© 2016, Marlabs - Confidential 160215060/Marlabs Proposal

Data Science Practice Overview

Marlabs BI, Reporting & Data Visualization Capabilities

• Founded in 1996

• 2100+ employees

• Expertise across BI Value Chain – DWH, Big Data, Data Visualization & Data Science

• 100+ blue-chip clients across multiple verticals

• Headquarters in Piscataway, NJ – USA

• Global delivery headquarters in Bangalore, India

• CMMI Level 5 assessed and certified

2

Global Locations

Strategic Partnerships Awards and Recognition Verticals Serviced

Overview

35%

22% 9%

23%

11%

Banking,Finance,InsuranceMedia &Education

Transportation &Logistics

Healthcare & LifeSciences

Retail & Others

Marlabs - Your Trusted Analytics Partner

Why BI & Data Visualization?

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45% Executives believe they are NOT

EFFECTIVELY using the most valuable

data to drive decision1 9 hours LONGER TIME that companies

spend to see patterns, trends,

and correlations without data

visualization2

Executives cite “improved decision

making” as the TOP BENEFIT for

considering data visualization1 77% Big Data users believe using

data visualization results in

INCREASED ROI1

But… Est. Failure Rate of

Analytics Projects

75%

Est. Shortage of Data

Scientists

190,000

34%

1 A Whitepaper by SAS (https://www.sas.com/content/dam/SAS/en_us/doc/whitepaper2/sas-data-visualization-marketpulse-106176.pdf) 2 SAP-Sponsored Survey Finds Business Decision Makers Struggle to Unlock the Power of Big Data (http://news.sap.com/sap-sponsored-survey-finds-business-decision-makers-struggle-unlock-power-big-data/) 3 https://www.gartner.com/doc/1991317/information-innovation-innovation-key-initiative

Marlabs Decision Sciences - Our objective

We help clients monetize their data assets to realize the organizational objectives in terms of enhancing revenue, profit and customer experience

Marlabs Business Impact led Approach towards Decision Sciences

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High Quotient of Data Management

Capabilities

Advanced Analytics & Machine Learning

Capabilities

Integrated Visual

Storytelling

Excellence in Consulting &

Delivery

The four building blocks that support our impact-based approach lead us to building data-driven enterprises

Data Business Impact

Marlabs Visualization Analytics Framework

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Data Engineering

Domain Expertise

Business Consulting

Deductive Reasoning

Design Thinking

Cloud Computing Mobility

Cognitive Computing

Statistics Insights

Marlabs Data Visualization Process

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1 IDEATE

CONCEPTUALIZE

Determine data requirements Assess Reporting / Insights Needs

2 Define User Personas Design Data Visualization Solution Create high and low level wireframes

DESIGN

BUILD

REFINE

3

4

5

Build and Evaluate Prototypes Finalize Prototype and Scope

Develop Visualization Objects Create Content Storyboard Integrate with Visual Storytelling

Performance Testing UI /UX Testing Business Context Validation

Marlabs Data Visualization Portfolio

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Advisory

Solutions Offerings

Solutions & Accelerators

• Wide array of business-specific BI offerings coupled with delivery excellence

• It includes Enterprise Reporting, Data Discovery, Big Data Visualization, etc.

Marlabs Portfolio

• Enterprise-ready, proprietary frameworks

• Pre-built accelerators that can be easily customized and deployed

• Delivering expert advice to scale and migrate data/insights ecosystem

• Comprehensive roadmap for establishing and maintaining a world-class Business Intelligence (BI) hub

BI & Data Visualization Offerings

BI & Reporting BI &

Reporting

Big Data Visualization

Unstructured data visualization, Social Media Analytics, Real time visualization, M2M /IoT data visualization, NLQA

Tools & Applications

Mobile BI, Embedded Analytics, CRM Dashboards, Campaign Analysis, Customer Segmentation

Self Service BI, Geo Maps, Multi Dimensional Analysis, What if Analysis, Data Discovery, Collaborative BI

Data Visualization

BI & Reporting

Reports, Dashboards, OLAP, Budgeting, Forecasting, Key Performance Indicators, Score Cards, Business Rules, Alerts,

Reporting & Visualization Capabilities

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CXO DASHBOARDS

Range of reporting solutions that provides key performance indicators to C-level executives

BUDGETING & FORECASTING

Streamlined budget planning and forecasting solution that provides holistic view as well as granular drill-down views

BIG DATA & IOT ANALYSIS

Creating real-time, visual representation of Big Data insights by leveraging the scale and power of unstructured or free-form analysis

SOCIAL MEDIA ANALYSIS

Leveraging the data gathered from various social media channels such as, Facebook, Twitter, etc. to drive business objectives

NATURAL LANGUAGE QUESTION & ANSWERING

Natural search based interface that provides relevant visualization with automated key findings and insights

MOBILE BI

Customized Business Intelligence products and solutions that are optimized for mobile devices

Sample Reports & Visualizations

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CXO Dashboard

Performance Scorecards Geo Visualization Mobile BI & Data Discovery

Solutions & Accelerators

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mAdvisorTM

• An automated data intelligence engine that mines key insights from data.

• Pre built Machine Learning algorithms mine insights from visualizations and help business decipher data and derive insights from visualization and data discovery tools.

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Our Capabilities (Technical) Our Technical Capabilities

Marlabs Analytics Engagement Models

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Choice of Flexible Engagement models make ourselves well-positioned to be agile and nimble in delivering excellent client service

Project Based Advisory Insights as a Service

Centers of Excellence

On Demand Consulting

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Experience - Over 6 decades of combined work experience in data engineering, data visualization, data science, big data & business consulting

Consulting - Has experience in consulting Fortune 1000 clients in areas like customer experience, business performance enhancement, marketing and sales effectiveness etc.

Team – Our data visualization experts hail from reputed institutions and organizations with strong back ground in programming, math, consulting and problem solving skills

Decision Sciences – Data Visualization, Dash-boarding, Business Intelligence, Data Transformation, Statistics, Machine Learning, Deep Learning, Cognitive Computing

Technology – Strong expertise across various tools like Tableau, QlikView, QlikSense, PowerBI, R Shiny, Python, DataRPM, SAS, etc.

Business Impact – Dedicated business impact consultants to ensure success of data science projects

Proven Experience

Consulting Skills

Talented Pool of Visualization Experts

Decision Science Focus

Technology Expertise

Business Impact led approach

Why Data Visualization @ Marlabs

THANK YOU

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