Mba - i Sem2_internal_apr09!10!11

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M A R K E T I N G M A N A G E M E N T ( 2 0 1 )CC oouu rr ssee:: MM BB AA – – II SSeemm -- II II MM aa rr k k ss :: 7700 TT iimm ee:: 33 HH rr ss.. DD aa tt ee:: 66//44//0099

Section - I

(Answer any 3). All questions carry equal marks.

1. Explain the various Levels of a Product ? Further apply the concept to the following products : -

a) Mobile Phone (b) Car Or Motorcycle

Also design a Augmented product for the same.

OR

1. What is PLC ? Explain the various stages of PLC.

Find out the stage of PLC of the following products & suggest suitable marketing strategies. (any two)

a) Scooter (b) Landline Phone (c) Black & White TV (d) Greeting Cards

2. Define Pricing. What is its importance ? Explain the factors to be considered & pricing techniques application to a new

brand of Health Drink to be launched in Indian market . Make necessary assumptions & justify your answer.

3. Define the term Channels of Distribution & explain their functions.

Describe various types of Channels used for distributing following products : - (any two)

(a) Plastic Storage tanks (b) Special Mobile Phone for children (c) Anti-Virus Software (d) Agriculture Bio-

fertilizer. (e) High tech High Value Industrial Product

4. Write Short Notes: (any 2)

(a) Direct Marketing (b)Franchising (c) Retailing

(d) Wholesaling (e) Impact of technology & internet on distribution

5. What is Marketing Mix ? What is its Significance ?

Discuss 3 brands that failed due to poor integration of marketing mix elements

Section II

Note : Solve any two questions. # All questions carry equal marks.

Q1. What is meant by New Product Idea Decay Curve? Explain the stages through which it goes. Give illustration for doing Test

Marketing, one each for an Industrial Product and Consumer Product.

OR

Q1. Differentiate between Brand, Logo, Trademark, Patent and Copy right. By giving illustrations, explain how brand naming is carried

out.

Q2. What is meant by Integrated Marketing Communication? What major decisions need to be taken? What promotools would you

recommend for following products and why

(a) Medical doctor (b) A management book (c) TractorsOR

Q2. Define a media? Discuss the relative strengths of different media known to you. What media would you recommend for following

products and why:

(a) Soft drinks (b) Castings & forgings (c) Credit cards

Q3. Write short notes (Any two)

(a) Media research

(b) Measuring Ad effectiveness

© Direct Marketing



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1. Question number 1 is compulsory carrying 10 marks2. Attempt any two questions out of question number 2 to 5 in Section 13. Attempt any two questions out of question number 6 to 9 in Section 24. Question number 2 to 9 carry 15 marks each.5. Working notes should form part of your answer.

SECTION 1

1. “Operating ratios will analyze the firm‟s efficiency in containment of costs”. Explain. 2. Explain various determinants of dividend policy of a firm.3. Explain the purpose and utility of various functional budgets.4. „The finance manager of a modern business firm will generally involve in the I nvestment

Decisions, Financing Decisions and Dividend Decisions‟. Elucidate. 5. Write short notes (Any Three):

a. Wealth Maximization b. Financial Leveragec. Working Capital Cycled. Inventory Turnover Ratioe. Net Present Value

SECTION 2

6. Following data is provided to you on A Ltd. And B Ltd.(Rs. Lakhs)

Particulars A Ltd. B Ltd.Sales 5,000 10,000Variable Cost 2,000 3,000Fixed Cost 1,500 4,000Interest 500 100

You are required to calculate Operating, Financial and Combined Leverage for both thecompanies.

7. S Ltd. Anticipates the following cash flows from the two projects under consideration:Year Project A Project B0 - 10,00,000 - 8,50,0001 1,50,000 2,00,0002 4,25,000 5,75,0003 3,75,000 3,60,0004 2,50,000 2,00,0005 3,00,000 1,00,000



6 2,40,000 NilThe firm‟s cost of capital is 10%. Evaluate both the projects using:

a. Simple Pay-back period method b. N.P.V. Method

8. Following is the Balance Sheet of I Ltd. As on 31 st March, 2008:

Liabilities Amount Rs. Assets Amount Rs.Equity Share Capital 20,00,000 Goodwill 12,00,000General Reserves 4,00,000 Other Fixed Assets 28,00,000Profit and Loss A/c. 6,00,000 Inventory 6,00,000Mortgage Loan 16,00,000 Debtors 6,00,000Trade Creditors 8,00,000 Investments 2,00,000Bank Overdraft 2,00,000 Cash 6,00,000Tax Provision 4,00,000

60,00,000 60,00,000

Comment on the financial position of the company using Ratio Analysis.

9. From the following information, prepare a statement showing the working capital requirements:The budgeted profit and loss account for the year 2007-08 is as under:

Particulars Rs. Rs.Sales 18,00,000Less: Material cost 7,20,000

Labour cost 5,40,000Overheads 1,80,000 14,40,000

3,80,000

Additional Information:a. The production and sales takes place evenly throughout the year. b. Raw materials are carried in stock for one month and finished goods for half month.c. The production cycle takes one month.d. There is a custom in market both for purchase of raw materials and sales of finished goods

to give two months credit.e. 25% of sales are for cash and balance on credit.f. Cash on hand and at bank is estimated at Rs. 25,000.

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H U M A N R E S O U R C E M A N A G E M E N T ( 2 0 3 )

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Answer both the sections in separate answer sheet.Each section is of 35 marks each.

Section - I

1. Discuss the importance of HRM by stating the activities performed by the HRM in the presentcontext of the globalization? Briefly describe the qualities of an HR Manager. (12 mks)

OR 2. Why is Job Analysis the foundation of many other activities? Describe three methods of

collecting job analysis information by elaborating their advantages and disadvantages.( 12 mks )

3. Design and describe the recruitment to selection process for filling openings for a salesrepresentative‟s job for a pharmaceutical company. Discuss the advantages and disadvantagesof recruiting internally and externally. ( 12 mks )

OR 4. Distinguish Potential Appraisal and Performance Appraisal? Elaborate the process of

Performance Appraisal. ( 12 mks )

5. Write short notes on: (Any two) (10 Mks)Techniques of Job Design.Factors affecting Human Resource Planning.Kaizen

Section II

Q.1.What is Industrial Relation? How does collective bargaining help in improving industrialrelations? (12 mks)

OrQ.1. What are the different machineries of solving industrial dispute (12 mks)Q.2. Elaborate the different kinds of retirements (12 mks)

OrQ.2. Elucidate the different methods of training in the corporate sector. (12 mks)

Q.3. Write short notes on (any two) (10 mks)1. Lay – off v/s Retrenchment2. Golden handshake3. Compensation management4. Grievance procedure.



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M A N U F A C T U R I N G & O P E R A T I O N S M A N A G E M E N T ( 2 0 4 )

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1) Answer any five questions2) All questions carry equal marks.

Q1) Discuss in detail the nature, scope, importance and functions of Manufacturing Management.[14 Marks]

Q2) Production planning and control is to maximize utilization of resources and capacities. Discuss in

detail how this is achieved. [14 Marks]

Q3) a) What are the factors taken into consideration while selecting location of a plant for: AutomobileUnit and Textile Mills [7 Marks]

b) How plant layout affects the cost of production? Explain various types of plant layouts.[7 Marks]

Q4). Explain the characteristics of different types of manufacturing methods. State the factors whichinfluence the selection of a manufacturing method [14 Marks]

Q5) Define Work Study and outline its objectives. What are the important steps in the Method Study procedure? [14 Marks]

Q6) What are the costs associated with machine breakdown? How Preventive Maintenance facilitatessmooth and continuous production [14 Marks]

Q7) Write short notes on (any two):a) Types of Spares

b) Prerequisite of a good incentive plans

c) Statistical Quality Control

d) Work Sampling

Q8) a) Explain in brief the concept and significance of OC Curve? [7 marks]

b) What is acceptance sampling? Under what circumstances acceptance sampling is preferred over cent percent inspection? [7 marks]



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MATERIALS & LOGISTICS MANAGEMENT (205)


Attempt Any Five All questions carry equal marks Draw diagrams where necessary

Q.1 Explain Materials Management Department as a Profit CentreOR

Q.1 Explain the Evolution of Logistics and list its components .

Q.2 Describe advantages of MRP over order point method. Explain in brief inputs and outputs of MRP processOR Q.2 a) Describe the process of negotiation

b) State steps involved in purchase cycle.

Q.3 Describe the stores procedure for receipt and issue of materialOR

Q.3 List documents required in purchasing / stores operations. Explain importance of any two documents

Q.4 Describe methodology and application of any two of the following:a) ABC Analysis

b) VED Analysisc) FSN Analysis

OR

Q.4 State the concept and application of forecasting. Explain any one of the techniques of Forecasting

Q. 5 Explain Standardization and codification as methods of variety reduction.OR

Q.5 Outline principles of material handling Describe any two material handling equipment used at airport or seaport.

Q.6 Write note on any two a) Supply chain management

b) 4PL (Forth party logistics)c) Service level and trade off d) Value analysis and Value engineeringe) EOQ with discountsf) Global Sourcingg) Concept of ERPh) Bills of materials

Q7 a) Describe purchasing under different circumstances b) Various methods of Buying (Any Three)



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M A N A G E M E N T I NF O R M A T I O N S Y S T E M S ( 2 0 6 )


I nstru ctions:

1. Q1. And Q6. are compul sory.2. Attempt any3 fr om Q2. To Q5.

Q1. InTouch Mobile Ltd. is a company providing cellular services. The company has its officenetwork all over India & also planning to venture into foreign markets. The company hasdeveloped several plans for its services which can be affordable by clients from varioussegments of the society. [15]

1. Design an input screen for collecting customer information.

2. (a) Draw a layout of Customer wise Service report.(b) Draw a layout of Pending Bill report.

Q2. Explain the stages of SDLC in detail [10]

Q3. What is the role of MIS in the effective functioning of a businessOrganization? [10]

Q4. Define Computer networks. Explain the different topologies. [10]

Q5. Define DSS. Explain the characteristics of DSS. [10]

Q6. Write short notes on (any 5) [25]

1. Data Mining.

2. Herbert Simon Model.3. EIS.4. Quality Assurance.5. Prototyping Model.6. Attributes of Information.




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R E S E A R C H M E T H O D O L O G Y ( 2 0 7 )


(i ) QUESTI ON NO – 6 IS COM PUL SORY (ii) ATTEMPT ANY FOUR QUESTI ONS FROM TH E REMAI NI NG (iii) AL L QUESTI ONS CARRY EQUAL M ARKS

Q.1. What are the general and specific characteristics of research? Explain the Inductive &Deductive approach in research with examples.

Q.2. What are different types of Research Design? How many types of variables are important inany research? Give examples.

Q.3. What are the different Techniques of Sampling? How will you determine an appropriate sizeof a sample?

Q.4. What are the characteristics of a good Hypothesis? What are Type I & Type II errors inHypothesis Testing? What are different Parametric and Non-Parametric Tests?

Q.5 . What are the different Measurement & Scaling techniques? Write their merits and demerits?

Q.6. Take any Social problem of your choice and design a questionnaire for the same.

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ECONOMIC ENVIRONMENT OF BUSINESS & ENVIRONMENTAL MANAGEMENT (208) CC oouu rr ssee:: MM BB AA – – II SSeemm -- II II MM aa rr k k ss :: 5500 TT iimm ee:: 22 HH rr ss.. DD aa tt ee:: 44//44//0088

1. All questions are COMPULSORY 2. Figures to the right indicate Full Marks.

SECTION – I (35 Marks)

Q 1. Discuss Agreement on Agriculture (AoA) and Agreement on Textiles (ATC) under WTO with itsimplications. (15)

OR Discuss the impact of removal of Quantitative Restrictions (QRs) on imports with reference to FMCGsector in India with examples.

Q 2. Define Liberalization, Privatization and Globalization as elements of economic reforms. What arethe principal components of India‟s strategy of economic reforms?

(15)OR

Discuss the reasons and major characteristics of the crisis situation in 1991-92. What were the earlycrisis management measures taken to tackle the economic situation of 1991-92.

Q 3. Short notes – (Any ONE) (5)A. Emergence of BRIC economiesB. Features of Industrial policy of 1991

SECTION II (15 Marks) 1. Attempt Any Three out of Five 2. All the questions carry equal marks (5 M arks each)

Q 1. Distinction between futures and forwards contracts.Q 2. Write a short note on Option Contracts.Q 3. A call option at a strike of Rs.176 is selling at a premium of Rs.18. At what price will it break

even for the buyer of the option?Q 4. Santosh is bullish about Company Reliance Capital Ltd and buys a one- month Reliance CapitalLtd futures contract at Rs.296000. On the last Thursday of the month, Reliance Capital Ltd closes atRs.271. What is his profit or loss? (Assume lot size of 100 for Reliance Capital Ltd).Q 5. Vijay is bearish about ONGC, so he buys put option on 10th of March at strike price of Rs.800 at

premium of Rs.20. On 26th of March (which last Thursday of that month) if ONGC closes at Rs.700,what will be Vijay‟s profit or loss? (Lot size for ONCG is 450).




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M A R K E T I N G M A N A G E M E N T ( 2 0 1 )


Section I (Answer any 3 out of 5)

1. Describe the decisions companies make regarding their individual products and services, productlines and product mixes.

2. What is Pricing ? What is its importance ? Explain the various Price Adaptation strategies.

3. What are Channels of Distribution ? Explain their functions and also steps in Channel Design.

4. What is Marketing Mix ? What is ts significance ?Discuss 3 brands that failed due to poor integration of Marketing Mix elements .

5. Write short notes (any 2)(a) Direct Marketing (b) Impact of Technology & Internet on Distribution(c) Retailing (d) Wholesaling (e) Non-Store Retailing(f) Levels of a Product with example

Section II (Answer any 2 out of 5)

Q1. Describe the process which Tata Motors must have gone through before launching Nano car.Which was in your opinion the most crucial stage in decision making?



Q2 Colgate would like to launch a tooth paste targeted at children in the age group of 3 to 10 years.Offer your comments on the following:

a. Product formulation b. Brand namingc. Packaging decisiond. Test marketing

Q3. An educational institute has approached you for guidance on marketing communication. Defineyour assumptions and advise on Integrated Communication Mix.

Q4. What is Media Research? A company manufacturing plant protection products would like you todo media research for them? Based on this data, you have to recommend Media Planning for them.

Q5. What is Sales Promotion? Discuss the alternatives for Industrial and Consumer Marketingrespectively with proper illustrations.a

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F I N A N C I A L M A N A G E M E N T ( 2 0 2 )

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Notes:1. Question No.1 is compulsory.

2.

Attempt any other 2 questions from the remaining questions in Section A.3. Attempt any 2 questions in Section B.4. Figure to the right of the question in bracket indicate full marks allotted to the question.5. Use of simple business calculator is allowed.

Section A

Q.1) „Explain the concept of cost of capital. Also explain various components of cost of capital.(10)

Q.2) Compare and contrast Net Income Approach and Net Operating Income Approach.(15)

Q.3) What are the factors affecting working capital of a business organization? (15)Q.4) Explain the factors affecting Dividend Policy of a company. (15)Q.5) Write short notes (Any three): (15)

a. Profitability Ratios b. Payback Periodc. Funds Flow Analysisd. Operating Leveragee. Walter‟s Model of Dividend



Section B

Q.6) You have been given financial data from the records of S Ltd. and its industry averages:

Balance Sheet As On 31/03/10

Liabilities AmountRs. Assets AmountRs.Equity Share Capital 24,00,000 Net Fixed Assets 12,10,00010% Debentures 4,60,000 Receivables 5,50,000Creditors 2,30,000 Inventory 16,50,000Bills Payable 4,40,000 Cash 4,40,000Other Current Liabilities 2,20,000

38,50,000 38,50,000

Statement of Profit for the year ending 31/03/10

Particulars AmountRs.

Amount Rs.

Sales 55,00,000Less: Cost Goods Sold

Materials 20,90,000Wages 13,20,000Factory Overheads 6,49,000 40,59,000

Gross Profit 14,41,000

Less: Selling and Distribution Overheads 5,50,000Less: Administrative Overheads 6,14,000EBIT 2,77,000Less: Interest 46,000EBT 2,31,000Less: Income Tax 80,850

Net Profit 1,50,150

Calculate the compare the following ratios with industry average and comment:

Ratio Industry S Ltd.Current Ratio 2.4Debtors Turnover 8.0Inventory Turnover 8.8Total Assets Turnover 2.0

Net Profit Ratio 3.3 % Net Profit/ Total Assets Ratio 6.6 % Net Profit/ Net Worth 12.7 %



Q.7) Zee Telecom Ltd. is desirous to purchase a business and has consulted you. One point on whichyou are asked to advise them is the average amount of working capital which will be required in thefirst year‟s working.

You are given the following estimates and are instructed to add 10% to your computed figure to allowfor contingencies.

Particulars Amount for the year i) Average amount backed up for stocks:

a. Stocks of finished product 5,000 b. Stores and Materials 8,000

ii) Average credit given:a. Inland sales, 6 weeks‟ credit 3,12,000

b. Export Sales, 1.5 weeks‟ credit 78,000iii) Average time lag in payment of wages and other outgoings:

a. Wages, 1.5 weeks 2,60,000 b. Stocks and Materials, 1.5 months 48,000c. Rent and Royalties 10,000d. Clerical Staff, 0.5 month 62,400e. Manager, 0.5 month 4,800f. Miscellaneous Expenses, 1.5 months 48,000

iv) Payment in advance:a. Sundry expenses (Paid quarterly in advance) 8,000

Set up your calculations for the average amount of working capital required.

Q.8) A Ltd.‟s recent Balance Sheet is as follows:

Liabilities Amount Rs. Assets Amount Rs.Equity Capital (Rs. 10 shares) 60,000 Net Fixed Assets 1,50,00010% long Term Debt 80,000 Current Assets 50,000Retained Earnings 20,000Current Liabilities 40,000

2,00,000 2,00,000

The company‟s total assets turnover ratio is 3, its fixed operating costs are Rs . 1,00,000 and thevariable operating costs ratio is 40%. The income tax rate is 35%.

a. Calculate all the leverages.

b.

Determine the likely level of EBIY if EPS is Re.3

Q.9) A Ltd. and B Ltd. are in the same risk class and are identical in every respect except that A Ltd.uses Debt, while B Ltd. does not. The levered firm has Rs. 18,00,000 debentures, carrying 10%interest. Both the firms earn 20% operating profit on their total assets of Rs. 30,00,000. Assume perfectcapital markets, rational investors, tax rate of 35% and equity capitalization rate of 15%.

Compute the value of firms A & B using the NI Approach.




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H U M A N R E S O U R C E S M A N A G E M E N T ( 2 0 3 )

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Instructions to the candidates:-

1) Attempt any five questions.

2) All questions carry equal marks.

Q.1.What is Human Resource Management? Explain the duties and responsibilities of Human Resource

manager in today‟s changing environment. [14]

Q2) What is Performance Appraisal? Discuss the different methods of Performance Appraisal. [14]

Q3) a) Define Manpower Planning and elaborate its need. [7]

b) Explain the process of selection in detail. [7]

Q4) Discuss Collective Bargaining as method of settlement of industrial disputes and establishing peaceful

industrial relations. [14]

Q5) Discuss the need and objectives of training programmes and explain how the training programmes are

evaluated. [14]

Q6) Explain in detail the various methods used by organizations to separate their employees. [14]

Q. 7) Write short notes (any two): [14]

1. Methods of solving industrial dispute

2. TQM

3. Succession Planning.

4. Job Evaluation


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M A N U F A C T U R I N G & O P E R A T I O N S M A N A G E M E N T ( 2 0 4 )


I nstructions to the candidates: 1) Answer any FI VE questions.2) Al l questions carry equal marks

Q.1) Discuss various phases in evolution from manufacturing to operation management with thecontribution given by operation management philosophers there in.

Q.2) What are the basis of selection of a manufacturing method? Explain in brief the keycharacteristics of different types of manufacturing methods.

Q.3) An internationally reputed MNC dealing in consumer durables is looking for suitable location toestablish its new plant. Suggest a suitable location to the MNC by evaluating various factorswhich you will consider for evaluating different alternatives location.

Q.4) Distinguish between:

a) Job production and Mass production b) PERT and CPMc) Statistical Quality Control and Statistical Process Controld) Routing and Scheduling

Q.5) What is the importance of Acceptance sampling? Discuss its concept and uses.

Q.6) a) Discuss in brief the objectives and functions of Production Planning and control. b) "Project control should always focus on critical path" Comment.

Q.7) a) What are the different types of incentives schemes.

b) Discuss steps involved in carrying out method study.

Q.8) a) What are the different types of maintenance Discuss any one of them. b) Discuss in brief spare parts management.

Q.9) Write short notes:i) Work Samplingii) Lean Production systemiii) Network Crashing



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M A T E R I A L S & L O G I S T I C S M A N A G E M E N T ( 2 0 5 )

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# Solve both the Sections on diferent Answer Sheets

(SECTION I) MARKS: 56 1) Answer any four questions.

2) All questions carry equal/marks.1a. Explain the EOQ model and its limitations1 b. An item has an annual demand of 25,000 units, a unit cost of Rs10, an order preparation cost of Rs10, and a carrying cost of 20%. It is ordered on the basis of an EOQ, but the supplier has offered adiscount of 2% on orders of Rs 10,000 or more. Should the offer be accepted?2. Explain the significance of Master Production Schedule. Describe the relationship of MasterProduction Schedule with other inputs of MRP system.3. Describe in brief basis and application of ABC, XYZ, HML , FSN and SDE analysis.4a. What is a Bill of material and its use?4b Derive the chart for net requirements and Planned order release

• Gross requirement of A in week 5= 100• Inventory: A=40,B=20, C=20• All lead times : 1 week

5a Give examples of qualitative and quantitative forecasting techniques5b. Define seasonality index5c. Find the seasonalised forecast for October for a company using exponential smoothing methodFor September: Deseasonalised demand forecast =2000, actual seasonal demand =2500, Seasonalindex for September =1.2, October =1.8, Alpha= .76. Write short notes on any 2 :a. Value analysisb. Classificationc. Standardizationd. Types of manufacturing strategies

(SECTION 2) MARKS: 14 Answer any one question

1. Discuss the responsibilities of Purchase Department taking an example of an engineeringorganization buying material locally and also through imports.

2. What is a purchase cyscle? Explain the steps of a purchase cycle with respect to anengineering organization buying material locally and also through imports.




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M A N A G E M E N T I N F O R M A T I O N S Y S T E M S ( 2 0 6 )


I . Question No.1and No.7 is compul sory.I I . Solve any four fr om the remainin g.

Q.1. A transport company, having 120 vehicles provides private car-taxi, carriers and buses on hire basis. The major activities of the company include:

1. Monitoring of vehicles engaged.2. Booking of vehicle for trips.3. Deciding the route of vehicles.4. Reimbursement to drivers.5. Testing and maintenance of vehicles before each trip.6. Billing of clients.7. Analysis of damages caused.8. Analysis of driver‟s performance, though this is the main neglected task.

The owner of the company has recently tied up with a manufacturing company to provide trucksfor despatch of goods. The client company has a very strict monitoring system of despatch. Anydelay in reaching the destination will imply a penalty at the rate of Rs.300 per day. Also, thetransporter can enjoy an award of Rs.300 if its truck reaches before time. A list of all possibledestinations of the client-product has been given to the transporter which reflects the normal daysto reach the location. Now the owner has to carefully plan out his information system. He hasenough money to spend on MIS analysis and implementation of the proposed solution, but does notknow how to manage his time for making new strategies.

QUESTIONS FOR DISCUSSION [15]

1. What kind of strategic information system you would propose for such a company?2. Design any two report layouts.

A

C- 2 nos

C D

BOM Tree for uestion 4 b



Q.2. Define the term System. Explain in detail various types of systems. [10]Q.3. Explain the parameters used in deciding the value of Information. [10] Q.4. Explain the Herbert Simon's Model of decision making in detail. [10]Q.5. Describe the concept of data warehousing. Discuss the need of data warehousing

in modem business. [10] Q.6. Explain the stages in system Development life cycle. [10]

Q.7. Write short notes on (any three): [15]a) Spiral Model. b) Quality Assurance.c) Expert systems.d) Intellectual Property Rights related to IT services.

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R E S E A R C H M E T H O D O L O G Y ( 2 0 7 )


Instructions:

(iv) Q.6 and Q.7. are compulsory. Attempt any three questions from the remaining.(v) All questions carry equal marks

Q.1. What are the general and specific characteristics of research? Explain the Inductive &Deductive approach in research with examples.

Q.2. What are different types of Research Design? How many types of variables are important inany research? Give examples.

Q.3. What are the different Techniques of Sampling? How will you determine an appropriate sizeof a sample?

Q.4. What are the various techniques of data analysis for Qualitative and Quantitative data?

Q.5. What are various Measurement & Scaling techniques? Write their merits and demerits?

Q.6. Two investigators study the income of a group of persons by the method of sampling.Following results were obtained by them:

Investigator Poor Middle-Class Well- todo TotalA 160 30 10 200B 140 120 40 300Total 300 150 50 500



Show that the sampling technique of at least one of the investigators is suspected.(Table value of Chi-square at 5% level of significance and 2 d.f. is 5.991.)

Q.7 . For a random sample of 10 persons fed on diet A, the increase in weights in a certain periodwere:

10, 6, 16, 17, 13, 12, 8, 14, 15, 9

For another random sample of 12 persons, fed on diet B, the increase in weights in the same periodwere:7, 13, 22, 15, 12, 14, 18, 8, 21, 23, 10, 17

Test whether the diets A and B differ significantly as regards their effect on increase in weights.(Table value of„t‟ at 20 d.f. and 5% level of significance is 2.09.)


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ECONOMIC ENVIRONMENT OF BUSINESS AND ENVIRONMENTAL MANAGEMENT (208)


I nstru ctions:

3. Attempt any TWO from Q.1 to Q.34. Q.4 is COMPULSORY

5.

Write Section –

I & Section –

II in different answer sheets

SECTION – I (25 Marks)

Q.1. Will the free trade regime advocated by the WTO reduce poverty in developing and leastdeveloped countries? (10)

Q.2. Why and what basic changes have now been introduced into patents legislation in India?(10)

Q.3. Discuss the policy of Liberalisation, Privatisation and Globalisation policy as a part of economic

reforms in India. (10)Q.4. Short notes – (Any ONE) (5)

C. BRIC economiesD. Dumping in India

SECTION – I (25 Marks) All questions carry equal marks. Attempt any 2



Q1. What do you understand by Banking? What are the key concepts and importance of Retail Bankingand Core Banking ?

Q2. What are Basel Accords ? Explain the Basel II concepts and implications.

Q3 Write Short notes on any 2.1. Capital Markets2. Commodities and derivatives3. Plastic money 4. KYC

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( 201 ) M A R K E T I N G M A N A G E M E N T

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Section I (Answer any 3 out of 5)

1. What are the decisions companies make regarding their individual products and services, productlines and product mixes.

2. State and Explain the various methods of Pricing? What are the various factors to beconsidered while selecting Pricing policy?

3. What are Channels of Distribution? Explain their functions and also steps in Channel Design.

4. Explain in detail the Extended P's of Marketing for Services with suitable examples.

5. Write short notes (any 2)(a) Impact of Technology on Distribution(b) Retailing(c) Wholesaling(d) Levels of a Product with example(e) Stages of PLC

Section II (Answer any 2)6. Write short notes on (any two)



1. Sales Promotion2. Media Research3. Packaging4. Branding

7. What is Integrated Marketing Communication? Explain its importance. What Promtools would

you recommend for following products and why – a) Industrial Motors b) Bio fertilizer c) Medical Doctor

8. Define a New Product. Explain the various types of new products and their importance for organization. Explain the process of New Product Development with an example.


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( 2 0 2 ) FINANCIAL M A N A G E M E N T

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Question No. 1 is compulsory Attempt any four questions from the rest which carrying 12 Marks each.

Q1)A) Answer the following questions [10]i. Explain any two points of difference between Over capitalization and Under capitalization.

ii. A project costing Rs. 6, 00,000 is expected to produce annual net profit of Rs. 90,000 over a period of 15 years. Evaluate the proposal using Payback period and NPV method. The present value of Annuity 1-15 years @ 12% rate of discount is 6.811.

iii. The current ratio is 205, Working capital is Rs. 60,000. Calculate the amount of current assets

and current liabilities.

iv. Find out the cost of equity share capital where market risk is 16% and return on governmentsecurities is 7% with a beta factor of 1.2.

v. Calculate funds from operations:a) Net profit for the year ended 31 st March, 2010 Rs. 6,50,000

b) Gain on sale of Building Rs. 35,000c) Goodwill Rs, 1,80,000 out of which 10% has been written off during the year



d) Old machinery costing Rs. 8000 sold for Rs. 6500 depreciation written off on thesame is Rs. 1000.

B) Balance Sheet of XYZ as on 31 st March, 2010 [ 12 Marks]Liabilities Amount Assets Amount

Creditors 3,80,000 Cash 60,000

Bills payable 2,40,000 Debtors 5,60,000

Outstanding expenses 80,000 Stock 8,40,000

Provision for tax 2,00,000 Fixed assets 12,00,000

5% Long term debt 10,00,000 Goodwill 2,40,000

7% Preference shares 3,80,000

Equity share capital (Rs. 10 each) 2,40,000

Reserves 3,80,000

Total 29,00,000 Total 29,00,000

Profit and Loss Account for the financial year 2010SalesCash 3,80,000Credit 12,00,000Less: ExpensesCost of goods sold 1,00,000Selling, administrative and general expenses 2,40,000Depreciation 90,000

Interest on long term loan 50,000Profit before taxes 3,80,000Taxes @ 40% 1,52,000PAT 2,28,000Preference dividend 26,600

NP for equity shareholders 2,01,400

Based on the information provided analyze the following:i) Calculate performance ratios for the financial year and comment on the company‟s financial

position.

ii) The current market price of equity shares is Rs. 30. Calculate the WACCiii) Company is planning to issue 18% debentures of Rs. 4, 00,000 with a 12 year maturity period,

find out the impact of this decision on the Earnings per share of the company.

Q2) a) Explain the concept of “Trading on Equity”b) From the following data, calculate DOL and DFL. Given the selling price is Rs. 2 per unit , Fixedcost Rs. 1,00,000 and Variable cost Rs. 0.7 per unit and the number of units is 1,00,000. Net Sales isRs. 2,00,000, Operating expenses Rs. 60,000, Selling and distribution expenses Rs. 1,10,000, Interestcharges Rs. 4,000; Taxes Rs. 13,000.



Q3) From the following Balance Sheet prepare Fund Flow Statement: [12]Liabilities 2009 2010 Assets 2009 2010Share Capital 61,000 74,000 Plant 38,000 43,000Reserves 13,000 15,500 Building 50,950 48,000P&L a/c 8,600 8,800 Stock 25,500 18,800

Creditors 28,000 24,000 Debtors 22,000 16,200Bank Loan 18,000 - Cash 150 180Provision for taxation

8000 8500 Bank - 2100

Goodwill - 25201,36,600 1,30,800 1,36,600 1,30,800

Additional information:a) Dividend paid Rs. 6000

b) Provision of Rs. 9000 for income tax was made during the year c) Rs. 3600 was written of as depreciation on Plant

Q4) As on 31st March, 2010 the paid up capital of Navroj Ltd was Rs. 1, 00, 00,000. The ratios as onthat date were as under:Short term debt to Total debt 0.40Total debt to Equity 0.60Fixed assets to Equity 0.60Total assets turnover (based on sales) 2 timesInventory turnover ratio (based on sales) 8 timesPrepare a Balance Sheet of Navroj Ltd.

Q5) Thomson Food Products Ltd. produced 1, 20,000 units product during the financial year 2009-2010. 20% of sales are on cash basis and management. Selling price of the product is Rs. 160 thatincludes a profit margin of 30%. Half of the total cost is in the form of materials and remaining cost isdivided in the ratio of 3:1 between labor and overheads. Following further information is availablefrom the records of company:

a) Company‟s inventory policy requires material to remain stock for one and half months andfinished units for one month.

b) Company‟s production process takes two months. c) Customers are allowed a credit of three months and suppliers allow a credit for two and half

months.d) Overheads are paid with a time lag of one and half months.e) Cash balance of 10 % of gross working capital is maintained.

Q6) Write short notes:a) Operating cycle

b) Financial management decisionsc) Significance of ratios

Q7) Z Ltd is evaluating two mutually exclusive proposals for new capital investment. The followingadditional information is given:Particulars Proposal A Proposal B



Initial cash outflow 27, 00,000 30, 00,000Salvage value Nil NilExpected life 6 yrs 6 yrsThe company follows straight line method of depreciation. Tax rate is 50%Earnings before depreciation and income tax are:Year 1 2 3 4 5 6

Cash Inflow (A)6,50,000 7,25,000 8,75,000 9,50,000 9,00,000 8,00,000Cash Inflow(B)9,75,000 10,00,000 11,00,000 10,25,000 9,50,000 8,50,000PV @15% 0.869 0.756 0.657 0.571 0.497 0.432Calculate: (a) Pay Back Period (b) NPV

Q8) The existing capital structure of a company consists of Equity share capital (of Rs. 10/- each) is of Rs. 10 lakhs. The company has an opportunity to enter into Global markets but it calls for additionalfunds of Rs. 15/-lakhs. Company's EBIT is Rs. 8 Lakhs and Income Tax rate is 50%. Show your working in table form, by computing EPS under each of the following alternatives.I - To raise entire amount by floating equity capital of Rs. 10/- each.II - To raise 50% by way of Equity and balance by 16% Term Loan,III - To raise 6lakhs from Equity, 6 lakhs from 14% Preference shares and balance by 13 %Debentures.

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( 2 0 3 ) H U M A N R E S O U R C E M A N A G E M E N T

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0099//0044//1111 Attempt any two questions from section I Attempt any two questions from section II Q7 is compulsory

Both the Sections should be written on different Answer sheets.

SECTION I

Q.1 Explain the difference between recruitment and selection. Explain the process of selection in detail. (14)Q.2Discuss what is Human Resource Management and explain the role of HR Manager. (14)Q.3 Explain in detail the various methods used by organizations to separate their employees. (14)

SECTION II

Q. 4 Distinguish between Potential Appraisal and Performance Appraisal. Discuss the different methods of PerformanceAppraisal. (14) Q.5 Explain the importance of Training and Development and further explain the need for evaluation of TrainingProgrammes. (14)

Q.6 Short notes (any 2) (14)A) Succession planningB) Collective BargainingC) Errors in performance appraisal



Q.7 CASE: (14) Super Electronics Limited is one of the top 5 electronic goods companies in India in terms of application of technology andone of the top three companies in terms of sales. It produces and markets a number of electronic goods. Human resourcemanagement practices of SEL used to be considered as one of the best in the industry. With the result, it was able to attractengineering graduates and post graduates who constituted its core human resource. The compensation package of thecompany was heavily oriented towards long term benefits. On an average, these long term benefits constituted about 25%of total compensation package. Such a compensation package was designed on the assumption that: 1) employees wouldstick to the company because of long term benefits as they have to forego many of the benefits if they left earlier; 2) since

people believe in savings, the company‟s compensation package would be attractive to them; and 3) since take – homesalary of the employees would be low, their income tax burden would be low.

Of late, SET experienced the problem of not getting good quality engineers. In many cases, such engineers used to participate in recruitment and selection process but refused to join after selection. The company was quite perturbed over this phenomenon. In order to get real reason about this phenomenon, SEL conducted informal interview of many recruits.The company found that while its compensation package was quite attractive in terms of total package, its heavy orientationtowards long term benefits was a de-motivating factor for new recruits. Based on this type of interview, many persons inHR department felt that younger generation was more interested in higher take-home alary as compared to long term

benefits.

Questions:

1. To what extent were the assumptions of the company in formulating compensation package relevant?2. What type of changes, if any, should the company bring in its compensation package? Will such changes be

acceptable to existing employees?

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( 2 0 4 ) M A N U F A C T U R I N G & O P E R A T I O N S M A N A G E M E N T


Answer any five questions All questions carry equal marks

Q1) Discuss various phases in evolution from manufacturing to operation management with contribution made by F.W.Taylor and Frank Gilbreth to Manufacturing management. Are the concepts relevant today? [14]

Q2) Describe the characteristic of project production and batch production. [14]

Q3) a. Why location decisions are considered important? Explain [7]

b . Explain the relation between layout and location decision. [7]

Q4) Explain in details all the functions of manufacturing management which are responsiblefor controlling cost of production and increase profitability. [14]

Q5) a. Explain the importance of Maintenance Management. [7]

b. Describe the concept of TPM [7]

Q6) What do you mean by work study? Discuss flow process chart with application. [14]



Q7) Write short notes on (any two)

a. Lean production system b. Plant Layoutc. Six Sigmad. Standard Time

Q8) The activities of the project and their time estimates are given below:

Activity Optimistic Time(in days)

Normal Time(in days)

Pessimistic Time(in days)

1-21-32-32-43-44-54-65-6

308128

1436

441223

102279

541635

12251118

a. Draw the network diagram b. Determine the critical path and its durationc. Compute slack, earliest start time & earliest finish time. [14]


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( 2 0 5 ) M A T E R I A L S & L O G I S T I C S M A N A G E M E N T


# Attempt any five questions.

# All questions carry equal marks.

Q.1 You are consultant to a new company for establishing a Materials Department. Please explain

them the objectives and functions of the same to make them understand the role of materialsmanagement.

Q.2 What do you understand by Supply Chain Management? Please explain all the components of Supply chain Management and its relation to Logistics Management.

Q.3. Define Inventory and Explain various types of Inventory classification systems and illustrate with proper examples.



Q.4. Explain all the concept of materials requirement Planning and the role of master productionschedule in it.

Q.5 Why Standardization and codification is required? Elaborate procedure for both.

Q.6 Briefly explain about Purchase cycle and the importance of 5 R‟s with specific reference to GlobalSourcing.

Q.7 Write short note on any two.

1. Value Engineering

2. Import Procedure

3. Negotiations Principles

4. Types of Materials Handling Equipments

5. Stores Management Functions

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( 2 0 6 ) M A N A G E M E N T I N F O R M A T I O N S Y S T E M S


Question number 1 and 6 is compulsory. Attempt any 4 from the remaining.

Q1. Draw the following report layouts and explain their use in planning and decision making.[10]

a) Pending sales orders. b) Product-wise sales (periodical basis).

Q2. What is the role of MIS in the effective functioning of a business Organization?[10]

Q3. Define Computer networks. Explain the different topologies.[10]



Q4. Distinguish between Data and Information. Explain the attributes of Information.[10]

Q5. What is Intellectual Property Rights? Explain the advantages. [10]

Q6. Global Mobile Ltd. is a company providing cellular services. The company has its office network

all over India & also planning to venture into foreign markets. The company has developed several plans for its services which can be affordable by clients from segments of the Society.

The company wants to identify the areas in which their business is not up to the mark. For such areas,to increase the business, the company is ready to give new schemes.The client approaches thecompany office, fills a form & does the initial payment by cash or DD.

The company sends the bill in the first week of every month to the client. If the client fails to pay the bill on or before the prescribed date, the services are stopped by the company with prior notification.So as to sustain in the price war & competition, the company wants to make a constant feedback mechanism.

Consider the above case and answer the following: [20]

I. List types of decisions that should be taken by top level management.II. List types of decisions that should be taken by officers at each office.

III. Data to be captured from new client.IV. Suggest MIS model for the company.

Q7. Write short notes on: (any 2) [2*5=10]

a. Prototyping model. b. Artificial Intelligence.c. EIS Vs DSS.d. Expert systems.


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Mba - i Sem2_internal_apr09!10!11