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Mohammed Faysal
Digital–interactive media executive – copywriter
Digital-Interactive campaigns
Challenge your body .. Change your life
Challenge : Reinforcement the importance of long term workout not just to prepare of summer or occasions Strategy : Competition for one year according the contestants target Execution : One year challenge the contestants will define their target eg.( lose weight or gain muscle etc,…) they will take a workout plan , diet plan and supplement recommendation (if needed) . The competition fees will be just the annual fees therefore it’s almost for free. At the end of the year we will have three prizes for whom abide the plans and achieved the target . 1st ( winner): 15,000 L.E 2nd : 12,000 L.E 3rd : 10,000 L.E And the rest of constants will have extra 2 months membership to show appreciation for their efforts and help them to achieve their target so, no one will go home after this competition. The compotation will be covered through Gold’sGym social media channels to motivate constants and motivate followers to join next season Expected result : people will see and track the importance and advantages of long term training
Social Media Management
Copywriting
T.V.C
Share a break .. enjoy the break
Concept : I share 1 kitkat break every break Execution : Kitkat 4 chocolate bars .I eat 3 bars & surprise stranger at unexpected moment / situation ( I dip the bar inside their mouth) they enjoy the chocolate instead of getting mad Characters : Stressed worker Girl workout Couple breaking up Mad driver at traffic jam
