Mmc Syllabus CDLU

7/27/2019 Mmc Syllabus CDLU

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MA-IIIrd semester

Sr.No Paper Code Nomenclature Max.Marks Mini.Marks Internal

Assessment

Time

1. Paper-XIII

COMMUNICATION RESEARCH 80 28 20 3Hrs.

2. Paper- XIV GENERAL AWARENESS-I 80 28 20 3Hrs.

3. Paper-XV MASS MEDIA: STRUCTUREA &MGT. 80 28 20 3Hrs.

4. Paper-XVI TV PRODUCTION TECHNIQUES 80 28 20 3Hrs.

5. Paper-XVII NEW MEDIATECHNOLOGY(OPT.i)

80 28 20 3Hrs.

6 INTER-CULTURALCOMMUNICATION(OPT.ii)

80 28 20 3Hrs.

7. Paper-XVIIIMEDIAPRODUCTION(PRACTICAL)

100 40

MA-IVth semester

Sr.No Paper Code Nomenclature Max.Marks Mini.Marks Internal

Assessment

Time

1. Paper-IXX

MEDIA ARTS 80 28 20 3Hrs.

2. Paper- XX DEVELOPMENTCOMMUNICATION

80 28 20 3Hrs.

3. Paper-XXI MEDIA LAW & ETHICS 80 28 20 3Hrs.

4. Paper-XXII GENERAL AWARENESS-II 80 28 20 3Hrs.

5. Paper-XXIII PHOTOJOURNLAISM (OPT-iii) 80 28 20 3Hrs.

6. CREATIVE WRITING (OPT.iv) 80 28 20 3Hrs.

7. Paper-XXIV DISSERTATION 100 40


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1st SEMESTERPaper-1

INTRODUCTION TO COMMUNICATION

Max. Marks: 80 Pass Marks: 28

Time: 3 hoursUNIT-1

Communication: - Definition, Concept, Nature and Scope of communication. Functions of

communication, Elements of communication, Process of communication, Barriers of communication,

Forms of Communication: Intra Personal, Inter Personal, Group Communication, public

Communication, Mass Communication, Media of communication.

UNIT- II

Models of Communication: - SMR Model, laswell formula, Osgood model, Dances Model, Gate

Keeping model, Gerbers model, Shramms model, New combs model,

UNIT-III

Media Theories: - Bullet theory, Two-step & multi-step flow theory, Stalagmite theory, Agenda

Setting theory, Cognitive Dissonance theory, Selective exposure, Perception & Retention theory,

Cultivation theory, Marshal Mcluhans theory.

UNIT-IV

Mass Communication:- Definition, Nature, Scope & Features of Mass communication.

Characteristics of the audiences of various Mass Media. Limitations of Mass communication,

Demassification, Demystification, Future trends in Mass communication. Role of Mass

communication in Development & Social Change in India.

Suggested Readings: -

1) Understanding Mass Communication-De fleur.

2) Mass communication Theory- Dennis Mecquail.

3) Theories of Mass communication-De f;eir.

4) Men, Messages and Media- Wilbur Schrumm

5) Introduction to Mass communication and Mass Media-William Francois.

6) Sanchar Sidhant Ki Rooprekha Dr. Prem Chand Patanjali

7) Communication and social development in India-B. Kuppuswmi

8) Introduction to Mass Communication.- Jay Black and Jenning Bryant.

9) The story of Mass Communication in India. Gurmeet Singh Maan

10) Handbook of Journalism & MassCommunication. -Vir Bala Aggarwal & V.S. Gupta.

11) Mass Communication in India Kewal J. Kumar

12) Sanchar Ke Mool Sidhant Om Parkash Singh

13) Sanchar Ke Sidhant Sewa Singh Bajwa, Aftab Publishers, Mandi Gobindgarh, 2003.

14) Handbook of Journalism & Mass Communication by D. S. Mehta.


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Paper-II

General English

Max. Marks: 80 Pass Marks: 28

Time: 3 hours

Unit-1

- Words (vocabulary of about 1000 words drawn from commonly used English

Newspapwers).

- Practice of the following in

English Language

Tense, Narration, Prepositions, one-word substitution

Sentence making and punctuation

Unit-II

- Practice of the following in English Language

- Nouns, Pronouns, Adjectives, Verb, Articles,

Unit-III

- Practice of the following in English Language

- Synonyms/ antonyms, singular/plural, active/passive.

Unit IV

- Comprehension, Precis Writing, Essay Writing , Letter writing


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Paper III

Computer Application

Max. Marks 80 Pass Marks-28

Time: 3 hours

Unit-1

Introduction to Computer, Generations and basics, Computer parts: Software, Hardware and

Peripherals, Application of MS Office, MS Windows.

Unit- II

Designing and Layout: Basic concepts like columns, gutter space, kerning, editing,

alignment, text formatting, vector and bitmap graphics, colour concepts.

Unit-III

Page Maker: Features, basic use creating a file, text formatting, placing graphics,

Photoshop

Unit IV

Use of Printer and Scanner, Power Point, Excel, Internet, Origin, Growth, Scope and

Administration.

LAN, MAN and WAN, Co-axial Cable, Optical fiber and WAP.

Suggested Books:

1. Computer Fundamentals by P.K. Sinha Published by BPB Publications.

2. Web Technologies A Systematic Approach by Dr. Archana Kumar UDH Publications andDistributors Ltd

3. The ABCs of Internet, Crumlish, 1998, BPB publications, New Delhi.


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Paper IV

PRINT MEDIA


Time: 3 hours

UNIT-1

News: Concept, Definition, Elements and News Value. Sources of News, Methods &

techniques of Newsgathering. News reports Structure. Types of Reporting: Investigative,

Interpretative, Crime, Education, Science, Sports, Political, Parliamentary, Election, etc.Scoops, Backgrounders, Follow-ups & Exclusive stories, Lead: Definition, Importance and

Kinds of Leads, Qualities and Responsibilities of a Good Reporter.

UNIT-IINews Room Organization & Operations Sources of News Copy. Qualities & Functions of

News -editor and Sub-editors. Concept and Purpose of Editing, Principles of Editing &

Editing Symbols. Headlines: its Purposes & kinds, Dummy, Page Make-up. Layout, Types ofLayout, Types of Layout, Editing on Computers, Caption Writing, Photo Journalism, Photo

Feature, News Agencies.

UNIT-III

Fundamentals of Good Writing. Feature: Definition, Concept & Types. Difference between

News, Feature, Article, Editorial, News Analysis. Collection of Information, Role of

Illustrations. Syndicate Features, Syndicate Journalism, Writing for Magazines, ReviewWriting, Essentials of a Good Feature, Free Lancing. Editorial: Concept, Types &

Importance. Editorial page Contents, Columns and Columnists. Editors Mail.

UNIT-IV

History of Indian Press, Role of Press in Freedom Movement, Vernacular Press in Pre-

Independence era. Contribution of James Augustus Hickey, Raja Ram Mohan Roy, James

Silk Buckingham, Mahatma Gandhi, B. G. Tilk. Historical development of The Tribune,Hindustan Times, The Times of India, The Hindu, Anand Bazar Patrika. Important

personalities of Indian Press in Post- Independence era. Development of Press in Haryana.

Suggested Readings:1) Journalism in India by Rangaswami Parthasarathi, Sterling, New Delhi.

2) Professional Journalism By M. V. Kamath, Vikas, New Delhi.

3) The Press by Chalpathi Rau, National Book Trust, New Delhi.

4) Journalists Handbook by M. V. Kamath. Vikas, New Delhi.

5) Complete Digital Photography by Ben long.6) Basic Photography by M. J. Long ford.

7) Focal Encyclopedia of Photography.

8) News Reporting & Editing by K. M. Srivastava.

9) Patra Karita Ke Mool Sidhant by Navin Chandra Pant (Hindi).

10) Media Lekhan by Ramesh Chandra Tiwari & Pawan Aggarwal ( Hindi).

12) Understanding Journalism, Burns, Vistaar Pub. New Delhi.

13) Digital Sub-Editing & Design, Ruinn, Focal Press.

14) Visual Communication, Images & Messages, Lester 3rd Ed.


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15) Ethics of Cyber Space, Hamelink, SAGE Publications.16) Outline of Reporting, M.K. Joseph, Anmol Pub.

17) Nai Patarkarita Aur Samachar Lekhan, Savits Tidha, Takshila Pub.

Paper VAdvertising & Marketing


Time: 3 Hours

UNIT-I

Definition, Function, Nature and Scope of Advertising, Evolution and Growth of Advertising,

Classifications of Advertising, Parts of Advertisement Copy, Creativity and Concept, Appeals in

advertising, Copy writing for Print and Electronic media Advertisements, Public Service Advertising,

Socio-economic effects of advertising, National and Global Advertising scene, New trends in

Advertising.

UNIT-II

Advertising Budget-an overview, Pre-budget thinking, Methods of determining Advertising

Appropriation, Monitoring and Control of budget, production and Cost Analysis, Advertisement

Campaign: Commercial & Social Campaign, Campaign planning, Preparing campaign for the launch

of a product, Media Planning, Media Characteristics advantages and disadvantages of various

Media, Outdoor, Indoor and Transit advertising, Commercial & Non- commercial, Regional, National

& Co-operative, Govt. advertising, Comparative advertising

UNIT-III

Concept and Definition of Marketing, Marketing Concepts Approaches to Marketing Study

Approaches and Functional approaches Marketing Process Functions of Marketing, Marketing

Planning Nature, Process and Contents of Marketing Plan- E-Commerce and Internet Marketing,Entrepreneurship, International Marketing, Marketing Management , , Marketing Strategy , Nonprofit

Marketing , Product Management , Personal Selling , Principles of Marketing, Promotion

Management Quantitative Business Analysis, Relationship Marketing, Retailing,

UNIT-IV

Sales Management, Services Marketing, Business and Society, , Customer Relationship Management,

Micromarketing ,Principles of Marketing, Services Marketing, Strategy Supply Chain , The changing

marketing environment Analyzing needs and trends in Macro Environment, Technical

Environment, Political Environment and Socio-cultural Environment Marketing Mix-5 Ps of

marketing

Books Recommended1. Marketing Management Philip Kotler

2. Fundamentals of Marketing Stanton

3. Marketing Management V. S. Ramaswamy and S. Namakumari4 Principles of Marketing 9th Edition Philip Kotler and Gary Armstrong

5 Advertising: A Critical View by Kewal J. Kumar, Nirali Prakshan Pune, 1992.

6 Advertising Theory & Practice By S. A. Chunawala.

7 Advertising Management Concepts 7 Cases by Mahender Mohan, Tata Mcgraw HillPublishing Co ltd. New Delhi 2000.

8. Advertising by Jail Shri Hethwaney, Phoenix Publishing, New Delhi, 1999.


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2ND SEMESTER

Paper VII

Communication Skills

Max.Marks:80 Pass Marks:28

Time:3 Hours

UNIT-I

Essentials of communication skills, small group communication techniques, group discussion etc.,

public speaking techniques, body language-verbal and non-verbal cues, interviews-kinds of

interviews-as interviewee, as interviewee, Workshops: mock interviews, group discussions, JAM

sessions.

UNIT-II

Dress codes, study skills, how to improve your reading, making notes, written communication;

content, structure, drafting a letter, reports, minutes, memos and notices, presentation communication,

pre- presentation, presentation skills ,post-presentation follow up

UNIT-III

Presentation aids; Audio aids, visual aids, audio-visual aids, printed aids, computer aided

presentation, use of power point, Meetings: convening-preparation-managing-post meeting. Follow

up organizing, meeting manner, presiding over meeting-participating in a meeting.

UNIT-IV

Creative writing, fundamentals, structure and content of writing, writing news analysis &

backgrounders, book, film, TV reviews, photo features, photo editing and caption writing, writing

presentation, language of writing, preparation of resume, official correspondence and report writing.


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Paper -VIII

Traditional Folk Media

Max. Marks- 80 Pass Marks-28Time: 3 hours

UNIT-IEvolution of human society, humanV/s animal society, means, methods of communication in

primitive societics, meaning, nature, forms-& characteristics of trib, caste, chan & family, Indian

theories of communicating customs, rituals- Concept, nature and forms, traditional modes of

advertising peculiarities of a traditional society, traditional personality. Customs, rituals-concepts,

nature and forms, traditional modes of davertising peculiarities of a traditional society. Traditional

personality.

UNIT-II

Introduction to Traditional folk media its characteristics and advantages, tradition, concept,

nature and definition. Traditional Folk variety in India, Folk dances Vis--vis classical dance.

Traditional Games and Sports, Folk Lore, Folk tales, Sayings, Riddles. Folk Music with

special reference to Dhalo, Rouf, Chakri, Garba, Kajari, Bhatiali, Kolkali Pattus, Boli, Ragini

and Panihari.

UNIT-III

Folk Theatre: Its Concept Nature Characteristics and Advantages, folk theatre forms in India:

Tamasha, Nautanki, Yakshagna, Powada, Jatra, Bhavai.IPTA- its formation & role in the

promotion of street plans in India. Prominent & folk theatrists of India. Puppetry - it

concept, forms and principles role and significance of puppetry as a traditional form.

UNIT-IV

Ballad: Its concept and forms with special reference to Alha, Villupatlu, Jugni, Vaar, Prominent

Ballads of India, Role of Traditional Media in spreading social, economic and political awareness,

reach & limitations of traditional folk media, impact of electronic media on folk media , relevance of

folk media in 21 st century. Challenges for survival, folk media-as the voice of people. Peculiarities

of Traditional Folk Media in North India.

Suggested Readings1 Traditional Folk Media in India by S Parmar, Geka Books, New Delhi-110027

2 Folk Music and Mass Media by S. Parmar, Communication Publications, Tagore Garden,

New Delhi.

3 The Speaking Tree: Study on Indian Culture and Society by Richard Lanmerg, oxford

University Press.

4 Folk Theatre in India by Gargi, Balwant University of Washington Press.5 Lesser Known Forms of Performing arts in India by Mukhopadhyay Durgadas, Sterling


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Publications, New Delhi

Paper-IX

Public Relations

Max. Marks- 80 Pass Marks-28

Time: 3 HoursUnit I:

Public Relations: concept, definition, evolution and history of PR.Present status and future of PR in

India. Principles of PR, PR and Allied disciplines:Publicity, propaganda, lobbying, public opinion

and attitude mobilization. Tools of Public Relations Publics in PR: internal and external public,

house journal, PR in private sector. Basic Principles of Govt. publicity, image building in public &

private sector.

Unit-II

PR Campaign and Publicity: PR campaign-target audience, objectives, Media relations, press

conference, media briefings, interviews, meetings, seminars, workshops, process of developing an

corporate identity, role of PR in damage control & crisis management, corporate communication:

Planning, management and execution, case studies in corporate communication. Functions and

responsibilities of PRO, feedback and evaluation.Unit-III

Benefits of Public Relation, environment for Public Relations, concept of publics, ways of

organizing publics, cultural and gender differences, sensitivity to cultural issues, PR and

distinguished from marketing, relationship & duties of the PR practitioner-value of IPR code& the

International codes of conduct, press relation & its principles.

Unit-IV

Event management, role & importance of exhibitions, objectives of the exhibitions, Importance of

direct contact, concept of neutral territory, PR for an exhibition, role of the Press in promotion of an

event, publicity inputs or visible aids for promoting an event, trade fair: Uses & abuses, the News

release-seven point formula& its importance, writing techniques, Press event & organizing, role of

photography in PR, importance of marketing research for the PR Practitioner. PR in developing

countries.

Suggested Readings:_

1. Handbook of Public Relations in India by D.S.Mehta, Allied Publishers, Bombay

2. Public relations- Problems & Prospects by Anul Basu, 1990.

3. Corporate Public Relations By K. R. Balan, 1992, Sterling Publisher Pvt.Ltt. New Delhi.4. Handbook of Public relations & Communication By Philip Lesley, 1991, 2nd edition, Jaico

Publication, New Delhi.

5. Targeted Public Relations by Robert W Bly, 1993, Heny Hold & Co. New York.

6. Applied Public Relations & Communication by K.R. Balan, 2000 Sultan Chand & Sons,

New Delhi7. This is PR: The Realities of PR, 7th edition, Newson, Tusk, Krskerberg, Wards worth.

8. Public Relations Concepts, Strategies, & Tools by jaishri jethwaney, Adadsh K. Varma &N.N. Sarkar.

9. Public Relation in India by M.N.Kaul.

10. Effective PR by Scott M. Cutlip, Allen H. Center & Glen m Broom.11. PR Writings & Media Techniques by Dennis L. Wilcox & Lawrence W. Nolte.

12. Making PR Work by Sushil Bahl New Delhi Wheeeler Publishing, 1994.


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Paper-X

Electronic Media

Max. Marks- 80 Pass Marks-28Time: 3 Hours

Unit I:Radio as a Media of Communication, FM Radio, Vividh Bharti, external service AIR, Prasar Bharti,

community radio, privatization of radion broadcasting in India, news bulletin; compilation &presentation; radio newsreels, spotligh, talks, interviews, panel discussion, script writing for radionews, talks, radio announcements. Qualities of a good announcer.

Unit-II

TV Production equipments, single camera and multi camera production, TV software

production, news reporting: sources of news, selection, and presentation, news reading.Newspresentation on Satellite TV channels. TV Interviews and studio discussions, basics of TV

script writing. Editing of TV news,growth of cable and satellite TV channels, DTH, new

trends in entertainment & current affairs programmes. Impact of TV on society.

Unit_IIIFilms as a medium of communication, introduction to films, commercial and parallel cinema,

contribution of Shyam Benegal, Bimol Roy, Raj Kapoor, Satyajit Ray, V. Shanta Ram, planning &

productiorrn of a feature film, script writing for films, role & duties of film director & producer, film

reviews, Box-Office, issued and problems of Indian cinema, impactof films on society. Film

censorship, indoor & out door shooting,dubbing, current trends of hindi film industry. Plight of

regional cinema in India.

Unit-IV

Radio Studio: Audio equipments, use of sound bytes, radio-bridge, phone in programmes. Voice

Training: enunciation, flow, pause, pronunciation, and modulation,unlinking, down linking, terrestrialtransmission, satellite transmission, digital transmission. TV Studio set-up, cues & commands. TV

anchoring, piece-to-Camera, use of teleprompter, camera parts, types of shots, camera movements,editing equipments, editing techniques: cut, mix and dissolve.

Suggested Readings:1. Video Production Handbook by Millerson Gerald, Focal Press, 1987.

2. Working with Video: A comprehensive guide to the world of Video Production by Winston Brian &

Julia Keydal Pelham Books, London.

3. T.V. Production Handbook by Zettle Herbert

4. Creative Radio Production by E.H. Siegal, Focal Press, 19925. Telivision Production by Gerald Millerson

6. The Video Studio by Alan Birmingham

7. Radio and TV Journalism by K.M.Shrivastava8. Writing your own Script and Speeches by bSuzan and Mathur9. News Writing for Electronic Media by Denial E. Garvey

10. Broadcasting Technoloty by Dr. H.O. Srivastav.

11. Video Camera Techniques by Millerson Gerald Focal Press.

12. The Technique of Film Editing by Karel Reisz

13. The Use of Microphones by Glen Elkin

14. Our Films Their Films by Satyajit Ray.

15. The New Indian Cinema by Aruna Vasudev, Macmillan, New Delhi


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Paper-XI

Paryojak Mulak Hindi


Question paper for each theory paper will have two questions form each of the four units.

Student will be required to answer any one-question form each unit.Unit V of the questionpaper will have six questions out of which the student will be required to answer some

questions in Hindi and others in English but with in an answer to a question the language

should be pure( not bilingual) and correct.

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Paper-XII

Internship


Each student will have to undergo SIX weeks of Internship in some Media Organization of

High Repute from Ist June to 12 th July Students will have to produce a CERTIFICATE issued

by the Director/Editor/Manager/Chairperson etc. of the concerned Organization regardingtheir PERFORMANCE, DISCIPLINE & ACTIVITIES during the course of Field training.

The report must be submitted to the Chairperson of the Department before 20 th July. A

panel of Experts constituted by the chairperson will conduct the viva for the Internship

Assessment.


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SEMESTER-3Paper-XIII

Communication Research


Unit-I

Concept, Need and Importance of Communication Research, Pure Basic and Applied Research,Evaluation, Feedback and Feed forward Studies, Hypothesis: Meaning, Need, Types and Importance.

Media Research Print ,Electronic, Advertising, Public Relations.

Unit-IIResearch Design: Experimental, Benchmark, Longitudinal Studies, Panel Studies, Empirical Studies.

Methods and Techniques of Communication Research: Census, Sampling, Survey, and observation,

Case Study, Interviews, Content Analysis and Historical Method. Qualitative and Quantitative

Research.

Unit-IIIQuestionnaire:Purpose, Preparation and Administration. Types of Questions. Qualities of Good

Questionnaire Sources of Data: primary, secondary and Tertiary Sources. Codin, Classification,

Tabulation of Data. Data Analysis and Interpretation.Field Studies, public Opinion, TelephonicSurvey, Online Poll,Pre-Poll Studies and Exit Polls.

Unit-IVStatistical Analysis Techniques: Mean Median, Mode, Standard Deviation, Regression, Co-relation,

Chi-square, Analysis of variance, Levels of Measurement. Test of Reliability and Validity. Research

Report: Purpose, Contents and Characteristics. Foot-notes, Index, Bibliography. Problems in

Communication Research. Communication Research as a tool of reporting. New Trends in

Communication Research, New Trends in Communication Research in India.

Suggested Readings:

1. Content Analysis by Klaus Krippendorf2. Foundations of Behavioral Research by Fred N. Kerlinger

3. Communication Research.by Stempel & Westley

4. Questioning the Media by John Dewing5. Research in Mass Media by S.r.Sharma

6. Issues in Mass Communication by J.S.Yadav& Pardeep Mathur

7. Research Methodology by R.N.Trivedi, D.P.Shukla8. Doing Media Research by Susana Horing Priest

9. Introduction to Communication Research by John.C.Reinard

10. Wimmer-Mass Media Research

11. Research Methodology by Kothari

12. Media Shodh by Manoj Dayal13. Sanchar Khoj Vidhi by Sewa Singh Bajwa

14. Research Mehtodology: a Step-by-Step Guide for Beginners, Sate15. Media Research: Dominque & Whimmer

16. Research Methodology, Rajni Kothari

17. Fundamentals of Statistics, Gupta& Kapoor.
http://media-rachna.blogspot.com/2010/11/ma-syllabus-cdlusirsa.htmlhttp://media-rachna.blogspot.com/2010/11/ma-syllabus-cdlusirsa.html


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Paper-XIV

General Awareness-I


Time: 3 Hours

Unit-I

Indian Social System, Emergence of Caste System,Indian Family Concept, GandhianPhilosophy, Modernization to Indian Society.

Unit-II

History of Ramayana & Mahabharata, The Bhagwat Geeta, The Bible, The Holy Quran, TheGuru Granth Sahib, Mughal Period, British Period, Freedom Struggle

Unit-III

Culture& Science Concept of Culture, Civilization of India, Laws of Newton, Important

Performing Arts of India

Unit-IV

Indian Economic System, Five Year Plans, Mixed Economy, Liberalization & Globalization,

Entry of MNCs, Swadeshi vs. MNCs, Industrial Institutions of India like SEBI,RBI,

FICCI,CII, Green Revolution, White Revolution, Blue Revolution

Suggested Readings:

1. General Awarness: V.S.Gupta

2. General Current Awarness: Unique Publication,N.Delhi

3. General Knowledge Advance: Tata Mcran

4. Indian Economy by Rudra Dutt.

5. Govt. of India Survey Book

6. Survey of India Industries ,2009


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Paper-XV

Mass Media: Structure and Management


Time: 3 Hours

Unit-IOrganization and Administrative Structure of Prasar Bharti & Private Channels. Ownership and

Control of Radio & TV in India. Setting up of Community Radio. Cinema as an Industry in India,

Various Organizations Associated with Indian Cinema i.e. FTII, Film Censorship Board, National

Film Archives, Childrens Film Society of India.

Unit-IIOrganizational Structure of Newspapers and Magazines, Ownership and Control of Newspapers &

Magazines. Kinds of Managements. Managing Internet Edition of a Newspaper. News Print Policy.

Entry of foreign Print Media in India, Problems of Small scale Newspapers.

Unit-III

Advertising Agency: Structure, Organization and Functions of various departments of Ad. Agencies.Advertising Campaigns, Ad. Agency Commission System, Empanelling of Ad Agency, Interface ofVarious Departments of an Ad. Agency. Advertising on Internet. Apex bodies in Advertising.

AAAI, ABC, ASCI.

Unit-IVStructure and Functions of Government PR Departments, Functioning of PR Departments in

Corporate Sector. PR Campaign, Empanelling of PR Consultancies. Structure of PR Department in

Haryana. Difference between the Duties of a PRO in Govt. Department vis-a vis Corporate Sector

.PR organization-PRSI, IPRA,PIB.

Suggested Readings:1. Advertising Management by Rajiv Batra, Hon G. Myres, David A. Aaker, Prentice

2. hall of India, new Delhi, 2004.

3. Media Organization Management by pedmand, Ttrayer biztantra.4. Radio Parsaran by Kaushal Sharma, Pratibha Parkashan,New Delhi,2004

5. Media Ownership by Doyle, SAGE.

6. Janmadhiam Sidhantaki by Jagadshiver Chaturvedi, Sudha Singh, Anamika.

7. Newspaper Marketing in India by NVR Jyoti, Anmol.8. Creativity in Management by Srinivas Shervani, Deep & Deep Pub, New Delhi.

9. Samacharpatar Parbandhan by Dr. Gulab Kothari.

10. Newspaper management by . Dr. Gulab Kothari11. Newspaper management by Dr. Sanjeev Bhanavat.

12. A Handbook of Journalism & Mass Communication by Vir Bala, V.S.Gupta, Concept

Pub. New Delhi.13. Electronic Media Management. Albaran Wadsworth Publication .

14. News Paper Management:by Gulab Khotari.


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MAMC 3rd Sem

Paper XVIIOption-1

New Media Technology


Time: 3 Hours

Unit ICommunication Technology (CT): Concept and scope of CT and Information Technology ( IT):

similarities and differences Telephony electronic digital exchange, C-Dot- Pagers, Cellular

Telephone. Internet: LAN, MAN, WAN.

Unit IIWeb Ownership and Administration of Internet, ISPS, WAP, Types of Internet connections: Dial-up,

ISDN, lease-line, Optical fibre: structure, advantage and application; protocols of Internet.

Unit IIIIntroduction to HTTP, HTML, browsing and browsers, bookmarks, searching: through directory

search engine, search resources; Video Conferencing, E-commerce, Advertising on Internet, Web

page development- inserting, linking, editing ,publishing, promoting and maintaining a website,

Mobile Technology and Services

Unit IVCyber Journalism: On-line editions of newspapers-management and economics; cyber newspapers-

creation, feed, marketing, revenue and expenditure, online editing, e-publishing; security issues on

Internet; social, political, legal and ethical issues related IT and CT. Cyber laws in India and recent

rule regarding media convergence.

Books Recommended:

1) Rogers and Singhal India Information Revolution Sage, London.

2) Bhatnagar subhas information and communication technology in Development., SageNew Delhi.

3) Melkote Srinivas Communication for Development in Third World Sage Publication,

New Delhi. 2001.

4) Vilaniam J.V. Science Communicational Development , Sage Publication, NewDelhi. 1993.

5) Kanungo Sivraj, Making Information technology Work Sage, Publication, New

Delhi.

6) Peter Zorkoczy, Information Technology, An Intrdoction, East-West Press, NewDelhi, 1989

7) Pande Sudhir Handbook of Satellite Communication, Authors Press, New Delhi 20008) Parekh Harsha, Internet, Knowledge work, Mumbai 1999.


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Paper XVIII

Media Production (Practical)


Students will be required to prepare/produce the following Assignments during the session

and submit in the Department before 31st March. An External and an Internal Examiner will

evaluate their work in a Viva.

1. Script of Talk Show One

2 Script Current Affairs programme One

3 Script Radio News Bulletin Two4 Script TV News Bulletin Two

5 Piece to Camera Three

6 Radio/TV Anchoring Three Each7 Print/TV /Radio Interview One Each

8 News Dispatch One9 Media Survey of some Village One10 Semiotic analysis of a TV Programme One

11 Preparation of Questionnaire One

12 Out Door Publicity Design Ten

13 Making of Wall Paper One14 Photo Feature Two

15 MockTV Ads. Three

16 Radio News Bulletin (Recorded on Tape) Two17 Radio Message on Social Issued( ,,) Three

18 Power Point Presentation of a Product (In a CD) One

Group Exercises:

1 Panel Discussion Three2 Radio Jingles Three

3 Budget Review One

4 Newspaper/Magazine Analysis One5 Story Board Presentation One

6 Phone in Programme (15 mins.) One

7 Agricultural Programme One


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Paper IXX

Media Arts


Time: 3 Hours

Unit-I

Concept and Philosophy of graphics and production, Elements of Design, Principles of design (design

syntax), Type and type faces, Choosing types in design layout, Layout, Composing methods, Desktop

publishing, Visual copy of reproduction, Colour and production aspects, Printing paper, Costing and

estimating

Unit-II

Introduction to various type of print publication: Leaflets, Booklets, Brochures, Newspaper, posters,

Books, Folders, Packages

Unit-III

Still Photography: Origin and History, Camera parts and type of Cameras, Photographic techniques-

Exposing, Developing and Printing, Colour Photography, Special Photographic Techniques

Unit-IV

Introduction to Audio Visual Production,Basics of audio Recording, basics of film production

Techniques, Basics of Video Production Techniques, Sound & Slide Productions.

Books Recommended :

1 Graphics and Production By N.N.Sarkar

2 An Intrdoction to Information Technology, Peter Zorkoczy, East-West Press, New Delhi,1989

3 Bhatnagar subhas information and communication technology in Development., Sage

New Delhi.4 Mass Communication in India By Kewal J.Kumar

5 Art and print Production By:N.N.Sarkar Publication Oxford University Press,USA

6 The Art directors Annual 88 By;Art Director Club Publisher-Rotovision7 A Hompage to Typography-Pedro Guitton Publisher Index Book

8 Typomag By: Laura Mesquer Punblisher- Index Books.

9 Video Production By Vasuki Belavadi Publisher-Oxford University Press,USA.


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Paper XXDevelopment Communication


Time: 3 Hours

Unit-I

Development:- Definition, Concept, Scope & Importance. Social change, modernization andDevelopment. Characteristics of developed and underdeveloped Societies. Theories of

Development: Social, Political & Economic Theory. Models of development-Western, Eastern,

Gandhian, Schumachers, Development communication:Concept, Definition & process.

Unit-II

Role of Government, Public Sector Companies, NGOs , National and International bodies in

Development. Problems faced in effective communication, Role of information and instruction indevelopment. Media and development Communication role of traditional media and Community

Newspapers. Indian experience of Development communication:Etawah project, Nilokheri Project

IBVE of Udaya Vani, Indices of development, characteristic features of developing societies. Setting

up of a NGO; its rules and regulations, funding agencies, procedures and rules.

Unit-III

Principles of Social Marketing:-Introduction, Designing and Distribution of Social Products. Role of

Social Marketing in changing Public behavior. Social Marketing Environm,ent , Identifying the target

market, Monitoring and Evaluation social marketing programmes Major Social issues in India:

Population Environment and Pollution, Human Rights, health and Sanitation, communal harmony,

IRO, Drug Addiction, Prohibition,Poverty, Women& Child Development, Unemployment.

Unit-IV

Concept, Role and Importance to Rural communication, Characteristics of rural society,Components

of rural Communication, Case Studies of CommunicationSupport to Agriculture. Electronic Media and Agricultural Development programme. Rural

Journalism writing for rural readers. Scope and Problems of Rural journalist. Site, KhedaTV.

Experiment, Chhatera. Experiment to The Hindustan Times, Need and scope of an Agricultural TV.

Channel in India.

Suggested Readings:1 Development Communication by G.N.S.Raghavan.

2 Perspectives on Development Communication by Sadananan Nair.

3 Development, & Communication by Michael Kunczik, Friedrich Everi Stiftung & Bonn

4 India 2005, Publications Division, New Delhi5 Communication in Global Village by Vivek Bhattacharya, Chetna Publications, New Delhi

6 Rural Press: Problems & Porspects by Press Institute of India, new Delhi

7 Extension & Rural Welfare by O.P.Dahan R.P & Sons Agra.

8 Vikas Patrakarita by Radheshyam Sharma(Hindi)9 Communication And social Development in India by B. Kuppuswami Sterling Pub. Pvt. Ltd.

New Delhi.

10 Sanchar aur Vikas by S. C. Dubey, IIAS, Shimla

11 TV & Social Change in India, hohnson, SAGE.

12 Information Technology & Development Communication by Brijnath Singh, Dominant Pub.

New Delhi.


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Paper XXI

Media Law & Ethics

Max.Marks:80 Mini.Marks:28

Time 3 hours

UNIT INature and scope of Media Law; Fundamental rights, Freedom of speech and expressing and their

limits, Directive principals of State Policy, Provisions of declaring emergency and their effects onMedia .

UNIT IIProvision for Legislature reporting, parliamentary privileges and Media, Guidelines for Parliamentarycoverage and AIR Code of election coverage, Doordarshan commercial code, ASCI commercial code,

Contemporary ethical issues of Electronic Media.UNIT IIIPress and Registration of Books Act, 1867, laws on defamation, Contempt of Courts, Official secret

Act, Film censorship, Working Journalist Act and Copyright Act, Indecent representation of Women

Act, RTI Act-2005

UNIT IVPrasar Bharti Act, Cable Television Network Regulation Act 1995, Broadcasting Bill, Information

technology Act 2000, Press Council and Press commission.

Suggested Readings:

1. Relevant Sections of IPC from Criminal Law Manual, Universal2. Constitution of India (Article 19 (1) and 19 (2) 105, 194)The Law Dictionary,Universal

3. Vidisha Barua Press & Media Law Manual, Universal Law Publishing Co. Pvt. Ltd. New Delhi

4. P.K. Ravindranath Press Laws and Ethics of Journalism, Author Press,New Delhi

5. R.K.Ravindrana Press in the Indian Constitution6. K.S. Venkateshwaran Mass Media Laws and Regulations in India,Published by Asian Mass

Communication Research and Information Centre, Distributed by N M Tripathi Pvt. Ltd. Bombay

7. Dr. Ambrish Saxena Freedom of Press and Right to Information in India,Kanishka Publication, New

Delhi

1


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Paper XXII

General Awareness-IIMax. Marks- 80 Pass Marks-28

Time: 3 Hours

Unit-I

Indian political System,Indian Constitution, Indian political and administration system. Election

process, Indian Judiciary system, Indian political thought, Indias relation with other countries:

Pakistan, Sri Lanka, Bangladesh, Nepal, China, United Kingdom, United State

Unit-II

Human Rights,Fundamental Rights, concept of Human Rights, NHRC, IHRO, Amnesty International,

Human Rights, Violations and Remedies, Women, children, Minorities and Human Rights, humanRights, Terrorism and Security Forces

Unit-III

International Political and Economic scene:Cold war and after, Disintegration of the USSR, Reason

behind failure of communism in East European countries, West Asia Peace, Indian and the African

continents, India and the latin America., India and the Gulf, Unified Europe

Unit-IV

Major current national & international developments during the semester

Suggested Readings:1. General Awarness: V.S.Gupta

2. General Current Awarness: Unique Publication,N.Delhi

3. General Knowledge Advance: Tata Mcran4. Indian Economy by Rudra Dutt.

5. Govt. of India Survey Book

6. Survey of India Industries ,2009


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Paper XXIII

Option-iii

Photojournalism


Time: 3 Hours

Unit-I

Fundamental of Photo Journalism, Role & Responsibilities of photojournalist, qualities for goodphotojournalist, production personnel: Roles & Responsibilities, how to handle video camera.

Unit-IITypes of TV cameras: Studio camera, Portable camera (ENG EFP), camcorder. , Digital Camera and

its advantages over conventional analog cameras. How video tape recorder works. Tape formats.

- Inch Umatic Format : Low band & High band. - Inch format: VHS & Beta cam, Digital. CCU,

Waveform monitor, Vectroscope ,Camera shots and camera movements

Unit-III

Objective of television lighting. Three point lighting technique(Key light,Fill light & Back

Light). Contrast ratio. Nature of natural light. Gadgets for controlling natural light. Basicconcept of Exposure,

Unit-IVArtificial lighting equipments Types of lamps in use & their efficiency..(Incandescent, halogen,

HMI) Halogen Cycle.

References1. J J Langford : Basic Photography2. Manual of Photography : Focal Press

3. Five Cs of Cinematography : Joseph V. Mascelli

4. Television Production : Allen Wartzel

5. American Cinematographers Manual6. J J Langford, Basic photography

7. Manual of Photography, Focal Press

8. Joseph V. Mascelli, Five Cs of cinematography9. Allen Wartzel, Television production

10. American Cinematographers Manual


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Paper XXIV

Dissertation

Max.Marks:100 Pass Marks:40

Each Student, in consultation with the faculty, will select a topic for research in the

beginning of MMC-IV semester. The students will conduct independent study under thesupervisor/Guide assigned to them. The students should employ appropriate Research

Methodology & generate some new information. Each student will have to submit four

typed copies of the research report by the end of the month of March.

Documents

Mmc Syllabus CDLU