Master Communication Studies

Mark Tempelman (Thesis Coordinator Master CS)

Jeanet Luijerink (Study advisor CS)

The Master Communication Studies

Research oriented 60 EC programme, subsequent to the bachelor Communication Science or pre-master Communication Studies.

Full-time programme No part-time enrolment..!

Four specialisations:

Corporate Communication (starts in each semester)

Marketing Communication (starts in each semester)

Media and Communication (starts in 2nd semester / February)

Technical Communication (starts in 1st semester / September)

30 EC courses + 30 EC Master Thesis

Language for all specialisations is English

The Master Communication Studies

Programme outline Master CS (2014 – 2015)

Enrolment in September or February

Essentials and Research course offered in each semester

A variety of elective courses offered in each block

http://www.utwente.nl/cw/master/study_programme/

Block 1A Block 1B Block 2A Block 2B

Obligatory Obligatory

- Essentials course - - Research Topics -

(5 EC) (5 EC)

Elective course Elective course

(5 EC) (5 EC)

Elective course Elective course

(5 EC) (5 EC)

Semester 1 Semester 2

Graduation project CS

- Master Thesis -

(30 EC)

Corporate Communication

Research direction

Communication of organisations, in organisations and between organisations

An interplay between internal and external communication(s)

Main research topics

Reputation management, Public Affairs and

Identity issues (corporate, organisational and visual)

Relationships / Networking (in and between organisations)

Leadership and Employee Communication

Corporate Communication (Examples)

Reputation Management; why do or don’t we trust organisations?

Prof. dr. Menno de Jong

Professional and Organisational Communication

Dr. Ardion Beldad

Research on aspects of trust in organisation in crisis situations

Corporate Communication (Examples)

Job-crafting; changing the way we work and communicate

Dr. Mark van Vuuren

Research on job-crafting and (perception of) work-meaning

Marketing Communication

Research direction

Marketing communication focusses on the effects of communication means (i.e. advertising), environmental (design) aspects as well as aspects of message content, on consumer behaviour.

Main research topics

Consumer responses towards CSR communication

Service environments and service encounters

(Multi-) Sensory marketing

Brand equity / Brand personality

Marketing Communication (Examples)

Brand social responsibility; looking for added consumer value

Prof. dr. Ad Pruyn

Marketing Communication and Consumer Behaviour

Dr. Sabrina Hegner

Brand management and Consumer Trust

Marketing Communication (Examples)

Healthy food products; how do consumers process information?

Dr. Svetlana Bialkova

Consumers Information processing strategies

Media and Communication

Research direction

Media and Communication is about developing an understanding of the psychological processes behind (new) media use and media design in order to effectively translate that knowledge into media and communication strategies.

Research topics

Implementation and effects of E-government strategies

Adoption and user centered design of (new) media

Effects of multi channelling and cross-media strategies

ICT and (new) media usage in and between organisations

Media and Communication (Examples)

Online privacy concerns: how we use the internet since “Snowden”

Prof. dr. Jan van Dijk

Member of “Cohen-committee”, investigating the riots in Haren.

Media and Communication (Examples)

Adoption and integration of (new) media; Steve Jobs Schools

Dr. Alexander van Deursen

Adoption and Use of Ambient Technology

Technical Communication (new specialisation)

Research direction

Technical communication is concerned with how we use and

perceive (instructional) communication related to product or services

It also addresses how communication means can best be designed

for optimal usability

Finally it incorporates intercultural aspects as a result of the

globalization of consumer markets

Main research topics

Instructional Design

User Support

Philosophy of Technology

User Centered Design of New Media

Technical Communication (Examples)

Marketing localization; translating “products” to new cultures

Prof. dr. Menno de Jong

Professional and Organisational Communication

Master Thesis CS

30 EC Research assignment

Positioning of the Master Thesis CS

Master Thesis CS

Collaboration with external organisations is possible; though:

Feasibility is depending on research question(s)

Possible trade off between internship and research

Consider the degree of independence as a researcher

Labour Market for CS-alumni

Negotiate Linked-in profiles of CS alumni

Example search string “communication studies”

Labour Market for CS-alumni

Researching Linked-In profiles of CS alumni

2010 / 2013 N=330 (n=255)

About 60% has a job within one year after graduation

Various directions, branches and industries

Marketing (35%)

Corporate (25%)

Media (13%)

Management (9%)

Research (5%)

Trainer/Teacher (4%)

Other (9%)

Labour Market for CS-alumni

Researching Linked-In profiles of CS alumni

Pre-master Communication Studies

Jeanet Luijerink (Study Counselor Pre-master CS)

Pre-Master CS

Admission to the Master CS; direct or indirect

Direct admissible to the master CS:

Academic bachelors (BSc) In Communication Science

(UvA, RUN, VU)

Admissible first to the Pre-master CS:

All related HBO and WO bachelors

Admissible first to the Bachelor CW:

All non-related HBO and WO bachelors

The CW/CS admission committee will determine if you are admissible

to the Master CS, Pre-Master CS or Bachelor CW.

Based on the provided content of the prior education

Programmes followed at a Dutch university of Applied Science (HBO)

Admittance to the 30 EC Pre-Master programme Number of related HBO (or WO bachelors will be more restricted..!

- Bedrijfskunde- Bestuurskunde- Commerciële Economie- Communicatie- Communicatie en Multimedia Design- Communicatiemanagement- Communicatiesystemen- Informatiedienstverlening en management- International Business Languages- International Business Management Studies- Journalistiek- Journalistiek en voorlichting- Management Economie en Recht- Media en informatiemanagement- Media en Entertainment Management- Media Informatie en Communicatie

Pre-Master CS

Pre-master programme Communication Studies

As from September 2013: 30 EC (half year) programme

Febr 2014 (sem. 2)

Summer break

Sept 2014(sem. 1)

Febr. 2015(sem. 2)

Pre-master CS Master CS Master CS

30 EC Pre-Master CS (Start Februari 2014)

One semester or half year programme

Courses: Research Methodology and descriptive Statistics(5 EC) Inferential Statistics (5 EC) Communication Research and Design (5 EC) Communication Science (5 EC) Academic Writing (5 EC) Research Project (5 EC)

Fixed conditions 30 EC pre-master programme

Maximum study period is one year

Maximum of two exams for each course

Pre-masterprogramme CS 2013-2014

Semester 1 Semester 2

Block 1A Block 1B Block 2A Block 2BResearch methodology and descriptive Statistics 5EC

Inferential Statistics

5EC

Research methodology and descriptive Statistics 5EC

Inferential Statistics

5EC

Communication Science

5EC

Communication Research and Design 5EC

Communication Science

5EC

Communication Research and Design 5EC

Academic Writing5EC

Research Project5EC

Academic Writing5EC

Research Project5EC

30EC 30EC

Rules in the Pre-master CS Programme

The pre-master’s programme is (a full-time) programme of 30 EC

(1 semester on the basis of 40 hours of study a week).

All pre-Master’s courses must be successfully completed before you can enroll in the Master programme

CS.

The maximum registration period for completing the pre-master’s programme is 1 year. During this period

you may maximal sit 2 times for an exam. If you pass the second time for one ore more exams you will be

excluded from the pre-master’s programme CS.

Obligatory prior knowledge to start with the course Research Project

Communication Science, Research Meth & Des. Statistics at least grade 5 AND Academic

Writing at least grade 6!

Pre-Master CS during your HBO study

“Bijvakregeling” University of Twente

Students from other Dutch higher educations are able to take courses

of the pre master CS

“Doorstroomminor” (Transfer from Saxion Hogeschool)The UT has an agreement with Saxion Hogeschool regarding the pre-Master’s programme. Saxion students enrolled in relevant programmes may,under certain very strict conditions take the pre-master’s programme during their Bachelor’s studies as a transfer minor. Students must meet the following criteria to be admitted:- All first year coursework + second year complete (120 EC);- Among the top 20 % of students in the programme

Admission to MSc programme Communication StudiesIn order to be admitted to the MSc programme, you must complete the transfer minor/pre-master CS within 12 months. There is one exam and onere-sit per subject.

Pre-Master CS Tuition Fee

As of 1 September 2013, tuition fee for the pre-master changes

into paying an amount per EC!

Amount per EC: 30 EC= 917.50 euro

Conditions:

-This regulations applies for both Dutch and international students

-You pay an amount in one go and in advance for your entire pre-

master programme

-You have no right to refund in the event that you (have to) de-enroll for

your pre-master

-If you have not paid the (total) amount on time, CSA may de-enrol you

for the programme

Pre-Master CS general information

Presumed knowledge and skills

Sufficient confidence in English language skills

Sufficient confidence in mathematical skills

Application and registration procedure

Consult the application pre-master and master CS portal at:

http://www.utwente.nl/master/how-to-apply/

Start Febr. 2014 apply before January 1st 2014

Start Sept. 2014 apply before August 1st 2014

Also apply / register if your bachelor degree is not yet, but due to

be achieved before the start of the pre-master or master CS

If necessary you are always able to de-register

Pre-Master CS general information

Study Counselor (Pre-)Master CS

Jeanet Luijerink

Room: Cubicus C-206

Tel.: +31 (0)53 489 2091

E-mail: j.w.m.luijerink@utwente.nl

Information website Master CS

www.utwente.nl/master/cs/ or http://www.utwente.nl/cw/master

Information Centre for Educational Support (enrolment /tuition fee)

Tel: +31 (0)53 489 2124

http://www.utwente.nl/ces/studentservices/en/

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