myjaxchamber

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What is #ilovejax?An ongoing conversation that promotes all there is to love about the seven counties in the JAX Region.

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Why is it needed?64 percent of residents believe we have inferiority complex that hurts economic development.

Jerry Mallot was quoted in theJacksonville Business Journal onOct. 21, in an article introducingInnovate Northeast Florida, a nine-month economic development initiative to better define how to market the region.


Who’s to blame?The Jacksonville Business Journal solicited

responses looking to assign blame.


Our response – The positive pathThe question is “What do you love about Jacksonville?”

So, what do you love about JAX?

Tell us why you love JAX --- here on LinkedIn, on our Facebook page or use #ilovejax on Twitter!


Community responseMore than 1,200 people used the hashtag, creating more than 600,000 impressions.



Campaign grewMore than 50 placements (print and online). Dozens of radio and TV interviews.

•WOKV•WAPE•WJCT•Florida Times-Union


And grewFacebook page created December 2011.

•200 fans in May•300 fans in June•550 fans in July


And grew some more#ilovejax days showcase greatest strengths.

•Military Bases•Fleet Readiness Center•Mayo Clinic•Jaguars Stadium•THE PLAYERS


Measuring results64 percent will say our positive self-image helps promote economic development.

•Annual Survey•Facebook Likes •Hashtag Users•Impressions


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