Moter Dairy

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A

presentationon


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Submitted to:

Ms. Nrut Singh

Submitted by:Hiren Vasani Samim Dudiya

Jill Chandarana Mulji Danicha

Priti Jhala Bhavesh Joshi

Raziya Dudiya Nikul Ramani


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Introduction


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Year of establishment

This was established in September 1994.

Form of organization

Co-operative

Name of enterprise

Mother dairy, Gandhinagar. A unit of Gujarat Co-

operative milk marketing federation ltd.


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HEAD OFFICE AT NEW DELHI


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BOARD OF DIRECTORS

Mr.Paul Thachil

C.E.O

Mr.Shanjeev KhannaM.D

Mrs.Amrita Patel

Director


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Organizational structure


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Background

Mother dairy was founded by in the year of

1974, as pure subsidiary of NNDB.

In 1988, mother dairy launches its vegetable &

fruit product under the branch name ofSafal

In 2004 they added fruits juices under product

portfolio ofSafal


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Awards and Achievements:

Best productivity performance award for

three consecutive years starting from 1987-88

to 1989-90

Again from 1995-96 to 1997-98 from National

Productivity Council and a Commendation

Certificate For Rajiv Gandhi National Quality

Award.


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Mission

To handle the excess milk produced by the

member union.

To cater the liquid milk market of Ahmedabad and

other cities. To produce its and Amuls product.

To give optimum return on its members.

To assist in the development of small village co-operative.


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HR Department


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No of employee 2500

Executive 18%

Manager 12%

Officer 7%

Sales executive 4%

Area sales manager 3%


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EMPLOYEES:

There is 1500 employee work

FACILIY TO WORKERS:

Shoes

Uniform

Health and safety

Loan schemes interest free Medical facility

Vehicle facility


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PRODUCTION DEPARTMENT


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Checking the quality of the milk

Dairy starting hygienic standard are

maintained. The milk in the tankers is first

checked for quality and freshness and then

unloaded into huge insulated stainless steel

strong tanks.


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Making the milk available:

The control room responsible for ensuring

that shops do not run out of milk. Each milk its

tankers is fitted with wireless set. As soon as

the in the charge at the control room learn that

a particular shop is running out of milk he

contact the tanker nearest to the shop


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MILKPROCESS

Raw

milk

Pasteurization

Buffer tank

leakage reprocess

UHT

sterilize

APS

packing

Trypecking

Shrinkwrapping

Finished

product


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Products

Dahi

Cheese

Paneer Ice-cream

Ghee


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MARKETING DEPARTMENT


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PRICEDETERMINATION

The item sold under the brand name Amul

their prices are determine by the federation,

but production of item are made by the Mother

Dairy in addition dairy industries are run on

the co-operative base so prices of each product

produced by the each dairy will be the same.


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Franchises in India and distribution

channel


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PRICINGPOLICY

Price is main factor constituting marketing

management, as its important is greater in

comparison to others, factor. So, pricing

decision have a strategic important in any

enterprises. Prices are the matters of vital

important to the markets duce.


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IMORTANT OBSERVATION

The most important observation during the

visit was the hygiene factor present there.

The premises and the plant area was clean, the

employees have the orders not to touch milk

with bare hands and they get their machines

and silos cleaned every weekend to ensure that

the milk produced is safe for the customers .


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Moreover, they have a specific TPM (TotalProductive Maintenance) policy for everythinglike for distribution, energy conservation,

environment etc. They have these policies as strict code of

conduct as they are manufacturing milk whichrequires purity and hygiene and to give thebest to the customers the company needs to dothis


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CONCLUSION

A remember able moment to have undertaken

an industrial visit in MOTHER DAIRY.

It is one of the leading co-operative societies in

Dairy industry. The members of the

management are very efficient and

cooperative.

It is a large-scale industry therefore it provided

much information.


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The management of company kindly provided

us all the necessary information for preparing

the Project report.

We can conclude that MOTHER DAIRY is

progressing very rapidly in Indian market.

It was a nice experience to visit MOTHER

DAIRY. The officers are very cooperative in

nature. They try to work their level best.


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BIBLOGRAPHY Internet websites:

http://www.motherdairy.com

Books:

The Marketing Book: By Pradeep Kashyap and

Siddharth Raut, Published by Biztantra, 2007edition

Principle of management: By L. M. Prasad


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ThankYou

Documents

Moter Dairy