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GRUPUL SCOLAR " ILIE MURGULESCU " AVIZAT
DIRECTOR, Modulul I: Mediul concurential
AVIZAT SEF CATEDRA,Clasa : XIII a Anul scolar: !!#!
$r%or& '& sa'(a)ana:
Pro*&sor : STATESCU MO$ICA
PLANIFICARE CALENDARISTICA CALENDARISTICA PE SEM.I SI SEM.II
Competenţe Criterii de performantă Conţinut tematic Nr.ore
Data Metode depredare!n"ăţare
Pro#e de e"aluare $#%.
SEMESTR&L I
UC+% M&dul
concur&n-al al
a*ac&rlor
C% Anal.&a./
concur&n-a '&
'a-/
(a) Id&n(*car&a
concur&n-lor
(b) E0aluar&a o*&r(&
d&
'rodus& 1 s&r0c
a concur&n-lor
'c(D&(&r)nar&a 'unc(&lor (ar 1 sla2&
al&o*&r(& 'ro'r
'rn co)'ar&aac&s(&a cu
c&aaconcur&n-lor
).Anali*a concurenţilor
• Id&n(*car&a concur&n-lor : s(ud&r&a
dr&c(/ a '&-&, 'u2lca- d&
s'&cal(a(&, In(&rn&(, al(& )odal(/-
)ass )&da 3LT4
• E0aluar&a o*&r(& d& 'rodus& 1
s&r0c
a concur&n-lor: dn 'unc( d& 0&d&r& a
'r&-urlor, d0&rs(/- sor()&n(al&,
cal(/-, s&5)&n(&lor d& consu)a(or,
co(& d& 'a-/, n0&lulu (&6nolo5c, &(c%
3LT4
• D&(&r)nar&a 'unc(&lor (ar 1 sla2&
al&
o*&r(& 'ro'r 'rn ca)'ar&a ac&s(&a
cu c&a a concur&n-lor: co)'arar&a:
+
+
+
S),-,
S/,0,+
S1,2,3
E7'lca(ad&)ons(ra-a, lucrul 8n&c6'/, l&c-
0.(/9O2s&r0ar&a
dra(/,o2s&r0ar&and&'&nd&n(/9;rans(or)n5ulFr)a
d& &7&rc-u
E7'&r)&n(ul, s(uduld& ca., )n'ro&c(ul
1 'ro&c(ul9 &s&ul%
E7&rc- 'rac(c&9Au(o&0aluar&a,
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C% Anal.&a./
)odal(/-l& d& a
* co)'&((0 8n
)&dul d&
a*ac&r
'a( S&l&c(ar&a
o*&r(&lor
o'()& al&
*urn.orlor
'#( Id&n(*car&a
)odal(/-lor
d& cr&1(&r& a
&*c&n-&
ac(0(/-
c4 An(c'ar&a n&0olor
cl&n-lor 1 ada'(ar&a
'&r)an&n(/ a o*&r(& la
ac&s(&a
'r&-urlor 'ro'r cu c&l& al&
concur&n-lor,s(ruc(urlor sor()&n(al&,
n0&lurlor cal(a(0&, co(&lor d& 'a-/,
s&5)&n(&lor d& consu)a(or,
n0&lurlor (&6nolo5c&
• R&ca'(ular&
• E0aluar&
-.Competiti"itate !n mediul de afaceri
• S&l&c(ar&a o*&r(&lor o'()& al&
*urn.orlor: o2s&r0ar&, co)'arar&a
o*&r(& *urn.orlor cu o2&c(0&l&
'ro'r, anal.a 'r&-urlor, anal.a
cal(/-, a'r&c&r&a cr&d2l(/-*urn.orlor
• Id&n(*car&a )odal(/-lor d& cr&1(&r&
a
&*c&n-& ac(0(/-: )/sur d& *or)ar&
con(nu/ a '&rsonalulu, )o(0ar&a
'&rsonalulu, )od&rn.ar&a
(&6nolo5&,
)/sur d& r&duc&r& a cos(urlor,
8)2un/(/-r&a con(nu/ a cal(/-• An(c'ar&a n&0olor
cl&n-lor 1
ada'(ar&a '&r)an&n(/ a o*&r(& la
ac&s(&a : s(ud&r&a co)'or(a)&n(ulu
d& consu) al cl&n-lor, d&n(*car&a
n1&lor d& 'a-/3LT4
-
+
/
/
S)5
S)),)-,)
S)/,)0
S)+,)1
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SEMESTR&L II
C=% Ada'(&a./
s(ra(&5l& 8n
*unc-& d&
n*or)a-l&
d&-nu(& 8n ur)a
anal.& )&dulu
concur&n-al
'a( R&al.ar&a
un& o*&r(&
co)'&((0&
'#( A'lcar&a
s(ra(&5lor
ad&c0a(&
)&dulu
concur&n-al
c4 Pro)o0ar&a '& 'a-/
a o*&r(& 'ro'r d&
s&r0c 1 a 8n(r&'rnd&r
• R&ca'(ular&
• E0aluar&
.Strate6ii !n mediul concurenţial
• R&al.ar&a un& o*&r(&
co)'&((0&:
cos(ur r&dus&, 'r&-ur, cal(a(&,
d0&rs(a(& sor()&n(al/, )odal(/- d&
'r&.&n(ar& 1 n*or)ar&,
co)'or(a)&n(ul '&rsonalulu 3LT4
• A'lcar&a s(ra(&5lor ad&c0a(&
)&dulu concur&n-al: r&surs&l&
u)an&, 'rodus>s&r0cu, 'r&-ur,
ds(r2u-a '& 'a-/, 'ro)o0ar&
Pro)o0ar&a '& 'a-/ a o*&r(& 'ro'r
d& s&r0c 1 a 8n(r&'rnd&r:
'u2lc(a(&, 'ro)o0ar&a 0?n./rlor,
r&la- 'u2lc&, *or-&l& 'ro'r d&
0?n.ar&, (?r5ur 1 &7'o.- 3LT4
R&ca'(ular&
E0aluar&
-
+
+
+
-
-
S)2
S)3,-5,-)
S--,-,-/
S-0,-+,-1
S-2
S-3
E7&rc- 'rac(c&
