

project

a

consistent

image

for the

city;

ease

vehicular

congest ion ;

promote

walking

and

mass

transit;

and

be

sustainable

as

well

as

expandable.

Goals

Create

aconsistent

wayfinding

and

identity

system

across a

range

of

s ign

and

publication

mediums.

Create

a

wayfinding system

that

focuses

on

direct ing

to

m a j o r

park ing garages

and

destinations.

To

improve

wayf ind ing

and

visitor

information

onevents

in the

city.

To establish

way fmding

links to

city

bike and

pedestr ian

trails.

To

promote

MiamBeach' s

cultural

and

arts

identity.

Establish

ongo ing

administration

and

maintenance of the

system.

The

Concept

The

Miam

Beach

Coordinated

W ayf ind ing

and

Identity System

consists of

three

major

components:

1

estinatioD

W a y f iD d i n g

S y s t em s -

Thso l l e c t i o n

oateways,

a y f i n d i n g

signs

and

arrival

signsdirects

v i s i t o r s

ande s i d e n t s

to

mao

e s t i n a t i o n s

around

Miami

B e a c h ,

and

adjacent

parking

g a r a g e s . The f o c u s

of

ths

y s t e m

is

n c o u r a g i n g

v i s i t o r s

to

ark

their

cars.

Some

o m p o n e n t s

that

m a k e

up

ths

ystem

i n c l u d e :

Cty

ga teways

Dstrict

D i r e c t i o n a l

Signs

tha

ncudes

i n f o r m a t i o n

l e a t i i n g

toaor

garages.

Destination

d i r e c t i o n a l

signs

thatdirects

v i s i t o r s

toutura

a t t r a c t i o n s ,

public

beach,

shopping

d i s t r i c t s ,

and

mao

o v e r n m e n t

b u i l d i n g

with

the

djacent

park ing

facility.

Simple

p e d e s t r i a n

s i g n s

in

the

i ghest

density

b l o c k s

o

iami

B e a c h ,

and

along

Collins

Avenue.

o n s i s t e n t

andreative

A r r i v a l

signs

m a r k i n g

then t r a n c e

to

arking

f a c i l i t i e s

and

major

cuturai n s t i t u t i o n s

in

iami

Beach.

o n s i s t e n t , s i m p l e city

mapsv a i l a b l e

avery

parking

f a c i l i t y

in

a n d o u t

o

iosk

fom

e s t i n a t i o n s willbes t a b l i s h e d

b a s e d

on

pecific

c r i t e r i a

and

e v i e w e d

by

a

teering

c o m m i t t e e .

See

Sgnr i t e r i a

fo

urther

review.

2

S p e c i a l

Event

signs,

maps

and

p u b l i c a t i o n s -

h is system

isr i e n t e d

a r o u n d

the

large

sca le events

ando n v e n t i o n

c e n t e r

shows

tha

r i n g

millions

of

eople

into

M i a m i

B e a c h

each

y e a r .

S o m e

o

he

c o m p o n e n t s

that

make

up

hs

s y s t e m

include:

A

anner

program

o r i e n t e d

around large-

scale

evens,

major

m u s e u m

shows,

and

p e r f o r m a n c e s .

T h i s

system

is

a l r e a d y

in

lace)

Mam

Beach

o o r d i n a t e d

W a y f in d i n g

and

8/15/2019 LTC 60-2002


Tempora r y

s i gns

and

barricades

oriented around

event

wayf inding.

A

city

process

for

event

permitt ing

oriented

to include

s igns

and

banners.

Simple

bus

shelter

and

handout

maps

oriented

around

specia l

events, and

information

inserted

into -other

publicat ions. . . . .____

n_----------------

3

e i g h b o r h o o d

Signage

P r o g r a m -

This

simple

s y s t e m

is

riented

towards

theHunique- -d e n t i t i e s

o

each


while

c r e a t i n g

a

coherent

s t r e e t s c a p e

i d e n t i t y

for

Miami

B e a c h .

The

f o c u s

of

ths

y s t e m

is

ao m b i n a t i o n

o

nique

e i g h b o r h o o d e l e m e n t s

with

s i m p l e ~

d

a s y _

to

u p l i c a t e

signs.

These

e l e m e n t s

can

be fit

toa t c h

the

e e d s

of

each

individual

n e i g h b o r h o o d

iniami

Beach.

o m p o n e n t s

include:

t a n d a r d s

and

n i t i a t i v e s

for

unique


gateways

S t a n d a r d s

fo


banners .

S t r e e tsgn

r o g r a m

wth


identity

I n t e r s t a t e

and

parkng

trailblazers.

Municipal

B e a c h

and

e c r e a t i o n a l

area

identity

s y s t e m tied

into

the

icycle/

e d e s t r i a n

tral

u r r e n t l y

beng

developed.

e g u l a t o r y

sgn

standards.

R e s p o n s i b i l i ti e s .

TheCty

a na g e r

a s s i g n e d

the

lanning

D e p a r t m e n t to

ake

lead respo~

i b i l i t y :

o r - '

tlie

l a n n i n g

and

e s i g n

of

the

Coordinated

W a y f i n d i n g

anddentity

S y s t e m .

A

teering

C o m m i t t e e

is

m a d e

up

of

the

ollowing

d e p a r t m e n t s

and

s t a k e h o l d e r

g r o u p s :

C i t yo

iami

Beach

Panning

D e p a r t m e n t

C i t yo

iami

Beach

Parking

D e p a r t m e n t

C i t y

o

iami

Beach

o n v e n t i o n

C e n t e r

C i t yo

iami

BeachV i s i t o r

andonvention

B u r e a u

C i t yo

iami

Beach

Public

Works

D e p a r t m e n t

Mami-

Dade

County Public

Works

D e p a r t m e n t

Florida

D e p a r t m e n t

o

r a n s p o r t a t i o n D i s t r i c tV

Traffic

Operat ions

Division

Miam

Beach

Coordinated

W a y f i n d i n g

and

dentity

8/15/2019 LTC 60-2002


City

of

Miam

Beach

Application

for

Approval

of

a

S i g n a g e

District

From

the

F]orida

Department.

ofTransportation

The

City

of

Miam

Beach

seeks

approva l

for the

development

of

a

signing

district

within

it's

city

limts,

and

have

the

ability

to

develop

a

unique

sign

design

wthin

the

boundaries

established

by

the Florida

Depar tment

of

Transportat ion.

Key

Terms

AThe

Sign

Dstrict

Sign

districts

are

confined

to

one

municipality

and

administered

by

a

single governmenta l

sponsor.

Inside

that district the

government entity

has

the

approval

to

design,

develop

criteria,

construct,

own

and

act ively

manage wayfinding

signs

onlocal

and

stateroads

within

the

district

with

approval responsibility

from

the

Florida

D e p a r t m e n t

of

Transportat ion.

B.

WayfiDding

Wayfinding

Signing

is

a

systemat ic

network ofdirectional

s igns

to

gu ide

the

traveling

public

from

major highway

gateways

to

key

civic,

cultwal,

visitor

and recreational

and

commercial

destinations

wthina

speci f ied

S ign ing

Dstrict.

In

developing

the

Sign

Dstrict

The

City

ofMiam

Beach

seeks

approval

frOm the Florida

D epar tment

o f T r a n s p o r t a t i o n F D O T )

in

the

following

areas:

Preliminary

Planning

Approval

Mission

Statement

Par t i c ipa t ing

Stakeholder

Groups

Destination

Criteria

D e s i g n

Approval

Proto type

Sign

D e s i g n

and Fabrication Intent

Guidelines

Sign

Route,

Location,

and

Management Approval

Sign

planning

and

location

Ongo ing

maintenance

and

m J U J a g e m e n t

program

If

the

City

of

Miami Beach

achieves

these

objectives

to

the

satisfaction

of

the

FDOT,

the

City

shall

be issued

a letter

of

approval

to

proceed

with

the installation

of

signs.

Mission

Statement

The

City

of

Miam

Beach

willcreate

amssionstatement

outlining

the

g o a l s

ofthe

program,

he

major groups

involved,

and the

elements

that

will

make

up

the

system.

Participating

Stakeholder

Groups

The

City

of

Miam

Beach

will

initially

fonn

a

group

of

stakeholders,

consist ing

of

representation

of

interests

that

could

be

involved

in

the

Signing

Dstrict.

These

8/15/2019 LTC 60-2002


stakeholders

will

be involved

in

the

approval

process

at

every

step

in

development

of

the

system.

Destination

Criteria

The

City

of

Miam

Beach

will

utilize

a

stakeholder

task force to

create a

set of

criteria

for

the selection of

destinations.

This

criteria

will be used

to

create

a

list

of

included

destinations

and be used

in

judging

the

inclusion ofnew

destinations.

After

receiving

approval

from the Florida

Depar tment

of

Transpor ta t ion

for

the

first

three

steps

of

prel iminary

planning

the

City

of

Miami

Beach would like

to seek

app rova l

for

a

Prototype

Sign

Des i g n

and

Fabrication

Intent

Document.

Prototype

Sign

D es i gn

and

Fabrication

In.

ent

Document.

Prototype

S ig n D e s ig n -

The

prototype

s ign

design

is

a

design

document

outlining

these

standards:

Si gn

Panel

Size,

Color,

and

Material

Lettering

Type,

Size,

Color,

Material

and

Reflectivity

Any

Additional

L o g o s

or

Symbols

Sign

Panel

Height

from the

Pavement

Sign

Pole

Color and

Material

Sign

Foundation

Detail

In

developing

a

Sign

D e s i g n

the

city

of

MiamBeach would liketo adhere to

Sign

Dstrict

design

standards

currently

used

in

most

U.

S .

States

and the

Dstrict

of

Columbia

including:

Pennsylvania,

New

York,

Maryland,

W a s h i n g t o n

D.

C.,

New

Jersey,

Tennessee,

Delaware, and

Virginia. (

See

Attached

Examples) .

These

standards

include

the

following:

Sip

Panels

Size, Color,

and

Material

Sign

Panel

shall

be

of

a

color ofno

less than

60%

in

o n t r a s t to

the

o r e g r o u n d

sign

e t t e r i n g

and

a r r o w s .

Sign

panels shall

have

b e v e l e d

e d g e s .

Sign

Panels

shal

meetst a n d a r d s for

wnd

loads.

e t t e r i n g

Size,

Coor,

a t e r i a l ,

and

R e f l e c t i v i t y

Sign

letters s h a l l

be

a l e a s t

3

in

eight.

Sign l e t t e r s shall

be

m a d e

o

e f l e c t i v e m a t e r i a l with

ao l o r c o n t r a s t

o

at

l e a s t

6 0 0 1 c .

o

he

b a c k g r o u n d

s u r fa ce .

Sign

Panel H e i g h tfrom

the

P a v e m e n t

Sign

P a n e l

s h a l l be a

east

7-

0ro m

thea v e m e n t

Sgn

o le

shal

not

o b s t r u c t

a

p e d e s t r i a n

rgh

o

way.

Sgn

o u n d a t i o n Detail Sign

f o u n d a t i o n s

shall

meet

wth

8/15/2019 LTC 60-2002


After

approval

ofa

prototype

sign design

The

City

of

Miami

Beach

will

seek

app rova l

for

s ign

routes,

fInal

s ign

locations

an

ongo ing

maintenance and

management

plan.

With

the

approva l

of

these

standards

the

City

of

MiamBeach will have

approva l

for the

full

Sign

Dstrict

and

installation

of

signs.

Sign

Locations

Approva l

must

be made

for

a

conceptua l

route

plan

from

the

city

edge

to the

destination. .

Approva l

for

the location of

each

sign

in state

road

r i g h t -o f-

ways.

Management

andMaintenance Plan

System

for

rep lacement

or

removal

of

signs.

System

for

ongo ing

c leaning

and

upkeep

of

signs.

Sign

for

ongo ing

planning

and

system

expansion

8/15/2019 LTC 60-2002


Newark

New

Jeney

Destination

Directional

Signs

Details

Panel

Colors -

Blue,

brick red wtha

silver border

and rule

Panel

Width -

40"

anel

Height -8

from

thea v e m e n t

Pole

Coor -

Black

ettering

Color:-

Reflective

gray

Arow

Color -

Reflective

orange F o u n d a t i o n Fotter -

J

8/15/2019 LTC 60-2002


Philadelphia,Pennsylvania

District

Directional

Sign

Destination

Drectional

Sign

Bolt

Break-

Away

Detail

DetaUs

Panel

Colors -

Blue,

brick

red

Panel

Width -

40"

anel

Height -8 -

from

the

p a v e m e n t

Poe

Color -

Whte

L e t t e r i n g

Color -

e f l e c t i v e

gray

Arrow

Coor -

e f l e c t i v e O r a n g e

Foundat ion

8/15/2019 LTC 60-2002


Lane

aster,

Pennsy lvan ia

Directional

Signs,

Front and Back

DetaUs

Panel

Colors -

Blue/Green

withred

highl ights

Panel Width -

40"

Panel

Height -8

from

the

a v e m e n t

Pole C olor -

Light

Gray LetteringColor -

Reflective

White

ArowColor -

Reflective

White

F o u n d a t i o n

Footer -

l a s t i c

c o m p o s i t e

ina

8/15/2019 LTC 60-2002


lo.

Directional

Signs

Details

Panel

Colors -

Blue,

for

both

pedestrian

and

vehicular

signs

Panel

Width -

40"

anel

Height -

8

rom

thea v e m e n t

Pole

Color -

lack

Lettering

Color -

Reflective

White

ArowColor -

Reflective

White F o u n d a t i o n

Footer -

l a s t i c c o m p o s i t e

ina

8/15/2019 LTC 60-2002


TAX:

CAB

LOCATI:

ON C:

TY

mDE

Below

you

wll

find

an

updated

listwth

the

locations

of

existing

taxi

stands

and

the

amount

of

vehcles

authorized

at

that

location

ADDRESS LOCATION # OF

CABS

000

BLK

COLLINS

B E H I N D J O E '

S

TONE

CRA BS

6

10 0

BLK2ndSTCROSS

F R O M

MARRIOT

HOTEL

1

00

BLK

C O L L I N S

WEST

S I D E

OFT R E E T

1

00

BLK

O C E A N

DR

E X T

TOC E A N

FRONT

2

U D I T OR I U M

1000

B L K -

A L T O N

RD

E X TTOLD

O A T S

M A R K E T4

00

BLK

12th

ST

NEXT

TOR I V A T E

PARKING 1LOT 00BLK-

L I N C O L N

RD.

N E X T

TO

C K E R D2

1200

BLK-

LINCOLNRD. NEXT

TO

FIRST U N I O N BANK

4

0 0

BLXlltJ2S'

1 .

C R O S S ' R O M

P O L I C E

2

E P A R D I E l f t '

1600

BLK

W A S H I N G T O N

AVE

EXT TO BANK OF

AMERICA

3

400

B L K -

1? ST

C R O S S

F R O M

T

O

PA

2

1 6 0 0

B L K -

E R I D I A N

CT.BEHIND

BURDINES

1680

BLK-

M E R I D I A N

AVE.

IN

RONT

O

E D I C A L

1

U I L D I N G

1 1 0 0

B L K -

19th

ST

NEXT

TO

OLD

P U B L I X

1

1900

BLX-

HES

1

AVE.

HEX'

l'

l

eL

ARD

ACROSS

8/15/2019 LTC 60-2002


100

B L K -

38 l ;

o

ST

E A R

THE

A R I B B E A N

HOTEL

2

2 0 0

BLK

40h

ST.

CROSS

F R O M

THE

A M A D A

IN N

00

BLK";2nd

ST.

SOUTH

OF

DAYS

IN N

1

000

BLK-

PRARE

AVE.

NEXT TO

CVS P H A R M A C Y

3

4100

BU-

SHER ID AN AVE .

N E X T

ro

UNKIN

OONJ

ZS243aST &

ALTON

RDT

M O U N T S I N A I '

HOSPTAL- 2

NEXT

TO

A R K I N G

GA RA GE

4400

BLK- COL L I NS

AVE.

NEXT

TO

FOUNTAINBLEU

HOTEL

13500 BLK- COLLINS

AVE

NEXT

T O

THE D E N

ROCHOTEL

3

4 8 0 0

BLK-

C O L L I N S

AV E

A C R O S S

FROM

THE

WYNDHAM

7

R E S O R T 100

L(-

65

S1.E J a '

ro

V

ACAft'

LOJ

2

00

B L K -

6 7 l ;

o '

ST.

A C R O S S

F R O M

R A D I S S O N

H O T E L

4

800

BLK

H A R D I N G

AVE.

WEST

SDEOF

UBLIX

1

100

BL(-

69

treet Next

to .

DenDY'

IIl'r J c :

i.

g

3

Lot

200

BLK

87h

STC R O S S

F R O M

D E Z E R L A N D

3

O T E L

7100

BLK

ue v

Versaille

Across

From

N o r m a n d y

8/15/2019 LTC 60-2002


8/15/2019 LTC 60-2002


Summary

of

changes proposed

from

initial incentive

program

and

thenew

proposed

expanded

incentives

program .

The Film &

Video

P r og r a m

c h a n g e s :

Expanded

to include

print

Minimum

qual i f iers

eliminated

1

reebeach

access

pass

o f f e r e d

al

poice

d m i n i s t r a t iv e

fees

waived

Ths

r o g r a m

shal b e n e f i t

a

o re

of

our clients -

thus

l l o w i n g

us

to

p r o m o t e

t h i s

to

alour

clients.

o n v e n t i o n

Center

Parking

changes

E x p a n d e dton c l u d e

al

ermtted

productions

Inc ludes

u s a g e for

base

c a mp and

crew

parking

P r o g r a m

c a n

be

u t i l i z e d

by

ore

clients,

even

ncluding

several

clients

using

ths

r o g r a m

on

the

s a m e

day

Ths

r o g r a m

shal

benefit

m o r eo

our

c l i e n t s -

and

s h a l l

be

b le

toffer

ths

r o g r a m

to

everal

cens

s i m u l t a n e o u s l y

Beach

Access

program:

x p a n d e d

ton c l u d e

an

dditional

month

PCRV

program

Rates

reduced ($

5

reduced

to $

50 $

75

e d u c e d

to$

00)

Thsmakes

the

program

more

attractive,

more

user

f r i e n d l y and

emphasizes the a b i l i t y

of

he v e h i c l e s

to

e

able

to

oad

unload

aotels. S c o u t i n g

p r o g r a m

R a t e s

r e d u c e d (

f r o m $75

to $

8/15/2019 LTC 60-2002


MIAMI

BEACH

FILM &

PRINT

DVISION

PRODUCTION

INCENTIVES

PROGRAM

TheFilm&

Print

Dvision

of

Miam

Beachoffers

the

following

incentivesto

productions

shooting

in

Miam

Beach.

To

participate

in

this

incentive

program

you

will

need to

contact

our

officeto

apply.

Pease

contact us

at

305/673-07 0

or

eml

us

al e x i s e d w a r d s @ c i

m i a m i -

b e a c h .

fI.

s.

O

isitoue b s i t e

a

ww

i.

m i a m i -

beach .

fI.

s

FLM

DEO&

STILL

PHOTOGRAPHY

I N C E N n V E

These

n c e n t i v e s

are

available

to

Fm

elevision

a n d

P h o t o g r a p h y

p r o d u c t i o n s

in

iam

Beach: &

One

b e a c h

access

pass

fo

e h i c le s (

pe r

p r o d u c t i o n j p e r

day)

at

no

cos

l

poice

a d m i n i s t r a t i v e

ees

waived

B E A C H

ACCESS

When

ar o d u c t i o n

requires

more

han

one

beach

a c c e s s

pass

each

day-

he

costs

s h a l l

be

educed

by

500&

between

June

and

c t o b e r .

NOTE

Beach

access

for

p r o d u c t i o n

v e h i c l e s

requires

an

off-

duty ofRcer

to

e

on

ste

th

a

roduct ion.

S C O U T I N G

PERMITS

T e m p o r a r y

s c o u t i n g

p e r m i t s

a l l o w

cars

to

park

at

legal

metered

p a r k i n g

a

n

ost

andwthn

c o m m e r c i a l

loadng

zones (

wthn

posted

m a x i m u m

times).

c o u t i n g

permits

ae

imited

inme(ypically

not

for

more

than

one

day),

and

ae$

5.

0pe

ay.

S c o u t i n g

Permts

h a l l

be

ssued ahe

drection

o

he

Flm&

rint

O f f i c e .

C O N V E N T I O N

C E N T E R

P A R K I N G

When

no

in

use

or

a

C o n v e n t i o n

Center,

The

Geason

o

other

City

event, the

C o n v e n t i o n

Center a r k i n g

Lo

an

be

made

available

to

r o d u c t i o n s ,

for

base

a m p ,

crew

parking

o

i l m i n g

location

a

no

harge

under

the

ollowing

c o n d i t i o n s : P e r m i t t e d

P r o d u c t i o n

c o m p a n i e s

may

utilize

th e

lot (

ot

to exceed

200

p a c e s )

to

use

as

base

amp

fo

a

4

hour

period.

A

r o d u c t i o n mayb t a i n free crew

pakng

a s s e s

fo

he

amelo

as

ell.

Consideration

fo r

neighboring

r e s i d e n t s

andu s i n e s s e s would be

paramount

in

e r m i t t i n g

the

use

o

his

Lot.

u i d e l i n e s

establishedfo

R e s i d e n t ia l

Filmng

wou ld

be

applied

to

o n v e n t i o n

Center

p a r k i n g

r e q u e s t s

and

ill a d d r e s s

hours

o

o p e r a t i o n

and

any

aspec ts

of

the

production

tha

may

have

an

i m p a c t

on

the

u r r o u n d i n g

residents.

T h e

Lot

woud

only

be

avalable

when

thees

no

conflict

wth

the

Convention

Center,

Gleas ono

C i t y activities.

P R O D U C T I O N

COMPANY

MOBILE

UNIT (P C R V )

P E R M I T

A

CRV

p a s s

alows

p r o d u c t i o n

uns(

RVs)

to

ark

legally

a

eters,

a

c o m m e r c i a l

loading

zones (

i t h i n

posted

imits)

and

imited

loading

and

n l o a d i n g

ausinesses and

hotels.

The

ermit

w o u l d

be

made

available

for

the

ollowing

fees:

50

fo rane

m o n t h

city

wde

P C R V

p a s s

100

for

a

h r e e

m o n t h

8/15/2019 LTC 60-2002


8/15/2019 LTC 60-2002


8/15/2019 LTC 60-2002


City

of

Miam

Beach

Production

Incent ives

Program

Page

2

o n s i d e r a t i o n

fo

eighboring

r e s i d e n t s

and

b u s i n e s s e s w o u l d

be

a r a m o u n t

in

e r m i t t i n g

the

u s e

of

this

Lo.

uidelines


fo


FI lming

w o u l d

be

p p l i e d

to

o n v e n t i o n

Center

parking

r e q u e s t s

and

Wll

address

h o u r s

o

p e r a t i o n

o

other

a s p e c t s

of

the

r o d u c t i o n

that-

may -

have

I m p a c t - .

on

the

surrounding

residents.

These

g u i d e l i n e s

r e q u i r e

a

e i c e n t a g e

o

f f ir m a t i v e .s i g n -

offs-

from

affected

n e i g h b o r s

for

parking

requests

which

exceed -

normar

h o u r s

o

p e r a t i o n

and

pecifically

address

residential

c o n c e m s

In

e s p e c t

to

p r o d u c t i o n s . .

T he

Lot

w o u l d

o n l y

be

v a i l a b l e

w h e n

It

is

o t

in

o n f l i c t

with

othe

o n v e n t i o n I C i t y

a c t i v i t i e s .

The

Film &

Pint D i v i s i o n

a nd the

arking

D e p a r t m e n t

wouldd m i n i s t e r

ths

s p e c t

of

t1 e

P r o g r a m

jointly.

PRODUCTION

C O M P A N Y MOBILE

UNIT (

pCRV),

ERIIIT

Parking

of

product ion

mobDe

units

Is a

top

issue for

our

fashion/

print

companies.

These

large

vehicles, which are

converted

mobile

recreation

vehicles,

house

wardrobe,

hair,

makeup,

portable

studios,

dressing

rooms,

l ounges

and

operate

as

offices.

In

response

to

the concems'

expressed

by

this

industry,

it is

proposed

that

a

PCRV

decal/

pass

be

developed

that would

allow

these

product ion

units

to

park (

legally)

wthout

having

to

worry

about

feeding

meters.

this

P r o g r a m

will

not

be In

effect in

Residential

Park ing

Zones.

The

permit

would

be made avaUable

for

the

fol lowing

fees:

75

per

month -

one

o n t h

at

a

i n e -

l t y -

w i c l e 175

foh r e e

months -aU

three

m o n t h s bought

at

once -

Cy-

wde

25

i s c o u n t e d

i n c e n t i v e

rate for

one

month - o r t h

Beach

north

o

3 1 1 1

s t r e e t )

Decal/

pass

win

be

ligible

w i t h i n

legal

p a r k i n g

8/15/2019 LTC 60-2002


City

of

Miami

Beach

Production

Incentives

P r o g r a m

Page

3o u l d

be

run

t i l i z i n g

aangtag

system -s s u e d

to

a

specific

vehicle,

non

t r a n s f e r a b l e .

The

Film &

Pint D i v i s i o n

and

the

arking

D e p a r t m e n t

would

d m i n i s t e r

ths

s p e d

of

the

r o g r a m

jointly. &

EACH

A C C E S S

To

n c ou r a g e p r o d u c t i o n

during

Miam

B e a c h l s

o f f -

s e a s o n ,

it

is

r o p o s e d

to

offer

Beach

Access

P e r m i t s at

a

e d u c e d

rate,

Ths

program

w o u l d

no t

be

r o m o t e d

ton c r e a s e

the

m o u n to

v e h i c l e s

on

the

e a c h ,

but

ather

we

ope

that

ths

n c e n t i v e

Will be

s e d

to

hep

attract

r o d u c t i o n s

during

slower

production

months.

D u r i n g

the

o n t h s

o

June

through

S e p t e m b e r ,

we

would reduce

vehicle beach

a c c e s s

by

50%

to$

5.

00 (

per

vehicle/

pe

day) ."

hs

V e h t c l e

Beach

Access

P r o g r a m

Is

u r r e n t l y

a d m i n i s t e r e d

In

c c o r d a n c e

wth

the

Cty

s

each

u s a g e

poncies.

Ths

o u l d be

c o o r d i n a t e d between

the

F Bm &

Print

Division

and

the Police D e p a r t m e n t , wth

the

i lm &

Pin

ivision

assuming -

al

a d m i n i s t r a t i v e

d u t i e s ,

S c o u n N G

P E R M I T S

I d e n t i f i e d

as

a

iority

issue

by

r o d u c t i o n

p r o f e s s i o n a l s ,

scouting

permits

wiDassist

p r o d u c t i o n

scouts

wth

e a s e

oc c e s s .

Scouting

is

when

a

r o d u c e r

o

director

travels

to

e v e r a l "

potentiar

filming

sites

o

a s s e s s

theirsuitability

toa

articular

project.

e m p o r a r y

s c o u t i n g

p e r m i t s

a v a i l a b l e

on

aper project-

a s i s a

the

d i r e c t i o n

o

he

Fm&

Print Division.

T h e

p e n n i t w i l l

a l l o w

cars

to

ark

at

legai

m e t e r e d

p a r k i n g .

ao

cost

and

w i t h i n aU

e s i d e n t i a l

zones.

It

would

a l s o

alowa

max

o

20

m i n u t e s

in(

arked)

oading z o n e s . "

The

c o u t i n g p e r m i t s

would

be

l im i t e d

in

ime (

y p i c a l l y

not

for

m o r e

8/15/2019 LTC 60-2002


I"

City

of

Miam

Beach

Productlonlncentlvea

P r o g r a m

Page

4

A$

0

per

day

c h a r g e

wI

apply.

This

Program

w o u l d

utilize a

ang

tag

y s t e m s i m i l a r

to

he

hang

tag

ystem

c u r r e n t l y

u s e d

by

the

P a r k i n g

Department

for

R e s i d e n t ia l '

G u e s t

Parking

in

hich

passes

aeu m e r i c a l ly t r a c k e d and

r e limited

in

time

by

u s a g e

o

a

c r a t c h

otr

date. · The

Flm&

rint D i v i s i o n

and

the

arking

Department

w o u l d

a d m i n i s t e r

t h i s a s p e c t

o

he

Program

8/15/2019 LTC 60-2002


8/15/2019 LTC 60-2002


Mavor'

s Blue Ribbon

Tourism

Culture/

Special

Events Committee

Report,

3

1

02

oger

A b r a m s o n & Cathy

Leff,Co

h a i r s .

David

Whitman,Cty

liaison.

M i s s i o n

S t a t e m e n t

Boost

y e a r -

round

o u r i s m

by

s t a b l i s h i n g

and

p r o m o t i n g

the

Cty

o

i a m i B e a c h

g l o b a l l y

as

he

first

Modern

A m e r i c a n Lvng

u s e u m :

a

destination

onique

a r c h i t e c t u r e ,

e c o l o g y ,

heritage,

isual

and

p e r f o r m i n g

ats,

ightlife,

s p e c i a l

events, cuisine,

and

other

cultural

assets. S e c u r e

higher

l e v e l s

o

unding

for

special

events

a n d

cultural

activit ies

in Miam Beach

tot t r a c t

more

visitors

and

e r i v e

grea ter

e c o n o m i c

a nd

quality-of-life

benefits

fo

r e s i d e n t s .

Issues

A d d r e s s e d

Ats,

ulture,and

s p e c i a l

events

are

a n i n t e g r a l pat

o

a

v i b r a n t

tourist

industry

and

s i g n i f i c a n t l y

mpact

the

loca

c o n o m y

and

enhance

theourists'

x p e r i e n c e .

Mami

Beach

has

strong

cultural asses,which

i n c l u d e

museums,

visual

and

erforming

arts

o r g a n i z a t i o n s ,

festivals and s p e c i a l

e v e n t s ,

and

its

A rt Deco

and

1950s

Mam

Modern (

MiMO)

r c h i t e c t u r e . M o r e needs to

beoneto

create,

n h a n c e ,

and

r o m o t e

an

identitytha

e f l e c t s

Miami

Beach

s

nique c h a r a c t e r i s t i c s :

its

aura

and c o n s t r u c t e d e n v i r o n m e n t s

and

ts

cultural

richness

and

diversity.


and

m a r k e t i n g

the

Cty

of M i a m i

Beach

as

a

odem

m e r i c a n

livng

museum

coud

u g m e n t

tourism

s i g n i f i c a n t l y and

anchor

the

cultural

identity

o

ur c o m m u n i t y . R e s o u r c e s needo

bedent if ied

to

s t a b i l i z e ,

sustain,andro w

Miam Beach

s

u l t u r a l

i n s t i t u t i o n s impacted

by

1, a nd

additional

r e s o u r c e s

need

to

be

d e n t i f i e d

to

e v e l o p

and

promote

a

strong

yea-

ound

p r o g r a m

o

xhibitions,

p e r f o r m a n c e s ,

festivals,

and

p e c i a l

events.

In

hree m e e t i n g s ,

the

o m m i t t e e

a d d r e s s e d

short-

erm

s s u e s

such asncreasing

visibility

o

rtsand

ulture,

specia

e v e n t s ,

the

s u m m e r festiva

season,

the

ity'

rtsBeach

2 n d T h u r s d a y s

series,

he

r e l a t i o n s h i p b e t w e e natsulture

and

the

otel/

restaurant/

tourist

ndustries,

a r k e t i n g / publicreations p p o r t u n i t i e s ,

secur ing

the

omain

m i a m i b e a c h .

com

f u n d i n g ,

parkng

issues,

and

outreach.

The c o m m i t t e e

r e c o g n i z e s

that t r e m e n d o u s

work n e e d s

to

e

o n e

on

n

ngoing

basis

to

s t r e n g t h e n

existing

r e l a t i o n s h i p s

and

o

uild

new

ones . Awareness

about

exsting

arts

n d

c u l t u r e

offerings/


needs

to

be

n h a n c e da

any leves,

t a r t i n g

with

8/15/2019 LTC 60-2002


hotel/

restaurantltouristindustries,

the

Greater

Miami and

South

Florida

communities,

and

tourists

already

here.

Visibility

of

arts,

culture, and

special

events

needs

to be

improved

and

enhanced

in

all collateral

materials

produced

by

all

public

entities.

Outdoor

directional

signage/wayfinding

must

clearly identify

all

major

cultural

venuesand

institutions.

S i g n a g e

about

events and cultural

institutions

needs

to

be

developed

and

placed

in

hotels and

condos.

S pec i a l

discounted

resident and

tourist

culture

passes

need to be

developed;

increased

visibility

of

special

events,

arts, and

culture

at the

airport,

seaport,

and

convention center

is

important;

increasing

PSAs

on

cable

TV;

taxi

and Electrowave drivers must

be

madeaware

of

cultural

assets; there

needs

to

be

affordable

park ing

for

events.

More resources

need

to

be

earmarked toward

marketing

Miami

Beach

as

a

cultural destination,

nationally

and

internationally,

through

thesummer

festival

season,

billboards/

signage

in

the

region,

media

familiarization (

fam)

trips,

and

advertising.

There

are

many

cross-

promotional opportunities

to

be

explored

but

newresources

must

be

identified to

strengthen

existing

organizations

and

to

develop

a

strong

year-

round

program

of

cultural

activities

and

special

events

that

would

attract

more

tourists.

Goal

I

Increase

year-

round cultural

and

special

events

programming.

Short-

term

actions

1

u p p o r t

the

ummer

festiva

s e a s o n a n d

its

arketing

campa i gn . n s u r e

it

aso

romotes

ongoing

cultural

a c t i v i t i e s

and

r g a n i z a t i o n s .

B r i n g in

am

trips

and

n s u r e

thatpubic

a r k e t i n g

funds

aso

r o m o t e

oca

institutions.

2

i g n i f i c a n t l y

increase

a n n u a l

f u n d i n g

for

th e

Cty

sultural Arts

C o u n c i l (CAC)

nd

Vstor

and

o n v e n t i o n

A u t h o r i t y (

yCA)

for

their

grant

a n d m a r k e t i n g

p r o g ra m s - e s p e c i a l ly

fo

heummer

f e s t i v a l season -

thaoost

tourism

and

enerate e c o n o m i c b e n e f i t s

for

he

private

and

public

s e c t o r s . [ N o t e :

for

FY

2,

VCA

unding

foe s t i v a l

season

events

is $

65

00;

A C N C A

funded $

110

00in

ultural

tourism

gans.

Both

r o g r a m s

n e e d

a d d i t i o n a l

funding.]

3

n c e n t i v i s e summer

season

use

oity

facilities,

specially

the

Gleason

Theatre

and

e h e a r s a l

h a l l , Convention

Center,

nd

Colony

Theatre.

4t r e a m l i n e

City'

s

u r e a u c r a t i c

procedures

for

specia

e v e n t s (

permits,

signs,

e t c . )

sohat

producers

are e n c o u r a g e d

to

stage

vents

8/15/2019 LTC 60-2002


Implementation:

City,

private

producers;

CAC;

VCA; cultural

organizations;

GMCVB.

Lona-

term

actions

1

ncrease

f u n d i n g

to

at t rac t

major

special

e v e n t s (

e.

g,

ationa

t o u r n a m e n t

at

i t y '

s

new

a y s h o r e Gof

Course,

Latin

Music

F e s t i v a l

onthe

each)

and

enabe

u s e u m s

to

r g a n i z e

and /

o

resent

mao

x h i b i t i o n s thatwll

atract

summer

visitors.

F u n d i n a :

Cty

rivate

sector,

GMCVB

m p l e m e n t a t i o n :

Cutura

inst i tut ions,

r o d u c e r s

o

pecial

events.

2

Identify

new

u n d i n g s o u r c e s

fo

rts,

culture,

and

special e v e n t s .

Initiate

a

program

to

olicit

proposals

f r o m

p r o d u c e r so

ajor

specia l

events.

f f e r

incentives

to

p r o d u c e r s

for

hgh-

uality

events

wth

s i g n i f i c a n t

tourism

p p e a l .

I m p l e m e n t a t i o n :

Cty

private

sector,

M C V B .

3

o l i c i t

and

upport

a

u m m e r season

residency

in

i a m i

B e a c h

fo

a

ajor

cultural

group

tha

ould

generate

i n c r e a s e d t o u r i s m ,

similarto

the

New

o rk

Cty

a l l e t '

s

e s i d e n c y

in

a r a t o g a

or

the

o s t o n

Pops

Orchestra

at

T a n g l e w o o d .


City,

private

sector,

VCA,

A C ,

GMCVB.

Go a l

II

n c r e a s e

the

i s i b i l i t y

and

c c e s s i b i l i t y

of Miam

Beach

s

ultural

offerings.

Short-

tem

c t i o n s

1

nstall

directional

signs

markng

cultural

i n s t i t u t i o n s

and

a r c h i t e c t u r a l

d i s t r i c t s

Deco

nd

MMo)

n

c a u s e w a y s

a n d

throughout

the

city.

B y

e s t a b l i s h i n g

the

ityof

Miami

Beach

as

he

frs

modem

American "

living

museum,"

x t e n s i v e

s i g n a g e

c o u l d

c r e a t i v e l y link

the

Cty

s

ourism

assets (

natural

e c o s y s t e m s ,

architecture,

nghtlife

e r i t a g e

sites,

u l t u r a l

i n s t i t u t i o n s ,

etc.).

u n d i n a :

Cty

O O T ,

VCA

AC,

P a r k i n g Oept.


City'

s

ublic

Works

and

a r k i n g d e p a r t m e n t s .

2

ncrease

s i g n a g e

for

culture/

ats

vents

a

irport,

e a p o r t ,

C o n v e n t i o n

C e n t e r ,

Geason

T h e a t e r ,

and

other

key

ocations

fo

sitors.

u n d i n a :

Participating

cultural

8/15/2019 LTC 60-2002


Implementation:

City,

County,

Convention

Center,

participating

cultural

institutions.

Lona-

term

actions

Develop

a

comprehensive

plan

for

cultural

and historical

signage.

1

ightcultural b e a c o n s

of

the

C i t y (

e.

g

ewish Museum, W o l f s o n i a n ,

BassMuseum,

M i a m i

Cty

Bae,

r t C e n t e r l S o u t h

Florida,

Colony

Theatre,

Gleason

Theatre,

Lincoln

T h e a t r e , Bryon

C a r l y l e

Ats

Center;

Miam

Beach

Botanical

Garden);

e s i g n a t e

wth

p p r o p r i a t e

signage

impor tant

b u i l d i n g s

and

h e r i t a g e

sites.

u n d i n a :

Cty


Cty

cultura

o r g a n i z a t i o n s .

G o a l

III

n c r e a s e

and

romote

cross-

marketing

o p p o r t u n i t i e s .

Short-term

ac t ions W o r k

wth

o t e l s and

condo

s s o c i a t i o n s

to

dentify

s i g n a g e andother

cross-

marketing


fo

utura


and

programs.

Fundina:

Cutura

organizations.


Cutura

organizations,

h a m b e r o

o m m e r c e ,

CAC,

Hote

Assoc ia t ion,

Concierge

A s s o c i a t i o n .

Develop

cross-

arketing among

community

associations (

e i g h b o r h o o d s ,

hotelsand

estaurants, concierges,

e v e l o p m e n t ,

etc.)

and

r t s B e a c h

2nd

Thursdays.

Fundina:

none

mplementation:

h a m b e ro

o m m e r c e ,

CAC

ommunity

a s s o c i a t i o n s .

D e v e l o p

and

broady

d i s s e m i n a t e

through

C h a m b e r

o

o m m e r c e and

hote

o n c i e r g e s

aiscounted

m u s e u m

p a s s

fo

tourists.

Fundina:

none

m p l e m e n t a t i o n : C h a m b e r

o

o m m e r c e ,

hotels,

cultura

8/15/2019 LTC 60-2002


Goal

IV

Develop

outreach

programs

to enhance

awareness

of

cultural

offerings.

Short-

term

actions

Ensure

all

City-

sponsored

festivals

and

special

events

provide

an

opportunity

for

display

and

promotion

of

Miami Beach's

arts

and

cultural

programs

at

festivals

and

special

events.

Fundina:

none.

Implementation:

City,

promoters,

CAC, cultural

organizations.

Develop ongoing

programs

to

familiarize

taxi and

Electrowave drivers

wth

cultural

organizations.

Fundina:

none.

Implementation:

Chamber

of

Commerce,

City,

CAC,

VCA, cultural

organizations.

Develop

and

promote

a

spec i a l

Miami

Beach

resident

admission

incentive

program

and

dissemnate information

through

city

utility

bills.

Fundina:

none.

Implementation:

City,

cultural

organizations.

Goal

V

Address

parking

issues.

Short-

term

actions

Develop

a

spec i a l

four-hour cultural

parking

rate

program

for all

public garages;

clearly

mark

parking

lots and

garages

for

cultural

and

historic

areas

and

special

events.

Offer

free

citywide

parking

on

the

second

Thursday

evening

of

every

month

to

boost

regional

attendance

at

the

City'

s

free

monthly

arts

night

and

help

businesses.

Fundina:

City.

Implementation:

Parking

Department.

Lona-

term

actions

8/15/2019 LTC 60-2002


1

m p r o v e

pubic

ransportation;

increase

parking;

deveop

educat ional

c a m p a i g n

about

walking.

Fundina: Local,

state

federa

government.


Loca l

and

County

g o v e r n m e n t .

G o a l

V

n c r e a s e

p r o f i l e

o

iam

B e a c h a sa

utura

d e s t i n a t i o n

and

nhance

brand

identity:Frst

Modern

A m e r i c a n

Livng

Museum.

Short-term

actions:

1

romote

Miam Beach

u l t u r a l

v e n u e s

at

al

Cty-p o n s o r e d

festivals

and

pecia l events;

work

th

G M C VB

onpecial Miam B e a c h

c u l t u r a l

fam

t r i p s

and

a

a r k e t i n g

c a m p a i g n ;

work

w i t h Cty

s

a b l e

provider

to

n c r e a s e

p r o m o t i o n

ofthe

r t s .

C r e a t e

a

ty-

p o n s o r e d

cable

TV

ulture/

special

e v e n t s

program for

vsitors

and

e s i d e n t s .

2

Reduce

o r

u n d e r w r i

a d v e r t i s i n g

sp:lce

in

otel r o o m

p u b l i c a t i o n s

and

o

hotel

c a b l e

c h a n n e l .

3

x p a n d

Cty

s

r t s B e a c h

2nd

hursdays

m a r k e t in g

to

nclude


on

cul tura l sites that

are

p e n

e v e r y

day.

4.

Study

of

the

ity'

s

ighting

and

a n d s c a p e

pan

to

increase

visibility

o

u l t u r a l

attract ions

5

nclude Miami

B e a c h '

su l t u r a l

and

historical

s i t e s

in

al

f

Mam

Beach

s

u b l i c a t i o n s .

F u n d i n a : Cty

G M C V B .


City,

CAC,

VCA

cultural

o r g a n i ~

ations.

Lona-

term

actions

1

reate ao n s i s t e n t

cutura

i d e n t i t y

w i t h i n

the

abric

o

he

s t re e t s c a p e (

e

g,

lighting

poe

a n n e r s ,

d i s t i n c t i v e lighting);

develop

c u l t u r a l

g a t e w a y

billboards

on

195

and

395

rom

airport

and

e a p o r t ) ;

develop

a

walking

m a p /

acoustiguide

wth

u l t u r a l ,

a r c h i t e c t u r a l ,

and

ocial

hstory.

Fundina:

8/15/2019 LTC 60-2002


Goal

IV

Develop

outreach

programs

to

enhance

awareness

of cultural

offerings.

Short-term

actions

Ensure

all

City-

sponsored

festivals

and

special

events

provide

an

opportunity

for

display

and

promotion

of Miami

Beach'

s

arts and

cultural

programs

at

festivals

and

special

events.

Fundina:

none.

Implementation:

City,

promoters,

CAC,

cultural

organizations.

Develop

ongoing programs

to

familiarize taxi and Electrowave drivers with

cultural

organizations.

Fundina:

none.

Implementation:

Chamber

of Commerce,

City,

CAC,

VCA, cultural

organizations.

Develop

and

promote

a

special

Miami

Beach resident

admssion incentive

program

and

dissemnate

information

through city utility

bills.

Fundina:

none.

Implementation:

City,

cultural

organizations.

Goal

V

Address

parking

issues.

Short-

termactions

Develop

a

special

four-

hour

cultural

parking

rate

program

for

all

public

garages;

clearly

mark

parking

lots

and

garages

for

cultural

and

historic

areas

and

special

events.

Offer

free

citywide parking

onthesecond

Thursday evening

of

every

month

to

boost

reg iona l

attendance

at the

City'

s

free

monthly

arts

night

and

help

businesses.

Fundina:

City.

Implementation:

Parking

Department.

Long-

termactions

8/15/2019 LTC 60-2002


2

d e n t i f y

and

attract

cultural-based

conventions.

Fundina:

GMCVB


GMCVB.

3evelop

an

effective

and

n t e g r a t e d

m a r k e t i n g

pan

that

brands

M i a m i Beach

a

u l t u r a l

destination

in

nationa

and

international

m a r k e t s .

Fundina:

Cy

M C V B . Implementation:

Al


Goal

VI

denifyd d i t i o n a l

resources

totrengthen

and

sustain

year-

ound

cu l tu ra l

and

specia

e v e n t s

p r o g r a m m i n g

in

Miami

B e a c h .

1

dentify

a

ermanent

p u b l i c

f u n d i n g s o u r c e

for

the

ats

n d

s p e c i a l

e v e n t s

to

ue

the

i g n i f i c a n t

e c o n o m i c -

m u l t ip l i e r

effect

of

the

industry

on

the

private

a n d

public

sectors

o

i a m i

Beach.

Fundna:

ity,

G M C V B .


Cty.

2

uild A r t s

Beach

2 n d T h u r s d a y s

into

a

onthly

series w i t h

greater

t o u r i s m

appeal

by

ackaging

with

a i r l i n e s ,

hotels,

e s t a u r a n t s ,

cubs,

nd

other

l o c a l

b u s i n e s s e s .

The

City'

s

onthly

ats

ight

includes

over

seventy

arts

r g a n i z a t i o n s

tha

egularly

p r e s e n t

free

performances,

x h i b i t s ,

and

e v e n t s

throughout

the

it y

tha

ttract

thousands

of

attendees,

mostly

r e s i d e n t s

and

vsitors

already

hee

ith

increased

funding,

u t r e a c h ,

and

p a r t n e r s h i p s ,

2 n d T h u r s d a y s has

great

potential

to attract

more

tour ists

to

Miam

Beach,

m a n y

o

h o m

might

be

n c o u r a g e d

to

tay

t h r o u g h

the

e e k e n d

wth

Thursday

night

incentive.

A

oordinated

plan

invovng

Cty

eadership

and

e s o u r c e s ,

b u s i n e s s e s ,

community

a s s o c i a t i o n s ,

and

ats

r o u p s

could

easily

t r a n s f o r m t h i s

existing

series

into

a

ourist

magnet,

wth

i g n i f i c a n t

economic

b e n e f i t s .

Thursdays,

and

a r t i c u l a r l y

the

second

Thursday

e v e n i n g

o

very

month,

in

i a m i

Beach

c o u l d

be

the

o c u s

o

a

ampaign

to

attract

vsitors:

i s c o u n t sa

otels,

r e s t a u r a n t s ,

and

c lubs ;

free

ark ing

citywide,

free

h u t t l e s ,

special

e v e n t s

p r o g r a m m i n g ,

ec

undina:

Cty

AC,

private

sector,

o u n t y ,

VCA,

GMCVB.


Cy

AC,

hamber

o

8/15/2019 LTC 60-2002


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Sales &

c;

arket ing

Committee

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Executive

Summary

It is

important

to

acknowledge

that

since

September

1 1 t h .

tourism worldwidecontinues to be "

soft".

that

competing

destinations (

worldwide) have

re-

doubled

attempts

to

gain

or

regain

their

share

of

a

newly

limted. reduced

market.

and that

Miam

Beach

lacks

a

strategic

plan

forTourism.

The

tourist

industry

of

Miam

Beach

has

the

most

to

gain

from

recommendations

made

by

this

invigorated

community-

wide

effort.

and

alternatively.

the most

to lose. should wenot

implement

positive

initiatives.

We

must

be

vigilant

in

ensuring

future

oversight

in this new

tourism

frontier.

and we

must

leave

egos

behind

in

a

concerted

effort

to ensureMiam

Beach

s new

vision as the

incomparable

resort

destination

of

choice.

The

Sales &

Marketing

Commttee

has

outlined

issues. resources.

budgets

and.

most

important.

priorities

and

action items.

which

we

believe.

should be initiated

and

implemented

in

short order.

Minutes

of all

meetings

are included

in

the

appendix.

The

collateral

materials

attached

also include

significant

resource

information.

The

following

report

cannot

and

should

not be

a

final

document.

It

is

a

blueprint

for the

future

of

tourism

and the

city

resources

and

services that

support

the

tourism

industry.

This

report.

if

it

is

remains

a

report

and

does not

become

a

battle-

plan.

wll

beanend

game

that

will

result in

a

lackluster

future.

at best.

This

Task

Force

has

been

launched

in

the

best

American

spirit

of

collaboration.

cooperation.

shared

optimism.

its

members

charged

with

developing

innovative

and

creative

responses

to

the new

reality.

a

future.

With

the

delivery

of

this

report

thework has

just

begun.

Our

commttee is

very

aware

of the

diversity

ofour

community

as

well

as our

customer.

Matching

these

dynamic opportunities

gives

us

the

ability

to

reachout to

those

nichemarkets while

at

thesametime

pointing

out

the

significant

accomplishments

achieved

by

our

community.

We

are

proud

of

what has

been

accomplished including

the

opening

of

the

first

African-

American owned Convention/

Resort Hotel:

providing

hospitality

career

opportunities

through

education for

Hispanics

as

well

as

African-Americans.

and

securing

conventions

such

as the

2003

NAACP

meeting. v e n t s liketheash ion W e e k of

the

m e r i c a s .

the

arges t Lan

m e r i c a n

and

ar ibbean

fashion

event:

Soul

B e a c h

and

Latin Msic

F e s t i v a l s . etc.

Ourr e s o r t

ta

e s o u r c e s

n e e d tobes e dtou r t u r e

and

growthese

diverse

m a r k e t s

aswe

c o n t i n u e

to

nsure

ou

e p u t a t i o n

as

the

o m m u n i t y

who

cares.

1.

oth

theVCA

and

CAC

e l a t e

mutuallyto

o u r i s m

i s s u e s .

bu

in

i f f e r e n t

ways;

both

aet r o n g sources

for

Tourism

and

have

x i s t i n g

m e c h a n i s m s

for

funding.

TheVCA

unds

events

and

r o g r a m s

designedto

t i m u l a t e

t o u r i s m .

but

it

an

ony

fund

those

entities.

w h i c h

apply

for

grants .

T h e VCA

bye g i s l a t i v e

m a n d a t e

a n d

wth

a

i m i t e d

budget,

has

imited

opportunity

and r e s p o n s i b i l i t y .

Priorto

he

r e f e r e n d u m

o

999, he VCA

had

efined

r e s p o n s i b i l i t y for

oversight

of

he

G M V C B ;

that

noonger

exists.

The

C A C

funds

o c a l

ats

n s t i t u t i o n s ,

in

d d i t i o n

to

haringa

imited

event

fund

pool

8/15/2019 LTC 60-2002


watchdogs

or

as

catalysts

for

tourism affairs. We

have

now

agreed

that

Tourism is the

critical

and

main

industry

in

Miam

Beach.

This

Task Force

has indicated

the

need

for

ongoing

oversight. Benjamin

Franklin

noted

succinctly

that:we

all

hang together

orweall

hang separately.

Hs

words

still

stand.

Suggestions

have

also been

made

to

bring

theentire

Blue Ribbon Task

Force

together

ona

semi-

annual

basis

at

aTourism

workshop:

Sale &

Marketing supports

that idea.

In

addition,

this

commttee

urges

the Blue

Ribbon

Task Forceand,

subsequently,

the

Mayor

and

Commission,

to

fully

collaborate

wth,

depend

on

and communicatewth

existing partners,

including

the

Greater

Miam Visitors

and Convention

Bureau (

GMCVB)

2nd

other

tourism

entities,

n c l u d i n g ,

butnot

i m i t e d to

The

Miam

B e a c h

V C A ,

The

Miam

Beach

C h a m b e r

o m m e r c e (

as

well as

ther

local

and

ounty-wdeh a m b e r s

o

o m m e r c e ) ,

CAC

ounty cultural affairs' office,

SMG,

filmand

ashion l i a i s o n s , and

otherdiversetourism

reaed

r e s o u r c e s -

both

public

and

pivate-

d e n t i f i e d

by

thisand thersub

c o m m i t t e e s

r e p o r t s .

We

mustensure

that

the

C i t yo

iam Beac h a nd

its

nique

tourism

industry

r e g a i n

pe

m i n e n c e

and

e t a i n

it.

hi s

is

ot

an

dversarial

r e l a t i o n s h i p ,

but

rahe,

o l l a b o r a t i o n ,wth

c o m m o n

g o a l

for al:

the

n c r e a s e

o

tourism.

D i v e r s i t yo

ourists o n t i n u e s tobe

o th

a

eality a n daenewed

c o m m i t m e n t .

Al

rograms, themes,

events,

a m p a i g n sand

o m m i t t e e s mustreflect

ande l e b r a t e

tha

d i v e r s i t yA

iam Beach brand needs

further

e x p a n s i o n

an daewvision m u s tberticulated. C r e a t i v e

and

eye

a t c h i n g ,

mnd-

blowing


andarketing

c a m p a i g n s

and

r o m o t i o n a l

efforts ae

r i t i c a l

to

visibility.

Hotes

e s t a u r a n t s ,

clubs

andrea

businesses

d e p e n don

ourism -from

dverse s o u r c e s .

Sill,

ampaigns

c o m e

a nd

go

essages

c h a n g e ;

in

act.

evera

m e s s a g e s

may

e e d

to

be

e v e l o p e d

to

d d r e s s

the

iverse

tourist

and

o m m e r c i a l

visitor

base

thatdrives

Miam

Beach tour ism;

those

e s s a g e s

must

change

from

e a s o n

to

eason,

from

y e a r

to

yea;ontinued a t t e n t i o n

m u s t

be

a id

tothe

varied

messages

n e c e s s a r y

to

nsure

d i v e r s i t y

and

o m p l e x i t y

of

a

any-

sided

t o u r i s t

mx .

e f i n e the

iam

Beach

visitor,

l a r i f y i n g

the

ifference betweenconvent ion / business v i s i t o r s

and

vacation-

bound

t o u r i s t s

willbe

r i t i c a l

a s

a

ewision

and

arketing/

advertising

s t r a t e g y

is

e v e l o p e din

iam

B e a c h .

This

c i t y

is

nown

o r l d w i d e

fo r

its

omplexity,

d i v e r s i t y

edge

nergy

and

n t r e p r e n e u r i a l ;

the

s o p h i s t i c a t e d

urban v i s i t o r is

as

m p o r t a n t

as

theouris t who a n t s toeel likean

rbano p h i s t i c a t e .

Target markets

I n c l u d e , but arenot

i m i t e d

to:

gay &esbian

visitors,

Arican-m e r i c an

tourists,

famly

groups,

Lanm e r i c a n

and

uropean

t o u r i s t s ,

md

e s t e r n s .

north

eastern,

Florida

and

Dade

County visitors. Nche

m a r k e t sae

d e n t l l e d

asa r k e t s "

but

we

ways

e m e m b e r

that

our

guestsae

n d i v i d u a l s ,

wth

n i q u e

and

ersona l tastes,

e s i r e s and

I n t e r e s t s . Long

range

strategic c o n c e r n s and

ssues

m u s t

be

dentif ied,

through

ongoing market

research,

n c l u d i n g

such

diverse

i s s u e s as

the

a t i o n a landnternational economic

c l i m a t e ,

ar

trave

c h a n g e s (

c o s t

o

ickets,

security

slowdowns),

h a n g e s

in

nventory (

new

otelsand

e s t a u r a n t s

c o m i n g on-

ne,

ompetitive

d e s t i n a t i o n s (

Cuba,

a n c u n

andthe

ahamas),

disasters (

ncluding h u r r i c a n e s )

and

the

e l i v e r y

and

u a l i t y

of

ctyervices.

Mrket

r es e a rc h m u s t

be

utilized

u n d a m e n t a l s

incude

community

c o o p e r a t i o n ,

a

ublic-

pivate

partnership,

c o l l e c t i o n

of

and

t t e n t i o n

to

u s t o m e r

daa

enchmark ing

c o m p e t i t i o n , and

best

r a c t i c e s ,

and

ove

e g u l a t i o n

m u s tbe

controlled.

Additional

financia

resources, Inc lud ing

possible

state and/

o

ottery

funds,

p o n s o r s h i p s

and

cross-

marketing


m u s tbe

d e n t i f i e d

and

mplemented.

Significant

events

need

significant (

corporate)

sponsorship;

packages

should

andm u s t

be

e v e l o p e d

by

M B

to

hep

ecruit

mega-

events

and

satisfy

n e e d s

fo

growing

future

lockbuster

events.

Corporate

p a r t n e r s h i p s

m u s t

be

n c o u r a g e d

and

u s t a i n e d

by

al

partners,

I n c l u d i n g

cty

d m i n i s tr a t i o n

and

e a d e r s h i p

a ndal

otherpartners,

workng

c o o p e r a t i v e l y . .

A

new

s p i r i t

o

o o p e r a t i o n

ando m m u n i c a t i o n m u s t

be

in

ace-

mong

a g e n c i e s

and

n d i v i d u a l s ,

city

and

c o u n t y w i d e .

2

he

GMCVB

s

ommittees.

i n c l u d i n gc u l t u r e , m a r 1 c e t i n g

ee

ave

been

qucky

e s p o n s i v e

to

iam

Beach

needs,

e s p o n d i n g

to

al

equests

t h r o u g h

ther

rofessional

resou rces ,including

a d v e r t i s i n g ,

crisis

pubice l a t i o n s

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AirPort

Initiative

Goal: The

mission

of

this

Task

Force

is to

establish a

three-

year

rolling

plan

with

specific

action

steps

and

measurable

performance

to

achieve

excellence

in

customer

safety

and

customer

service

in

and

around the

public

areas, inside

and

out, of

the Miam

International

Airport.

Key

to

successwill

be to sustain consistent

culture

and

atmosphere

that

projects

a

commtment

to

safety,

efficiency

and

professionalism,

confidence,

clarity

and

creativity, design,

display

and

signage

initiatives,

hospitality

of

customer

service

and

lastly

a"

destination

definition"

that

reflects

the

trueflavor

of the

region

in

the

airport.

We

have the

unique

opportunity

to

positively

impact

every

customer

experience

coming

in

and

going

out

of the

destination. We

must also

work

towards

the

opportunity

to

affect

the

15

mllion

a s s e n g e r s

that

ony

transit

t h r o u g h

MIAon

heir

w a y

to

o m e w h e r e

e l s e .

If

wecan

n f l u e n c e

o n l y

7%

o

h e s e

p a s s e n g e r s

to stay

in

r e a t e r

Mami,

we

can

ring1

i l l i o n

new

customers

toou

c o m m u n i t y .

Ths

means

r e a t e r

i n c o m e

g e n e r a t i o n

for

the

ublic

and

pivate

e c t o r s

a nd

e x p a n d e d

jobsfor

he

work

orce

o

G r e a t e r

Mami. I n t r o d u c t i o n

It

a s

the

harge

of

Ma yor

Dermer'

sue

i b b o n Tasko r c e

on

o u r i s mtoccess

the

urrent

tourism

situation,

develop

i n n o v a t i v e

ideas within

the

ourism

and

hospital i ty

industry,

and

develop

s h o r t -

tem

o l u t i o n s

to

d d r e s s

a

o n g -

term

i s i o n

to

u s t a i n

t h e

industry.

As

it

pplies

to

theu r r e n t

A i r p o r t

Initiative,

inn

u n p r e c e d e n t e d

s h o w of unity,

it

is

ith g r e a t

e n t h u s i a s m

thatIeport

on

th e

creationo

a

ewydeveloped

joint

initiative

between

the

r e a t e r

Miam

Convention

and

V i s i t o r s Bureau (GMCVB)

and

Miami

International

A i r p o r t . The

i n c e p t i o n

ohs

task

o r c e

was

r o u g h t

to

reality

as

a

result

o

a

reat

n e e d

and

esire

in

i f f e r e n t i a t i n g

and

denng

the

i a m i

I n t e m a t i o n a l

Airport wth

a

ocus

o n

c u s t o m e r

s e r v i c e .

Itshe m u t u a l desire

o

he

task

orce

to

evate

the

p a s s e n g e r /

c u s t o m e r

e x p e r i e n c e

ahe

airport

w i t h

the

o a loeing

a

orld-

c l a s s a i r p o r t

f a c i l i t y .

It

s

the

belief

o

boho n y

G o l d m a n ,

Chairman

of

the

MCVB,

andAngela

G i t t e n s ,

A v i a t i o n

D i r e c t o r o f MIA,

that "

if

e

can

o n n e c t

the

arport

with

the

e s t i n a t i o n

both

h y s i c a l l y

and

m o t i o n a l l y

to

e f l e c t

the

uniqueness

o

he

destination,

tastefully

wth

a t m o s p h e r e ,

efficiency

and

great

c u s t o m e r

s e r v i c e ,

we

can

truy

insure

every

vsitor,

h e t h e r

entering,

r a n s i t i n g

o

x i t i n g

the

irport,

amooth,

sae

nd m e m o r a b l e

e x p e r i e n c e

as

s t a t e d

inoint

leteto

the

m e m b e r s

o

the

task

o r c e .

The

purpose

of

t h i s

report

is

onformM ayo r

David Dermer and

he

Mame a c h

City

C o m m i s s i o n

on the

status

o he

ongoing

c o m m u n i c a t i o nand

o n u m e n t a l

e f f o r t s

undertaken

by the

leadership of

the

M C V B

on

behalf

of

thendustry

and

e s t i n a t i o n ,

Miam i

International A i r p o r t

and

m e m b e r s

o

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September

1 2 t h ,

2 0 0 2

8

OO

0

00am

Accesslna

th e

cu r rent

situation:

If

one

ere

tossess

the

u r r e n t

situation

fac ing

the

irport and G r e a t e r Mam

and

the

eaches,

y o u

w o u l d

have

tosay

t h a t we

ae

n

a

e c o v e r y mode.

Following

the

massive

impact

and

h a n g e s

b r o u g h t

about as

a

e s u l t

of

S e p t e m b e r11

th

ew

federa

agency

has

b e e n

developedunde

theS

Transportation D e p a r t m e n t

called

the

T r a n s p o r t a t i o n

Security

Agency (TSA).

The

h a n g e s

have

ee n

s w e e p i n g . Then d u s t r y

as

a

w h o l e

is

diligently

working

to

recover

p a s s e n g e r

volume,

whe

adhering

to

e w

p r o c e s s e s & mandates

dctated

by

the

f e d e r a l

g o v e m m e n t .

As

ofFeb

9 th

there

has

been

a

a n d o f f

from

the

arlines

to

the

ederal g o v e m m e n t

to

ake

ove

all

s e c u r i t y

screening

c o n t r a c t s .

As of N o v e m b e r

2002,

t

will

beaequirement

ohe

TSA

ha t

federal

employees

operate &

m a n a g eale c u r i t y s c r e e n i n g

c o m p o n e n t s .

28,

000

S

Citizens

wlla ve

to

be

h i r e d

in

439

Airports

a r o u n d

the

S

to

ill

the

security

p o s i t i o n s .

In

e c e m b e r

2002

alaggage wll

be

required

togo

thu

x p l o s i v e

deecton

a c h i n e s .

MA

wll

e q u i r e64

o

these

m a c h i n e s

to

c c o m m o d a t e

the

e c e s s a r y

i m p a c t .

They

c u r r e n t l y

h a v e

9

achnes.

eing

that

the

i n d u s t r y

is

n ly

se

up

to

roduce

200 m a c h i n e s pe

year,

thsi ll p os e

a

i g n i f i c a n t c h a l l e n g e . H a v i n g agreed

wth

he

ntent and

direction

of

the

p a r t n e r s h i p ,

it

as

Ms.

Gittens

proposal

t h a t

the

frs

e e t i n g s

oftheointtask

orce

be

ac-inding.

It

as

m p o r t a n t that

we

n d e r s t a n dthe

u r r e n t

plans,

p r o g r a m s , c o n s t r a i n t s ,

and

basic

needs

o

he

airport,

n d d e t e r m i n e

aoint

v i s i o n

o

the

mage

we

wsh

o

p r o j e c t

a

the

i r p o r t , prior

to

a k i n g

r e c o m m e n d a t i o n s . Hee

aei g h l i g h t so

he

x t e n s i v e

p r e s e n t a t i o n sinhe

aeaso

capitol

impovements,

l e a n l i n e s s

and

a i n t e n a n c e ,

way

f i n d i n g ,

retal

c o n c e s s i o n s

and

c u s t o m e r

s e r v i c e .

15ear

C a D l t a l l m D r o v e m e n t

Pan

roke

g r o u n d

on4th

runway (c u r r e n t l y

have

3

ll

e

ready early

2003

a x i m i z i n g

expanding

roads

in&

ut

o

airport (

cty

ccess).

x p a nding &

D e v e l o p i n g

totota8

illion

s q u a r e

fee

e r m i n a l expansion

will

add

15

ewgates. I m p r o v e

e x i s t i n g

facilities.

o o k i n g

to

create

e t t e r

visibility

by

ringingin

natural

light

and c o n v e r t i n g

sod

wals

to

ass

n a l y z i n g uge

o p p o r t u n i t ytoe l o c a t e

and

create

retail

beyond s e c u r i t y

on

h e

c o n c o u r s e s .

Improve

p a s s e n g e r

circulation

by

d o u b l i n g

space

in

r o n t

to

icketing

counters.

M a k e

sure

all

space

isae

Establ ish

d e s i g n

guidel ines (fo r

a

ynergistico o kto

he

termnals

whilesll

a l lo w i n g

fo

oncourse

individuality &

ersonality).

Wden

the

h r o a t s

o

l

c o n c o u r s e s

to

alow

fo

dditional

security

c h e c k p o i n t s .

Bui ld

flexible

f a c i l i t i e s .

I m m e d i a t e Chanaes: R e p l a c i n g

floortle&

eng

tle

y

June

2002.

e p l a c i n g

e x i s t i n g

lighting

fixtures.

Unifying

th e

designof

ticket

counters (

ca

rena

o u n t e r s , i n f o r m a t i o n

centers,

ec).

s i n g

c a r p e t

tiles

or

easier

e p l a c e m e n t . D e s i g n e d

a

standard

fo

ignage.

8/15/2019 LTC 60-2002


Wavflndlna:

Evaluating

existing

wayfinding methodologies.

Comparing

and

analyzing proposed wayfinding

recommendations for current

and

future

expansions.

Looking

tosubdividethe

termnal into

three

sections (I.

e.

North

termnal.

Central

termnal,

South

termnal) to coordinatewth

parking

termnal

sign

age.

Garage signage

wll

be

simplified.

TV Monitors

in

garages

to list

airline

names

and

gate

locations.

Goal

is

to

mnimze

verbiage &

use

symbols,

colors

and

consistency

offont

to

differentiate.

We

must

also

consider

signage

in

other

languages.

Retail

Concession: (

food,

beverage

and retail)

Goals:

To enhance

the

image

of

the

airport

as a

w o r l d -

l a s s

airport (

London Heathrow is a

prime

exa mp l e

of

w o r l d -

l a s s concessions).

To

maximize

customer

service.

Provide

cutting

e dge facility

designs.

Opt imize

airport

revenues.

Balance

between

national brands and local

flavor.

Requ i re

retailers

to

do

a

standard

customer

service

training.

Possible "

Miami

signature

store" -

selling

items branded

speci f i ca l ly

to

promote

the

destination.

Customer

Service -

This

is the

greatest

area

of

opportunity

for

the

task force.

18

0 0 e m p l o y e e s

a

Ac t u a l l y "touch thecustomer.

14

00

are

i r l i n e

e m p l o y e e s . M IA

does

not

have

a

ustomer

s e r v i c e p r o g r a m - u t i l i z i n g

volunteers.

Ths

s

an

u t s t a n d i n g

opportunity

to

build

a

rogram.

W e aeo i n t l y

looking

to

a u n c h

a

volunteer

p r o g r a m

on

o

e f o r e N o v . 2 0 0 2 .

Irving

F o r c a n d

will

be

nh a r g e of

this

program

for

M I A . Asan

ntegral

pat

of

his

Customer

S e r v i c e

Initiative,

wewll

e v e l o pa

partnership

apprentice

p r o g r a m

wth

he

conc ie r ge

a s s o c i a t i o n , the

cademyo

o u r i s m

and

v a r i o u s

h o s p i t a l i t y

programs

a

n i v e r s i t i e s and

hgh

chools.

MA

llbeo n d u c t i n g

2u s t o m e r

s u r v e y s

per

yea,

utting

out

an

RFP

for

companies

who

d e v e l o p ,

and

un

these

s u r v e y s

wth

the

n o w l e d g e

of

what is

the

est

in

the

o r l d (

and

where

w e

s t a n d

c o m p a r e d

to

the

best

inheword)

e must

d e t e r m i n e

who

our

c u s t o m e r

is

nd

what

s e r v i c e s

t h e y aeo o k i n g for.

e

need

to

address

the

ssue

of "

A t t i t u d e " . F e d e r a l

I n s p e c t o r s (

I m m i g r a t i o n & c u s t o m s ) a re thefirst

peope

that

lh

f

u r M IA

p a s s e n g e r s

meet. . . "m m i g r a t i o n

h a s

to

e

th e frs

line

of

h o s p i t a l i t y " (i.. "

elcome

Home.

We

must

look

to

d e v e l o p

meaningful

e m p l o y e e

i n c e n t i v e

p r o g r a m s .

C o n c l u s i o n :

Inu m m a r y ,

whas

most

excit ing

about

ths

nitiative

is

that

thee

a s

been

such

an

pen c o m m i t m e n tto

his

partnership,

o n e

that

has

een

fully

defined

byAngela

G i t t e n s and

Tony

G o l d m a n

on

behaf

oh e

a i r p o r t

and

the

M C V B .

There

is

a

ea

o p e n n e s s to

listen

and

u n d e r s t a n d

eachother,

to

l e a r n

from

each

ther

a n d

to

ay

forth

oncrete

steps

to

m p r o v e

the

a c i l i t i e s ,

improve

c u s t o m e r

service

a n d

c o m m i t

to

a c t u a l i z e

the

o a l s

of

th e

partnership.

The

above

isjust

a

e g i n n i n g

and

meant

to

start

us

off

wth

l a r i t y a nd

focus.W

re

p r i v i l e g e d

to

e

w o r k i n g together forthe

o o d of

our

d e s t i n a t i o n .

The

s u c c e s s o

his task

foce

ill

be

n v a l u a b l e to

the

estination.

The a y o f f

wll

be

n b e l i e v a b l y

p o s i t i v e

word

of m o u t h ,

translating

into

hgh

arks forthe

e s t i n a t i o n ,

happy

u s t o m e r s ,

more

new

nd

repeat

b u s i n e s s

for

the

c o m m u n i t y

and

8/15/2019 LTC 60-2002


The

process

wll

determne

what

our

specific

needs

will

be

and

that

will be

reported

in

the

future.

In the

meantime,

the

full

support

and

cooperation

of

the

Mayor

and Miam

Beach

City

Commssion

is

essential.

Bra

nding

and

Visibility

Goal:

To further

enhance

the

visibility

and

reputation

of

Miam Beach

as a

premier

tourist

and

convention

destination

internationally,

to

improve

visitors'

experience,

providing

friendliness,

cleanliness

and

safety,

to

promote

and

maintain

Miam Beach

s

reputation

as

a

cutting

edge,

hot/cool

trend

setting

destination,

to

ensure

that

Miam

Beach

receives

significant

and

well-deserved

press

coverage,

to nurture

and

sustain

the

unique

and

entrepreneurial

businesses

and

cultural

experience

that

make

Miam

Beach

a

unique

destination,

to

continue

acommtment

to

attracting

atourist

mx of

tourists,

to

engage

in

and

sustain

market

research,

and

to

ensure

that South

Beach is

marketed

as

a

significant

brand

where

appropriate

Short

Term

Actions

Create

a

testimonial

program

with

celebrity

spokespeople

Name:

Miam

Beach

Ambassador

proaram

1

r e a t e

a

nque

message

slogan;

us e

a

ong

a

a c k g r o u n d (

Le.:

Wll

S m i t h '

s

ong

and

video;

Bette

Midler: "

n ly

in

Miami")

2

e

oth

celebrity /

isible

residents

a n d

visitors

to

ensure

d i v e r s i t y

3

evelop

an

ncentive

program (

n a m i n g

opportunities,

p r e s s ,

PR

c a m p a i g n )

for

e l e b r i t i e s

tha

i m i t s c o s t s

4

evelop

lis

possible

elebri ty

Ambassadors

with

i n t e r n a t i o n a l

v i s i b i l i t y ,

r e p r e s e n t i n g

the

iversity

that

is

Miam

B e a c h

RosieO

Donnell (

TV

famly

gay&

esbian

market)

Michael

Tilson

Thomas (

Cul tura l )

Edward

Vi l lella (

Cultural)

M a y o r

Dermer

Sofia

V e r g a r a

Nkk

Taylor

Julio

o

Enrique

Ig lesias

Ricky

Martin

Jennifer

Lopez

Wll

Smth &

ada

Pinkett

Smh

Whitney

Houston

s p o r t s

E n t e r t a i n m e n t

M u s i c /

r e c o r d i n g (

al

genres)

TV

ilm&

ashion

Montage

clips

from

l assic

footage -

i n a t r a ,

S a m m y Davs

Jun ior

e t c .

w i t h

current

stas (

8/15/2019 LTC 60-2002


Increase

positive

media

coverage

1.

evelop

edgier

advertising

campaigns,

r o m o t i o n s

andeature

stories

elebrating

d i v e r s i t y

and

energy Work

wth

existing

a g e n c i e s

to

evelop

annual (

monthly)

c h e d u l e

tha

i g h l i g h t s

and

mpacts

s e a s o n s .

B e

p r o -

a c t i v e ,

no

reactive

Deve lop

new

exciting

m e s s a g e s . Use

loca

industry

l e a d e r s as

ocus

g r o u p s

to

tes

e s s a g e s (

use

existing

marketing

c o m m i t t e e s and

add

newe m b e r sto

reflect

industry

changes)

F o c u s

on

a p a r a z z i

PR

ossip

column f o d d e r .i.

e:

elebrity

spotting.Feed

n f o r m a t i o n

to

arget

m e d i a

lis,

ncluding

p u b l i c a t i o n s

s u c h

as

e o p l e ,

In

Sye

ntertainment.

Billboard,

Rolling Stone,

New

York

Post.

ecdentify

p o t e n t i a l

PR

e p r e s e n t a t i v e s

who

ae

special ists

2

e v e l o p

series

of "

tunts"

and

r o m o t i o n s ,

focusedon

r e a t i n g visibility

in

core

m a r k e t s

C r e a t e

yea-o u n d

c a l e n d a r

ou c h "

s t u n t s " ,

i.

:

ikini

day;

M i a m i

Beach "

tim

nd t e m p e r a t u r e "

on

a

i g h t e d

sgn

in

mes

Square;

n c r e a s e

p r e s e n c ein

ities

w o r l d w i d e

known

fo

ouris t

interest (

NYC

o n d o n ,

Chicago,

etc.)

3

t r e n g t h e n and

mprove

South

Beach

b r a n d

v i s i b i l i t y

through

PR

and


p l a c e m e n t

4

Increase

visibility

on

TV

s p e c i a l l y cable,

through

a d v e r t i s i n g ,

tak

shows,

yndicated

shows,

e a t u r e

placement;

investigate

costs

of

infomercials

5

Develop

r e s t a u r a n t

and (

ightclub)

cub messages for

l e i s u r e

travelers,nche

arkets

and

fo

usiness/

c o n v e n t i o n s ;

utilize

and

promote

access (VPards;

benchmark,

deveopand

advertise

c r e a t i v e

p r o m o t i o n s

6

ollaborate

more

f f i c i e n t l y

wthand

promote

me

u c c e s s f u l l y , exiting cutura

institutions, n c l u d i n g

m u s e u m s ,

events

and

celebrations

C r e a t e

a

ity

concierge

p r o g r a m

1.

e v e l o p acty-

staf

position

as

head

o

a

ew

c o n c i e r g e

p r o g r a m

to

nsure

heightened,

tmey

n f o r m a t i o n

flow,

to

ensure cross

marketing,

coordinat ion,

tossist

al

otels (

wth

e d i c a t e d

c o n c i e r g e

service

and

those

who

utilize

their

f r o n t

desk

e r s o n n e l )2.

r e a t e

officia l o g o

fol

o n c i e r g e s

and

oralo c a t i o n s , to

ensure

that

travel

a g e n c i e s

o

t h e r s

do

not

i s u s e

effort;

use

ogo

verywhere as

n e c e s s a r y

3

n s u r e

that

concierge /

n f o r m a t i o n / welcome

locations

are

highly

vsbe

a

irport;

coordinate

wth

M C V B

AirportTaskor ce

4 o o r d i n a t e

l o ca t i ons (

kiosks,

C h a m b e r locationand

emoteo c a t i o n s )

andnformation -flow

more

closely wth

i a m i

B e a c h C h a m b e r

ofo m m e r c e W e l c o m e Center 5.nsure (m p r o v e d )

training

fo

axi,

van

and

us

rivers and

forrental car

agencies.

n s u r e

that

parking

information (

parking/

smat

ard

sales,

etc.)

ae

ncouraged byren ta l

ca

age n c ie s

6.

rovide information

and

t rain ing

on

e g u l a r l y

s c h e d u l e d

bass;host special

events

ino u t h

Beach,

i n c o l n Road,

Md

and

orth

Beach;

use license application

f o r m s

to

r i g g e r

cal

from

ctyconcierge

service

7

eveop

andmake

a c c e s s (

VP)cards

for

visitors (

i n c l u d i n g

cutura,

ecreation,

cubasses).

B e n c h m a r k

othe

destinations using

cads

old

focus

g r o u p s

to

s c e r t a i n

viability ;

advertise

cross marketing opportunities,

Deve lop

special

informational

phoneu m b e r s

8

isit

hotelsto

rovide


on

ultural

institutions, shows,

v e n t s ,

markets,

attractions

etc.

9

Develop

andmploy

s i m p l e

surveysfo

eedback

r o m

c u s t o m e r s (

u s e db

oth o n c i e r g e s

and

visitors)

Expand

M i a m i

B e a c h '

s

sibility

through

e s t a b l i s h m e n t o

n i q u e

o

e n ow n e d w o r ld -

class

e v e n t s

r e f l e c t i n g .

diversity

of

thedestination :

Immediate

focus

and

edication

o

resources mustbe

acedon

the

months

o

p r i l

through

November,

2002

1

efine

unique

e v e n t s , benchmark c o m p e t i t i o n ;

provide

publicity, financialand

ross-

a r k e t i n g s u p p o r t

to

nsure

success;

deveop

year-

o u n d

s e r i e s

o

ventsand

pomotea d v e r t i s e .

Market

seasonal events (

I:inter:

boatshow;

summer:

bikn

day

For

xample:

Winter

Music

Conference,

a t i n

Bi l lboard,

South

B e a c h

Wne &

oo d

F e s t i v a l , White and

i n t e r

8/15/2019 LTC 60-2002


2

P r o v i d e cty

u p p o r t

fo

pecial

events

through

incentives /

e d u c t i o n

oosts and

ees

3

e n c h m a r k

c o m p e t i t io n (

cities)

fo

ignificant

events;

recruit

and

advertise (

timely) i m i l a r

events

fo

u t u r e

4

trengthenctyide

e v e n t s c a l e n d a r

and

nter-

agency o l l a b o r a t i o n ;

plug

ca lendar

hoes

with

speciaevents

or

promotions

d e s i g n e d

to

attract target

market

5.

ocus on

o l l a b o r a t i n g

to

build

and

market

a

t r o n g e r

seasonal

campaign

m o n t h l y ,

wth

particular a t t e n t i o n

to

the

months

o

pril

t h r o u g h

N o v e m b e r ("

Something

h o t

is

lways

happening

in

Mam

Beach")6

Ceate

a n d a d ve rt i s e events

and

romot ions

to

ocal

and

Forida

markets,

n c l u d i n g

special

discount

admission

prices

fo

Florida ( i a m i /

MamBeach)

esidents

7

o c u s

on

promoting

e x i s t i n g cultura


s

appropriate

D e v e l o p

an

m m e d i a t e

promot ional /

incentive c a m p a i g n

fo

e s t a u r a n t s and

i g h t c l u b s

1

ocus on

Miam/

Miam

Beach

andFloridaresidents (

Le.:

v e r y

T u e s d a y

Mam

M i a m i

B e a c h

residents

ge

free

c o c k t a i l ;

Or ..

onhursdays,

dessert

is

ree -

wth a

lorida

drivers

license)

2

Collaborating

wth

e x i s t i n g

a g e n c i e s (

SMG

M C V B )

deveop

an

m p r o v e d

incentive

plan

fo

meetings

and

c o n v e n t i o n s ; c r e a t e

a

three

sep

r o g r a m :

1

mmediate

2ea

ong

3

ong

range

3d e n t i f y


for

promotion,

focused

on

i v e r s e

r e s o u r c e s

4

olout

p r o m o t i o n

by

a y1002

Lona

e r m . Actions E m p o w e r / H i r e

a

Chief

Marketing

O f f i c e r

fo

he C i t y

o

ami

Beach

1.

Reporting

atsenior

level

in

M B

2

ith

responsibility

for

oversightof

almarketing, public

r e l a t i o n s

and

d v e r t i s i n g

fo

MB

3th

e s p o n s i b i l i t y

for

oversight

a nd

m a n a g e m e n t

o

nnua l

and

ong- r a n g e

pans;and

oversight

ofc o l l a b o r a t i o n

wth

MG

M V C B ,

ec

4

ith r e s p o n s i b i l i t y

for

staffing

future TaskForce,

etc.

and

o n c i e r g e p r o g r a m s

Develop,

test,

n d

Implement

strategic

plans:

market ing ,

advertising

and

action plans

1

m m e d i a t e l y

define

a c t u a l

a n d

target c u s t o m e r (

s

th

pecific

i n t e r e s t

in

d e n t i f y i n g

existing

andpotential

d i v e r s i t y

wthn

market

mx;

and

efine

t o u r i s t

mxb

eason.

Be

r o a c t i v e .

Revew

annually

a n d respond

to changes

2

Develop

a p p r o p r i a t e and

t a r g e t e d

marketing

a n d

strategic

plans

tondure

con t inued d i v e r s i t y ,

c o l l a b o r a t i n g

wth

p r o f e s s i o n a l

partners,

by

n d u s t r y (

Leotel,

e s t a u r a n t ,

nightclub,

r e ta i l ) ;

andby

eason -

to

ositively mpact

and

rive tourism

in

c tua l

a nd

target

markets

3

Develop

sub-

m a r k e t i n g planfo

omestic (

USnd

ocal (

M i a m i andFlorida)

t r a v e l e r s .4

Develop

animmediate

promotional

pan

fo

lorida

r e s i d e n t s 5

n

a r t n e r s h i p

wth

MG

and

M V C B , develop

aggressive

r e c r u i t i n g plan for smal l

and

md~

i z e d meet ings

and

c o n v e n t i o n s ;

develop

i n c e n t i v e packages

and

VI P

access

ards (

with

r e d u c e d rates). e v e l o pa

new

m e s s a g e

for

small

and

md

ized

groups

Le: "

Come

and

o rk

during your

meeting,

bringaompanionand

tay

fo

un

for

the

weekend"

Ensure

tha

uality

city

services

are

delivered;

Make

q u a l i t y

d e l i v e r y

ar i o r i t y

citywide.

Accept

no

excuse.

u b l i c i z e

success

wth

mproved

PR

and

mage

building

1

r i e n d l i n e s s :

Interactwth

TQM

r o g r a m

and

eward

success;

Rely

on

m p r o v e d

city-

wde

a m p a i g n

for

residents

and

m p l o y e e s (

benchmark

Philadelphia)

2.Saety:

Support

pubic

a f e t y efforts a n d

c o l l a b o r a t e moreefficiently a n d

e f f e c t i v e l y

with

8/15/2019 LTC 60-2002


3

ay-

findng:m m e d i a t e l y

develop

improved

s i g n a g e

system/way

findng3

4leanliness:

E n s u r e

c l e a n l i n e s s

in

l

n e i g h b o r h o o d s ,

wth

p e c i a l

focus

onouth Beach

w h e r e

there

is

i g n i f i c a n t

tourist

density

5

Support

sensitive

andh o u g h t f u l code

e n f o r c e m e n t

to

ensure

v i s i b i l i t yoCMBso m a n t i c

d e s t i n a t i o n ,

not

a

t e r i l e

one(

Le:

ot

Boca Raton

or

Palm Beach-

a

une s t i n a t i o n )

Identify

competition; Identify

o p t i m u m

d i v e r s e

tourist

mx

1

o-

actively

develop longtem

trategies

2hataea c a t i o n a l t e m a t i v e s and

future

threats

for

l e i s u r e

travelers?Caribbean

Bahamas

Cuba (

n

a l ready

p o p u l a r

d e s t i n a t i o n

e x p e c t e d

to

pen

oon,

posing

a

ey

signif icant

threat)

e x i c o I n t e m a t i o n a l

d e s t i n a t i o n s

Cruises

P a c k a g e d ,

pe

pad

tours

3

hat

Is

o n v e n t i o n compet i t ion

W o r k closely

wth

SMG

and

GMCVB

to

etter

p o s i t i o n

Mam

B e a c h

Develop

i m p r o v e d

incentive pan;

o l l a b o r a t e

wth

u s i n e s s e s

Miam

B e a c h

fo

private-

pubic

partnership

I d e n t i f y oca

competition Diplomat Hotel (

Hallandale)

F

L a u d e r d a l e

Potential

new

iam

convention

center

Pam

Beach (

c u r r e n t l y

under

c o n s t r u c t i o n )

I d e n t i f y

n a t i o n a l

competition

Las

Vegas

New

Yok

ty

Atlanta

Develop

e x p a n d e d , e f f e c t i v e

collaboration

among

existing

agencies

and

MB

p r o f e s s i o n a l s ;

s c h e d u l e

regular

m e e t i n g s ;

coordinate

m o r e fully

and

o s i t i v e l y (

not

limted

to

the

following

is);

th

oversight

by

MB

Chief

M a r k e t i n g

Oficer;

xpect annual

report

from

each

a r t i c i p a t i n g entity

ncluding

f u n d i n g ,

budget,

esources,

and

actions

taken

to

upport tourist

Initiatives

VCA G M C V B (

including

Arport,a r k e t i n g ,

Cultural

Tourism

Film

Fashion,n t e r t a i n m e n t

and

usic

c o m m i t t e e s

SMG

C h a m b e r

o

o m m e r c e (

M i a m i

B e a c h ,

Latin,

Gay &esbian

etc.)

Cty

o

am

Beach (

C u l t u r a l

Arts Council,

Economc

Development. Ofice

o

ts,

ul tural &

E n t e r t a i n m e n t , Potoco &

Tourism)

Geater

Miami

Motel &

otel

Association Nghtlife

Council

Souh

each

Hotel &

e s t a u r a n t

8/15/2019 LTC 60-2002


Ocean

Drive

Association

North

Beach

Development Corporation

Funding

sources

1.

llocate

significant

a d d i t i o n a l

funds,

from

resort

taxes

no

u r r e n t l y

u s e d

for

drect

tourism

projects,

ensuring

continuing

dversity.

2mmediately

add

inancial

r e s o u r c e s

b e y o n d

whatis

urrently

spent

through

G M C V B ,

CAC and

VCA as

wel l

as

fo

ther

specific,

drect

tourist

i m p a c t i n g e f f o r t s .

A

hs

critical

time

pecia l

e f f o r t s

must

be

made

to

ully

utilize

exis t ing

funds,

unds

spent

on

on

tourist

related

p r o j e c t s ,

funds

tha

re

d e f i n e d

in

he

CMB

budget.

3

upport

tourist

r e l a t e d

a c t i v i t i e s .

Tourism

is

he

premier business

o

i a m i

B e a c h ,

b e n e f i t i n g

the

cty

and

ts

residents

t h r o u g h

an

mproved

tax

base,

m p r o v i n g

the q u a l i t yo

ife

for

r e s i d e n t s

who

ls o

enjoy

benefit

o

e s o r t

s e r v i c e s ,

including,

bu t

not

limted

to

n

expanded

number

of

speca

v e n t s ,

a

b u n d a n c eo

e s t a u r a n t s

an d

clubs

and

an i q u e

diversity

o

the

o p u l a t io n . .

4

Recrut

c o r p o r a t e

support

fo

rograms

and

p e c i a l

events,

hrough

u n d e r w r i t i n g

and

ponsorship. (

CMB

a n

accept

c h a r i t a b l e

donat ions,

Le:

adopt

a

highway

p r o g r a m )

5

n c o u r a g e

co

p o n s o r s h i p

o

vents

a n d

p r o g r a m s

th rough

incentives

provided

to

ublic/

private

p a r t n e r s h i p s (

namng

p p o r t u n i t i e s , visibility,

awards)

6

e q u e s t

d o n a t i o n s

to

MB

foundation;

provide

and

ist

otential

namng


7

equest

significant

state

lottey

advertising

an d

p r o m o t i o n s , increase

incentives

and

o l l a b o r a t i o n

8e q u e s t

in

ind

d o n a t i o n s (

i n c e n t i v e s

p r o v i d e d

by

otels

and

restaurants

ec

3)

9

ppy

fo

rants (

State

and

ederal)

M e a s u r e m e n t s

M o n i t o r

p r e s s

coverage,

develOp

monthly

reporting

s y s te m (

clipping

service)

Track

cals

to

oncierge

s e r v i c e .

Develop

r e p o r t i n g

and

analysis

system(

taff)

Survey

i s i t o r s (

G M C V B )

Se

e a d l i n e s

for

reports,

p d a t e s ,

m e e t i n g s

and

a c h i e v e m e n t

of

goas

Establish

g o a l s

forn u m b e r

o

sts,

o n v e n t i o n s

3

Ths

s

p a r t i c u l a r l y

important

for

flm

n d

fashion.

ooms

8/15/2019 LTC 60-2002


Film &

Fashion

Commttee

Goal:

To

enhance

the

reputation

of

Miam Beachasa

leading production

center

in

the

United

states,

to

lower

barriers

for

ease

of

production,

to

further

encourage

and

foster

our

production-

friendly

environment,

to

nurture

and sustain

our diverse,

indigenous

creative

and

production

communities,

to maintain Miam

Beach

s

position

as

a

cutting

edge

fashion center

of

the

Americas, to

increase

business

from

film&

fashion

producers

globally,

to increase

visibility

of film,

fashion

and

entertainment

community

Increase

positive

media

coverage

Develop improved

Public

Relations

strategy;

focuson

enhanced

global publiC

relations

efforts;

Retain (

or

increase utilization

of

existing)

PR

firm

wth

focus

on

specific

expertise

in

film

and

fashion

industry,

skilled

in

promotion, paparazzi

P R

and in

soliciting/ recruiting/ selling

Miam

Beach

as

a

production

center.

Develop

film&

fashon

stories

for media

Create

a

Production

Industry

Access

Program (

PIAP)

Create

anew

and

special program

designed

to

welcomeand

host

productions

in

Miam Beach.

Coordinate

welcomeevents

for

productions

and

industry

relatedconferencesand trade shows.

Offer

special

discounts and

preferred

access

to

permitted

productions;

develop

amenuof

Incentives

and

discounts

Set

criteriafor,

and

create

a

registry

of "

production friendly"

businesses

Establish

VIP

expedited handling

at

Miam

International

Airport

Facilitateinterface

wth

business

and residential communities

Increaseclient feedback

through surveys

and

database

Expedite

permitting

and

scouting

process

for PIP

registered

productions

List

services

available

to

production

of

all

sizes,

including

small

and

md-

sized

efforts

Add

additional

admnistrative

resources

to

acheve

successful

implementation

Increase

outreach

to

targeted

markets

Expand City'

s

presence

at

leading

industry

tradeshows

Facilitate/

Lead

tradeMssions

wth

strategic partners

to

target

markets,

ensuring

diversity

Schedule

media

FAM

tours

for

industry,

tied to local

industry

events where

possible

Request/

require

Miam

Beach

tags/

recognition (

in

titleand titleshots, i.

.:

Miam

Vice, Boston

Public)

Develop

and utilize

website, email

andbrochures as

resources

Expand

City'

s

advertising

presence

in

targeted publications

and

media

Collaborate

wthtrade

publications

for

special

focus issues and distribution

Actively target

and attract

Industry

related conventions, trade

shows

and

awards

programs

Work

with

partners,

industry

leaders

and sales

agents

to determne

universe of

opportunities

and

benchmark

competition

Set

goals

for

attracting

priority

meetings,

conventions, trade shows and

industry

events

in

2003 and

over

thenext

ten

8/15/2019 LTC 60-2002


Develop

educational/outreach

plan

for

commercial

districts and residential

neighborhoods

Explain production

issues

and

opportunities

in

regularly

scheduled

meetings

Empower

PIAP

rep

to

facilitate

and "run

interference"

Develop

educational

publication

tied to

PIAP

Identify

neighborhoods

and

locationswhich

are"

production

friendly", support

use

through

PIAP;

Provide

scouting

services

in

conjunction

wth

neighborhood

reps

Enhance

website

wth

virtual

tours and service

links;

update

frequently

Develop

Incentives to

lower barriers

to

production

and

encourage slgnmcant

television

production

Aggressively

pursue

current

and future

State

Legislation

that

creates and

expands

Production

Industry

incentives.

Create anannual

recurring

Production

Fund (

including

Television

Origination

Fund);

develop

grant

and/

or

funding

mechanisms and

procedures,

with

oversight given

to

an

existing

CMB

commttee

or

department

Provide

increased

incentives to

leverage

priority

productions

through

PIAP

Expand

Miam

Beach

incentive

program

for

film

and

print production

and

encouragecounty

wide

adoption,

including

reduction

orelimnation of feesand

associated

City

service

expenses

Utilize Production

Industry

Access

Program (

PIAP)

to

develop

and

implement

City-

wide, hosted events and

industry receptions,

create

and

manage

industry "

welcome"

program

Create

production-

friendly "

Welcome and

How-

To...."

pamphlet;

develop

wide

distribution

list;

scan

pamphlet

onto website

Create

email data

bases and increase

communications

wth

past

and

prospective

clients

Expand

web

site services to

help

productions

wth

location

scouting; develop

on-

line

virtual

tours

of

new

under-utilized

locations

for

location

scouts

Activate

a

regional production Industry

council;

schedule

regular

meetings

Create

or

partner

with

regional production

council in

conjunction

wth theMiam

Beach

Production

Industry

Council (

PIC);

Analyze

and

respond

to

positive

and

negative

issues

county

wide

Facilitateinter-

local

cooperation

for

simplified production

Ensure

that all

collaborating

Agencies

meetona

regular

basis

Miam

Beach

Visitor

and Convention

Authority (

VCA)

Greater

MiamConvention and

Visitors Bureau (

GMCVB)

State

Film

Office

County

Film

Office

Production

Industry

Council (

PIC) -

Miam

Beach

Association of

Independent

Commercial

Producers (

AICP)

Screen Actors

Guild (

SAG)

Advertising

Federation

of America (

ADFED)

Independent

Film

Project (

IFP)

Analyze

market conditions

and formulate

responses

Solicit

increased

feedback from

core

customers

on

an

ongoing

basis;

increase

email

communication

to

supplement periodic

mailings

to

past

and

potential

clients

Recognize

Macro

Issues

Le.

exchange

rate,

industry

trends,

competition

Shape

targeted

respons~

s

toever

evolving industry

and

market

conditions

Improve

and

position

cleanliness

and friendliness

in

Miam Beach

Comparative

analysis

of

production,

equipment

and

labor

costs

8/15/2019 LTC 60-2002


IdentifyCompetition

Over

the

past

15

years,Miam

B e a c h

has

m e r g e d a s

a

emer

d e s t i n a t i o n for

filmand

a s h i o n .

The

buzz

that

was

e n e r a t e d

p l a y e d

aig

p q r t

in

a p t u r i n g

the

m a g i n a t i o n

of

the

ourist

market.

Today

c o m p e t i t i o n for

ths

n d u s t r y

has

i n c r e a s e d

by

fforts

from

the

olowng

c o m m u n i t i e s :

Los

A n g e l e s

NYC

S o u t h e m

Span

C a na d a

South

Arica

Research

i n c e n t i v e s

and

arketing

effortsr o d u c e d

b

c o m p e t i t i o n Solicit

cen

eedback

about

t r e n g t h sande a k e n s

o

c o m p e t i t io n

Fom

ollaborative


wth

regiona (

a r i b b e a n ,

Lan

roduction

destinations

M e a s u r e m e n t s

Set

g o a l s fornew

usiness

d e v e l o p m e n t

Track

the

conomic

i m p a c t

o

r o d u c t i o n s , events,

and

c o n f e r e n c e s

r e s u l t i n g from

ut reach

eforts

Monitor

medaoverage through

clipping

s e r v i c e l PR

firm

e v e l o p

and

n s t i t u t e

exitand

o l l o w -

up

surveys

I n c r e a s e

u s e

o

racking

d a t a

to

ighl ight

Miam

B e a c h '

s

osition

within

region,

stateand

nation

ncrease

data

r a c k i n g

byapturing

private

property /

nonermtted

production

activity.Annua

Resources

Reaulred

A m o u n t T w o

FTE$

75

000-

125

000 Office

Space&

E q u i p m e n t .CMB

Tol

Feeumber $5

00

Public

Relations

Agency$

150,000-

300

000

u b l i c a t i o n s /

C o l l a t e r a l

8/15/2019 LTC 60-2002


Small/

Boutique

Hotels

Goal: To establish

a

brand

that

defines

the

small hotel

experience,

including

marketing,

sales,

public

relations

and

advertising,

for short and

long

term

programs

since

there is

an

urgent

priority

to increase business for the shoulder

and summer months. To maintain the

visibility

and

priority

of

marketing

the small

hotels.

4

Ton h a n c e

the

b i l i t y

ofthe

smal

p r o p e r t i e s ,

to

ollectively market

t h e m s e l v e sarade shows,

saes m i s s i o n s , wth

travel

a g e n t s ,

etc.,

ith

an

m p h a s i s on

theo m e s t i c andloca market.W o r k

to

ursue

oheo l l a b o r a t i v e

efforts. . Short -

Term

Actions

Commit

s u p p o r tto

mall (

and /

o

outique)

hote

experience

throughout

Miam

Beach;

d e v e l o p

a

p e c I Dc

brand

and

upporting

marketing

s t r a t e g y

to

r o m o t e

the ~

all

and

o u t i q u e

hote

experience,

o n c e n t r a t i n g

on

i v e r s i t y

o

r o p e r t i e s

and

i v e r s i t y

o

clientele

1

efine

actual

and

a r g e t

m a r k e t for s m a l l (

and

o

boutique)

hoteliers;

develop marketing

surveys

h r o u g h engagement

o

n d i v i d u a l

e n t r e p r e n e u r s

a n d

o p e r a t o r s

tolarify

d i v e r s e

tourist mx, nterests

and

needs;

2

reate (

multiple)

e s s a g e , m a r k e t i n g

strategy

and

sub

t rategies,

a s n e c e s s a r y ;

create

a

brand,

l o g a n

and

essage

to

dvertise,

e v i t a l i z e and

e p o s i t i o n

the

mall

hote

x p e r i e n c e .

Test

messages

and

slogans

3

o l l a b o r a t e

wthxsting

partners

to

a x i m i z e efficiencies,

i n c l u d i n g ,

bu

o t

limted

toMVCB, ina r t i c u l a r

the

mall (andro u t i q u e )

hotels

committee

and

al

ther

cooperative

ando l l a b o r a t i v e

age n c ie s

4

e v e l o p ,

advertise andsustain strongand visible

smal

hote

c o a l i t i o n

and

b r a n d

5

Empower

o n g o i n g

Task

Force

for

v e r s i g h t D e v e l o p

an

800#

nd

reservation

system

wth

links

to"

m a l l

and

o u t i q u e

hotel" webste

1

n v e s t i g a t e


fo

e v e l o p m e n t of

n

800

e s e r v a t i o n system

and

unique w e b s i t e ,

with

linksto

p a r t i c i p a t i n g small

hotesh r o u g h GMCVB

andmal

hotels

c o m m i t t e e )

Miam

Beach

hamber

of

C o m m e r c e

W e l c o m e

Center

Expedia

RFP2

evelop

m e a s u r e m e n t

system(

s ;

es

n

e n e r a l .

hotes

wth

ess

han

50

r o o m s .

Note:

The

Committee

focused

efforts

on

eveloping

an

m p t e m e n t a b l e

strategy

forthe

uniquehotes

h r o u g h o u t

Miam

B e a c h .

whch

currently

lack

a r k e t i n g

8/15/2019 LTC 60-2002


Stimulate

business

to

Includesmall conferences, local and

domestic

business

and

other

opportunities

1.

e v e l o p

and

mplement

s t r a t e g y

fo

oliciting

new

usiness.

Deveop

immediate

promotion

2

e v e l o p s o u r c e

lists

fo

meeting

s p a c e ;

e s t a b l i s h

lis

f

sources

and

i rculate

a m o n g

hotes

foronvent ions

smal

business

meetings weekday

business

travelers

3

ncourage

a c t i v e

c o l l a b o r a t i v e p a r t i c i p a t i o n

of

smal (

and/

or

boutique)

hotels

wth

r o m o t i o n s ,

through

i n c e n t i v e s

for

participants

i.

e:

d v e r t i s i n gandarketing

special

p a c k a g e s , p r o m o t i o n s (

week d a y

raes

folorida

residents) i a m i Beach

Chamber

o

Com m er ce (

MBCC)

SMGGMVCB

4

n c o u r a g e

increased

interaction

with Fi lm &

Fashon

n d u s t r y . (

Askfo

e p r e s e n t a t i v e

on

new

oards

or

councils)

5

ncourage

i n t e r a c t i o nwthr a n s p o r t a t i o n ,

attractions,

nightclubs

and

e s t a u r a n t s

to

ncentivze

business. Empower

a

r o a c t i v e

col laborat ion)

6.

D e v e l o p s p e c i a l

packages

and

romotions

fo

drive-

down

i s i t o r s ; e n c o u r a g e par t i c ipat ion t h r o u g h

providing


to

be

n c l u d e d

in

advertising.

e v e l o p

first

phaseforsummer,

2002.

evelop

a

newb r o c h u r e

and o t h e r

appropriate

c o l l a t e r a l

1

I n c l u d i n g New

small (

a n d /

ooutique)

hote

m e s s a g e Write

and

use

a

unifying

slogan

Develop

a"

ml/

boutique

hote"

i r e c t o r y

Develop

new

access


m e c h a n i s m s (800

u m b e r , website

ec)

Deveopp e c i a l

i n c e n t i v e s (

VP

cads,

c o l l a b o r a t i o n

with

r e s t a u r a n t s , c l u b s ,

a t t r a c t i o n s ,

ec)

m a l l meeting

venues;

tage

ro-ut

for

first p h a s efo

ummer ,

2 0 0 2 Ceate

distribution

mechanism

aMA

and

FT

a u d e r d a l e airports,

al

e l c o m e

centers,

n f o r m a t i o n

kiosks, (

MVCB)

trade

s h o w s

and

drect

malings

to

convention

and

meeting

p l a n n e r s , ;

r o l l o u t frst

phase

summer, 2002

2

elebrate

the

niqueness

a n d

hstory

o

al

i a m i B e a c h

sma

and

boutique

hotels;

3

t r e n g t h e n


ton c r e a s e visibility

4

Revew

at/

ilm

p p o r t u n i t i e s wth

possible

meda

a r t n e r s (

WPBT

LRN)

and

r

Mami

Design

P r e s e r v a t i o n

L e a g u e (

MDPL)

orothes

5

evelop

m e c h a n i s m

fo

c o m p r e h e n s i v e

drectory (

nclusion)

ofsmahotels6

Develop

cost-

f f e c t i v e

and

o l l a b o r a t i v e

practices

among

sma

hotels

7

Develop

m e a s u r e m e n t m e t h o d s for

d i s t r i b u t i o n

and

use

8hare

pannngand

inancial

s u p p o r t

among

stake

holders

9evelop

a

0second

f i l m

for

usen

c a b l e

land

other

meda

opportunities,

i n c l u d i n g

a i r l i n e s )

to

i g h l i g h t

unque

sm/

o u t i q u e p r o p e r t i e s

lOUse

PR

etwork

to

ptch

ir l ines for

in

l i g h t film

p p o r t u n i t i e s

Empower (

Hire or

assign)

a

arketing

r e p r e s e n t a t i v e for

8/15/2019 LTC 60-2002


1

Hre{

m p o w e r )

a

e p r e s e n t a t i v e

o

g e n t { s}

tottend trade/

travel

shows,

e p r e s e n t i n g small

hotels5

2

I n t e r a c t

more

fuly

wth

a r t n e r s ( Chamber,

SMG,

GMCVB ),

our

o p e r a t o r s

and

other

agencies

3

eport

successes

and

v a l u a t e

annua l l y

4

ollaborate

wth

existing

a g e n c i e s current

tour

programs (Le:u l t u r a l

Tourism

Director {

GMCVB}

and

others) Lona

Term

A c t i o n s

Uilize

morefuy

he

services

and

resou r ces

ox i s t i n g

andotential

c o l l a b o r a t o r s

and

partners, n c l u d i n g ,

but

not

imitedtoMam

Beach

Visitor

ando n v e n t i o n Authority(CA)Greater Miam Convent ion

and

i s i t o r s

Bureau (

GMCVB)Marketing

and

u l t u r a l

Tourism

o m m i t t e e s

Chamber o

C o m m e r c e (

MamB e a c h ,

Latin,

G a y & .

Lesbian

ec)

Cty

of

Mam Beach (

Cultura

Ats

C o u n c i l ,

E c o n o m i c Development.

Oce

ots,

Cultural &.

n t e r t a i n m e n t ,

Protocol &.

Tourism

GreaterMiam

Motel &.otel

A s s o c i a t i o n (

GMHASoutheach

Hotel &.

e s t a u r a n t

A s s o c i a t io n (

SBHRA)

Clarify

andIdenify

action

p r i o r i t i e sand

resources r e q u i r e d

fo

u c c e s s

Denen d s t r e n g t h e n

a

o m m i t m e n t

toa

edicated,

long

tem

u b l i c

Relations

e f f o r t , h i g h l i g h t i n g the u n i q u e n e s s of

the

mall (

and

r b o u t i q u e )

hote

experience

as

an

essential

ingredient

o

the

dverse

i a m i

B e a c h

e x p e r i e n c e

Inaugurate

a

ol

Free

Number;

advertise,

promote, n d measure

i m p a c t

D e d i c a t e

a

e b s i t e

to

mall (and/oro u t i q u e }

hotes,

wth

links

to

a r t i c i p a t i n g

b u s i n e s s e s

Develop

and

utilize

ully

colaea

material

U n d e r t a k e

TV

d v e r t i s e m e n t s ,

investigate

and

i t c h for feature

coverage (

:rave

channel)

o m D e t l tl o n

Identify slgnmcant

c o m p e t i t i o n

and

develop

s t r a t e g i e s

toompete

1

agshp

chain

Hotes,

hich

offer

d i s c o u n t e d

rates,

o n v e n t i o n

and

meeting

space onsite

and

national

visibility,

2

ther

cities,

wth

l r e a d y e x i s t i n g small h o t e l

p a c k a g e s , incudng,

bu

not

l i m i t e d

to

F.

auderdale

Bah am as

Cuba

Key

West

New

leans

dentify

Funding

sources '

1

l l o c a t e

s ign i f i can t

a d d i t i o n a l

f u n d s , from

esort

taxes

no

u r r e n t l y

usedfo

irect

tour ism p r o j e c t s

2m m e d i a t e l y

add

inancial r e s o u r c e s

beyond

what

isu r r e n t l y

s p e n t

t h r o u g h

G M CV B ,

CAC

andVCA

as

el

as

for

other

specific,

direct

tourist

i m p a c t i n g

e f f o r t s .

3

t

this

critical

time

pecial

efforts

must

bemade

to

fuly

utilize

exis t ing

funds,

unds

spent

on non-

tourist

related

projects,

funds

that

are

defined

in

he

CMB

udget.

4

u r r e n t funding

leves

ortourism

shoud

be

mproved

and

increased,

no t

reduced,

i m p a c t e d

o

i m i n i s h e d .

5orporate

support,

n d e r w r i t i n g

and

s p o n s o r s h i p (

Le.:

x p e d i a )6

Co~

p o n s o r s h i p -

p u b l i c / private

p a r t n e r s h i p s ( hotes

and

CMB)

5

ready

on the

tabe

r e s e n t e d

b

he

GMCVB

a

ctober,

2001

m e e t i n g .

N e e d s i m p l e m e n t a t i o n

6

8/15/2019 LTC 60-2002


7

e v i e w

and

p p l y

forstateandederal

funds

d e n t i f i e d

in

grants8equire

e x p e n s e

sharing

o

hoteliers

invoved

9

e q u e s t

resource support

fromM C V B .

CMB

through

existing r e s o u r c e s

IdenIfy

methods

o

easurement

1

onitorpess

overage,

develop

monthly

reporting

system ( l i p p i n g service)

2rack

alls

to

00

u m b e r .

Develop

report ing and

a n a l y s i s

system (

staf)

3urvey

visitors (

wth

help f r o m GMCVB)4

onitor

8/15/2019 LTC 60-2002


Appendix

Minutes

Sales &

Marketing

Small Hotels

Branding &

Visibility

List ing

of

PublicRelations Firms

Creative

Marketing

Firm Brochure

8/15/2019 LTC 60-2002


8/15/2019 LTC 60-2002


Blue

Rlbbe.

Task

Force

SerYice ..

d

AUtIIde

Final

Report

on

our

VIsion,Mssion,

ObJect ive,

ActloD'

aDd

Bottom

LlDe

Polo..

o

Implemellt

Co-b a l n :

Orlando

Velazquez

Jr.,

BA I

Holiday

IDD

Soutll

Beacb .Resort

SteveD

H.

BaaICblu

GrIll

MauCemeIlt

Our

Vision

Our efforts

will

be

to

redirect the

perception

of

theworld

as

it

applies

when it

comes

down

to

Miam

Beach

withits

i mage

of

being

one

of

the

cities with

poor

unfriendly

Service

and

Attitude.

Withthe

effects of

September

11

tb

iam B e a c h

a nd all

its

e r c h a n t s

are

a v i n g

aery

t ough

time

r y i n gtoecover from

thedverse r e a c t i o n s

of

the

world

e c o n o m y .

B e i n g

a

ity

thathas

o u r i s m

as

its

man

c o n o m i c

Force

and

al

usinesses

e x p e r i e n c i n g

the

f f e c t s , it

is

ow

theim e

to

ge

veryone

d e p u t i z e d

and

o m m i t t e d

to

eeing Miami

B e a c h forh a t it

isn dto

ake

drastic

c h a n g e s

a

this

vey

o m e n t

to

o r r e c t

the

egative

S e r v i c e andttitude i s s u e s that

bothe s i d e n t s

and

o u r i s t s

alike

have

x p e r i e n c e d

in

the

past.

Our

M i s s i o n

To

o r r e c t

the

m a g e

as

we

o r t r a y

it

ocaly

o m e s t i c a l l y ,

and

n t e r n a t i o n a l l y

wth .

e g a r d s

to

e r v i c e

and

t t i t u d e .

We

will

do

t h i sby

a t h e r i n g al

loca

government

officials,

business

owners,

general

managers,

mdde

a n a g e m e n t ,

and

inally

front

line

m p l o y e e s ' .

We

wll

then

e n e r a t e

a

e r v i c e

and

Att i tude

training

p r o g r a m with

no

u n s e t

a n d

to

p d a t e

it

very

3

eas.

Ths

f u n d a m e n t a l

b u s i n e s s

p r i n c i p l e

fo

ny

communi ty

or

b u s i n e s s

wll

a s s i s t

ou r

goa

to

createa

ewi a m i

B e a c hfo

its

e s i d e n t s ,

Tourists

a n d

Merchan ts

to

leasant ly

c o n d u c t

b u s i n e s s

and

enjoy

our

e x c l u s i v e

year

roundtropical w e a t h e r ,

services,

and

diversity.

O ur

Objective

To

create

a

warm

a nd

friendly

ctyhere R e s i d e n t s , Tourists

and

Merchants

can

patronizeand

c o n d u c t

business

To

nsure R e s i d e n t s , Tourists

and

Merchants

feel

w e l c o m e and

at

home

To

ensure

al

patrons

walk

a w a y

wth

ae r c e p t i o n

of

vaue

To

e m p o w e r al

h o

work

in

ur

city

a

hat

ever

l e v e l wth

a

sense

of

ride

andelf

w o r t h

as

s e r v i c e

p r o f e s s i o n a l

To

nstill

p r i d e

w i t h i n

the

ity

Uaited

We

Staad

aad

May

God

Bless

Mam

Beach, Florida aDd

oa

a l t e d

Sates

8/15/2019 LTC 60-2002


BI.

eRIbboDTut "rce

SenleeudAUltade

FIDI

Report

onour

Vision,

MIssion,

ObJective,

ActIoD. IDd

Bottom LinePoIats

to

Implement

Co-

blln: Orllndo

V e lazqu e z

Jr..

BA I

Holiday

Inn

South Beadl Resort

Stevea

H.

Bus

I

CIIIDI

GIll

MaDlpment

Action

Steps

To

host

an annual

4 th

Quar te r

Mayor'

s

Economic

and

Service Summit

to

kick

off

the

Season

by

inviting

all

City

officials,

Investors, Merchants,

General

M a n a g e r s

and

Middle

M a n a g e m e n t

to

attend: A

this

Summit

the

Mayor

will

do

its

State

of

the

City

Address

and

promote

as

well as

distribute

the

training

video

and

manuals

on

Service andAttitude

and how

the

program

it is

go ing

to assist MiamBeach withits

Service

and

Attitude

Mission and

Objec t ives

as

a

Public and

Private

service

teams

For

the

Mayor

and

Commissioners

to

unite

the

city,

merchants,

and

its

constituents

by

expla in ing

weare

all

in

this

together

for the

long

haul. Itmust

be

a

9

ear

focus,

e v e l o p m e n t

pan

o m m i t m e n t , and

focus

For

the

a y o r

and

o m m i s s i o n e r s

to

p p o i n t the

C A

tov e r s e e

the

9

ear Service

and

Atitude

o u r i s m

Development

and

M a i n t e n a n c e

p l a n

a w r o v e d

by

heo m m i s s i o n

from

h e

May or '

s

lue

Ribbon

T a s k

Force.Itu s t

be

o m m i t m e n t from

al

n t i t i es

public

and

p r i v a t e

For

the

M a y o rand

he

C o m m i s s i o n e r s

to

i m p l e m e n t

a

annual

2nd

u a r t e r

Service

and

t t i t u d e

m e e t i n g to

ickofheummer

F e s t i v a l

S e a s o n

for

al

Ctyfficials,

Investors,

e n e r a l

Managers

a n d

M e r c h a n t s to

ttend.

Al

new

ity

employees and

M e r c h a n t s

alike

will need

to

t t e n d .A

ths

O r i e n t a t i o n

Goa ls

M e e t i n g weill

show the

v i d e o

on

th e

city'

sidend

remnd

al a t t e n d e e s

on

he

i m p o r t a n c e

of

service.It

ust

be

ur

way

of life;

it

has

to

r o j e c t

sincerity

and

o n s i s t e n c y .

From

C i t y HaI l ,to

he

I n v e s t o r

to

heM e r c h a n t andfrom

ur Residents.

TheServiceand

Attitude

C e r t i f i c a t i o n

P r o g r a m

shouldbe

a n a g e d

through

the i s s u a n c e

o

thec c u p a t i o n a l

L i c e n s e . S i m i la r

to

he r e q u i r e m e n t

fo

l

e s t a u r a n t s with

the

Food

a n d l i n g C e r t i f i c a t i o n

for

al

its

m p l o y e e s .

Service

and

Attitude

training

videos

produced

s h o u l d m o d e l th e

V.

B.

S

.

a n d

C .

A.

S

T

t raining

v i d e o s

a l r e a d y

in

lace.

n e

word

of

aut ion,

t h e y

must

be

generalin

e r v i c e

nature to

c a t e r

to

l

b u s i n e s s e s

a n d

trendy in

material

to

e n s u r e

s i n c e r e buy-in

from

al

e m p l o y e e s .

We

must

f u r t h e r

develop the "

Extra

i l e "

c a m p a i g nto

he

R e s i d e n t s

a

ell.

A w a r e n e s s will n e e d

to

be

nhanced

g r e a t l y c i t y w i d eto

al

S e r v i c e p e r s o n n e l

va

the

PSA

campaign.

Most

importantly

an

ggressive

PSA

campaign

a w a r e n e s s p r o g r a m

also

wthnou n s e t must

ben i t i a t e d wth

al

vailable m e d i a o u t l e t s .

We

all

must

be

sensitive

and sincere

t h a t

Tourism

s

Everybody'

s

u s i n e s s

Ulilted

We

Stand

and

May

God

Bless

M i a m i Beach,

J l10 r l d a aud

ourUulted

S t a t e so

8/15/2019 LTC 60-2002


Blue Rlbbo.

TakForce

ServIce

aDdAttitude

FlDa

Report

OD

ourVlllo., Mlsslo.,

ObJect ive ,

ActIous

a.

d

BottomUDePoints

to

Implemeut

Co -h a l n :

Orlando

VelazquezJr..

CRA /

Holiday

IDD

South Beach

Resort

Steven H.Baa. / ChIna Grill

MauacelHllt

Final

Note

and

BottomLine

In

Miam

Beach' s

history

you

will

see that

every

other decade wehave

had

declines and

increases

as the

i m a g e

of

being

the " in

place

to

be".

At this

time weare

ona

severe

decline

where

we

can

actually stop

itbefore it is too late forall

stakeholders. We

can

as

a

team

accompl ishes

this

fundamental

principle

in

business

by

implementing

and

reinforcing

the

Mission,

Vision,and

Object ives

outlined. It

must

be

a

new

approach

and

it

mustbe

never

ending

Service

and

Attitude

Tourist

Development

Plan.

Our Miam

Beach

is

abeautiful

city

and

destination

wthinour

United

States

of

America

and it

must

remain

as

such for the

continuous

growth

for all

as

a

city

to live

in and a

destination for

the

world

to

pa t ron ize endlessly.

And

all this starts

with

Service,

Attitude,

Marketing,

and

the

commitment

to

be

the

leader

through

the

appropriate

reinforment

vehicles.

Again,

t

must

be

a

way

of

lifeand

it

must

cons is tent ly

portray sincerity

Funding

to

Produce

theVideos,

Manuals

and

Conferences

We

are

formally

soliciting

the

local

Chambers,

Bureau,

VCA,

and

City

of

MiamBeach

current

funding

they

all

have

allocated

towards

the betterment ofthe

city.

Weneed to

create

a

synergy

withthe

a l ready

allocated funds

by

each

private

and

public

entity

into

one

fund

to

assist our

Service

andAttitude

Tourism

Development

Pan

develop,

and

we

will

then

see

our

city

be the

friendliest and best

p lace

to liveand

conduct

business.

This

was

one

of the

dreams

and

g o a l s

our

founding

fathers Mr.

Collins

and

Mr.

Fisher

had and

wanted

for

the

city

of

Miam

Beach

and

now

s

our

time

to

do

it

Presentation

Audio

Visual

and time

requirements:

TV and

VHS

for

quick

video

samples

to

use

for

Mayor'

s

Summit

Over

head

and screen

projector

to outline

the

presentat ion

15

i n u t e s

ofree

lance

scripts "

Treat

our

u e s t s

as

you

a n t

to

be

T r e a t e d "

a

r r i v a l

to

MA

A i r p o r t b

a x ito

H o t e lcr r i v a l

and

e c e p t i o n D e s k

a

H o t e l

d

e s t a u r a n t

from

o s t e s sto

s e r v e r

e

erchant souvenir

s t o r e

f.

lub

door

e r s o nto

b a r t e n d e r

g

e p a r t u r e

t a x i

h

e p a r t u r e

A i r p o r t

W e al

e e d

to

ensure

among

urselves more

smiles,

r e e t i n g

and

thank

y o u . Itis

the

basic

r i n c i p l e

to

o u r t e s y and u s t

be

c o n t a g i o u s

U n i t e d We tand

aDd

May

God

Bless

Miami

Beach,

l o r i d a

and

our

United

S t a t e so

8/15/2019 LTC 60-2002


8/15/2019 LTC 60-2002


MAVOR'

S BLUE

RIBBON TOURISM

TASK

FORCE

Admnistration Commttee

Mission Statement:

Look

into

issues that

have had

impacted

our

residents

and

visitors

in

term

of

administrative

actions.

M a n y

of

the

issues that

we

looked

atwere

better suited to

be

dealt

wth

by

other Task

Force

Committees

as

noted

elsewhere

in

this

report.

The

Commttee

also looked

at

the

past

three (

3

e a r so

e s o r tTax

r e v e n u e s

and

x p e n d i t u r e sin

e l a t i o ntohat

was

being

p r o v i d e d

to

the

o m m u n i t y

u n d e r

the

e s o r t

Tax

e f i n i t i o n s .

M a n y

of

the

ssues w e r e

fa

a n g i n g asoted.

The

ommittee

members

chargedt h e m s e l v e s

wth

eveloping i n i t i a t i v e s that

wll

n s u r e

the

C i t yissitor,u s i n e s s and

esident

f r i e n d l y .

M a n yohese

c a n

be

m p l e m e n t e d

byc t i o n of

the

Ctyo m m i s s i o n ,

while

others

ae

more

c o m p l e x .

The

ommittee

w i s h e s

toote that

while

d e a l i n g

w i t h

its

genda

i m m e d i a t e

action

was

t a k e n

by

the

ntire

Bue

Ribbon Task

F o r c e on

e c o m m e n d a t i o n

byths

o m m i t t e e

to

a s sa

esolution (

a t t a c h e d )

in

unanimous

s u p p o r t of

the

H u m a n

Rghs

O r d i n a n c e

p a s s e d

by

the

C i t y in

992, which

has

e e n r e a f f i r m e d

byity action.

This w a s

d o n e

as

e s p o n s e

to

the

p c o m i n g

September

b a l l o t questionin

iami-

Dade

County

w h i c h

seeks

to

repeal

the

Human

Rights O r d i n a n c e

passed

by

Miam-

Dade

County.

s s u e s Addressed:

I.OMELESS:

The

o m m i t t e e

w o r k e d

with

the

City

staff

as

h e y

d e v e l o p e d

aanthat would

deal wth

thsssue.

Under

the

direction

of

Assistant

City

Manager

Bob

M i d d a u g h ,

the

Cty

ill

p r o p o s e

a

plan

that

wlle lp

alleviate

the

i t u a t i o n .

S i n c e one

o

h e

c h a l l e n g e s

is

how

to

fond

this proposal,

the

commttee

has

r e c o m m e n d e d

that

the

Cty

l l o c a t e

Q u a l i t y

o

Life

dol lars,

c i t y -

wide in

order

to

provide

the

eeded funds w h i c h

would b e u s e d

i

rocure

n e c e s s a r y

i n t a k e

beds

to

r o v i d e accessto

c o n t i n u u m

of

care

foMam

Beach

h o m e l e s s .

Because

our

R e s o r t

Tax

as

e f i n e d , canbe used

to"

n h a n c e tourism",

it

as fetthat

ths

ssue meets

t h a t

definition.

If

e s o r t

Tax

s

u n a v a i l a b l e ,

the

Cty

h o u l d

seek a nyand

al

v a i l a b l e

sources

tofund

t h i s

initiative.

II

E A C H

R E N O U R I S H M E N T :

In

s u p p o r t

of

h e

Cty

s

initiative

the

o m m i t t e e


tothe

ful

Task

F o r c e

tha

a

r e s o l u t i o n

be

a s s e d

s u p p o r t i n g

th e Cty

s

effort

to

r o v i d e r e n o u r i s h m e n t

o

ur

B e a c h e s as well

as

he

ability

to

etain

s a i d

sand.

Ae s o l u t i o n

attached)

was

u n a n i m o u s l y

p a s s e d

bytheask

Force

n d f o r w a r d e d

to

8/15/2019 LTC 60-2002


8/15/2019 LTC 60-2002


Mayor'

s

Blue

Ribbon

Tourism Task

Force

Administration

Committee -

Report

Page

3

tudents

a n d

c o r p o r a t e

s p o n s o r s

to

e p a i n t the

b o a r d w a l k .It

as

a lso


that

the

o l o r be

changed

to be

more in

inewth

ur

blue

o c ea n

and

orange

sun,

and

a n a l y z e

the

cost

of

t h i s change

as

it

r e l a t e s

to

a i n t e n a n c e .

The

suggestion

of

using

v o l u n t e e r s

in

eeping

the

City

c l e a n (

othe

than

the

B o a r d w a l k

p r o j e c t )

was

sen

to

the

Servce

and Atitude

C o m m i t t e e .

The

c o m m i t t e e

u r g e s

the

Cty

s

Police

D e p a r t m e n t

to

n f o r c e

the

ules

and

e g u l a t i o n s

whch

g o v e r n

the B o a r d w a l k .

They

feel that t h i s

wll

s s i s t

in

e e p i n g the

B o a r d w a l k safe

and

c l e a n

and

a s s i s tthe

Cty

Sanitation

D e p a r t m e n t

in

a i n t a i n i n g

the

area.

The

c o m m i t t e e

u r g e s

the

ity

to

n h a n c eand

n c r e a s e

the

location

of

e c u r i t y

resources

on

the

oardwalk.

U s e r

friendly

signage

is

r o s s l y inadequate

on

the

B o a r d w a l k

a n d

the

it y

is

rged

to

ake

immediate a c t i o n .

The

cleanliness

ohe

shelter

areas

a n d

d i s p o s a l

cans

is

fa r a m o u n t

c o n c e r n

a n d the

City

is

aso

r g e d

to

ontact

the phone

c o m p a n y

to

eal with

b r o k e n

and/

o

irty phones

i g h t i n g and


of

s a m e

should

be

a

piority

onh e

B o a r d w a l k .

This

is

not

a l w a y s

thea s e .

The

o a r d w a l k a n d

B e a c h w a l k

is

mao

a t t r a c t i o nfo

h o u s a n d so

i s i t o r s

and

e s i d e n t s

and

hould be

m a i n t a i n e d

with

a"

Disney"

likefevor.

4

u m m u s

Pak

a i n t e n a n c e ,

s e c u r i t y

and

cleanliness

should

be

prioritized.

I M P L E M E N T A T I O N :

Cty

o

Mam

Beach

Mam

Beach

Chamber.

N e i a h b o r h o o d o r a a n i z a t i o n s .

C o r D o r a t e

SDonso rs .

Miam-

Dade

County

Schoo

B o a r d .

Mam

Dade

e D a r t m e n t

o

r a n s D o r t a t i o n .

N e w s D a D e r s .

Mam

Beach

H i a h

School.

FUN DI N G:

Cty

o

iam

Beach.

CorDorate

S D o n s o r s .

Schoo

Boad.

D e D a r t m e n t

o

ransDor ta t ion.

N e W S D a D e r s .

IV

SER

FRIENDLY

CITY

HALL: Certa in

concerns

on

t h i s

i s s u e

were

sent

to

he

e r v i c e

and

t t i t u d e

Commttee.

h e

f o l l o w i n g

ae

e c o m m e n d a t i o n s

by

the


C o m m i t t e e :

1

h e

e n h a n c e m e n t

of

the

i t y 's

one

top

ermitt ing

to

s s i s t

b u s i n e s s e s .

T h o u g h

c u r r e n t l y

on ne

as

well,

it

is

e c o m m e n d e d

that

the

City

create

a"hysical"

o n e

stop

e n t e r

fo

e s i d e n t s .

In

d d i t i o n

the

o m m i t t e e

is

8/15/2019 LTC 60-2002


Mayor'

s

Blue

Ribbon

Tourism

Task

Force

Administration

Committee -

Report

Page

4

0

that

r e s i d e n t s

can

et

any

ass is tance or

information

regarding

any r e s i d e n t i a l concern.

This

woud

l i m i n a t e

any

r e s i d e n t

f rom h a v i n g

to

ia l

a

u l t i t u d e

of

n u m b e r sto

et

an

answer

to

a

uest ion .

The

ty

s h o u l d

physically

m a n ae l e p h o n e

line

24/

7

o

dea

with City

c o m p l a i n t s

o

ssues

tha

r i s e

vs

n s w e r i n g machine.

I M P L E M E N T

AION

AND

F U N D I N G :

Ctyo

i a m i

Beach.

V

O N S T R U C T I O N

EFFECTS O N

CITY:

The

o m m i t t e e

ooked

at

ths

i ssue

and

r e c o m m e n d s

the

o l l o w i n g : TheCty

hould

look

atthe

o l l i n s

Avenue

p r o j e c t

as

odel

in

e r m s

of c o m m u n i c a t i n g

wth r e s i d e n t s

as

to

he

tatus

of e a c h

c o n s t r u c t i o n

project

ongong

in

the

Cty.Ths

o m m u n i c a t i o n

can

be

weekly

u p d a t e sin

hee a c h

N e i g h b o r s

of

Sun

Post

as

well

as

he

blls

hat

g

ur

to

esidents.

The

n f o r m a t i o n should

i n c l u d e

sree

l o s i n g s ,

time

f r a m e s and

i n c o n v e n i e n c e s

that

wll

e c a u s e d .

Just

s

i m p o r t a n tis

he u r p o s e

ofhe

c o n s t r u c t i o n

and

how

heende s u l t

wll

m p a c t the

esden

s

uaity

of

ife.

M P L E M E N T A T I O N

AND

F U N D I N G :

Cty

f M i a m iB e a c h . V.

W N E R S H I PO"

MIAMI-

B E A C H "

W E B S I T E :

N u m e r o u s d i s c u s s i o n s

took pace

on

his

i s s u eon

arious

c o m m i t t e e s .

The

Cty

t t o r n e y i s s u e d

a

egal

opinion

on

the

subject

w h i c h

indicated

s o m e

legal d i f f i c u l t i e sinesolving

the

issue.

The

o m m i t t e e

b e l i e v e s

that

l ega l

i s s u e s

be

ut

aside

and

we

o n c e n t r a t e

on

o r k i n g

wth

Miami

Herald

P u b l i s h i n g on

a k i n g M i a m i B e a c h .

com"

work

fo r

us.

If

he

it y

is

to

c c e p t

many

o

the

ales

and

a r k e t i n a i s s u e s ;

Residential

Issues;

Parkina.

ec

n

n h a n c e d . actveynamc

w e b s i t e

with

a

remendous

o u t r e a c h

is

he

aoa.

h r o u a h

aeries of

conversations.

the

M i a m i

Herald

h a s

indicated

t h a t

they

wsh

to

e x p l o r e

a

t r o n a

p a r t n e r s h i p o p p o r t u n i t y

to

arket

the

site

and

ioint

v e n t u r e

onthe

web

so

ha

he

domain

n a m e

drives

bus iness and

inauiries

o "

Miami

Beach .

c o m " .

M P L E M E N T

A

ION:

Cty

o

iam

Beach: Mam

Head

U N D I N G :

Mam

Herad:

Vaous

B u s i n e s s e s

and

raan izat lons:

CorDorate

SDonsorsh iDs .

VII.

ENTERT

ANMENT

CABARET

DISTRCT:

VII.

U T D O O R E N T E R T A I N M E N T

E S T A B L I S H M E N T

O R D I N A N C E S :

These

issues

were

c o m b i n e d

in

discussions. (

note:

some

o

h e s e i s s u e s

are

b e i n g

d i s c u s s e d

a

the

Cty

s

ITE

pane)

They

centered

around

nose

o r d i n a n c e ;

o u t d o o r


r e g u l a t i o n ;

8/15/2019 LTC 60-2002


Mayor'

sBlue Ribbon

Tourism

Task

Force

Admnistration

Committee -

Report

Page

50(

6

The

ommittee

c o m p l i m e n t e d

m e m b e r s

o

ity

Staff

fo

being "

u s i n e s s

friendly"

inart icular on

c e a n

Drive

inorking

wth

t h o s e e s t a b l i s h m e n t s

to

n s u r e

that the

Rules

ae

e i n g

f o l l o w e d

bu

wthe a s o n a b l e

c o n s i d e r a t i o n .

Three (

3

i s s u e s

were

addressed

byhe c o m m i t t e e .

1

e c o m m e n d

tha

the

Cty

e v i e w

current

n o i s e

ordinances

in

pace

n O c e a n Driveparticularly

in

th e

C a b a r e t

District (

t h -

11

th

t r e e t )

b e c a u s e

it

eels

thait

is

eng

too

r e s t r i c t i v e

and

mpedesb u sin es s s uc c e ss .

2)

Theu t d o o r


district,

which

isefined

as

the a b a r e t D i s t r i c t ,

should

have

ts

own

set

of

guidelines

a d o p t e d

by

he City.

3

The

o m m i t t e e

is

e c o m m e n d i n g

tha

theu r r e n t

r e g u l a t i o n s

as

written,ono r t a b l e

bars

on

porcheson

c e a n

D r i v e be

h a n g e d to

allow hem

o

be

usedith

a

trict

a d h e r e n c e

to

iz e

l i m i t a t i o n s and

design

cri teria.

The

c o m m i t t e e

fet

tha

u r r e n t r e g u l a t i o n

limits


industry success.

I M P L E M E N T

A

ON

Cty

o

i a m i Beach.

IX

T R E E T

P E R F O R M E R N E N D O R

O R D I N A N C E S :

B e c a u s e thetreet Performer

i s s u e s

will

not

be

head

ntil March11,

002

by

he

LandUe

o m m i t t e e , the

c o m m i t t e e

was

no

ble to

make

r e c o m m e n d a t i o n s

at

thstime.

h e

committee

dd

eel

though

tha

the

u n i q u e

appea l

of

Lincoln

R o a d

h a s

been

diminished

byo t

h a v i n g

this

activity

a n d

if

e g u l a t e d

correctly,coudbe

a

lu s

again. Inaddtion,the

endo

r d i n a n c e

w a s

looked

a

andthe

c o m m i t t e e

receved

a s s u r a n c e

thaasu r r e n t l y

written,

wth

n f o r c e m e n t being

m a i n t a i n e d ,

the Ordinance

remain

8/15/2019 LTC 60-2002


Mayor'

sBlue

Ribbon

Tourism

Task

Force

Admnistration

Committee -

Report

Page

60

6

efore

p r e s e n t i n g

u

inal

recommendat ion

theo m m i t t e e

wishes

to

i n f o r m

the

C i t y

o

a

e c u r r i n g

t h e m e ;

not

only

from

his

committee

but

others

as

well

a n d

tha

s "v e r r e Q u l a t io n " .

No

matter how m u c h

we

alldoto

a k e

this

a

ael e a n l f r i e n d l y

destination and

ensure

the

q u a l i t y

of life

o

u r

r e s i d e n t s ;

if

the

it y

chooses

to

i g n o r e

th e

Cty

s

a r g e s t e m p l o y e r

and

its

90,

000 plus

residents by

being "

bg

r o t h e r " all

this

effort

wllb

for

nothngl F INAL

R E C O M M E N D A T I O N

W

e c o m m e n d

that

a

i n i m u m

o

wo

w o r k s h o p s

be

e ld

throughout

the

year

wthhe

c o m m u n i t y

and

industry

l e a d e r s

so

thahe

Mayor

and

City

Commssion

can

r e p o r t

on

hem p l e m e n t a t i o n

of

heshort

erm andlong

tem

i n i t i a t i v e s

tha

ave

been r e c o m m e n d e d .

In

addition

we

ask

ha t

a

m a l l

a d v i s o r y

c o m m i t t e e

be

pu t

in

lace made

p

o

ask

F o r c e

individuals to

wok

it h

the

o m m i s s i o n and

A d m i n i s t r a t i o n

to

n s u r e

tha

his

r e p o r t

becomes

a

l u e p r i n t

fo

he

future

of

hi s

c o m m u n i t y

an d

d e s t i n a t i o n .

F\

CMG R\$Al\

H R I S T I N \

8/15/2019 LTC 60-2002


8/15/2019 LTC 60-2002


Whereas,

the

Mayor'

s Blue

Ribbon

Tourism

Task

Force

recogn izes

the

importance

of

non-

discri~ ation

on

the

basis ofsexual

orientation

to

the

visitofiridustry.

NOW

THEREFORE

LET ITBE

RESOLVED:

The

Mayor'

s

Blue

Ribbon

Tourism

Task Force

unanimously

passed

a

resolution in

support

of

the

City

of

Miam

Beach

resolution

reaffirming

their

support .

of Mi~-

Dade

County'

s

Human

Rights

Ordinance.

SIGNED:

L~

STU

BLUMBERG,

CHAIRMAN

MAYOR'

S

BLUE

RIBBON

TOURISM

TASK

FQRCE.

DATE: .

8/15/2019 LTC 60-2002


8/15/2019 LTC 60-2002


8/15/2019 LTC 60-2002


8/15/2019 LTC 60-2002


BLUE

RIBBON

TOURISM TASK

FORCE

RESIDENTIAL

COMMITTEE

Mission Statement:

To

promote

a

positive

and

mutually-

beneficial

relationship

between

the

city'

s

residential

community

and

tourism

industry

in order

to

continue

the

city'

s

growth

as

a

premier

tourist

destination

as

well

as

maintaining

a

highly

livable

community.

Issues

Addressed:

Lack

of

social

and

cultural cohesion in our

community

due

to

significant

changes

in the

city'

s

demographics

in

recent

years.

Resident

perceptions

that

thetourism

industry

negat ive ly

impacts

resident

cost of

living

and

quality

of

life -

particularly

in

the

areas

of

sanitation,

noise,

and

safe ty .

Lack

of

resident

awareness

of

the

benefits

that

tourism

brings

Miami

Beach.

The communication

channels

between residents

and the

city

should

be

enhanced

in order

to

proactively

address

problems

and

complaints.

The

necessity

to involve

residents in

tourismrelated

issues to

make

themfeel

part

of

our

tourism-fueled

economy

while

simultaneously

enhancing

civic

pride.

Summary

of Nine

Priority

Recommendations:

1.

A

esident.

focused

m a r k e t i n g /

PR

ampaign

e m p h a s i z i n g (

a

o u r i s m '

s

e n e f i t s

to

the

o m m u n i t y , (

b

ou

o m m u n i t y '

s

ich

d i v e r s i t y ,

c

ospital i ty

t o w a r d s

our

i s i t o r s andone

n o t h e r a n d (

d

special

promotions

directed t o w a r d s

our

vaued

r e s i d e n t s .

2

A

ew"eepMiami Beach

Cean"

w a r e n e s s

campaign

to

ncourage

commi tment

a m o n g

residents

a n d

businesses

to

enhance

the c l e a n l i n e s s

of

the

city

and

its

e a c h e s .

3.

Creationo

a

e r m a n e n t

entity,

such

as

the

o s p i t a l i t y

R e s o u r c e

Pane (

RP),

to

o n t i n u e the

worko

he

lue

Ribbon

T o u r i s m

Task

Forceto

h e

HRP

n v o l v e s

a

ariety

of

s t a k e h o l d e r s

includng

the

ty

d m i n i s t r a t i o n ,

hospitality

industry

and

r e s i d e n t -

based

organ iza t ions .

Theanel

a d d r e s s e s stakeholder

issues

and

concerns

using

e x i s t i n g

resources

and

best

p r a c t i c e s

from

ther cities

u t i l i z i n g

the

HRP

4he city d m i n i s t r a t i o n

and

the

lue

Ribbon

Task

Force

have

recently

proposed

Mam

B e a c h

b o a r d w a l k

e n h a n c e m e n t s .

R e p r e s e n t a t i v e s

oheo u r i s m Task

o r c e

should

be

available

to

provide

objective

8/15/2019 LTC 60-2002


5

r o m o t ea

user-

riendy

o v e r n m e n t

by


and

u b l i c i z i n g

a

ty

Hotline (such

as

3 1

)

1

w h i c h

alows

e s i d e n t s

to

ccess

cty

ervices

while

havng

o m p l a i n t s i m m e d i a t e l y

processed

and

a d d r e s s e d

wthn

an

c c e p t a b l e

t imef rame.

1The

311

n u m b e r

has

b e e n

proposed

in

NewYork

Cty

s

its

r e s i d e n t

c o m p l a i n t

h o t l i n e .

This

number

is

lso

beng

s e d

in

ther

ctes

.Request

the

dministration

to

explore

the

e s t a b l i s h m e n t

o

usiness

I m p r o v e m e n t D i s t r i c t s (

BIDs)

h r o u g h o u t

t h e

cty

n c l u d i n g

a r e a s

t h a t

ae

opulated

largely

by

esidents (

e

n

iddle

Beach

aong

C o l l i n s

Avenue).

7

Support

the

Helo

Miam

program,

nitiated

by

Leadership

Miam

p a r t i c i p a n t s .

The

program

l l o w s

potential

visitors

to

r e a t e r

Mam

and

the

Beaches

to

emal

r e s i d e n t

volunteers

with

q u e s t i o n s

about

ou

community.

h is

p r o g r a m will

enhance

cvc

pride

mong

participating

residents

a~

el

as

i n c r e a s e economic

development

through

tourism.

8

Support

the

reation

of

theStudent

A m b a s s a d o r

p r o g r a m . Born

thu

i s c u s s i o n s

between

r e p r e s e n t a t i v e s

o

he

Task

Force

and

he

A c a d e m y

o

ravel

and

o u r i s m ,

the

Student

A m b a s s a d o r

p r o g r a m

will

p l a c e

t r a i n e d

Academy

students

in

igh-

pofileareas

of

the

cty

to

ovde

v i s i t o r


and

a n s w e r

v i s i t o r '

s

u e s t i o n s .

9

r e a t e "

Operation

S c o r e c a r d "

by

nlisting

the

cty

nternal

audit

team

to

perform

site

a n a l y s e s m e a s u r i n g

th e

cleanl iness

of

i a m i

Beach

streets

and

b e a c h e s .

Ths

audit can

be

e r f o r m e don

eguar

basis

and

h e

results

can

be

ublicized

to

esidents.

R e c o m m e n d a t i o n s .

S p e c i f i c s

Goa

1:

Generate

a

positive

and

nthusiastic

a t t i t u d e

among

residents

towards

th e

tourism

i n d u s t r y .

I m p l e m e n t

a

r e s i d e n t -

focused

m a r k e t i n g / PR

campa ign

emphasizing:

tourism

s

enefits

to

he

commun i ty

our

community'

s

ich

i v e r s i t y

hospitality

t o w a r d s

o u r

visitors

and

one

nother

s p e c i a l

promotions

d i r e c t e d

owads

ur

r e s i d e n t s (

e

:

special

r e d u c e d r e s t a u r a n t

prices on

designated

days)

M P L E M E N T A T I O N :

W

a v e

e n l i s t e dan

d v e r t i s i n g firm

and

8/15/2019 LTC 60-2002


2

r e a B t i v e

Juce

d v e r t i s i n g ,

Brigitte

G r o s j e a n

P .

R,

vine

P a r t i e s ,

Inc

U N D I N G :

Wehave

e c e i v e d

a

o-

bono

o m m i t m e n t s

from

the

d v e r t i s i n g

and

PR

g e n c i e s

listed a b o v e ,

the

a m p a i g n '

sota l

wll

a n g e

f r o m $

20

00

to

2

00

d e p e n d i n g

upon

d d i t i o n a l

contributions,

from

p r i v a t e c o r p o r a t i o n s ,

the

M C V B

and

the

C A . TIMELlNE:

h e

campaign

should

be

launched

in

o o r d i n a t i o n

w i t h

T o u r i s m

Week

eginning

May

6h

nd

continue

n d e f i n i t e l y .

Goal

2

mprove

the c l e a n l i n e s s

o

our

o m m u n i t y ,

w h i c his

ritica

q u a l i t y

o

life

ssue

fo

esidents.

A

new

e e p

Mam

Beach

lean"

wareness

c a m p a i g n

to

n c o u r a g e

commitment

a m o n g residents

a n d

b u s i n e s s e s

to

n h a n c e the

c lean l iness

ofthe

ty

nd

ts

beaches.

The


a w a r e n e s s

campaign

can

i n c l u d e : L i t t e r

pickup

days

where

ou

top

cty

f f i c i a l s

and

residents

d e m o n s t r a t e

their

c o m m i t m e n t

to

e e p

Miami

B e a c h

clean.

m p r o v e d signage

in

n g l i s h

and

p a n i s h

to

emind

residents

and

visitors

to

reduce

i t t e r i n g .

Encouraging

l o c a l

stores

and

businesses to

articipate

in

e e p i n g

t h e i r

e n t i t i e s

and

u r r o u n d i n g

areas

free

o

itte.

r e a t i o n

o

u b l i c

service

a n n o u n c e m e n t s

exhortng

our

c o m m u n i t y

to

revent

littering.


See

o a l #1

3reaBt ive

J u i c e

A d v e r t i s i n g ,

Brigitte

Grosjean

P

R,

ivine

Parties,

Inc

ity

s a n i t a t i o n

department,

u b l i c


office,

n e i g h b o r h o o d

services,

thecty

a n a g e r '

s

office

and

the

a y o r

a nd

Commission'

s

o f f i c e .

F U N D I N G :

This

campaign

wll

be

d e v e l o p e d

as

art

o

he

c a m p a i g n

discussed

in

oal

1

herefore,

se e funding

f r o mgoa

1

bove.

T I M E L l N E :

The

a m p a i g n

s h o u l d

be

a u n c h e d

in

c o o r d i n a t i o n

wth

o u r i s m

Week

e g i n n i n g

My

th

and

las

i n d e f i n i t e l y .

G o a l

3

s t a b l i s h

a

ermanent

entity

r e p r e s e n t e d

by

i v e r s e

s t a k e h o l d e r s

which

wll

o n c e n t r a t e

on

ospitality-

e l a t e d

issues,

s h a r e

in format ion

and

i d e a s ,and

e v e l o p

and

i m p l e m e n t s t r a t e g i e s

and

n i t i a t i v e s .

A

e r m a n e n t

e n t i t y

to

o n t i n u e

the

ork

o

he

T o u r i s m

T a s k Force

hould

be

created.

h e

H o s p i t a l i t y

R e s o u r c e

Pane (

HRP)

is

u c c e s s f u l

model

currently

o p e r a t i n g

in

an

Dego,

h i l a d e l p h i a ,

S a v a n n a h ,

W a s h i ng t o n

DC

and

o t h e r A m e r i c a n

cities.

The

R P

model

p r o v i d e s

a

tructure,

which might

be

a

atural

m e c h a n i s m

to

eplace

the

Task

orce. The

HRP

d d r e s s e s


issues

and

o n c e m s

utilizing

8/15/2019 LTC 60-2002


Goal4n s u r e

the

c i t y '

s

oardwalk

i m p r o v e m e n t s

ae

a c c o m p l i s h e d ,

a l l o w i n gthe

o a r d w a l k

toe m a i n

a

a luable a s s e t

to

e s i d e n t s

and

visitors

alike.

T he

cty


and

the

Task

Force

have

ecently

p r o p o s e d

Miam

Beachboardwak

enhancements.

e p r e s e n t a t i v e s of

the

o u r i s m

Task

Force

s h o u l d

bev a i l a b l e

torovide

objective

o v e r s i g h t

o

these

impovements.


A m o n g s t

thet e m s

fo

m p l e m e n t a t i o n ,

the

city

wll

pace

p p r o x i m a t e l y

30

e w

signsto

enforce

t h e

r e g u l a t i o n s

o

he

b o a r d w a l k .

The

o l i c e

d e p a r t m e n t

wll

provide

i n c r e a s e d

presence.

h e

Academy

of

Trave

a n d

Tourism,

in

o o p e r a t i o n

wth

oyal C a r i b b e a n C r u i s e

Lines,

wll

repaint

the

enire

b o a r d w a l k .

F U N D I N G :

Cty

o

Mam

Beach

TIMELINE:

he i m p r o v e m e n t s

wll

t a k e

p l a c ein

he

nex

several

months.

oa l

5

s t a b l i s h

the

Cty

of

i a m i

Beach

asa

s e r -

f r i e n d l y

government

to

ts

i t i z e n s .

TheCty

f Mam

Beach

s

ustomer

s e r v i c e

s y s t e m ,

CIV ICALL,

is

benge p l a c e d . .

We

a d v o c a t ea

es-

o-

reed c o m m u n i c a t i o n s y s t e m

w h i c h

utilizesa

ity

Hotline (

such

s

3

1-

1

l l o w i n g

r e s i d e n t s

toccess

cty

e r v i c e s

andave c o m p l a i n t s

immediately

processed

and

d d r e s s e d

w i t h i n

a n

acceptable

timeframe. I M P L E M E N T A T I O N :The

cty

s

e i g h b o r h o o d services and


technology

d e p a r t m e n t s

shoud

meet

wth

citizengroups

to

determne

the

m o s t

a p p r o p r i a t e

sys tems

needed.

F U N D I N G :

City

o

MamB e a c h T I M E L l N E :

Itas

been

m e n t i o n e d

that

a

e r m a n e n t

system

may

not

be

ncorporated

fo

p p r o x i m a t e l y

one

ear.

W

e c o m m e n d

s t r e a m l i n i n g

t h i s p r o c e s s

and

i m p l e m e n t i n g

the

system

ina

h o r t e r periodoi m e .

Goa

6

I n c r e a s e

the

b a s e l i n e

leve

of

servces

f f e r e d

by

he

cty

e q u e s t

the

admin is t ra t ion

toxplore

the

s t a b l i s h m e n t

of

Bus iness

I m p r o v e m e n t

D i s t r i c t s (

BIDs)

th roughout the

i t y ,

including

aeas

hat

are

o p u l a t e d

largey

by

esidents.


The

ity'

seighborhood

s e r v i c e s

d e p a r t m e n t -

in

c o o r d i n a t i o n

wth

the

a n i t a t i o n ,

police,

fire

nd pubico r k s

departments -can

e s i g n

options

for c o m m e r c i a l

8/15/2019 LTC 60-2002


2

r e a B t i v e

Juice

d v e r t i s i n g ,

Brigitte

G r o s j e a n

P .

R,

vine

P a r t i e s ,

IncU N D I N G : We

havee c e i v e d

a

o-

bono

o m m i t m e n t s

from

the

d v e r t i s i n g

and

PR

g e n c i e s

listed

a b o v e ,

the

a m p a i g n 's

otal

wll

range

f r o m $

20

00

to

2

00

d e p e n d i n g

upon

d d i t i o n a l

contributions,

from

p r i v a t e

c o r p o r a t i o n s ,

the

M C V B

and

theC A .

TIMELlNE: h e

campaign should

be

launched

ino o r d i n a t i o n

w i t h

T o u r i s m

Week

beginning

May

6h

nd

continuen d e f i n i t e l y . Goal

2

mprove th e

c l e a n l i n e s so

our

o m m u n i t y , w h i c h

is

ritica

q u a l i t yo '"

e

ssuefo

esidents.

A

ew"

e e p

Mam

Beach

Clean"

awareness c a m p a i g n

to

n c o u r a g e

commitment

a m o n g

residents

a n d

b u s i n e s s e s

to

n h a n c e

the c lean l iness

of

thety

and

ts

beaches.

The


a w a r e n e s s

campaign

can

i n c l u d e :

L i t t e r

pickup

days "

where

ou

topctyf f i c i a l s

and

residents d e m o n s t r a t e

their

commitment

to

e e p

Miami

B e a c h

clean.

m p r o v e d signage

in

n g l i s h

and

p a n i s h

to

remind

residents

and

visitorstoreduce

i t t e r i n g .

Encouraging

l o c a l

stores

and

businesses to

participate

in

e e p i n g

t h e i r e n t i t i e s

andu r r o u n d i n g

areas

free

o

itter.

r e a t i o n

o

u b l i c

service

a n n o u n c e m e n t s

exhortngour

c o m m u n i t y

to

revent

littering.


See

o a l #

1

3

reaBtive

J u i c e

A d v e r t i s i n g ,

Brigitte

Grosjean

P

R,

ivine

Parties,

Inc

ity

s a n i t a t i o n

department,

u b l i c i n f o r m a t i o n

office,


s e r v i c e s ,

the

ctya n a g e r '

s

office

and

the

a y o r

a nd

Commission'

s

o f f i c e .

F U N D I N G : This

campaign

wll

be

d e v e l o p e d

asart

o

he

c a m p a i g n

d i s c u s s e d

inoal

1

herefore, see funding f r o m

goa1

bove.

T I M E L l N E :

The

a m p a i g n

s h o u l d

be

a u n c h e d

in

c o o r d i n a t i o n wth

o u r i s m

Weeke g i n n i n g

My

th

and

las

i n d e f i n i t e l y . G o a l3s t a b l i s h

a

ermanent

entity

r e p r e s e n t e dbyi v e r s e

s t a k e h o l d e r s wh i ch

wll

o n c e n t r a t e

on

ospitality-

e l a t e d

issues,

s h a r e

information

and

i d e a s ,ande v e l o p and i m p l e m e n t

s t r a t e g i e s

and

n i t i a t i v e s .

A

ermanent

e n t i t y

to

o n t i n u e

the

orko

he

T o u r i s m T a s k

Force

hould

be

created.

h e H o s p i t a l i t y

R e s o u r c e

Pane

HRP)

is

u c c e s s f u l

model

currently

o p e r a t i n g

inan Dego,

P h i l a d e l p h i a ,

S a v a n n a h , W a s h i n g to n DC

and

o t h e r

A m e r i c a n cities.

TheR P

model

p r o v i d e satructure,

which

might

be

aatural

m e c h a n i s mto

replace

the

Task

orce. The

HRP

d d r e s s e s


issues

and

o n c e r n s

utilizing

8/15/2019 LTC 60-2002


8/15/2019 LTC 60-2002


8/15/2019 LTC 60-2002


8/15/2019 LTC 60-2002


Mayor'

s

Blue

Ribbon

Task

Force

Gay &

Lesbian Commttee

Recommendations &

Comments

Overview:

The

Gay &

Lesbian

Committee

of

the

Mayor'

s

Blue

Ribbon

Task

Force was

created

to address

the

opportunities

available

to businesses on

Miami

Beach to

attract and increase

gay

and

lesbian trave

to

Miami

Beach.

We

believe

it is

the

gay &

lesbian

community

that

is

responsible

for the

success

of

tourismon

Miam

Beach

and that

we

need

to

be more

aggressive

in

attracting

new

visitors,

as

well

asbe

pro-

active

in

retaining

current

visitors.

To better address

what

our

opportunities

are

we

created

threeProcess

Teams to

address

gay

and

lesbian tourism

They

include: .

Research

and

Advertising

Process

Team

Market ing

Development

Process

Team

TradeShowlWholesalers

and

Travel

Agent

Process

Team

Fol lowing

are

our

committee'

s

recommendations

as

a g r e e d

upon

atourfinal

meeting

on

Wednesda

February

20,

0 0 2 .

1

ayor'

s

ue

R i b b o n

Task

Force

8/15/2019 LTC 60-2002


Task

Force

Members (Includes

appointed

members,

guests

and

staff)

Jeff

Abbatlcchlo~

Chair

Adkins

Steve

Aedo

Rolando

Aller

Michael

Annette

Haaan

Averbach

Beverly

Bechdel

Jeff

Biondi

Louis

Bluestone

Marissa

Blumbera

Stuart

Diamond

Stephen

Drew

Ian

Farrow Edison

Fiauefa

Robert

Guerro

Joe

Hamilton

Clay .

Kelsey

David

Kniaht

Gary

Konschnik Jim

Levin

Mark

Lima Jose

Maiiul

Lily

Martenez

Michelle

Montavo

Milt

Morris

Phillip

Neary Georae

Pallant

Joe

Riera

Gabriel

Ross

Jennifer

Scasserra

Martin

Smith

Craig'

Sullivan

Jeanne

Trainer

Richard

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G R

M

R

I

CONVENTION &

VISITORS BUREAU

E

A

T

E

January

28

002

Dear

Industry

P a r t n e r , .

T h a n k

you

fo

your

o n t i n u e d

s u p p o r t

ohe

Geater

Miam

C o n v e n t i o n &

VISitors.Now more

t h a n e v e r ,

it

s

r i t i c a l l y

i m p o r t a n t that

we

work

l o s e l y

t o g e t h e r

and

f i n d waysto

c o n t i n u e

th e

record-

e t t i n g

s u c c e s s

we

a v e

e n j o y e d

in

the

past.h e

events

of

S e p t e m b e r

11h

h a ve m a de

t h a t t a s k

a

bt

ore

c h a l l e n g i n g

butwe

reman

as

c o m m i t t e d

a s

ever.

In

act,

m m e d i a t e l y

following the

ragedy,

your

Bureau

raised a p p r o x i m a t e l y $ 2

6

mllion

and

aunched

anaggressive

m a r k e t i n g

program that

e x t e n d e d

through

D e c e m b e r .

We

ae

o w

inhe

rocess

of

developing

a p p r o x i m a t e l y $

3

2mllion

n

p r o g r a m s

that

will

be

a u n c h e d

in

he

111

and

r r t J

q u a r t e r s of

0 0 2 .

T h i s

wll

be

o s s i b l e

in

arge

pat

ueto

a j o r a i r l i n e

and

our

o p e r a t o r

p a r t n e r sas

well

asa

matching

grant

from

Visit

Florida.

Wae

ow

preparingou

lans

for

our

t r a d i t i o n a l

s h o u l d e r

and

u m m e r

season

p u s h ,

which

has

been

ariority

of

ours

or

several

years

now.

With our

ad

agency'

s

x p e r t i s e

and

input

ro m

ou

arket ing & o u r i s m

Committee,

we

ave

o m p i l e d

a

o m p r e h e n s i v e

menu

of

c o o p e r a t i v e



tha

a r g e t

a

variety

o

e n e r a l and

niche

m a r k e t s

on

ational,

e g i o n a l

a nd loca l

basis,

The

I n t e r n e t

will c o n U n u etoe

an

ntegral

part

o

l

our

e f f o r t s .

Our

c o m p r e h e n s i v e

webslte -

www.

T r o p i c o o l M l a m l .

com (

M C V B )

and

ou

recent

p a r t n e r s h i p

with

E x p e d i a .

c o m

wll

provide

p a r t i c i p a n t s

exposure

t h r o u g h

the

se

of

p e c i a l l y

d e v e l o p e d jump

pages

and

a n n e r s

wthinks

to

thersites.

These

programs

ae

p e c i f i c a l l y

designed

to

leverage

you

l i m i t e d

m a r k e t i n g

r e s o u r c e s .

Theu r e a u

wll

invest

a p p r o x i m a t e l y

65%

of

al

costs

associated

wth

h e s e

p r o g r a m s .

In

fact,

e

ae

roviding

a d d i t i o n a l discounts

to

those

that

p a r t i c I p a t e

Inm u l t i p l e

programs.

To

urther

m i n i m i z e

your o s t s ,

w e

wll

also

produce

each

p a r t i c i p a n t 's

ormatted

ad

at

our

own

x p e n s e

wth

our

s u p p l i e d

m a t e r i a l s .

Ths

wil l

a l s o

ensure

a

unlfonn

look

foal

p a r t i c i p a n t s .

Al

of

t h e s e c o-

operative

d v e r t i s i n g

e f f o r t s

ae

bu

ne

part

o

o m p r e h e n s i v e

saes

and

m a r k e t i n g

ca mp a i g n for

the s u m m e r

and

s h o u l d e r

season

that

your

Bureau

has

ad

in

lace

for m a n y

y e a r s .

To

u r th e r b o l s t e r

the a d v e r t i s i n g

efforts,

e will

be

c o n d u c t i n g

T~

V

nd

a d i o

promotions

as

wel

as trave

trade

efforts

during

the

same

time

periods.

To

e n t a t i v e l y reserve

y o u r

s p a c e ,

p l e a s e

c o m p l e t e

the

t t a c h e d

farm

and

return

it

ia

fax

05.530

4292

no

later

han

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LTC 60-2002