N A T I O N A L G E O G R A P H I C

RIGHT NOW| L E A D I N G

T H E G L O B A L

C O N V E R S A T I O N

A B O U T T H I N G S

T H A T M A T T E R

O U R L A S T 6 M O N T H S

MORE PURPOSE| 2 7 % B A C K

F O R A N A U D I E N C E T H A T E X P E C T S M O R E

MORE| H U M A N I T Y

| A U T H E N T I C I T Y

| C O N N E C T I O N

# 1 B R A N D I N S O C I A L M E D I A

Source: Social Bakers 2016

MORE

3 5 0 MF A N S / F O L L O W E R S

| SOCIAL ACTIONS TAKEN WITH NAT GEOT H A N A N Y O T H E R B R A N D

S O C I A L M E D I A F O O T P R I N T

350M+

Source: Social Bakers Q1 2017; Social Blade Q1 2017; Snapchat

| FANS/FOLLOWERSGLOBALLYA C R O S S A L L P L A T F O R M S

3 4 5 M +F A N S

| #1 television brand

| #2 printed media brand

| #2 media house

| #3 media brand

1 0 2 . 7 M +F O L L O W E R S

| #1 media brand

2 8 . 3 M +F O L L O W E R S

| #1 media house

6 M +S U B S C R I B E R S

| #5 media house

1 4 . 7 M +V I E W E R S /

M O N T H

| Snapchat Discover launch partner

L E A D I N G T H E S O C I A L C O N V E R S A T I O N

| R A N K

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

| G R A D E

A++

A++

A++

A++

A++

A++

A++

A++

A++

A++

A+

A+

A+

A+

A+

| U S E R N A M E

instagram

selenagomez

arianagrande

cristiano

beyonce

taylorswift

kimkardashian

kyliejenner

therock

justinbieber

kendalljenner

nickiminaj

natgeo

neymarir

leomessi

| F O L L O W E R S

224,622,675

122,152,940

109,227,749

104,007,821

103,336,293

102,754,515

100,985,472

95,026,223

88,413,050

88,302,106

81,720,187

81,127,226

78,390,498

76,150,801

73,539,414

| F O L L O W I N G

199

271

1,355

370

0

94

106

173

179

66

181

889

117

555

176

Source: June 9, 2017 SocialBlade

SOCIAL | IS ALWAYS ON

| T H E B I G

Q U E S T I O N S

| M O V E P E O P L E F R O M C O N S U M P T I O N T O C R E A T I O N ?

| M E E T T H E M W H E R E T H E Y A R E ?

| G E T P E O P L E T O S T O P A N D E N G A G E ?

H O W D O Y O U …

H O W D O Y O U … | G E T P E O P L E

T O S T O P

A N D E N G A G E ?

G E T T I N G P E O P L E T O S T O P A N D E N G A G E

| T R U E T O T H E B R A N D

| W O W F A C T O R

| T I M E L I N E S S

T H E P E O P L E V S C L I M A T E C H A N G E

S H A R K S 3 6 0

L E A N I N G I N T O N E W P L A T F O R M S A N D T E C H N O L O G I E S

| 7 0 + F A C E B O O K L I V E S E S S I O N S

• Produced each month

• Includes LIVE in 360

| M O S T S U C C E S S F U L L I V E S E S S I O N S

Draw an average of 1M viewers worldwide

| H O S T E D L I V E S E S S I O N S

with President Obama, Buzz Aldrin,

and Morgan Freeman

| E V E R E S T L I V E S N A P C H A T

| M A R S 3 6 0 F A C E B O O K L I V E

| W O R L D W A T E R D A YI N S T A G R A M S T O R Y

E V E R E S T L I V E

H O W D O Y O U … | G E T 9 4 M S O C I A L

I M P R E S S I O N S

I N O N E D A Y ?

FOCUS

T H E M O M E N T

| W O R L D O C E A N D A Y

| W O R L D F O O D D A Y

| W O R L D W A T E R D A Y

| W O R L D W I L D L I F E D A Y

| E A R T H D A Y

M I C R O S O F T # M A K E W H A T S N E X T P R O G R A M

94M+S O C I A L

I M P R E S S I O N S

I N O N E D A Y

| T H E M O M E N T International Women’s Day social takeover

| 6 N A T G E O T A L E N Tappearing at Microsoft in-store events on 3/18

| F A C E B O O K L I V E sessions in the field with Nat Geo female scientist

| O N - A I Rtune-ins for in-store events

| E X T E N S I V Esocial amplification

| 3 C U S T O M - C R E A T E Dvideos from in-store events

M I C R O S O F T # M A K E W H A T S N E X T

OUR MOST | RECENT MOMENT

N A T I O N A L G E T O U T D O O R S D A Y

S A M P L E S O C I A L S H O W S

| B E H I N D T H E F E E D

| P A N D A 3 6 0

| T H E E D G E O F I M P O S S I B L E

| O U R M E R I C A

| G L O B E T R O T T E R

H O W D O Y O U … | M E E T P E O P L E

W H E R E T H E Y

A R E ?

ACROSS | DIFFERENT ACCOUNTSA N D C O N T E N T S T R A N D S

38

18

5

43

7

S O C I A L E C O S Y S T E M

| T R A V E L | A D V E N T U R E | P H O T O G R A P H Y | N E W S | S C I E N C E | A N I M A L S |

B R E A K I N G 2

76M+T O T A L S O C I A L I M P R E S S I O N S

2M+T O T A L V I D E O V I E W S

425K+T O T A L L I K E S

B R E A K I N G 2

H O W D O Y O U … | B U I L D A C T I V E

C O M M U N I T I E S ?

COLLABORATION

B U I L D I N G A C O M M U N I T Y B I G G E R T H A N Y O U R B R A N D

C H A S I N G G E N I U S

B U I L D I N G A C O M M U N I T Y B I G G E R T H A N Y O U R B R A N D

| natgeochasinggenius.com | #chasinggenius |

Y O U R S H O T

800KM E M B E R S

• 1 9 5 C O U N T R I E S

• 8 M P H O T O S T O D A T E

• T H O U S A N D S O F P H O T O S E V E R Y D A Y

| A S S I G N M E N T S

| S T O R I E S

| F E A T U R E D P H O T O G R A P H E R S

| E D I T O R ’ S S P O T L I G H T

| S O C I A L

| IS ALWAYS ON.S O A R E W E .SOCIAL

FURTHERTOGETHER