MMS307 - Event Operations Manual

NBL All-‐Stars vs. Golden State Warriors Exhibition Match

Event Operations Manual 1

MMS307 Group Assignment - Operations Manual

NBL All-Stars vs. Golden State Warriors

Exhibition Match

Members: Tom Cooper – 211301679

Sam Ryan – 211338161 Claire Picone – 211288535

Jehan Abeysekera – 212064033



TABLE OF CONTENTS

Front Page 1

Table of Contents 2

1. Introduction 6 1.1. Event Description 6 1.2. Event Structure 6 1.3. Flash Events 7 1.4. Mission 7 1.5. Competitive Analysis 7 1.6. Target Market 8

2. National Basketball League & Basketball Australia 9 2.1. Purpose 9 2.2. Team – NBL All-Stars 10 2.3. Team Staff and personnel 10 2.4. Athlete Services 11 2.4.1. Accommodation 11 2.4.2. Travel/transport 11 2.4.3. Hospitality 12

3. Golden State Warriors 13 3.1. Purpose 13

3.2. Team – Golden State Warriors 14 3.3. Team Staff and personnel 14 3.4. Athlete Services 15 3.4.1. Accommodation 15 3.4.2. Travel/transport 16 3.4.3. Hospitality 16



4. Staff & Human Resources 17 4.1. Flash Events Staff 17 4.1.1. Flash Events Staffing Structure 17 4.2. Key Roles and descriptions 18 4.3. Officials 26 4.4. Contracted staff 27 4.4.1. Delaware Hospitality 27 4.4.2. ISS Cleaners 27 4.4.3. Chubb Security 27 4.4.4. St. John’s Ambulance 27 4.4.5. Victorian Police 28 4.5. General staff 28 4.6. Volunteers 29 4.7. Training/orientation 29 4.8. Uniform 30 4.9. Payment 30 4.10. Accreditation 31

5. Finance 33 5.1. Budget 33 5.2. Expenditure 33

5.3. Revenue 34 5.4. Economic Impact 34

6. Pre-Event Production Schedule 35

7. Event Day Run Sheet 37

8. Venue 40 8.1. Description – Rod Laver Arena 40

8.2. Map 40 8.3. Access 42



8.4. Features 42 8.5. Seating and ticketing 43 8.6. Toilets 43 8.7. Scoreboard 44 8.8. Hospitality 45 8.9. Customer Service 46 8.10. Lost and found 46 8.11. Cleaning and maintenance 46

9. Risk Management 48 9.1. Evacuation 48 9.2. Missing person 48 9.3. Weather 49

10. Medical Services 50 10.1. Description 50 10.2. Emergency Service Location 50

11. Security 52 11.1. Description 52 11.2. Security Locations 52 11.3. Player security 53

12. Marketing & Communications 54 12.1. Introduction 54 12.2. Audience 55 12.3. Campaign 55 12.3.1. Social Media 55 12.3.2. Signage/Billboards 56 12.3.3. Print 57

13. Merchandise 58 13.1. Products 58



13.2. Match Day 58 13.3. Online 62

14. Broadcasting 63 14.1. Introduction 63 14.2. Television 63 14.4. Entertainment 65

15. Corporate Management 66 15.1. Sponsorship 66 15.2. Considerations 66 15.3. Major Partners 67 15.3.1. Melbourne (Victorian Government) 67 15.3.2. Westpac 67 15.3.3. Channel 10 68 15.4. Sponsorship package 68 15.5. Official Partner – Crown Casino 69 15.6. Corporate sponsor signage 69 15.7. Corporate hospitality 70 15.7.1. VIP Services 70 15.7.2. Liaising officers 70 15.7.3. Valet services 71

16. Transport 72 16.1. Public Transport 72 16.2. Parking 72

17. Appendices 73



1. INTRODUCTION

1.1. Event Description

The NBL All-Stars vs. Golden State Warriors exhibition basketball match is to be held

on Saturday 10th October 2015 at Rod Laver Arena in Melbourne, Victoria.

The Golden State Warriors are flying into Australia on Saturday 3rd October for a

training camp, to be held at the Australian Institute of Sport in Canberra, as part of

their pre-season preparation for the 2015/2016 NBA season. The franchise will

conclude their Australian visit by flying into Melbourne on Friday 9th October and

partaking in the exhibition match with the NBL All-Stars the following day.

1.2. Event Structure

The event is a joint partnership between the National Basketball League (NBL) and

Basketball Australia with the Golden State Warriors. Flash Events is the independent

event management company that has been contracted by the NBL and

Basketball Australia to facilitate the organising and operating of the event. The

National Basketball Association (NBA) is also a contributing partner, in conjunction

with the Golden State Warriors.



1.3. Flash Events

Flash Events is an independent event management company that aims to plan,

organise, operate and facilitate the best possible events.

Flash Events prides itself in delivering world-class event experiences, and has

extensive experience in the sport event landscape.

Flash Events has been contracted by the NBL and Basketball Australia, approved

by the Golden State Warriors, and will work in conjunction between the parties in

organising and implementing an effective events operation manual that will allow

the NBL, Basketball Australia and the Golden State Warriors to achieve the key

objectives they define.

1.4. Mission

The Mission of all presenting partners, including Flash Events, the NBL, Basketball

Australia and the Golden State Warriors, is:

To organise, plan and deliver a world-class sporting event to the City of

Melbourne, engaging with Australia’s basketball community and casual sporting

fans, as well as introducing basketball to Australians who are yet to follow the

sport, both nationally and globally.

1.5. Competitive Analysis

The date of Saturday 10th October has been specifically chosen to maximise

attendance and overall exposure for the event.

The exhibition match comes exactly one week after the AFL Grand Final, and

arguably when the AFL goes through one of its quieter periods of the year. Despite

being held in Sydney, the NRL Grand Final also does not pose a competitive

threat, as it will be held on Sunday 4th October.

The only potential major threat from a sporting perspective would be the A-

League. For the 2014/2015 season, Round 1 of the season occurred from 10th-12th

October 2014, and whilst the league has not released their fixtures for 2015/2016,

there is a chance that round 1 will occur on the same weekend as the exhibition

match. However, on the Saturday in round 1 of the 2014/2015 season, no match

was played in Melbourne.



The only other potential threat to the exhibition match is Melbourne Festival 2015.

This season, the festival launches on Thursday 8th October, and goes until Sunday

25th October. Whilst the program has not been released for the festival, there is a

likelihood that one of their major nights for the festival will be on Saturday 10th

October. However, whilst there may be a clash of events on the 10th October, it is

unlikely that the target market for the exhibition match will be influenced strongly

by Melbourne Festival events.

1.6. Target Market

Basketball in Australia is a growing market, particularly the NBA and international

basketball.

The strength of interest in basketball at the moment is characterised by:

• 7 Australians currently play in the NBA: Andrew Bogut (Golden State

Warriors), Matthew Dellavedova (Cleveland Cavaliers), Patty Mills (San

Antonio Spurs), Aron Baynes (San Antonio Spurs), Dante Exum (Utah Jazz),

Joe Ingles (Utah Jazz), and Cam Bairstow (Chicago Bulls)

• Australia has the highest amount of subscribers in the world to the NBA’s

International League Pass, which is an online streaming service.

• Over the last few years, Australia has improved in international tournaments,

including a silver medal in the 2014 FIBA Under-17 World Championship

• Ben Simmons, an 18-year old from Melbourne, is currently ranked Number 1

in ESPN’s Top 100 2015 Recruiting Database, whilst Thon Maker, another

Australian, who is yet to officially sign for a College basketball program,

garners a 5-star grade an a 97/100 rating on ESPN Basketball. Both are

expected to be first-round picks in the 2016 NBA Draft.

Basketball Australia and the NBL aim to capitalise on the growing NBA interest in

Australia by integrating a successful NBA franchise with some of the NBL’s best

players, in hope that Australian fans of the NBA will gain a greater interest in

Australian home grown basketball.



2. NATIONAL BASKETBALL LEAGUE & BASKETBALL AUSTRALIA The National Basketball League (NBL) was formed in

1979 and is Australia’s premier basketball league. The

competition is currently made up of 7 Australian teams

and 1 New Zealand team:

• Adelaide 36ers

• Cairns Taipans

• Melbourne United

• Perth Wildcats

• Sydney Kings

• Townsville Crocodiles

• Wollongong Hawks

• New Zealand Breakers

Basketball Australia is the national governing body for

basketball in Australia, and is located in South

Melbourne, Victoria. Basketball Australia is responsible

for the operation of several leagues in Australia,

including the WNBL and SEABL, national teams and

national junior partnerships. Basketball Australia is also

a partner of the NBL.

2.1. Purpose

The purpose of the exhibition match for the NBL and Basketball Australia is to

generate high levels of interest and exposure in the Australian basketball market

with the influence of a high-profile team from America. The NBL’s popularity levels

have been low in recent years with struggles for attendance at games,

sponsorship and commercial revenue. An exhibition match combining some of

America’s best players with the NBL’s best players will generate large interest,

ticket sales, increased revenue, and act as a great preview for the 2015/2016 NBL

season.



2.2. Team – NBL All-Stars Team

The team that will represent the NBL will be the 5 players selected to the All-NBL

First Team, as well as the 5 players selected to the All-NBL Second team. The 10

players have been rewarded for their outstanding individual 2014/2015 NBL

seasons.

The NBL All-Stars Team roster is as follows:

Number Player Position

1 Josh Childress Forward

5 Scottie Wilbekin Guard

7 Jordan McRae Guard

9 Todd Blanchfield Forward

10 Cedric Jackson Guard

12 Matt Knight Center

17 Brock Motum Forward

21 Ekene Ibekwe Forward

23 Brian Conklin Center

35 Jamar Wilson Guard

2.3. Team staff and personnel

The staff that have been selected to represent the NBL All-Stars are a combination

of staff from the 2014/2015 NBL Grand Finalists – the New Zealand Breakers and

Cairns Taipans. The Head Coach will be Aaron Fearne, coach of the Cairns

Taipans, who was also named NBL Coach of the Year for the 2014/2015 season. His

Associate Coach will be Dean Vickerman, head coach of the New Zealand

Breakers.



The staff for the NBL All-Stars, on behalf of the NBL and Basketball Australia, is as

follows:

Name Role/Position Contact Number

Aaron Fearne Head Coach 0427 948 927

Dean Vickerman Associate Coach 0419 048 862

Mick Downer Assistant Coach 0482 847 082

Judd Flavell Assistant Coach 0481 836 483

Mark Matthews Head Athletic Trainer 0428 795 836

Steve Philips Manager, Basketball Operations 0492 848 933

John Davies Team Physician 0497 027 123

Ken Walker Team Manager 0456 983 736

Justin Andrews Equipment/Travel Manager 0462 834 846

Graeme Allen Chief Operating Officer 0437 937 725

Ben Smith Manager, Commercial Operations 0485 736 925

Jane Aubrey Media and Communications Manager 0419 764 275

Peter Carey Officials Manager 0400 736 999

Lorraine McGradey Financial Controller 0499 736 224

Bret MacTavish General Manager of Operations 0421 638 092

Ian Heininger General Manager of Community 0457 847 234

2.4. Athlete Services 2.4.1. Accommodation

The players representing the NBL All-Stars will be granted a 2-night stay at Crown

Towers, in conjunction with Crown Casino being an official partner of the event

(See Section 15.5). This will be on Friday 9th October and concluding the game on

Saturday 10th October.

2.4.2. Travel/transport

NBL All-Star athletes, coaches and greater team will be travelling in from different

parts of Australia and New Zealand flying Qantas. These flights will be organised by

Lucy Murphy the NBL All-stars Liaison to ensure they scheduled arrival time to



Melbourne Airport is prior to 1pm on Friday 9th October from their corresponding

departure city. Special considerations can be made for Melbourne based players

and staff to meet the team at hotel at 2pm.

Melbourne Bus and Coach will charter the team from the airport to

accommodation at the Crown Metropol. The 57 seat charter will take the team to

and from Rod Laver Arena Friday afternoon to become familiar with the venue as

well as on Saturday 10th for the exhibition match. Additionally the charter will

return team to Melbourne Airport Sunday evening at 5pm.

Contact Melbourne Bus and Coach: 1300 781 964 or

[email protected]

Contact: Lucy Murphy 0457 321 078 or [email protected].

2.4.3. Hospitality

The Crown Metropol staff will be available 24 hours for any services/information

that the team may require.

During their stay at Crown Metropol NBL All-stars will dine at Rosetta Ristorante for

dinner Friday night. A sophisticated Italian cuisine which will provide the team with

nutritious meal which is suitable for athletes. This will also provide an opportunity to

meet and mix with Golden State Warriors players prior to Saturday’s Exhibition

Match. This dinner is all expenses paid as part of Crown’s partnership with the

exhibition match

Mr Hive Kitchen & Bar at Crown will be putting a special breakfast on for the team

until 10:30am Saturday and Sunday. This service is also available via room service.



3. GOLDEN STATE WARRIORS The Golden State Warriors are an American professional

basketball franchise that compete in the world’s premier

basketball competition, the National Basketball

Association (NBA). The team is based in Oakland,

California, and competes in the Pacific division of the

Western Conference.

For the 2014/2015 regular season, Golden State were the

most successful team in the NBA, winning a league-best

67 games (out of 82) to secure first-seeding in the

Western Conference.

At time of writing, Golden State are currently competing in the Western

Conference Finals in the NBA Playoffs, after advancing from the conference semi-

finals. The team is lead by coach, Steve Kerr, and recently announced league

Most Valuable Player, Stephen Curry.

3.1. Purpose

The exhibition match with the NBL All-Stars is the secondary part to Golden State’s

trip to Australia – the first is a 5-day training camp, to be held at the Australian

Institute of Sport in Canberra, with the intention of gaining insight into the Australian

Institute of Sport and their basketball program and facilities, as well as a camp to

contribute to their summer pre-season.

Overall, the intention for participating in the exhibition match (as well as the

training camp) is for Golden State to increase its exposure to the Australian market,

allowing many Australians the rare chance to see the team play in person, and to

introduce many casual basketball and sporting fans to the franchise. This is also an

opportunity for Golden State to sell its merchandise, including player jerseys, shorts,

hats and other miscellaneous merchandise.

Overall, Golden State aims to become the preeminent supported team with

Australian fans.



3.2. Team – Golden State Warriors

The full Golden State Warriors roster is expected to partake in the game, with the

exception of injuries and other matters in between now and the match.

The roster also includes Australian Andrew Bogut, who is Australia’s highest paid

athlete. Bogut is arguably the most known Australian professional basketballer,

after being drafted as the number 1 pick in the 2005 NBA Draft, and has been an

active player in the NBA for 10 seasons.

The Golden State Warriors roster is as follows:

Number Player Position

1 Ognjen Kuzumic Center

4 Brandon Rush Guard

5 Marreese Speights Forward

7 Justin Holiday Guard

9 Andrew Iguodala Forward

10 David Lee Forward

11 Klay Thompson Guard

12 Andrew Bogut Center

19 Leandro Barbosa Guard

20 James Michael McAdoo Forward

23 Draymond Green Forward

30 Stepgen Curry Guard

31 Festus Ezeli Center

34 Shaun Livingston Guard

40 Harrison Barnes Forward

3.3. Team staff and personnel

Due to the combination of the AIS training camp and the exhibition match in

Melbourne, the Golden State Warriors are flying out an extensive staff list in order

to meet the demands of the team during their stay in Australia.

The team is coached by Steve Kerr, a former championship-winning player for the

Chicago Bulls, and former basketball analyst/commentator for TNT.



For the purposes of their Australian trip, all staff have adopted Australian phone

numbers to assist with the planning of events, and the logistics of their stay.

The Golden State staff and personnel are as follows:

Name Role/Position Australian Contact Number

Chip Bowers Chief Marketing Officer 0456 983 736

Gail Hunter VP, Public Affairs and Event Management 0462 834 846

Bob Myers General Manager, Basketball Operations 0437 937 725

Kirk Lacob Assistant General Manager/Director of Player

Personnel 0485 736 925

Steve Kerr Head Coach 0419 764 275

Alvin Gantry Associate Head Coach 0400 736 999

Ron Adams Assistant Coach 0472 947 024

JoHan Wang Head Athletic Trainer 0419 048 862

Eric Housen Equipment/Travel Manager 0482 847 082

Ralph Walker Director of Team Security 0481 836 483

Chloe Walkup Assistant, Basketball Operations 0428 795 836

Jennifer Ribero Executive Assistant, Administrative Staff 0492 848 933

Zachary Hill Manager, Community Relations 0497 027 123

Julie Phayer Social Media Coordinator 0482 648 392

Apryl Nazer Accounting Assistant 0492 746 957

Fernan Joco Project Specialist, Marketing 0412 037 364

Brett Winkler Manager, Public Relations 0400 987 372

Tiffany Williams Senior Manager, Special Events 0427 837 473

Darcy Stevens Coordinator, Special Events 0482 957 927

Nick Bisho Senior Director, Suite and Hospitality Solutions 0472 937 239

Michael Fagundes

Senior Manager, Suite and Hospitality Solutions 0472 845 954

Steve Isono, MD Orthopaedic Team Physician 0447 837 927

3.4. Athlete Services 3.4.1. Accommodation

Similarly to the NBL All-Stars Team, the Golden State Warriors will be

accommodated at the Crown Metropol on the 9th and 10th October, in

conjunction with Crown Casino’s partnership with the event.



3.4.2. Travel/Transport

Golden State Warriors team will be arriving into Melbourne Airport from Canberra

on Friday 9th October at 1:15pm on QF853. These flights have been organised by

Shelly Bontempelli the Golden State Warriors team liaison.

Melbourne Bus and Coach will charter the team from the airport to

accommodation at the Crown Towers. The 57 seat charter will take the team to

and from Rod Laver Arena Friday night to become familiar with the venue as well

as for the exhibition match Saturday 10th. In addition the charter will return the

players to Melbourne Airport leaving the hotel at 1pm Sunday afternoon.

Golden State Warriors will depart from Melbourne Airport on Sunday 10th October

on QF95 to Los Angeles at 5:45pm.

Contact: Melbourne Bus and Coach: 1300 781 964 or

[email protected]

Contact: Shelly Bontempelli 0439 039 014 or [email protected]

3.4.3. Hospitality

The Crown Tower staff will be available 24 hours for any services/information that

may be required.

During their stay at Crown Towers Golden State Warriors will dine at Rosetta

Risotante a sophisticated Italian cuisine. This dinner Friday night will provide the

team with nutritious meal suitable for athletes. This will also provide an opportunity

to meet and mix with NBL All-Star players prior to Saturday’s Exhibition Match. This

dinner is all expenses paid as part of Crown’s partnership with the exhibition

match.

Mr Hive Kitchen & Bar at Crown will be putting a special breakfast on for the team

until 10:30am Saturday and Sunday. This is also available via room service.



4. STAFF & HUMAN RESOURCES

4.1. Flash Events Staff

Flash Events has been contracted to plan,

organise, operate and facilitate this event in

conjunction with Basketball Australia, National

Basketball League and Golden State Warriors.

A list of all staff contact details can be found on

in appendix 3, and the organisational structure of

Flash events can be found on the following

page.

4.1.1. Flash Events Staffing Structure

COO/Event Co-director

Operations/technical director

Operations Assistant Director

Officials Coordinator

Security Coordinat

or

Recruitment Coordinator

General Staff/

Volunteer Coordinator

Additional Personnel

Coordinator

Golden State

Liaison

NBL Allstars Liaison

Communications/media and commercial

director

Marketing/Advertising

team

Corporate Liaisone

Coordinator

Media Liaison

Finance Director/ Event Co-director



4.2. Key Roles and descriptions

Chief Operating Officer/Event Co-Director

Name Tom Cooper

Description

• Plan, direct and coordinate the operations of event • Highest point of contact for decisions to be passed by • Manage subsequent staff involved • Organise initial proposition of event to those involved

Contact Number 0404 128 764

Email [email protected]

Finance Director/Event Co-Director

Name Sam Ryan

Description

• Develop proposed budget and financial information • Develop cost projection • Develop an economic impact project as a result of the

event • Reporting information to the COO





Operations/Technical Director

Name Claire Picone

Description

• Organise event day staff including security, medical, media, officials, cleaning, hospitality

• Develop and implement event accreditation • Reporting information to the COO



Media, Communications and Commercial Director

Name Jehan Abeysekera

Description • Develop marketing and advertising plan • Corporate sponsorship recruitment/affiliations • Develop media/broadcasting plan





Operations Assistant Director/Supervisor

Name Elsa Fay

Description

• Main port of call/ link between staff and operations director • Assist the operations/technical director with recruitment

prior to event and also staff operations on event day • Leader for team of coordinators in branches of the event



Team Liaison – Golden State Warriors

Name Shelly Bontempelli

Description

• Main contact for the Golden State Warriors in regard to

their time in Melbourne. • Meet team at airport and chaperone them to the Crown

Towers • Form an itinerary for players, staff etc. for time in Melbourne

in regard to appearances, game times, flights etc.





Team Liaison – NBL All-Stars

Name Lucy Murphy

Description

• Main contact for the NBL All-Stars in regard to their time in

Melbourne. • Meet team at airport and chaperone them to the Crown

Metropol • Form an itinerary for players, staff etc. for time in Melbourne

in regard to appearances, game times, flights etc.



Officials Manager/Supervisor

Name Peter Carey

Description

• Select team of Australian Officials according to previous experience and performance at a national and international level

• Liaise with operations/technical assistant for event day requirements

• Brief officials prior to and post match





Officials Coordinator

Name Peter Carey

Description

• Select team of Australian Officials according to previous experience and performance at a national and international level

• Liaise with operations/technical assistant for event day requirements

• Brief officials prior to and post match



Security Coordinator

Name Dean Pendlebury

Description

• Organise and train a team of Chubb Security Officers to be event ready

• Coordinate specific locations for placement of security officers and rosters for breaks and rotations.

• Liaise with Operations Assistant Director






Name Alice Stringer

Description

• Head recruiter for event to fill the required positions (excluding officials) as specified

• Run training for general staff and volunteers • Liaise with Operations Assistant Director



General Staff/Volunteer Coordinator

Name Cara Lloyd

Description

• Coordinate and supervise general staff and volunteers on game day

• First port of call for questions prior to or on game day • Coordinate locations of staff and breaks when appropriate • Liaise with Operations Assistant Director





Additional Personnel Coordinator

Name Kevin McGregor

Description

• Organise and coordinate the necessary additional personnel ie. St John’s Ambulance and Victoria Police

• Game day ensure they are present and are as required • Liaise with Operations Assistant Director



Media Liaison

Name Liam McBean

Description

• Sign all media in at information desk prior to event • Coordinate with media to ensure have press conference

and game viewing • Liaise primarily with broadcasting partner Channel 10 • Liaise with Operations Assistant Director





Corporate Liaison Coordinator

Name Jess Smith

Description

• Aid the Media, Communications and Commercial Director

with securing sponsorship • Be present on game day to liaise with the sponsors • Lead a team of 4 corporate liaisons • Organise signage around the event • Liaise with Operations Assistant Director and Media,

Communications and Commercial Director





4.3. Officials

Role Number Description

Referees (NBL employees)

3

• Arrive at least x time prior to match • Be consistent with decisions across the

board • Referee match in a professional manner

Scorers (NBL employees)

2

• Arrive at least x time prior to match • Mark the points scored and fouls (team and

individual) given on provided hard copy scorecard

• Coordinate/sync with technical staff operating scoreboard

Technical Operating staff

2

• Arrive at least x time prior to match • Operate the computer scoreboard – points

scored and fouls (team and individual) • Coordinate/sync with the scores marking

on paper • Fix any technical errors that my occur when

operating scoreboard

Timer (NBL employees)

2 • Timer one – timing quarters inclusive of

timeouts + buzzer • Timer two – shot clock timing + buzzer

Statisticians (NBL employees)

4

• 2 x focus on Golden State Warriors • 2 x focus on NBL All-Stars • Stats will include: minutes played, points,

field goals made, field goals attempted, field goal percentage, 3 points made, 3 points attempted, 3 point percentage, free throws made, free throws attempted, free throw percentage, offensive rebounds, defensive rebounds, rebounds, assists, steals, blocks, turnovers and personal fouls.

Announcer – master of ceremonies

1

• Arrive x time prior to match • Provide stadium with introductions to match

– call players onto court • Introduce entertainment • Conduct post match interviews



4.4. Contracted staff 4.4.1. Delaware Catering Company

Keeping with the current affiliation with Melbourne and Olympic Parks, Flash Events

have organised that Delaware will continue this partnership. There are four sites of

food and beverage and therefore the following is needed.

• RSA officers x 4

• Food and beverage outlet staff x 4 per outlet, total of 36

• Corporate hospitality/Superbox attendants – x 5 per box, total 25

See hospitality section in Section 7.8 for further details

4.4.2. ISS Cleaners

This company will provide cleaners for the exhibition match…including during

match for toilet and general cleanliness, pre match to ensure venue is up to

standard prior to match, post match for a full venue clean up.

See cleaning and maintenance in Section 7.11 for further details

4.4.3. Chubb Security

Security will be provided by the company Chubb, this will include at the exhibition

match, accommodation, transports and airport. 60 security officers will be

employed.

See security section in Section 11 for further details

4.4.4. St John’s Ambulance

St John’s Ambulance will be on site in locations including medical rooms and

patrolling the concourse. 13 St John’s Ambulance staff will be required to be

present if any medical emergencies occur in particular for the spectators and

staff.

See Medical Services in Section 10 for further details

4.4.5. Victorian Police



Victorian Police will provide 6 patrolling officers throughout the event to provide

patrons with an extra sense of security in the event of violent or inappropriate

behaviour. Their presence will especially be known when gates open and upon

conclusion of the match.

See security in Section 11 for further details

4.5. General staff


Ushers 30 • Check tickets prior to entry • Assist finding correct seats within venue.

Accreditation staff 2

• Prior to event create and process accreditation’s with names, positions, photographs and other details

• Check accreditation prior to entry into areas

Fan engagement 6

• Engage the crowd pre-game, in time-outs and breaks in play to create an atmosphere similar to that of NBA games

• Play games with the crowd, be a leader in chants ie. De-fence

Drivers 6

• 2 x bus drivers to drive teams around • 4 x car drivers for officials and those

associated with team • Must have knowledge of CBD, Southbank

and areas surrounding Melbourne Park.

Parking/Valet attendants

8

• Situated in Melbourne and Olympic Park parking areas

• Must check if have booking prior to entry into car park.

• Valet’s must hold a full drivers license with a familiarity with all different types of cars



Information help desk 4 • Knowledgeable about event and venue. • Answer calls directed to desk as well as

patron enquiries

Merchandise staff 12

• 8 x Marquee staff, 4 x indoor arena staff • Cash register operations • Customer service, helping customers • Replenishing stock levels from boxes at

each merchandise site

4.6. Volunteers


Court Cleaner

4

• Ensure floor is safe for players • Wipe sweat off floor if player falls or during

time outs • Positioned at each corner of court

Ballkids

4

• Collect ball if goes off court and pass back

to player • During warm up will give out balls prior to

and will collect them on completion – 2x per team

• Positioned at each corner of court

4.7. Training/orientation

A training/orientation evening will be held on Thursday 8th October commencing

at 6:30pm. This is a requirement of the recruitment process that staff are able to

attend this compulsory session.

This session will provide staff with a briefing of the event, operations involved as

well as sectional area briefing/ training with corresponding team

supervisor/coordinator. This session will also where staff uniform and accreditation

will be distributed.



4.8. Uniform

A uniform will be provided by Flash Events, which all staff will be required to wear

throughout the event. This consists of a standard black polo top with Flash Events

logo and tan/khaki chinos/pants will be the bottom half of the uniform. Staff will be

required to supply their own black shoes to round out the uniform.

• An example is shown below

4.9. Payment Staff will be paid via the Flash Events human resources department on behalf of

the event.

In addition staff has a $30 food allowance supplied by Flash Events. This can be

accessed via a barcode on their accreditation and is valid for food outlets within

Rod Laver Arena.



4.10. Accreditation Players, officials, staff and media will all have accreditation to enable them access

to specific areas of the venue. In addition to the venue accreditation the Crown

Metropol and Crown Towers will have specific floors of their hotel, which are

accredited only, this will only be for holders of the AA+ accreditation holders.

The back of the accreditation will state emergency procedures, and the front will

have name, position, photo and letter indicating level of accreditation, see

example below

Accreditation categories can be found on the following page.

EMERGENCY PROCEDURES

AA+

Andrew Bogut

Golden State Warriors

Player

NBL ALLSTARS vs

GOLDEN STATE WARRIORS EXHIBITION MATCH



Category Area Holders

AA+ All areas – including player

changerooms Players, coaches, team staff,

key Flash Events staff

AA All areas – excluding player

changerooms Directors, supervisors, referees

M Media access – includes media box

and courtside positions Accredited media

G General access Hospitality, ushers, drivers,

general staff

C Court and general access

Fan engagement staff, dancers/cheerleaders, scorers, technical staff,

statisticians, court cleaners, ballkids

S Security access Security



5. FINANCE

5.1. Budget

The budget has been agreed to by the Chief Operating Officer and Finance

Director of Flash Events After extensive research and past event experience the

projected costs have been summarised in the table. This budget will be continually

reviewed during the planning, conduction and conclusion of the event and

following the event a comprehensive analysis of expenditure will be reported.

It is to be noted that this budget does not include the flights and accommodation of the player and their team, a separation budget/financial scheme will be present for that and available via the financial department.

5.2. Expenditure DESCRIPTION COST Accreditation $2,000 Administration $3,500 Cleaning Supplies inc, toilet paper, soap $2,000 Construction of court $5,000 Equipment Hire $1,500 Food and Beverage $9,500 Insurance $15,000 Marketing/advertising $75,000 Marquee Hire $12,000 Merchandise $10,000 Parking $500 Screen and Speaker system $8,000 Security $13,000 Signage $9,000 Uniforms $4,000 Vehicles – bus hire $2,000 Wages (staff) $65,000 TOTAL *not inclusive of flights and accommodation

$234,000



5.3. Revenue DESCRIPTION AMOUNT Ticket sales $200,000 Food and beverage sales $25,000 Merchandise sales $40,000 Media/ Broadcasting rights $50,000 Sponsorship

- Melbourne (Victorian Government)

- Westpac - Channel 10 - Crown

$100,000 $75,000 $50,000 $40,000

TOTAL $580,000

5.4. Economic impact The NBL All-stars vs. Golden State is expected to have a large economic impact for

Melbourne, especially in and around the CBD. This is due to the immense

popularity of Golden State Warriors, therefore more than just those attending the

match may also be in and around the city to try and get as close as possible to

their idols.

Economic measures include:

• Number of team members/coaching staff present

• Number of attendees and those from outside Melbourne

(country/interstate/overseas)

• Duration of the event and visit

• Total additional expenditure relating to the exhibition match

This match will provide great exposure to the City of Melbourne due to sponsorship

as well as promotional ads throughout the broadcasting. The projected number of

people attending is approximately15,000 inclusive of staff, players and coaches,

therefore a great amount of economic impact can be expected.



6. PRE-EVENT PRODUCTION SCHEDULE

The following is the production schedule for planning and organising of the events:

Date Task Area

8/03/15 Game 2 of NBL Finals - 2014/2015 NBL season concludes NBL & Basketball

Australia

11/03/15 Initial concept pitch meeting between Basketball

Australia and NBL NBL & Basketball

Australia

16/03/15 NBL announces 2014/2015 season award winners NBL & Basketball

Australia

18/03/15 Primary event concept organised NBL & Basketball

Australia

20/03/15 Basketball Australia and NBL agree to terms for event NBL & Basketball

Australia

23/03/15 Meeting between NBL and Flash Events NBL & Basketball

Australia

24/03/15 Contract signed with Flash Events - company to be

contracted event managers NBL & Basketball

Australia

26/03/15 Initial concept pitch with NBA (via conference call) NBL & Basketball

Australia

28/03/15 NBA pitches idea to league franchises - gives date of

notice (31/03) NBA

31/03/15 4 teams signafy interest in Australian tour - Utah Jazz,

Phoenix Sun, Golden State Warriors and Orlando Magic NBA

7/04/15 NBL begin talks with Golden State Warriors to sign on as

participating franchise in exhibition match Golden State

Warriors

10/04/15 Rod Laver Arena signs contact for event to be held at

venue Venue

15/05/15 Official contracts signed with all presenting stakeholders

NBL, Basketball Australia, Golden

State Warriors, Flash Events, Rod Laver

Arena

21/05/15 Melbourne (Victorian Government) sign on as the

premier partner for the event Corporate

management

19/06/15 Westpac sign on as a major partner for the event Corporate

management

1/07/15 Event publicly launched and promoted Marketing &

communications

1/07/15 Social media campaign launched Marketing &

communications



8/08/15 Channel 10 sign on as broadcast partner for event Corporate

management

20/08/15 Delaware sign on as official hospitality provider Venue

22/08/15 ISS Cleaners sign on as official cleaning and

maintenance providers Venue

2/08/15 Chubb Security sign on as security providers Security

3/09/15 Crown Casino sign on as an official partner, agreeing to

accommodate players and staff for event Corporate

management

10/09/15 Tickets go on sale via Ticketek Venue

12/09/15 Staff recruitment process begins Staff & human

resources

15/09/15 Victoria Police agree to provide presence at event Security

20/09/15 All general staff and volunteers officially engaged for

event Staff & human

resources

29/09/15 Conference call with Golden State Warriors to prepare

for Australian visit Golden State

Warriors

1/10/15 Merchandise arrives at Basketball Australia offices Merchandise

3/10/15 Golden State Warriors team and staff arrive in Canberra

via Oakland, USA Golden State

Warriors

5/10/15 Ticketing allocation reaches exhaustion, and event is

officially sold out Venue

8/10/15 Staff training/orientation session Staff & human

resources

8/10/15 The band 'Kiss' play live at Rod Laver Arena Venue

9/10/15 Rod Laver Arena begins and concludes restructuring for

basketball event Venue

9/10/15 NBL All-Stars team and staff arrive in Melbourne from

respective locations NBL & Basketball

Australia

9/10/15 Golden State Warriors team and staff travel from

Canberra to Melbourne Golden State

Warriors

9/10/15 Rod Laver Arena is deemed ready to host exhibition

match on 10th October Venue



7. EVENT DAY RUN SHEET

The following is the run sheet for the exhibition match – Saturday 10th October:

Time Task Area

9.50am First team of security arrive, ready for a 10.00am start Security

10.00am Rod Laver Arena opens Venue

10.30am ISS Cleaners arrive, begin comprehensive cleaning of

venue Venue

11.00am Key staff arrive Staff & human

resources

1.00pm ISS Cleaners conclude cleaning of venue Venue

2.30pm First team of staff arrive Staff & human

resources

2.45pm Merchandise arrives from Basketball Australia Merchandise

3.00pm Event equipment arrives from Basketball Australia Venue

3.00pm Broadcasters arrive and begin preparations for

broadcast Broadcasting

3.45pm Staff finish preparing merchandise for sale in outlets Merchandise

4.00pm Staff finish readying venue with appropriate

equipment Venue

4.30pm Delaware Hospitality arrive at venue Venue 4.30pm Second team of security arrive Security

4.30pm Technical team begin setting up Staff & human

resources

4.50pm NBL All-Stars staff arrive NBL & Basketball

Australia

5.00pm Golden State Warriors staff arrive Golden State

Warriors 5.20pm NBL All-Stars team arrive

5.25pm Security to escort players to Change Room 1 Security

5.30pm Golden State Warriors team arrive Golden State

Warriors

5.35pm Security to escort players to Change Room 2 Security



5.45pm Medical Services arrive Medical Services

6.00pm Second team of staff arrive Staff & human

resources 6.00pm Victoria Police arrive Security

6.25pm Food and hospitality outlets confirm readiness to

begin business Venue

6.30pm Spectators permitted to enter Rod Laver Arena Venue

6.30pm Technical team confirm all processes are in place for

event Venue

7.00pm Game broadcast begins Broadcasting

7.10pm Staff prepare court for teams warm-up Staff & human

resources

7.15pm Players have access to warm-up on court Game

7.35pm Pre-game team introduction Marketing &

communications

7.40pm All staff to confirm readiness for tip-off Staff & human

resources 7.45pm Game tip-off Game

8.05pm Approximate end of first quarter - 2 minute rest

period for quarter-time Game

8.08pm Approximate start of second quarter Game 8.28pm Approximate end of second quarter Game

8.29pm Half-time period begins - Players move to change

rooms Game

8.55pm Half-time period ends - players return to court Game

9.00pm Third quarter begins Game

9.20pm Approximate end of third quarter - 2 minute rest

period for three quarter-time Game

9.20pm Food and hospitality outlets cease business Venue

9.23pm Approximate start of fourth quarter Game

9.30pm Rod Laver Arena staff to prepare for spectators

leaving venue Staff & human

resources

9.30pm Security in place for conclusion of game Security

9.45pm Approximate end of fourth quarter and game Game

9.50pm Game presentations to be made Marketing &

communications



10.00pm Spectators vacate Rod Laver Arena Venue 10.00pm Broadcast concludes Broadcasting 10.30pm Final spectators to have vacated venue Venue

10.40pm Medical Services vacate venue Medical Services

10.30pm Volunteers and general staff permitted to finish shift

and leave Staff & human

resources 10.30pm ISS Cleaners begin cleaning of venue Venue

10.40pm Key staff begin bump-out of event Staff & human

resources

11.00pm NBL All-Stars vacate venue via buses to Crown

Towers NBL & Basketball

Australia

11.10pm Golden State Warriors vacate venue via buses to

Crown Metropol Golden State

Warriors 11.15pm Victoria Police vacate venue Security

11.20pm Final NBL All-Stars staff and personnel vacate venue NBL & Basketball

Australia

11.30pm Final Golden State Warriors staff and personnel

vacate venue Golden State

Warriors

11.45pm ISS Cleaners conclude cleaning of venue Venue

12.30am Key staff conclude bump-out of event Staff & human

resources 12.45am All remaining Security vacate venue Security 1.00am Rod Laver Arena closes Venue



8. VENUE

8.1. Description – Rod Laver Arena

The event will be staged at Rod Laver Arena, Olympic Boulevard in Melbourne,

Victoria. In order to use this space, ongoing communication and negotiation with

the Melbourne and Olympic Parks Trust will be necessary, in addition to being able

to transform the current tennis arena set-up into a basketball court. Rod Laver

Arena has a seating capacity of 14 820, of which all will be ticketed for the event.

8.2. Map

Rod Laver Arena area map



Rod Laver Arena greater site map

Rod Laver Arena seating map



8.3. Access

Patrons attending the event will be able to access the arena via the entry point at

tram stop 7B on the number 70 (Wattle Park – Docklands) tram line and the main

entry to the arena via Batman Avenue.

These entries have disabled access, with ramps and lift access via the Batman

Avenue entry point.

8.4. Features Equipment and facilities within Rod Laver Arena to be used include;

• Change room facilities for both teams

• Medical rooms

• Arena café

• Media room

• Lighting and sound room with personnel

• Technical services room with personnel

• Playing surface (hardwood)

• Scoreboards and replay screens

• Corporate hospitality superboxes boxes

• Corporate and general admissions eating with disabled seating bays

• Lighting and sound equipment

• Referee equipment including whistles, first aid kit and towels

• Toilets with disabled and baby change facilities

• Food outlets

• Merchandise outlets

• Information desk

• Rubbish bins

• Lifts

All enquiries regarding the existing venue should be made to Sally Goldsack from

Melbourne and Olympic Parks Trust on (03) 9449 0121.



8.5. Seating and ticketing

General admission tickets will go on sale exactly one month prior to the event, at

9am, until sold out. Tickets will be able to be purchases online via ticketek.com, by

phone on 13 28 49 or in participating Ticketek outlets. Tickets will not be available

to pick-up at the event. Tickets to corporate boxes will be issued via those

organisations that own them.

Ticket purchasers will be made aware of the following by Ticketek:

• Who is playing in the match

• Location

• Time of gates opening

• Time of match

• Entry points including disabled access areas

• Cost of ticket

• Prohibited items

Patrons will be required to bring their ticket with them on the day of the event and

scan it at an entry turnstile to be allowed entry. Refunds will occur in line with

Ticketek’s policies and procedures.

General admission ticket prices will be determined through consultation between

the NBL and NBA.

Flash Events will have an information desk located inside the main entrance via

Batman Avenue for all enquiries regarding operational matters. The desk can be

contacted on (03) 9000 1234.

8.6. Toilets

There will be an obvious requirement to provide working male, female and

disabled toilet facilities for the duration of the event.

Locations for these will include:



• Internal concourse – male, female and disabled

• Corporate Hospitality Superboxes – male, female and disabled

Baby change facilities will be located next to female toilets adjacent to door 5, 10

and 15. Players will be provided with their own toilet facilities within team change

rooms inside the arena.

All enquiries regarding toilet and change room facilities should be made to the

Flash Events information desk on (03) 9000 1234.

8.7. Scoreboard

The event will require the use of the Melbourne and Olympic Parks Trust

scoreboard system and replay screens. Experienced Technical Operators will be

on hand at the event to operate and troubleshoot the scoreboard and replay

screen system in conjunction with NBL employees to provide statistical and match

analysis for these replay screens. Scoreboards and screens will be in operation

from 6pm (time of spectator admission) until 30 minutes after the cessation of the

event.

An additional four-way screen/speaker system will be installed suspended over the

court to aid in presentation of replays, statistics and also used as a fan

engagement mechanism. An example seen below is at Hisense Arena at the

recent Australian Gymnastics

Championships

All enquiries regarding the

scoreboard and electronic

features of the venue should

be made to Sally Goldsack

from Melbourne and Olympic

Parks Trust on (03) 9449 0121.



8.8. Hospitality

Through an existing partnership with the Melbourne and Olympic Parks Trust,

Delaware Catering Company will be providing food and beverages at the event.

Payment for the items will be able to be made with cash or EFTPOS for the public,

with complementary food and beverages available to all corporate guests and

players. All staff will be provided with a $30 food and beverage voucher to be

used on the day of the event. Flash Events staff will be responsible for ensuring all

cash registers and EFTPOS machines are in working order prior to the event

including a cash float for each register of $150, in addition to liaising with Delaware

regarding their requirements in terms of quantity and quality of food and

beverage.

Food and beverage outlets will be located around the Rod Laver Arena

concourse (4 food and 4 alcoholic beverage outlets in total), in addition to the 5

corporate boxes being serviced by Delaware, a player café will also be in

operation in close proximity to team changerooms for player use. A total of 4

Responsible Servicing of Alcohol officers (provided by Delaware) will be present to

monitor sale and consumption of alcoholic beverages during the event. All food

and beverage outlets will open at 6pm (time of spectator admission) and will close

at the conclusion of the match.

Food and beverages provided by Delaware will be as follows:

People Menu

Public and Flash Events staff (no alcohol available to event staff)

Sandwiches, rolls, hot dogs, hamburgers, fish and chips, wedges, pies, sausage rolls, fruit salad, cold chips, lollies, soft drink, water, beer, cider and wine

Corporate guests Canapés, beer, cider, wine, champagne, soft drink, water, tea, coffee and juice

Players

Sandwiches, rolls, rice, pasta, fruit salad, salad, sushi, yoghurt, soft drink, Gatorade, juice, water, coffee and tea



Corporate Hospitality Superboxes (4 in total) will also be serviced at the event for

Westpac, Network Ten, Melbourne (Victorian Government) and Crown. These are

expanded on in Corporate Hospitality in Section 15

All enquiries regarding hospitality services should be made to Stephanie Grundy on

0422 186 543.

8.9. Customer Service

All patron enquiries made by spectators should be directed to Flash Events

information desk located inside the main Batman Avenue entrance to the arena. If

someone wishes to make a formal complaint about the venue, this can be

directed to Melbourne and Olympic Parks Trust via email or telephone. A

complaint about the operations of the event can be directed to Operations

Director Claire Picone via email [email protected] or phone 0409 466

860.

8.10. Lost and found

Any items found by spectators or staff should be handed into the information desk

located inside the main entrance to the arena. Items will be held at the

information desk for 72 hours post-event, after which point they will be donated to

the Salvation Army.

8.11. Cleaning and maintenance

Cleaning and maintenance for the event will be outsourced to ISS. Through liaising

with Melbourne and Olympic Parks Trust, ISS will require access to the maintenance

storeroom and headquarters located within Rod Laver Arena.



Prior to the arrival of players to the venue at 4pm, the following areas will need to

be cleaned and maintained by ISS:

• General admission seating areas and corporate boxes

• Arena concourse areas (internal and external)

• All toilet and change room facilities

• Food and beverage areas will be cleaned and maintained before, during

and after the event by Delaware staff

The following areas will need to be cleaned and maintained during and after the

event:

• Arena concourse areas including waste bins

• All toilet and change room facilities

• General admission seating areas and corporate boxes

All maintenance and cleaning equipment is to be returned and stored as per its

previous state prior to the event by ISS staff. ISS will follow their own policies and

procedures in regard to waste disposal, chemical spills or other incidents.

All cleaning enquiries should be made to Tim Swan from ISS on 0418 342 654.



9. RISK MANAGEMENT

9.1. Evacuation

In the case of an evacuation, Flash Events’ Chief Warden will be in charge of

determining and implementing an evacuation procedure for staff and spectators

via the Public Address System. This will occur in the event of a bomb threat, fire or

other need for an evacuation. Below is the basic evacuation procedure

framework provided by Melbourne and Olympic Parks Trust, which has been given

to all Flash Events employees prior to the event.

9.2. Missing person

Missing person issues will be dealt with by Flash Events staff at the Information Desk,

located inside the Batman Avenue entrance to Rod Laver Arena. Prior to the

event, a large sign will be placed above the information desk to alert staff and

spectators of this.

If a person claims to be missing, they should be directed to the information desk

where the contact details of both themselves and the person they are meant to



be in company with will be taken. At an appropriate time, an announcement will

be made over the public address system to find the person – if the end of the

match has not resolved the issue, the police should be contacted.

9.3. Weather

The match will take place with the roof of Rod Laver Arena closed. In the event of

extreme weather conditions outside the arena during and after the game, the

Chief Warden will make appropriate announcements over the public address

system at opportune times.



10. MEDICAL SERVICES

10.1. Description

As the event is of such a large scale, the provision of medical services for

spectators, staff and players is vital. For the match, Flash Events will enlist the

services of St John Ambulance.

St John Ambulance will provide staff as follows:

• 2 staff per medical room (10 in total)

• 3 staff patrolling the arena concourse (3 in total)

Communication between medical staff will occur through means provided by St

John Ambulance. Each medical room will contain:

• Two tables for patient treatment

• Extensive first aid kid

• Sink with hot and cold tap water

• Ice

• Towels

• Refrigerator

• Bandages

• Crutches

• Scissors

All medical-related enquiries should be made to James Sidebottom from St John

Ambulance on 0417 123 456.

10.2. Emergency services locations

Ambulances will be located near the main Batman Avenue entrance, and near

the entrance adjacent to tram stop 7B. In the case of a severe medical

emergency, these ambulances will transport injured patients to nearby Epworth

Hospital as soon as possible, as necessary.



In addition, there are 5 medical rooms located inside doors 4, 8, 12, 16 and 20 for

any injured or sick spectator or staff member. St John Ambulance is a self-funded

organisation, therefore there will be no cost incurred by their presence.



11. SECURITY

11.1. Description

Chubb Security will be enlisted to provide security for the event, as a means of

ensuring the safety of all staff, spectators, officials and players.

Chubb Security will be present at the venue at 10am on the day of the event until

12am that night.

Spectators will have the opportunity to report any anti-social behaviour within the

arena by texting a number shown on the screens around the arena, which will be

sent directly to the security headquarters for further action if necessary. All officers

will be wearing attire and equipment in line with Chubb Security procedure.

In addition to the presence of Chubb Security, Victoria Police will also maintain a

presence at the event. One Police van will be located at each main entrance

(Batman Avenue and Tram entrance), in addition to 6 patrolling officers located

around the arena. Police will be present from 6pm – 12am.

All enquiries regarding security should be made to Dean Pendlebury from Chubb

Security on 0428 567 890.

11.2. Security locations

Chubb security officers will be located:

Location Description Number of security

A

Immediately inside each ticket entrance for bag checks (explosives, sharp objects, prohibited food and drink) and general crowd patrol

6 per entrance 12 in total

B

At each door of the arena to assist spectators to their seats and provide crowd patrol and spectator warning and ejection if necessary

2 per door 40 in total



C

In security headquarters room located near the information desk inside the main Batman Avenue entrance to address any general public complaints and act as a centre of communication for all other security personnel around the arena. Attendants of these headquarters will also assist in making public address announcements regarding missing persons and other issues.

6 officers in total

11.3. Player security

In terms of player security specifically, this will be carried out as follows:

• 4 Chubb Security officers for both teams as they arrive to Tullamarine Airport

and are transported to their hotel, in addition to their transport from the

hotel to Rod Laver Arena (one Chubb car in front of and behind both team

buses during all transport, containing two Chubb officers)

• 2 officers per floor of the hotel where players will be staying – floors

accommodating players will be accredited areas secured for players only

with no public access allowed. Players will be presented with personalised

accreditation passes and lanyards upon their arrival to Tullamarine Airport

by Chubb officers. These passes will identify the player and their team, the

floor and room they are staying at during their visit, as well as a passport

photo. Players will be told to have these passes in their possession at all

times.

• Hotel security will also be provided as per their own policy and procedure

• 2 officers will also be present to escort both teams on and off the playing

arena at the beginning and conclusion of each playing period



12. MARKETING & COMMUNICATIONS

12.1. Introduction

The purpose of marketing is to promote the exhibition match: NBL All-Stars vs

Golden State Warriors to fan engagement. It is vital that marketing campaign

remains consistent with the goals of the NBL:

1. Generate significant interest in NBL in Australia.

2. Create a profit for the NBL.

The primary goal of marketing is to communicate the benefits of viewing

(spectator and television) this exhibition match. To ensure there is a significant

demand for tickets, broadcasting and subsequent viewership from not just

basketball fans but the wider sporting community will require a strategic campaign

launch.

The marketing campaign is designed to:

1. Achieve maximal attendance of 14,800 at Rod Laver Arena. Melbourne has an

established basketball fan base and achieving maximal attendance will ultimately

drive fan engagement to the NBL. It is the intention of the NBL to capitalise on the

NBA’s prestige reputation. Gate sales (attendance) will help create interest in NBL

as spectators will witness first hand NBL talent and support local games.

2. Achieve 250,000 viewers through broadcast both internationally and domestic.

Reaching a larger market through television will also generate interest and also

showcase NBL talent to a much wider audience.

3. It is also important to consider the budget of the NBL and to therefore develop a

cost effective strategy. Advertising (broadcast, print, social media) is competitive

and subsequently expensive. Ultimately Flash Events will deliver a multi-layered

approach to achieve the above goals listed in an economic way.



Contact: Jehan Abeysekera – Flash Events Media, Communications and Commercial Director 0423 897 010 or [email protected]

Contact: Eliza Livingstone – NBL Marketing Manager

0413243546 or [email protected]

12.2. Audience

Primary Audience Secondary Audience Tertiary Audience

Basketball Fans Sports Fans General Public

Melbourne has a particularly large fan base for basketball. The advertising campaign will target this demographic first to create more interest around the NBL. Evidence suggests that males aged between 12-30 participate in basketball socially and follow/support the NBA competition.

Melbourne boasts being a sporting capital and already hosts a multitude of different competitions e.g. Grand Prix, Tennis, Darts, etc. Therefore Melbourne has an abundance of sport enthusiasts engaging in a variety of sports.

The match will provide great entertainment regardless of sporting preference. It will showcase talent never before seen in Australia which appeals to anyone.

12.3. Campaign 12.3.1. Social Media

Facebook, Instagram and Twitter can help select a specific audience via

targeting individual profile interests. Simple advertisements will ‘pop-up’ in

Facebook, Instagram and Twitter newsfeeds as who have demonstrated interests

in basketball; NBL and NBA (see images below). For example: People who ‘like’ or

‘follow’ the NBA/NBL or particular athletes such as Andrew Bogut will receive

images as displayed below.



The social media campaign will commence in conjunction with the public

announcement of the exhibition match. Flash Events will conduct weekly meetings

with the NBL Social Media department to ensure operations run efficiently.

Contact: Jehan Abeysekera – Flash Events Media, Communications and Commercial Director 0423 897 010 or [email protected]

Contact: John Rocket – Digital Marketing Manager (NBL)


12.3.2. Signage/Billboards

Billboards will be displayed in various locations around Melbourne: Monash

Freeway (past yarra blvd exit), Flinders Street corner and West Gate freeway

entrance. The billboards will be identical, displaying the brief details of match and

pictures of 5 high profile players (Andrew Bogut, Stephen Curry, Klay Thompson –

Golden State Warriors and Josh Childress, Jordan McRae – NBL All Stars). Signs will

display similar images to the billboard but on a smaller scale. Locations for signs will

mainly include bus/tram/train stops.

Both signs and billboards will display vibrant colours and engaging text to attract

the attention of bystanders. Flash Events will work in conjunction with the NBL

Marketing sector in producing and establishing the material. This campaign will

also launch in conjunction with the social media launch.



12.3.3. Print

The following forms of print media will be used:

• Flyers – Brief pamphlets handed out at various sporting events, gyms, cafes,

sport stores etc.

Newspapers – The Age, Herald Sun, The Australian, The Sydney Morning

Herald, The Daily Telegraph.

• Magazines – Men’s Health, Men’s Fitness, Basketball Australia.

The content in these mediums will remain consistent with the billboards/signs and

social media however on a smaller scale.

Contact: Jehan Abeysekera – Flash Events Media, Communications and

Commercial Director

0423 897 010 or [email protected]

Contact: Eliza Livingstone – NBL Marketing Manager




13. MERCHANDISE

13.1. Products

The NBL in conjunction with Flash Events will produce a limited range of products

for the exhibition match. The products that will be on offer include: jerseys, hats,

singlets t-shirts, posters, basketballs (deflated), memorabilia (variety of products

signed by teams). Products will also be available for women and youth.

Golden State and the NBA own the rights to their merchandise which has already

been produced in large quantities and shipped worldwide. Henceforth, Golden

State will supply their original merchandise but also produce a specific catalogue

for this particular event. E.g. Singlets/Hats with “NBL All stars VS Golden State

Warriors” logos displayed. Locally owned outlets (retail and online) will pay a

licensing fee to the Golden State Warriors for on-selling merchandise.

Contact: Jenson Button – NBL Merchandise Operations


Contact: Elise Hamblin – Management Retail at Rod Laver Arena


Products will be made available to purchase online 6 months prior of match

commencement. This will align with the public announcement of the exhibition

match as well as the marketing campaign. Products will be stored at NBL

Headquarters. Products will also be shipped to Rod Laver Arena 1 week prior to

match and stored in the loading areas 1 & 2.

13.2. Match Day

It is vital that the NBL provide spectators with the opportunity to purchase

merchandise on the day of the match. Rod Laver has designated infrastructure for

merchandise stands where a variety of products can be sold. These two ‘alcoves’



(see image below) have been designed for retail trade as they display and store

all of the products.

Merchandise Alcove location within Rod Laver Arena

There are no products in which customers will require changing rooms however

customers can be referred to for sizing guides or simply try them on over their

clothes. Flash Event will employ staff to operate these two designated

merchandise alcoves within the arena. The staff at Rod Laver Arena merchandise

points will operate from 6pm when gates open to the public and close operations

30 minutes after the match has finished. If stock should run out staff will record

customer details and report them onto Jenson Button – NBL Merchandise

Operations 0295849395 or [email protected].

Contact: Elise Hamblin – Management of Retail at Rod Laver Arena




Four marquees will be set up in the areas outside of Rod Laver Arena. This will help

reduce congestion inside the arena but it will also help generate more sales. Flash

Events will be responsible for the employment of the retail staff for each individual

marquee. These marques will be set up on match day by the team from outdoor

Events (hire company). The equipment and stock will be waiting at Rod Laver

Arena’s loading areas on the eastern side (see image below). Each marquee will

require 2 retail staff (8 in total) to ensure operation: one promoting/helping staff

and one working the cash register.

Retail staff will:

1) Sign in at information desk at Rod Laver to Flash Events

2) Go to loading areas and acquire each individual marquee kit + merchandise

(loaded onto trolleys)

3) Erect marquee – approximately 20 minutes

4) Display marketing materials

5) Store merchandise products into shelves and under desk

6) Establish cash registers and Eftpos machines

7) Sell to patrons



8) 2 hours after conclusion of match, dismantle marquee

9) Load all equipment + marketing materials back into loading areas 1+2

10) Sign off at information desk to Flash Events

For any questions regarding equipment or finding materials, contact Jehan Abeysekera on 0423 897 010

The marquees are hired from outdoor events.

Contact: Jeremy Crowe – Manager of Outdoor Events

(03)93 445 895 or [email protected]

The equipment used for the marquees will include:

• 4 x Trestle Tables (2m x 1m)

• 4 x Cash registers

• 4 x Mannequins

• 4 x Shelves

• 6 x Coat hangers

Supplied from: Equipment Hire

Contact: Jack Ryan – Manager


The stock will be stored in boxes underneath the trestle tables at each individual

marquee. If a marquee should run out of a particular stock, then contact Claire

Picone 0409 466 860 (Flash Events).

All promoting equipment (posters, banners, signs, etc.) will be supplied by Flash

Events (Contact: Jehan Abeysekera 0423 897 010)

The retail staff will be responsible for placing each of the promoting materials in

their designated position.



13.3. Online

Retailing products online is essential for customers who wish to purchase products

prior to match day, post match day and from areas other than Melbourne. Online

services require significantly less management and manual labour reducing costs.

‘shopify.com’ allow for user-friendly online trade services. Using template website

designs for internet coding, shopify.com simply establish a ‘shop’ element to the

webpage allowing for safe and secure purchases. Flash Events will assist in the

introduction of using shopfiy.com to NBL commercial staff to ensure operations are

smooth. Delivering goods can be done by using standard delivery with Australia

Post or DHL.

Contact: Webb Ellis – Junior Analyst



Commercial Director




14. BROADCASTING

14.1. Introduction

Broadcasting rights are generally the biggest contributor to revenue in elite sports

(English Premier League $10 billion AUD with Sky Sports). Not only is broadcasting

pivotal for profit it also serves as the primary function of reaching a larger

audience. The NBL not only wants to generate significant income from the match

but also increase interest in the NBL on a national level. Therefore it is important

that the match is broadcasted to engage all fan bases and ultimately increase

awareness of basketball.

14.2. Television

Television broadcasters include mainly Channel 10 and Fox Sports in Australia.

There are also 3 broadcasters with direct feed to the USA and another 5 from New

Zealand and some surrounding oceanic countries that have large basketball

followings (Samoa, Thailand, Philippines). There are 22 members of the affiliated

press (Herald Sun, The Age, etc.) that will also require designated seating areas.

With Channel 10 as the current sponsor of the NBL and a major sponsor of the

exhibition match, they will have full

access to arena locations. All

broadcasters and affiliated press (32

individuals in total) will be restricted to

the eastern side of the lower courtside

area (see attached diagram).

This area will be specifically designed

for cameras and other press related

devices.

Press and broadcasters will have full

access to the match including pre

and post match interviews held inside

Rod Laver Arena. These will take place

in the press conference on the upper



eastern side (Level 3, Room 15-19). Press are restricted to interview players on

during player entrance and exits, not during breaks in play (with Channel 10 as an

exception).

Contact: Margaret Williams – NBL Press Coordinator


Williams will be responsible for ushering the press to their designated areas prior to

the start of the match. Other responsibilities include directing all press members to

and from press conference areas.

Members of the Press will:

1) Sign in at information desk to Flash Events and receive accreditation

2) Set up equipment at designated spots as mentioned above

3) Wait for Margaret Williams to assemble press staff for pre match interviews

4) Record pre match interviews with players and staff at press conference rooms

and player entrances

5) Return to designated courtside areas

6) Record match

7) Wait for Margaret Williams to assemble press staff for post match interviews

8) Return to designated areas to dismantle equipment

9) Sign off at information desk to Flash Events and return accreditation

All excess recording equipment for press and broadcasters must be discussed first.

For player and staff safety, it is a requirement that Rod Laver Arena and Flash

Events staff are notified prior to match day.


Commercial Director




14.3. Entertainment

Pre/post-match interviews with coaches and selected players will be included in

the broadcasting rights. This will help increase fan engagement as high profile

players will be involved in creating ‘hype’ and interest about the upcoming game.

Broadcasters are responsible for supplying their own commentators, match experts

and special guests. Channel 10 as major sponsors will have full access to arena

and press conference rooms at level 3. Other broadcasters will have to conduct

interviews with commentators, etc. In designated areas.

Cheerleaders/ Dancers from Patrick Studios Australia dance school will perform

pre-game, during time outs and quarter, half and three quarter times. This will

provide the main form of additional entertainment

The national anthems of Australia and United State of America will be performed

prior to the match by Guy Sebastian and Kelly Clarkson respectively.

Contact: Sally Goldsack - Melbourne and Olympic Parks Trust Liaison

(03) 9449 0121.



15. CORPORATE MANAGEMENT

15.1. Sponsorship

Sponsorships are a vital component for any sporting event. A commercial

partnership adds considerable value, regardless of the nature of the contractual

obligations i.e. contra (products) or monetary (cash) sponsors. For the partnership

to be mutually beneficial, Flash Events (on behalf of the NBL) must facilitate the

sponsors’ requirements. The top priority for Flash Events is to therefore ensure that

sponsors obtain maximal brand exposure from audience members (both spectator

and broadcast). This will see the continued success for future events with the NBL

and maintain a mutually beneficial relationship is secured.

NBL Contacts:

Trent Waterhouse – Commercial Director


Malory Archer – Commercial Sales


15.2. Considerations

Golden State Warriors sponsors (Kia and Keiser Permanente) would also require

consideration as it would provide them with a chance to further expose their

business. Keiser Permanente operates as a private health insurance company in

America may therefore find any exposure in Australia redundant. In contrast, Kia

presents significant business in Australia and of course, Melbourne. It is also

important to consider Kia as a major sponsor as it would only benefit their brand in

conjunction with their partnership with Tennis Australia for the Australian Open.

Golden State may have contractual obligations with Kia and Keiser Permanente

which may require some form of exposure at the exhibition.



15.3. Major Partners

15.3.1. Melbourne (Victorian Government) – Premier Partner

It is common for ‘Melbourne’ to

sponsor particular sporting events

in order to gain exposure

internationally and domestically.

For example the Melbourne Grand

Prix develops significant viewership

internationally showcases Melbourne’s tourist hot spots. Audiences in America,

New Zealand and neighbouring pacific nations will observe Melbourne as a

potential travel destination (holiday or business).

Contact: Melinda Vickers – Victorian State Commercial Department


15.3.2. Westpac Bank – Major Partner

It is also common for banks to partner with

sporting events to gain greater exposure to a targeted market.

E.g. NAB bank promotes their home loan interest rates for young families during the

AFL competition. Westpac is the only major bank that does not already have

noteworthy alignment with a major sport. ANZ have the rights to elite netball

competition in Australia and New Zealand while the Commonwealth Bank have

entrenched rights with Cricket Australia. Westpac Bank would be a suitable

candidate as a premium sponsor for the exhibition match and could potentially

carry this relationship through to the NBL season.

Contact: Julio Iglesias – Westpac Marketing Consultant




15.3.3. Channel 10 – Broadcast Partner

Channel 10 already sponsor the NBL and would be

suitable for the exhibition match. Product alignment has

establishment Channel 10 as the Australian home of

basketball. Sponsorship with Channel 10 also provides

opportunity for the NBL to further promote the event via

broadcast media.

Contact: Ben Smart – Channel 10 Marketing Advisor


15.4. Sponsorship package

As major sponsors, Melbourne, Westpac and Channel 10 will receive the following

sponsorship packages:

3 x Signage (1m x 3m) at courtside.

These signs can be viewed by both the spectators at the ground but also by the television broadcast.

5 x Signage (1m x 3m) for fencing outdoors.

Athletes entering the arena will walk through a designated path area. This will be comprised of sponsors signage and will gain exposure from fans and spectators but also broadcast for pre-game entertainment.

NBL All Star jersey and apparel insignias.

Sponsor logos will appear on jerseys of the NBL All-Stars team, as well as official team merchandise

Broadcast exposure.

Throughout the match there will be approximately 15 breaks in play: time-outs, quarter time, half time etc. During this time when fan engagement is high, sponsors will have the opportunity to showcase their products. For example: during the 2nd time out, the video feed will cut to a montage of Melbourne’s tourist destinations.



15.5. Crown Casino – Official Partner One other partnership includes the contra deal with

Crown Casino. Contra deals only offer product in

exchange for exposure. In this instance, Crown Casino

has offered to host both teams (including staff, up to

80 personnel) in exchange for brand exposure at their

Crown Tower and Crown Metropol Hotels.

Similar to Melbourne (Victorian Government), Crown

Casino would gain enormous exposure from sponsoring this match internationally

and domestically. Throughout the coverage of the match, particularly in the

breaks in play, there will be footage of Crown Casino’s facilities: hotel rooms, clubs,

restaurants, entertainment, etc.

As official partners, Crown Casino will receive the following:

• 1 Sign (1m x 2m) at upper level parapet.

• 2 x Signage (1m x 2m) for fencing outdoors.

• Broadcast exposure will consist of mentions for the television presenters. For

example “We would like to thank Crown for sponsoring this wonderful event”

15.6. Corporate sponsor signage

All signage will be set up by the construction team on the eve of match day, this

includes around the arena and the greater Melbourne Park Area (see section 15.4.

for placement details)/ Barriers will be supplied from equipment hire and will be

delivered as per arrangement. Signage will be supplied by Flash Events and

delivered on the eve of match day with the barriers.


Commercial Director


Contact: Jack Ryan – Manager at Equipment Hire




15.7. Corporate Hospitality

Corporate Hospitality is an integral part of any spectator-sport. Providing premium

services to businesses or social groups can optimise viewing pleasure and also

generate vital revenue for the NBL.

15.7.1. VIP Services

The type of services offered will include:

• Premium seating: court-side seats and corporate hospitality superboxes will

be utilised. Staff will assist as ushers to premium ticket-holders.

• Valet parking: As previously mentioned, parking near Olympic Park is

considerably expensive and competitive with limited spaces on offer.

Therefore valet service will remove the effort of organising car spaces.

• The private bar and catering: Delaware catering company will ensure first

class quality of food and beverages for clientele.

Rod Laver Arena has limited capacity for corporate hospitality with only 4

superboxes available. Therefore the 4 superboxes will be assigned to the 4 major

sponsors of the event: Melbourne (box 1), Westpac Bank (box 2), Channel 10 (box

3) and Crown Casino (box 4). Each of the boxes can host a maximum of 10

people. As a safety requirement, each box is must have its own liaising officer:

Flash Events will be responsible for employing the 4 required liaising officers. These

liaising officers deal directly with the kitchen and valet staff whilst also meeting any

other needs of the patrons.

15.7.2. Liaising Officers

The sequence below demonstrates the order in which the liaising officers will host

the members of the corporate boxes:

1. Greet members as valet park their car.

2. Escort members to the corporate box they are assigned to prior to match

commencement.



3. Show them where bathrooms and other facilities are located inside Rod

Laver Arena.

4. Liaise with Delaware kitchen staff for food and drink supply.

5. Escort members to the valet parking after match has concluded.

Contact: Jess Smith – Corporate Liaison


Each liaising officer is required to monitor food and drink supply in their designated

corporate box. Officers will be responsible for communicating with Delaware

kitchen staff via electronic ordering system. It is the responsibility of the liaising

officer to ensure there is adequate food and drinks available to all patrons inside

their corresponding corporate box.

15.7.3. Valet Services

Flash Event’s will also take responsible for employing the valet services. 6 valet’s will

be required for the events entirety. It is estimated that 35 patrons will be using the

valet service (as part of the VIP service/Corporate Sponsorship).

The valet sequence will run as follows:

1. Greet guests and hand them a ticket stub.

2. Park their car in a timely manner.

3. Repeat until all guests have been served.

4. At the conclusion of the match, simply return each car as per patron.

It is anticipated that some of the patrons will arrive at similar times and therefore it

may be required of the liaising officer to take groups of patrons. However if one of

the liaising officers is busy taking other patrons, another officer can take his/her

place and escort the patrons to their designated box.

The 6 valet’s will be employed by Flash Events who will be responsible for their

management (contact: Cara Lloyd 041289343). Valet’s will operate from 2 hours

prior commencement of match and conclude their services 2 hours post match.

40 car spaces have been reserved at AAMI Park for the event.



16. TRANSPORT

16.1. Public Transport

The use of public transport to attend the match will be strongly encouraged to

patrons via promotional material prior to the event. Flash Events will liaise with

Yarra Trams and Metro Trains in order to increase the frequency of these services in

the area prior to and after the event.

The following public transport options will be available to patrons:

Mode of transport Description

Trams

Tram 70 (Wattle Park) at stops 7B (Rod Laver Arena), 7C (Hisense Arena) and 7D (AAMI Park)

Trains

Richmond Station for the following train lines city bound or outbound:

• Lilydale • Belgrave • Alamein • Glen Waverley • Frankson • Cranbourne • Sandringham

Buses

Bus 246 travels down Punt Road and stops at the corner of Olympic Boulevard, a 500 metre walk from Rod Laver Arena

16.2. Parking

Car parking is also available within the Melbourne Park precinct. These car parks

can be booked up until 11:59pm the day prior to an event for $20, or $30 on the

day, space permitting. Patron transport via car will be discouraged in favour of

public transport through event promotional material prior to the event.

All car park enquiries should be made to Tom Broomhead at Melbourne and

Olympic Parks Trust on 0429 432 156.



17. APPENDICES



Appendix 1

Staff Briefing Notes – NBL Allstars vs Golden State Warriors Exhibition Match Hi, thanks for coming on board to help with the NBL Allstars vs Golden State Warriors Exhibition Match at Rod Laver Arena, Saturday 10th October. Please find briefing notes and event information below.

DATES Saturday 10th October 2015

TIMING 4pm-11pm Gates open at 6pm

VENUE Rod Laver Arena, Melbourne Park, Melbourne

MEETING PLACE Main Entrance

ACTIVITY

• To assist in allocated roles to ensure this exhibition match runs smoothly

and is a positive experience for all involved. • Your role will be outlined specifically at the staff training/orientation

evening on the Thursday 8th October

UNIFORM

• Polo top (provided) • Plain Tan Pants (provided) • Black smart shoes (own)

BACKGROUND INFORMATION

Basketball in Australia is a growing market, in particular the following of the NBA in the USA where Australia has the highest amount of subscribers the the NBA league pass streaming service. The strength of Australian Basketball is growing with 7 Australian’s currently playing in the NBA. It is however noted the the NBL’s following is minimal and therefore want to capitalise on the growingi popularity of the NBA by exhibiting the best of the NBL against a prominent NBL side such as Golden State Warriors.

KEY MESSAGES FOR THE ACTIVATION

• NBL is aiming to gain exposure for the upcoming season in regard to

spectators, memberships as well as promoting the NBL to the international basketball community by hosting the Golden State Warriors.

• Be accommodating and professional towards all players and officials to help gain their respect as a basketball community.

Please remember to always be helpful and polite! If you get asked a question that you don’t know the answer to, help the fan to find out – e.g. direct them towards the information desk if it is a venue question or speak to Tom

EVENT CONTACT Elsa Fay Flash Events Operations Assistant 0498 123 321



Appendix 2 – St Johns Ambulance event request form



Appendix 3 – Full staff contact list

POSITION NAME EMAIL PHONE

COO/Event Co-Director Tom Cooper [email protected] 0404 128 764

Finance Director/ Event Co-director

Sam Ryan [email protected] 0439 897 321

Operations/Technical Director

Claire Picone [email protected] 0409 466 860

Communications/Media and Commercial

Director Jehan Abeysekera [email protected] 0423 897 010

Operations Assistant Director/Supervisor

Elsa Fay [email protected] 0498 123 321

Team Liaison - Golden State Warriors

Shelly Bontempelli [email protected] 0439 039 014

Team Liaison - NBL All-Stars

Lucy Murphy [email protected] 0457 321 078

Officials Coordinator Peter Carey [email protected] 0439 012 234

Security Coordinator Dean Pendlebury [email protected] 0428 576 890


Alice Stringer [email protected] 0400 786 543

General Staff/Volunteer Coordinator

Cara Lloyd [email protected] 0412 890 343

Additional Personnel Coordinator

Kevin McGregor [email protected] 0480 805 489

Media Liaison Liam McBean [email protected] 0412 234 546

Corporate Liaison Coordinator

Jess Smith [email protected] 0457 987 000

ISS Cleaners Tim Swan [email protected] 0418 342 654

St John's Ambulance James Sidebottom [email protected] 0417 123 456



Delaware Catering Company

Stephanie Grundy [email protected] 0422 186 543

Ticketek Liaison Jen Honeychurch [email protected] (03)94 435 780

Melbourne and Olympic Parks Trust

Liaison Tom Broomhead [email protected] 0429 432 156

Melbourne and Olympic Parks Trust

Liaison Sally Goldsack [email protected] (03)94 490 121

NBL Marketing Manager Eliza Livingstone [email protected] 0413 243 546

NBL Digital Marketing Manager

John Rocket [email protected] 0436 473 527

NBL Merchandise Operations

Jenson Button [email protected] (02)95 849 395

NBL Press Coordinator Margaret Williams [email protected] 0465 758 432

NBL Commercial Director

Trent Waterhouse [email protected] 0411 222 333

NBL Commercial Sales Malory Archer [email protected] 0411 222 334

Channel 10 Marketing Advisor

Ben Smart [email protected] 0456 893 450

Victorian State Commercial Department

Melinda Vickers [email protected] 0411 222 444

Westpac Marketing Consultant

Julio Iglesias [email protected] 0412 742 358

Outdoor Events Manager (Marquee

Hire) Jeremy Crowe [email protected] (03)93 445 895

Management of Retail at RLA

Elise Hamblin [email protected] (03)93 457 813

Equipment Hire Manager

Jack Ryan [email protected] 0435 832 885

Junior Analyst Shopify Webb Ellis [email protected] (02)95 848 324

Rod Laver Area Event Guide

Jess Fitts [email protected] 0416 273 849



© Flash Events 2015

Documents

MMS307 - Event Operations Manual