8/3/2019 Manajemen Strategi-040110

1/26

MANAJEMEN STRATEGI

Jumat, 8 Januari 2010

8/3/2019 Manajemen Strategi-040110

2/26

2

8/3/2019 Manajemen Strategi-040110

3/26

8/3/2019 Manajemen Strategi-040110

4/26

Management Issues

Annual objectives

Policies

Resources

Organizational Structure Restructuring (downsizing, rightsizing,

delayering)

Rewards/Incentives

Resistance to Change Natural Environment

Supportive Culture

8/3/2019 Manajemen Strategi-040110

5/26

Production/Operation Issues

Plant size

Inventory/Inventory control

Quality control

Cost control

Technological innovation

8/3/2019 Manajemen Strategi-040110

6/26

Human Resource Issues

Assessing staffing needs/costs

Developing performance incentives

ESOPs

Child-care policies

Worklife balance issues

8/3/2019 Manajemen Strategi-040110

7/26

Marketing Issues

Marketing strategy :

Segmentation

Targeting Positioning

Marketing Mix

8/3/2019 Manajemen Strategi-040110

8/26

8

Marketing Issues

Market SegmentBasis

8/3/2019 Manajemen Strategi-040110

9/26

Copyright 2009 Pearson Education, Inc.Publishing as Prentice Hall 9

Region County size City or SMSA size Density Climate

Marketing Issues

Geographic

8/3/2019 Manajemen Strategi-040110

10/26

Copyright 2009 Pearson Education, Inc.Publishing as Prentice Hall 10

Age Family size Family life cycle Income/occupation Education Religion

Race/nationality

Marketing Issues

Demographic

8/3/2019 Manajemen Strategi-040110

11/26

Copyright 2009 Pearson Education, Inc.Publishing as Prentice Hall 11

Social class

Lifestyle Personality

Marketing Issues

Psychographic

8/3/2019 Manajemen Strategi-040110

12/26

Copyright 2009 Pearson Education, Inc.Publishing as Prentice Hall 12

Use occasion Benefits sought User status Usage rate Loyalty status Readiness stage Attitude toward product

Marketing Issues

Behavioral

8/3/2019 Manajemen Strategi-040110

13/26

13

Marketing Issues

ProductPositioning

8/3/2019 Manajemen Strategi-040110

14/26

14

8/3/2019 Manajemen Strategi-040110

15/26

15

8/3/2019 Manajemen Strategi-040110

16/26

16

8/3/2019 Manajemen Strategi-040110

17/26

17

8/3/2019 Manajemen Strategi-040110

18/26

18

8/3/2019 Manajemen Strategi-040110

19/26

Finance/Accounting Issues

Acquiring needed capital

Developing projected financial

statements

Preparing financial budgets

Evaluating worth of a business

What a firm owns, earns, will bring to market

8/3/2019 Manajemen Strategi-040110

20/26

Finance/Accounting

Decisions Raise capital short-term, long-term,

preferred, or common stock

Lease or buy fixed assets Determine appropriate dividend payout ratio

Extend time of Account Receivable

Establish % discount on accounts for terms

Determine the amount of cash kept on hand Debt vs Equity decisions (EPS analysis)

8/3/2019 Manajemen Strategi-040110

21/26

R & D Issues

1st firm to market new technological

products

Innovative imitator of successful

products

Low-cost producer of similar but less

expensive products

8/3/2019 Manajemen Strategi-040110

22/26

Information System Issues

Information collection, retrieval, and

storage

Keeping managers informed

Coordination of activities among

divisions

Allow firm to reduce costs

8/3/2019 Manajemen Strategi-040110

23/26

23

8/3/2019 Manajemen Strategi-040110

24/26

Copyright 2009 Pearson Education, Inc.Publishing as Prentice Hall 24

Strategy Review, Evaluation, and

Control

Evaluate strategies from 4 perspectives:

1. Financial performance

2. Customer knowledge

3. Internal business processes

4. Learning & growth

Balanced Scorecard

8/3/2019 Manajemen Strategi-040110

25/26

25

BALANCED-SCORE CARD

Visionand

Strategy

FinancialTo succeed financially, how shouldwe appear to our shareholders ?

Learning and GrowthTo achieve our vision, how will wesustain our ability to change and

improve

CustomerTo achieve our vision, how should

we appear to our customers?

Internal Business ProcessTo satisfy our shareholders and

customers, what business processmust we excel at ?

8/3/2019 Manajemen Strategi-040110

26/26

Questions?