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Mobile app E-commerce Sharing from Potato Hwang @ Taiwan Taipei
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Potato Hwang @ Taiwan Taipei 2012
Mobile APP E-Commerce行動電子商務(3h) (Nov 20, 2012)
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Updated Nov 21, 2012
Potato Hwang @ Taipei Taiwan 2012FB: 烤芋頭 http://www.facebook.com/potato888
QR-Code 下載
Wednesday, November 21, 12
Potato Hwang @ Taiwan Taipei 2012
INTRODUCE MYSELF
中文姓名: 黃于爵
英文姓名: Potato Hwang
E-mail:[email protected]
學歷:
國立雲林科技大學
資訊管理所 (碩)(畢)
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Potato Hwang @ Taiwan Taipei 2012
Overview
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國內/外 行動購物APP
7net 雲端超商, 取貨免費
LINE 刺客教主(數位時代專訪)
APP 音波辨識技術Survey
WorkShop 分組討論
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Potato @ Taipei Taiwan 2012
Tablet's U.S. Tablet Owner Revealed
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來看看現今的美國人都用平板做何事? (2012/08 news)
http://www.comscore.com/Press_Events/Press_Releases/2012/8/comScore_TabLens-Today_s_US_Tablet_Owner_Revealed#imageview/0/
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Wednesday, November 21, 12
Potato Hwang @ Taiwan Taipei 2012
What is E-Commerce ?
• Define: The buying & selling of goods or services over electronic systems.
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Potato Hwang @ Taiwan Taipei 2012
E-Commerce Video• E-Commerce (Past, Present, Future)(6m:21s)
- https://www.youtube.com/watch?v=0Li7IynR7R4&feature=related
• What is E-commerce website.flv (2m:09s)- https://www.youtube.com/watch?
v=1LD70pUE7O4&list=PLxF7BeQFSN1HBLI2EhbCxw6DfsDjV7Utu&index=3&feature=plpp_video
• What is E-Commerce? (4m:52s)- https://www.youtube.com/watch?
v=3wZw2IRb0Vg&list=PLxF7BeQFSN1HBLI2EhbCxw6DfsDjV7Utu&index=1&feature=plpp_video
• The Future of Commerce (1m:38s)- https://www.youtube.com/watch?
v=tiqIsn_4nbQ&list=PLxF7BeQFSN1HBLI2EhbCxw6DfsDjV7Utu&index=2&feature=plpp_video
• Amazon Warehouse's processing (2m:50s)- https://www.youtube.com/watch?v=i6H7nfHjHtY&feature=related
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Overview
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評價 APP Name Describe Slide Page #ZOZOTOWN (日)首頁特色: 商品上下/左右瀏覽, 雙擊展細節 #3Pickie (美)首頁特色: iPad大畫面翻書式逛商品 #4, #5ZAKER橱窗 (陸)首頁特色: 高解析大圖,超炫視覺 #6네이버 - Naver , (韓)首頁特色: 完善搜尋功能. #7현대Hmall Plus, APP(購物) (韓)首頁特色: 版排行第一名 #8G마켓Market (韓)首頁特色: 首頁區塊分頁, Cell切換 #9티몬 - TMON (韓)首頁特色: 泡泡數量顯示, Top 20/50 #10Okaidoku.net (日)首頁特色: Cell展開, 標示商品位置 #11セブン de 立ち読み (日)首頁特色: 非Apple Style (怪) #12比價撿便宜 (台)首頁特色: 清楚區分超商取貨 #13条码比价 (陸) 特色: 掃描後直接看比價結果 #14一淘火眼-Home (陸)首頁特色: 條碼掃描&回轉輪盤 #15我比比 (台)特色: 標示商品所在位置 & 語音輸入 #16WaWaBank 卡方便 (台)特色: 購物商品提供相關優惠資訊 #17博客來快找 (台)首頁特色: 條碼掃描&分享 #18GOMAJI團購網 (台)首頁特色: 優惠資訊&時間倒數揪團購 #19露天拍賣 (台)首頁特色: 分類搜尋&提供排序條件 #20Walmart (美)首頁特色: 整組介紹分開賣 #21FOREVER 21 (美)首頁特色: 三區塊, Video, 慢 (Slow) #22eBay (美)首頁特色: None #23京东商城 (陸)首頁特色: 圓形輪盤 #24淘宝 (陸)首頁特色: 滑動更新主頁面. #2524h 購物 (台)首頁特色: 鎖定特價商品 #26Amazon (陸版) 首頁特色: 推銷熱銷商品 #27Discover Hong Kong-Home 首頁特色: AR-虛擬實境 #28
New
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ZOZOTOWN
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$Free
上/下左/右
(日)首頁特色: 商品上下/左右瀏覽, 雙擊展細節
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Potato Hwang @ Taiwan Taipei 2012
Pickie - Home
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$Free
滑動方式,瀏覽商品
Details 商品價格頁
(美)首頁特色: iPad大畫面翻書式逛商品
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Potato Hwang @ Taiwan Taipei 2012
ZAKER櫥窗 (1/2)
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$Free
分類搜尋-範例截圖
商家產品瀏覽Details Page 商品價格頁
(陸)首頁特色: 高解析大圖,超炫視覺
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Potato Hwang @ Taiwan Taipei 2012
ZAKER櫥窗 (2/2)
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$Free
輸入搜尋 範例
商家產品瀏覽 (滑動方式) Details Page 商品價格頁
(陸)首頁特色: 高解析大圖,超炫視覺
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Potato Hwang @ Taiwan Taipei 2012
네이버 - Naver
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$Free
(韓)首頁特色: 完善搜尋功能. (進階使用者)
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Potato Hwang @ Taiwan Taipei 2012
현대Hmall Plus
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$Free
首頁特色: (韓)版排行第一名APP(購物) (2012/10)
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Potato Hwang @ Taiwan Taipei 2012
G마켓Market-Home
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$Free
(韓)首頁特色: 首頁區塊分頁, Cell切換
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Potato Hwang @ Taiwan Taipei 2012
티몬 - TMON
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$Free
(韓)首頁特色: 泡泡數量顯示, Top 20/50
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Potato Hwang @ Taiwan Taipei 2012
Okaidoku.net
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$Free
(日)首頁特色: Cell展開, 標示商品位置
樂天商品收藏/展開
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Potato Hwang @ Taiwan Taipei 2012
セブン de 立ち読み
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$Free
(日)首頁特色: 非Apple Style (怪)
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Potato Hwang @ Taiwan Taipei 2012
比價撿便宜-Home$0.99
首頁特色: 清楚區分超商取貨
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条码比价-Home特色: 掃描後直接看比價結果
$Free
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Potato Hwang @ Taiwan Taipei 2012
一淘火眼-Home$Free
首頁特色: 條碼掃描&回轉輪盤
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Potato Hwang @ Taiwan Taipei 2012
我比比 - Home特色1: 標示出商品所在位置特色2: Android 提供語音輸入
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Potato Hwang @ Taiwan Taipei 2012
WaWaBank 卡方便
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$Free
特色: 購物商品提供相關優惠資訊
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Potato Hwang @ Taiwan Taipei 2012
博客來快找-Home
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$Free
首頁特色: 條碼掃描&分享
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Potato Hwang @ Taiwan Taipei 2012
GOMAJI團購網-Home
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$Free
首頁特色: 優惠資訊&時間倒數揪團購
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Potato Hwang @ Taiwan Taipei 2012
露天拍賣-Home
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$Free
首頁特色: 分類搜尋&提供排序條件
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Potato Hwang @ Taiwan Taipei 2012
Walmart-Home
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$Free
首頁特色: 整組介紹分開賣
One Set
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Potato Hwang @ Taiwan Taipei 2012
FOREVER 21
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$Free
首頁特色: 三區塊, Video, 慢 (Slow)
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Potato Hwang @ Taiwan Taipei 2012
eBay
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$Free
首頁特色: None
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Potato Hwang @ Taiwan Taipei 2012
京东商城 - Home
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首頁特色: 圓形輪盤
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Potato Hwang @ Taiwan Taipei 2012
淘宝 - Home首頁特色: 滑動更新主頁面.
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Potato Hwang @ Taiwan Taipei 2012
24h 購物 - Home
Default
首頁特色: 鎖定特價商品
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Potato Hwang @ Taiwan Taipei 2012
Amazon - Home首頁特色: 推銷熱銷商品
1
2
3
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Potato Hwang @ Taiwan Taipei 2012
Discover Hong Kong-Home
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$Free
首頁特色: AR-虛擬實境
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http://www.gomaji.com/Taiwan
GOMAJI 團購網
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Potato @ Taipei Taiwan 2012
PChome 24H 購物 (iPhone)
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http://24h.pchome.com.tw/
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Potato @ Taipei Taiwan 2012
PChome 24H 購物 (Android)
37http://24h.pchome.com.tw/
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Potato @ Taipei Taiwan 2012
Amazon Mobile
38http://www.amazon.comWednesday, November 21, 12
Potato @ Taipei Taiwan 2012
7net 雲端超商, 取貨免運通路的力量! It’s Power!
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Potato @ Taipei Taiwan 2012
宅配到府 vs. 7-11取貨免運暗打PC24購物 40
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Potato Hwang @ Taiwan Taipei 2012
微信WeChat強打電視廣告,下載量雙料摘冠
WeChat的特色:語音短訊(Voice Messaging)與多人聊天(Group Chat)
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Potato @ Taipei Taiwan 2012
LINE 刺客出擊
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推出一年全球用戶接近5000萬,左打雅虎,右追Facebook
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Potato @ Taipei Taiwan 2012
LINE’ Business Model
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LINE 如何獲利 ?
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NHN日本網路服務部策略行銷長
LINE’ 專訪記錄 (1/2)LINE的強項是經營人們每天都需要做的事,而且對像都是親友.ex:打電話,發電郵都是需要的.這也是LINE的價值所在.圍繞這個核心我們才能在上面附加商品與服務.
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Potato @ Taipei Taiwan 2012 47
LINE’ 專訪記錄 (2/2)手機族喜歡用圖案更直接表達情緒.千言萬語不如來張圖. (打字太慢了... )
為角色添加故事蜘蛛人-系列貼圖
插曲小故事: 採訪當天晚上, NHN相約[數位時代]團隊餐敘,橋本建吾傳了簡訊給老婆:[今晚喝酒,晚歸]. 老婆立即回傳給他一個面無表情的熊 大貼圖. 瞧本建吾說面無表情的想像空間最大, 其代表著老婆是什麼意思ㄋ? 生氣了? 還是早點回家好了. ....... 好玩 & 有趣這也是LINE能夠讓大家樂在其中的理由.
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Potato @ Taipei Taiwan 2012
LINE’ 三個標準檢視平台實力
48
用戶數
服務無縫連結
是否有能夠收益的商業模式.
Note: 2012/04 推出貼圖小舖,用戶可以付費購買特別版貼圖,同樣採取系統發送訊息主動推播至Users.結果第一天立刻衝上 台灣/泰國 Apple付費金榜第一名,第二天日本也衝上第二名. 對於在付費榜上多半是遊戲APP天下之間殺出一條路Line camera 的爆發力受到高度矚目.
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Potato @ Taipei Taiwan 2012
APP 音波辨識技術
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Potato @ Taipei Taiwan 2012 50
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Potato @ Taipei Taiwan 2012
HOW SONIC WORKS ?http://sonicnotify.com/use
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Work Shop 小組討論
Wednesday, November 21, 12
Work Shop 15 min
1.各組挑出一個 持續90天都有經常使用的APP.
排除Communication, News
2.各組提出一個潛力APP 分享.
分享您們小組創意.
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Wednesday, November 21, 12
Potato Hwang @ Taiwan Taipei 2012
Thanks
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