mba iffco tokio000.doc

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IFFCO TOKIO General Insurance Co. Ltd

Date : 01/07/2013

To Who It !a" Concern

Th#s #s to cert#$" that !r./ !s. Karan %era a student o$ !&' (ro)rae

#n (t *'W'+', L'L -+, I-TITT OF &I-

!'-'G!-T a#n has rece#%ed In lant uer Tra#n#n) #n our

coan" $ro 14/04/2013 to 30/05/2013 $or a er#od o$ s#6 ee8s.

It #s $urther cert#$#ed that dur#n) uer Tra#n#n) er#od the

cand#date attended the o$$#ce re)ularl" and unctuall" and he / she rece#%ed

tra#n#n) #n our IFFCO TOKIO General Insurance co. Ltd.

Dur#n) tra#n#n) er#od h#s/her 9eha%#or and conduct ere )ood.

eal #)nature

;&ranch O$$#ceo$ the $arers 9" the$arers and $or the $arers? IFFCO has $#rl" esta9l#shed

#tsel$ as a true cooerat#%e and er$ect role odel $or other

to eulate on the ath o$ econo#c de%eloent. IFFCO

has stead#l" )ron $ro stren)th to stren)thB$ro a odest

e9ersh# o$ 47 soc#et#es #n 157B5E to ore than 0000

soc#et#es at resent. The #n#t#al eAu#t" ca#tal o$ ,s.5 la8h

contr#9uted 9" cooerat#%es #n 157B5E has also r#sen to,s..23 !#ll#on #n 2007BE. +a%#n) the lar)est !ar8et share

o$ Fert#l#ers roduct#on #n Ind#a #th 24N #n Cole6

Fert#lsers roduct#on and 20N #n rea #t has also 9ecoe

the $#rst Cooerat#%e #n Ind#a to setu $#rst e%er K#san Q

;ec#al cono#c one< at -ellore 'ndhra (redesh.

IFFCO holds 72.5N sharehold#n) and #ts 'ssoc#ate !/s

Ind#an (otash Ltd. holds 1.35N sharehold#n) #n ITGI.

(lease %#s#t the#r e9s#te $or ore #n$orat#on:

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FOREI!N PROMOTERS

TOKIO !ar#na 's#a (te. Ltd holds 25N sharehold#n) #n

ITGI. TOKIO !ar#na 's#a #s a su9s#d#ar" coan" $or

To8#o !ar#ne -#ch#do F#re ;T!-F< Insurance

Coan".

TOKIO !ar#na 's#a has non l#$e oerat#ons #n 's#an

countr#es

TOKIO !ar#na -#ch#do F#re #nsurance Coan" haso%er 120 "ears o$ e6er#ence #n the )eneral #nsurance

coan" o$ *aan. It #s a e9er o$ the h#)hl" d#%ers#$#ed

!#tsu9#sh# )rou cor#s#n) o%er 1400 coan#es.

The coan" #s rated P''H ;#nd#cat#n) stron) $#nanc#al

secur#t" character#st#cs< 9" #nternat#onal rat#n) a)enc"

tandard oorHs.

To8#o !ar#na has 9een cont#nuousl" ser%#n) as one

o$ the #ortant re#nsurance coan#es to the nat#onal#ed

Ind#an #nsurance ar8et. T!-F has also 9een chosen as

's#aHs General #nsurance Coan" o$ the "ear 9" 's#aHs

General Insurance ,e%#e #n Dece9er 200E.

For ore #n$orat#on (lease %#s#t the#r e9s#te:

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KEY PEOPLE

S. Narayanan .. MD and

CEO

MK Tandon FinancialAdvisor

N K Kedia . Director

ar!etin"

Y. F#!#da ... Director

O$erations

Mr %.S.&ao .. E'ec#tive

Director

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(.O.S#ri ..

E'ec#tive Director

PRODUCT

Coercial Lines

IFFCO- TOKIO Provides a wide variety of policies thatare customized to your eeds!For your coveiece"

we have #rouped them! To access iformatio o

ay of the policies"

$imply clic% o the li% you wat!

$tadard Fire & $pecial Perils

Cose'uetial (oss

Cotractor )ll ris%

*oiler & Pressure Plat

+rectio )ll Ris%s

Idustrial )ll Ris%s

,achiery *rea%dow

Product (iaility

Pulic (ia Idustrial

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,arie Car#o

+lectroic +'uipmet

*a%ers *la%et*ur#lary isurace

,oey Isurace

Retail (ies

IFFCO-TOKIOProvides a wide variety ofpolicies that are customized to your eeds! For your

coveiece" we have #rouped them! To access

iformatio o ay of the policies" simply clic% o the

li% you wat!

,otor Private Car

.ome & family Protector

Trade Protector

Idustry Protector

Office professioal +stalishmet

.ome $uvidha

Trade $uvidha

Idividual ,edishield

Idividual Persoal )ccidet

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$wasthya Kavach /Family .ealth0 Policy

1roup Persoal )ccidet

Critical Illess Policy

Travel Protector

)ll ris% Isurace

$pecialty (ies

IFFCO-TOKIO Provides a wide variety of policies

that are customized to your eeds!

For your coveiece" we have #rouped them! To

access iformatio o ay of the policies"

simply clic% o the li% you wat!

Credit isurace

,ulti ,odal trasport /,TO0

,arie .ull &,achiery

2eweller3s *loc%

*arish *ima 4o5a /6eather Isurace0

$a#ar *adhu *ima Policy

)viatio Isurace Policy

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+rrors ad Omissios /Techolo#y0 Policy

Fie )rt Isurace- Private Collectors

Fie )rt Isurace- )rt Dealers & 1allery Owers

Prod#ct P)iloso$)y

Our product developmet team is costatly

wor%i# to itroduce products which arecompetet i meeti# the customer eeds! )t

IFFCO TOKIO" we emphasize o uderstadi#

the eed from the mar%et ad offeri# the est

possile products across the product lies! 6e

approach the mar%et with products that have

differetiated features 7 eefits 7 service

offeri#s! IFFCO TOKIO offers a wide ra#e ofui'uely customized policies coveri# a wide

ra#e of customers" from farmers to some of

Idia3s lar#est automoile maufacturers! Our

+deavour is to spread the eefits of isurace

to the masses throu#h our specially desi#ed

isurace product li%e $a%at .ara 4o5aa"

*arish *ima 4o5aa" etc! The compay has made

a #euie attempt to uderstad the rural ad

low-icome se#met of the Idia mar%et" to tap

the potetial of this lar#ely ue8plored se#met

ad ma%e the eefits of isurace availale to

the masses!

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6e are also ma%i# costat efforts to reach out the

etire #eeral isurace spectrum i!e. Coercial

Lines* &etail lines and S$ecialty Lines.

Iovatios will %eep o e8padi# to icludecustomised offeri#s for various mar%et se#mets

ad #eo#raphies

O*2+CTI9+$ OF T.+

$TUD4

! To study the sales $trate#y of field force of IFFCO

TOKIO 1eeral Isurace!

! To study the process of selli# of Isurace Policies

y )divsors

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R+$+)RC.

,+T.ODO(O14

Research methodolo#y is a way to systematically

solve the research prolem! Research methodolo#y

costitutes of research methods" selectio criterioof research methods used i cote8t of research

study ad e8plaatio of usi# of a particular

method or techi'ue so that research results are

capale of ei# evaluated either y researcher

himself of y others! 6hy a research study has ee

uderta%e" how the research of aalyzi# data has

ee used ad a est of similar other 'uestio areusually aswered whe we tal% of Research

methodolo#y coceri# a research prolem or

study! The mai aim of research is to fid out the

truth which is hidde ad which has ot ee

discovered as yet!

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)R+) OF $TUD4

The area of the study related with #etti# correct

iformatio of #eeral isurace

Policies of differet peoples i the re#io of Ratlam!

$),P(+ D+$I1:

) sample desi# is a defiite pla for otaii# a

sample from a #ive populatio! It refers to thetechi'ues of the procedure the researcher would

adopt i selecti# items for the sample! $ample

desi# may as well e draw from the populatio to

e icluded i the sample i!e! the size of the sample!

$ample desi# is determied efore data are

collected!

Duri# my study I have ta%e ;< isurace carecosultats as the size of sample

TOOLS +SED

To %ow the respose" I have used the 'uestioaire

method! If oe wish to fid what isurace carecosultat thi% or %ow" the lo#ical procedure is to

as% them! This hassled mar%eti# researchers to use

the 'uestioaire techi'ue for collecti# data more

thaay other method!

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I this method 'uestioaire were distriuted to the

respodets ad they were as%ed to the aswer the

'uestios i the 'uestioaire! The 'uestioaire

were structured o dis#uised 'uestioaire ecausethe =uestio which the 'uestioaire cotaied"

were arra#ed i a specific order esides every

'uestio as%ed were lo#ical for the study" o

'uestio ca e termed as irrelevat!

The 'uestioaire was o-dis#uised ecause the

'uestioaire was costructed so that the o5ective

is clear to the respodet! The respodets wereaware of the o5ective! They %ew why they were

as%ed to fill the 'uestioaire!

6ith the help of the followi# techi'ues" which are

usi# y IFFCO TOKIO I aalyses that the how

techi'ues of sales promotio are useful!

D)T) CO((+CTIO:

PRIMARY DATA SOURCES

! Throu#h iteractio with isurace care

cosultat

! Throu#h 'uestioaire filled from the isurace

care cosultat!

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SECONDARY DATA SOURCES:

. Throu#h iteret" various official sites of the

compaies!

! Throu#h pamphlets ad rochures of the

compaies!

! 2ourals & ,a#azie

L,M,TAT,ONS OF T(E

ST+DY

Followi# limitatios were faced duri# the study>

6hile desi#i# the 'uestioaire it was %ept i

mid to #ather more ad more iformatio from

each tar#et perso! For the either preset or

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descriptive 'uestios could have served the

purpose! Therefore the 'uestios could have

served the purpose! Therefore the 'uestioaire

cotaied i the ope-eded 'uestios! The study was coducted i IFFCO TOKIO i

Ratlam city" which has ?@A to ?A< isurace

care cosultats oly! The sample size was of

;< isurace care cosultats oly so that

accuracy of data so collected could e asurd

covered y circulatio of 'uestioaire!

The accuracy of idicatios #ive y the

respodets may ot e cosider ade'uate as

whether the la#ua#e used i the 'uestioaire

is uderstood y the respodet caot e

ta%e for #rated!

The study if ased o the iformatio #athered

from the isurace care cosultat mi#ht haveshow partiality towards their isurace policies!

$ice the survey was limited to ;< isurace

care cosultats it is rather difficult to #ive a

precise coclusio ut I have tried to the est of

my capaility to #ive the coclusio o a

comprehesive maer

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DATA ANALYS,S -

,NTE&P&ETAT,ONDATA

ANALYS,S

AND

,NTE&P&ETAT,ON

/*ased o survey coducted for ;< isurace care

cosultats0

=!? 6hich techi'ue of sales promotio you preferB

Optios

Respose i

Display


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=!@ 6hich techi'ue is ecoomically eeficialB

Optios Respose

i Display

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Optios

Respose i Display

? Door to Door Demo

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cosultats prefer catalo#ues" ? to the display

ad ?@ to the e8hiitio & door to door!

=!A 6hich techi'ue re'uires more %owled#e to

e8ecuteB

Optios

Respose i Display

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Iterpretatio>

)ccordi# to the study E isurace care

cosultats say yes that the price off are

ecessary for sales promotio!


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=!?< $hould IFFCO TOKIO ta%e up ew sales

promotio pro#ramB

Optios

Resposes i 4es

A@ :o

@@ Ca3t say

E

Iterpretatio>

)ccordi# to the study A@ isurace carecosultats say yes istallmet offers are @@

$ay o ad E say ca3t say

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O*$+R9)TIO:$ &

FI:DI:1$

! This sales promotio process was very muchsatisfyi# for me ot oly practically

ad academically ut it also helped me i developi#

my commuicatio s%ill ad eriched my %owled#e

also!

! I have come to %ow aout the importace of

mar%eti# especially with re#ard to sales promotio

o the most reowed or#aizatio li%e IFFCO TOKIO!

+specially ecause of emer#ece of may competitor

with e8cellece i services & competitive product!

The ase of this chapter coclusio is o the data

aalysis or what we say fidi#s!

! I have fidi# from the isurace care cosultatsof the IFFCO TOKIO! ad their isurace policies o

my topic!

! 6he the isurace care cosultat is as%ed why

they are deali# i this particular isurace policies

/product0 they mostly stressed o compay3s ima#e!

They also said that all icome ad a#e #roup of

customers are attracted towards their product utuyers are maily from hi#her ad middle-icome

#roup!

! Isurace care cosultats said that their sales is

decreased i the last years ecause of e#ative

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tred i mar%et! Isurace care cosultats said that

the customer are curious i #etti# isurace

policies ecause they wat more discouti# o the

products ad low claim time after ay accidet

S+>>EST,ONS

.ere are some su##estios" which may help to

stre#the the firm further

! ,ay of the isurace care cosultats of the

IFFCO TOKIO! .as the lac% of #ood commuicatio

s%ills ad traii#! $o traii# should e easy!

! IFFCO TOKIO! $hould use ew techi'ues of sales

promotio!

! Customer services should e more comfortale tha

others!

! People must e made aware of the eefits of the

policies of

IFFCO

TOKIO!

! The compay should #ive persoal attetio to

each customer!

! Proper assistace should e provided to the

customer at the time of claim settlemet!

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! )ll the details aout the compay should e #ive

to the customers!

! Re#ular advertisemet of the compay should e

#ive T9 ad:ewspaper!

!The compay must try to fid ew mar%et especially

i the rural areas!

!The compay should do fre'uet aalysis of the

competitors!

QUESTIONNAIRE

:ame>

-------------------------------------------------------------------------

)ddress>

--------------------------------------------------------------------------

=!? To which techi'ue of sales promotio you

preferB

)0 Display*0 Door to door demostratio

C0 +8hiitio

D0 Catalo#ue

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+0 Price-off

=!@ 6hich techi'ue is #ivi# #ood respose fromcustomersB

)0 Display

*0 Door to door demostratio

C0 +8hiitio

D0 Catalo#ue

+0 Price-off

=!G 6hich techi'ue is ecoomically eeficialB

)0 Display


C0 +8hiitio

D0 Catalo#ue

+0 Price-off

=! 6hich techi'ue re'uires less time i sales

promotioB

)0 Display


C0 +8hiitio


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D0 Catalo#ue

+0 Price-off

=!; 6hich techi'ue is easily maa#ealeB)0 Display


C0 +8hiitio

D0 Catalo#ue

+0 Price-off

=!E 6hich techi'ue re'uires less %owled#e to

e8ecuteB

)0 Display


C0 +8hiitio

D0 Catalo#ue

+0 Price-off

=!A 6hich techi'ue re'uires more %owled#e toe8ecuteB

)0 Display


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C0 +8hiitio

D0 Catalo#ue

+0 Price-off=! Price off ad istallmet offers are ecessary

promotioB

)0 4es

*0 :o

C0 Ca3t say

=!H Do you thi% that sales promotio pro#ram

that is presetly

uderta%e y IFFCO TOKIO! are satisfactoryB

)0 4es

*0 :o

C0 Ca3t say

=!?< $hould IFFCO TOKIO! ta%e up ew sales

promotio pro#ramB

)0 4es

*0 :o

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C0 Ca3t say

BIBLIGRAPHY

*oo%s

! Kothari C!R!" /?HHH0 Research ,ethodolo#y"6ishwa Pra%asha

! Kotler P! ad )rmstro# 1!" /@


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! $a8ea Ra5a" /?HHH0 ,ar%eti# ,aa#emet"

Tata ,c1raw .ill

6esites>

!www!iffcoto%io!com

!www!idiaifolie!com

!www!irdaidia!or#

!www!thehiduusiesslie!com

E
http://var/www/apps/conversion/tmp/scratch_4/www.iffcotokio.comhttp://var/www/apps/conversion/tmp/scratch_4/www.indiainfoline.comhttp://var/www/apps/conversion/tmp/scratch_4/www.irdaindia.orghttp://var/www/apps/conversion/tmp/scratch_4/www.thehindubusinessline.comhttp://var/www/apps/conversion/tmp/scratch_4/www.indiainfoline.comhttp://var/www/apps/conversion/tmp/scratch_4/www.irdaindia.orghttp://var/www/apps/conversion/tmp/scratch_4/www.thehindubusinessline.comhttp://var/www/apps/conversion/tmp/scratch_4/www.iffcotokio.com


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