manajemen stategik

8/17/2019 manajemen stategik

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UBER, INCKartika 125130255

Marseille Alserita 125130260Constantine Karel 125130298Michelle Visca F 125130317

Joanna Gladika 12513033

!il"ia #atalia 125130350


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UBER, INC

$%&e ' (ri"ate )nd*str% ' $echnolo+%Fo*nded ' March 2009Fo*nders ' $ra"is Kalanick- Garrett Ca.&/ead*arters ' !an Fransisco- Caliornia- !Area !er"ed ' 4orldideKe% &eo&le ' $ra"is Kalanick C!er"ices ' $a:i- "ehicles or hire!lo+an ' 4here liest%le .eets lo+istics4e;site ' *;erco.

https://www.uber.com/https://www.uber.com/


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TRAVISKALANICK $ra"is Cordell

Kalanick ;orn

A*+*st 6- 1976 isan A.ericanentre&rene*r /e isthe co


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MONTHLY NET REVENUEUBER 2013-2015


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ANNUAL NET REVENUE UBER2013-2015


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UBER DRIVERS


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COMPETITIVE ANALYSIS


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SWOT ANALYSIS


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12/26

WHAT TYPE OF ORGANIZATIONALCHART IS ILLUSTRATED FOR UBER

@i"isional str*ct*re di&erl*kan oleh >-karena > .e.iliki B ;ero&erasi di ila%ah+eo+ra=s %an+ ;er;eda se&erti Asia- ro&a- dan

A.erika > *+a .e.&*n%ai Deksi;elitas &adastr*kt*r &er*sahaan- kese.&atan karir le;ihter;*ka- .eni.;*lkan ko.&etensi dala.or+anisasi- dan koordinasi antar *n+si .enadile;ih .*dah dan ce&at

$eta&i str*kt*r ini .e.&*n%ai kek*ran+an %ait*-.en+aki;atkan t*r*nn%a ko.*nikasi antaras&esialisasi *n+sional- terda&at &otensi ti.;*ln%a&ersain+an antar di"isi- dan &endele+asian %an+

;esar da&at .eni.;*lkan .asalah


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W!"# I$%&'()$)*#+C'. Y'

R)/'$$)*. '& #!)U)& O&"*4"#'*"

C!"


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>E! >GA#)A$)# !$>C$>AC (>@C$@)>C$>

$ t ! i H M t) ti H ( ;li > l ti itC t C i ti it) t l A dit itAd i i t ti H i i h ; > i l I(l i h$ h i l ! i h(l i H $ h i l ! i) ti H ( ;li > l ti itC t C i ti it) t l A dit itAd i i t ti H i i h ; > i l I(l i h$ h i l ! i h


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'& UBER O&"*4"#'*"C!"

$rans&ort !er"ices H Mana+e.ent)nor.ation H (*;lic >elation nitCor&orate Co..*nication nit)nternal A*dit nitAd.inistration H icensin+ ranchr;an >e+ional Ices(lannin+ ranch $echnical !er"ice ranch(lannin+ H $echnical !er"ices)nor.ation H (*;lic >elation nitCor&orate Co..*nication nit)nternal A*dit nitAd.inistration H icensin+ ranchr;an >e+ional Ices(lannin+ ranch $echnical !er"ice ranch


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W!"# T%) 'O&"*4"#'*"

C!" D' Y'B))() W'.

B)+# S# U)&

W!


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D(+'*" S#&/#&)Acco*nta;ilit% is clear

Creates career de"elo&.entchances

(ro.ote dele+ation o a*horit%Allos eas% addin+ o ne&rod*cts or ne re+ion


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)no"asi .e.;aa ;an%ak hal ;ar*- ;*kan han%a &rod*k;ar* dala. ;ent*k teknolo+i %an+ di&erkenalkan dala.&asar- .elainkan *+a enis .odel ;isnis %an+

se;el*.n%a tidak dikenal ata* dikenal den+an ;ent*k

%an+ ;er;eda

).&likasin%a ;*kan han%a .*nc*l &e.ain ;ar*-.elainkan *+a da&at teradi ;aha ino"asi.e.*nc*lkan s*;stit*si ;ar* dari &rod*k %an+ s*dah

ada ata* ;ahkan .elahirkan &asar %an+ se;el*.n%atidak ada (disruptive innovation)

@i )ndonesia- .odel ;isnis ser*&a ;er dala. ;idan+trans&ortasi *+a di+*nakan oleh &elak* *saha lain

se&erti Gra; $a:i *nt*k an+k*tan oran+ den+an .o;il


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ain ;er- lain &*la Gra;$a:i Jika ;er.en+andalkan .o;il &ri;adi *nt*k

o&erasin%a- Gra;$a:i .en+h*;*n+kanta:i kon"ensional %an+ s*dah ada di&asar den+an kons*.en contohn%ata:i e:&ress ik*t dala. ;a+ian +ra;ta:i


20/26

U)&6+ P'+#'** M"%

/i+h con"enience

o con"enience

o(rice

/i+h(rice


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@A>) !)!) HARGA7/ar+a ;er ter*ta.a ;er san+at .*rahdi;andin+kan trans&ortasi lainn%a $ari ;*ka &int*taksi ;iasa rata& 6000& 3000nt*k &erhit*n+an total ;ia%a &eralanan akanter+ant*n+ &ada 3 ele.en' < B"+) "&) tari ;*ka &int*' >&3000 *nt*k

;er ata* >&7000 *nt*k ;erlack < D+#"*/) total har+a ses*ai arak %an+dite.&*h di.ana har+a B k. ter+ant*n+ ;er>& 2000Bk. ata* ;er lack >& 2850Bk.

< T$) la.a akt* te.&*h- di.ana har+a

B.enit *+a ter+ant*n+ ;er ata* ;erlack


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@A>) !)!) KENYAMANAN TRANSPORTASI7Antara .o;il sedan ta:i den+an .o;il ;er-akan le;ih n%a.an .en++*nakan .o;il;er

Ada 2 ti&e ar.ada- %ait*' U)& 9 %an+ .er*&akan kelas *nt*k

.o;il %an+ le;ih .*rah !e&erti A"ana-enia- >*sh- $erios ata* A(V- ;ahkan)nno"a

U)&B"/: %an+ .er*&akan kelas *nt*k

.o;il &re.i*. !e&erti )nno"a- Ca.r%


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@A>) !)!) KECEPATAN PEN;EMPUTAN7Ar.ada ;er terlal* sedikit *nt*k.enan+ka* sel*r*h Jakarta !ehin++a

serin+kali .e.;*t*hkan akt* %an+ la.a*nt*k .ene.&*t ;isa .enca&ai 1 a. ika sedan+ .acet!edan+kan Gra;$a:i .e.iliki ar.ada %an+

c*k*& ;an%ak di Jakarta sehin++a lokasi $a:iBoek %an+ kita da&at ke.*n+kinandekat den+an lokasi &ene.&*tan kita


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D"& ++ K)"$"*"*

Ada a.inan kea.anan *nt*k &en*.&an+ %an+.en++*nakan taksi it* Ja.inan it* ;er;ent*kas*ransi kesela.atan ia %an+ *+a di;erikan

ke&ada &en+e.*di taksiLnt*k setia& .o;il- ;er telah .en+as*ransikan&alin+ ;an%ak ti+a oran+ &en*.&an+ dan sat*oran+ driver


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$/A#K NF> N>

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