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DESIGNTHINKI NGTHATINSPIR ESBRANDEXPE RIENCESDESIG NTHINKINGTHA TINSPIRESBRA NDEXPERIENCE MIDDLE EAST AIRLINES Leveraging over 60 years of heritage MO SAAD www.mosaad.com / [email protected] / 619.808.6069

Middle East Airlines

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Page 1: Middle East Airlines

designthinki ngthatinspir esbrandexper riencesdesig nthinkingtha tinspiresbra ndexperience

middle east airlinesLeveraging over 60 years of heritage

mo saadwww.mosaad.com / [email protected] / 619.808.6069

Page 2: Middle East Airlines

1

Page 3: Middle East Airlines

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Page 4: Middle East Airlines

1945

1968

1955

1975

1949

1970

1962

1978

1982

1951

1974

1963

1980

1989

1999

1990

2003

1959 - 1974

1985

1997

20082012

Airline is founded

Alliance with Pan Am

Sheikh Najib Alamudin appointed chairman

Pan Am withdraws from MEA alliance

1 millionth passenger and soaring revenue

First MEA aircraft collision

Rebrand with stylized logo + loss of 14 aircraft by Israeli airstrike

New livery is adopted

5% of MEA shares by loyal employees and staff

Lebanese civil war breaks out

Chairman Alamudin resigns

Cedarjet Inflight magazine introduced

MEA operating facilities destroyed by Israeli airstrike

Lebanese civil war nears end

Inflight magazine reintroduced as “CedarWings”

“CedarMiles” frequent flyer program introduced

MEA regains profit “ purchases first aircraft since 1974

MEA losses at $26.7M

MEA overhauls identity

Modified livery is introduced

MEA to join SkyTeam Alliance

The Golden Age

Page 5: Middle East Airlines

identify opportunity1

Page 6: Middle East Airlines

Meaning and Usage

Flag

Companies

Government

Non-Profits

lebanese cedar tree

Page 7: Middle East Airlines

lebanese cedar tree14

324

86

Aircraft

Ground Staff

Flight Crew Members