B.E./B.Tech. DEGREE EXAMINATION, APRIL/MAY 2013 Fifth Semester
Information TechnologyMG 2452 ENGINEERING ECONOMICS AND FINANCIAL
ACCOUNTING(Regulation 2008)Time : Three hours Maximum : 100 Marks
Answer ALL questions PART A (10 2 = 20 Marks)1. Define Managerial
Economics and Mathematics: 2. Define Operations research: 3. What
Highlights of the law of demand: 4. Define Advertising 5. What are
the determinants of cost? 6. What are private costs and social
costs? 7. What are the determinants? 8. What are product and
promotional strategies? 9. What are the items come under this
current assets? 10. What is meant by share capital?
PART B (5 16 = 80 Marks)
11. (a) (i) Write a note on cost-oriented pricing. [Marks 10]
(ii) Explain common pricing practices in Retail Trade. [Marks 6]Or
(b) (i) Describe price Discriminations. [Marks 7] (ii) Explain the
limitations of the Marginal cost pricing. [Marks 9]
12. (a) (i) Write briefly on the limitations of financial
statements. [Marks 8] (ii) Give the meaning of Ratio analysis and
its significance. [Marks 8] Or(b) (i) What are the steps involved
in Net Present Value Method(NPV)? [Marks 8] (ii) Explain Pay Back
method in detail. [Marks 8]
13. (a) (i) Explain the relationship of Managerial Economics
with other disciplines. [Marks 4] (ii) Discuss in detail the Nature
of Managerial Economics. [Marks 12] Or
(b) (i) "Managerial Economics is Economics applied in Decision
Making" Discuss. [Marks 8] (ii) Explain the goals of the firm.
[Marks 8]
14. (a) (i) Write a short note on Isoquant and its types. [Marks
10] (ii) Elucidate the returns to scale. [Marks 6] Or(b) (i)
Describe cost of production in the long run average cost curve.
[Marks 8] (ii) What are the factors affecting production function?
Discuss. [Marks 8]
15. (a) (i) Define law of demand and explain types of demand
with diagram.[Marks10 ] (ii) Why does the demand curve slopes
downward? [Marks 6] Or(b) (i) What are the reasons for the
exceptions of the Demand Curve?Explain. [Marks 8] (ii) Describe the
Elasticity of Supply. [Marks 8]
